REASONS that people have a night in at home vary but whatever the occasion most consumers will be looking for an accompanying drink, said Amy Burgess, trade communications manager at Coca-Cola European Partners (CCEP).
And with one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase sales when catering for nights-in, she added.
Sharing sizes like large PET bottles and multipacks of cans should be stocked and prominently displayed, elements of cocktails and mocktails such as the mixer drinks in its Schweppes range are increasingly in demand, and adult soft drinks like Appletiser also present opportunities.
• Adrian Troy, AG Barr’s head of marketing had his own Big Night In tips. He said: “We advise retailers to dual site key Big Night In products such as soft drinks as these will generate incremental sales.
“An off-fixture branded display will drive additional impulse purchases, particularly if these are located next to related night-in products eg chilled food or crisps and snacks.