Win prizes through Walkers Avengers Doomsday promo
CONSUMERS are set to win from a range of marvellous prizes as part of the new collaboration between Walkers Snacks and Avengers: Doomsday.
The new on-pack promotion features exclusive packaging reskins across core Walkers Snacks variants including Wotsits, Quavers, Monster Munch and Squares to help support savoury snacks sales throughout key seasonal opportunities, such as Halloween.
Running in-stores from September, shoppers will be able to see characters from the upcoming Marvel film on packs including Captain America, The Invisible Woman and the movie’s villain Dr. Doom.
Shoppers will have the chance to redeem from thousands of prizes through the competition including Hasbro Marvel merchandise, snack clips and 2,440 pairs of Vue cinema tickets, which can be won every hour.
Alongside this, there is also the grand prize for the chance to win two holidays to Tokyo for a family of four. Shoppers who scan the QR code found across packs and enter the on-pack code via the dedicated website will be entered into the grand prize draw to be in with the chance of winning the holiday trip.
As part of this partnership, Walkers Snacks has also rolled out a limited edition variant with the Wotsits Bag of Bones Really Cheesy flavour. Hitting the shelves in a 120g sharing bag format, packs feature Dr. Doom across the design with bone-shaped crisps inside each pack.
Walkers Snacks’ Avengers: Doomsday promotion is live until 31 December, meaning retailers can help build up anticipation for the film through the limited edition packs in time for it to hit UK cinemas on 16 December.
Gemma Lancaster, Walkers Snacks marketing manager at parent firm PepsiCo, said: “Halloween has evolved over the years, with pop culture increasingly influencing how people celebrate. We’re seeing this through the popularity of superhero-inspired costumes, creating an opportunity for savoury snacks to play a bigger role in the occasion.
“Our limited-edition packaging brings some of Marvel’s most recognisable characters to the savoury snacks fixture, including The Avengers, The New Avengers, The Fantastic Four, The X-men and The Wakandans.
“The packs are designed to capture shopper attention and encourage engagement with the promotion, appealing both to Avengers fans and shoppers stocking up for Halloween parties and movie nights.”
