Irn-Bru

Meeting the tax with innovation

DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Boost-Energy-4x250ML pack

Energy brand cuts sugar ahead of tax

THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
Monster Ultra Citron, Boost Sugar Free and Lucozade Zero Original are among the sugar-free variants currently being championed by energy drink firms.

High energy, low in sugar

ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed. Energy drinks...
F'real milkshakes

Shakes in demand

Lockdown hasn’t taken any wind from the sails of frozen milkshake machine supplier F’real
Get More Vitamins drinks range

Get more varieties

AS consumers become more aware of the health benefits of staying hydrated at all times, the market is opening up for drinks that deliver daily doses of vitamins in a convenient format.
Nexba Kombucha

Natural solution from down under

AUSTRALIAN sugar-free drinks brand, Nexba, has brought its range of Kombucha drinks to the UK.
Rockstar Revolt offers two sugar free varieties, Killer Citrus and Killer Cooler.

Size matters in drinks aisle

Packs, tax and lower sugar PACK size is a vital consideration in the purchase decisions of Scottish energy and functional drinks consumers according to two...
Monster Assasins Creed special can

Game on

Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
Panda

Panda wants mums to think again

CHILDREN’S soft drink Panda has being relaunched ahead of summer by brand owner Nichols. The new look’s designed to get what the brand owner calls...

Isotonics ‘must haves’ for c-stores

Exercise classes and packed gyms may be a thing of the past, the appetite for fitness and nutritional products has certainly not diminished

Scottish brand looks for a boom

DYNAMITE Energy Drink, launched in 2013 by Glasgow businessman Athif Sarwar and Garvies Soft Drinks quickly developed into an international success as well as...
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Energy drops down low

Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines WINGS for the slim. That’s the proposition in Red Bull’s...

Looking for a summer blockbuster

ONE of the big family film releases of the summer will be Minions. And soft drinks firm Coca-Cola Enterprises will team up with the...

Nourishing the gym fans

CONSUMERS are looking for more than taste from the products they consume, particularly those with a work-out plan, according to Nurishment. “As awareness grows of...

Campaign thrives with Idris

Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year. The new campaign aims...
Fit for purpose: Heartsease Farm has rolled out new packs for its Radnor Hills range. Each flavour has also been reformulated to reduce the sugar content.

A facelift for Radnor

New look and new liquid