Light fuel rising
PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
Aiming for sweet sales with sour flavours
WHOLESALER and Premier symbol owner Booker has added two new energy drinks to its value-priced Euro Shopper range.
Now available in 500ml cans are Euro...
C-stores see RRED
Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies?
John McNee investigates.
HOW should...
Exotic chance as adults choose the soft option
WARM weather should, hopefully, boost sales of soft drinks. But one juice and juice drinks specialist reckons changing drinking habits among adults could make...
Partnership renewed fifteen years later
BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look.
Brandhouse founder Mark Wickens said:...
No and low to step up
COCA-COLA Great Britain has launched a new campaign to emphasise that its four varieties are all part of the same brand.
The move is part...
New flavours inviting upgrades
OLD Jamaica is asking consumers to “upgrade the everyday” in a campaign that follows an overhaul of its packaging and the launch of a...
Fruity addition for grown up market
SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth.
And the launch...
Sugar-free cherry to be put on the bus
PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign.
Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
Getting through back with Bru
IRN-BRU has returned to the small screen with the latest two ads in its Gets You Through campaign.
The commercials premiere at the start of...
Soft drinks lead cans charge
Carbonates units soar to almost 5.3bn as hot summer weather sees Britain reach for the fizz
SUNSHINE and warm weather contributed to a year of...
Healthy demand for no sugar
VIMTO UK has expanded its no added sugar portfolio to meet what it says is growing consumer demand for healthier drinks.
Marketing controller Emma Hunt...
Lifestyle education
LUCOZADE Ribena Suntory reckons manufacturers have a role to play in encouraging consumers to have balanced lifestyles.
Category director Georgina Thomas said: “This would have...
Hats help heating
CELEBRITIES including Sienna Miller, Bear Grylls and Stephen Fry have designed hats for the latest phase of innocent’s Big Knit campaign.
The promotion sees 25p...
A lovely bunch
AS consumption of coconut water continues to grow throughout the UK manufacturers are looking for new ways to meet demand for the drink.
According to...
Tropical energy
RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
