Celsius revs up partnership with Formula One
Energy drinks brand Celsius is set to rev up its partnership with Aston Martin Aramco Formula One Team with its new marketing campaign.
Rubicon Raw drives awareness of £1 PMP cans
Energy drinks brand Rubicon Raw has set out its new marketing campaign 'Feel Real Alive' with a focus on its core PMP range and latest NPD.
Grace Foods unveils revamped Tropical Rhythms range
Caribbean food and drink brand Grace Foods has unveiled a new pack design across its Tropical Rhythms brand in a bid to improve stand out on shelves.
Barr swings into stores with Spider-Man: Brand New Day promo
Soft drinks brand Barr has teamed up with Sony Pictures with a new on-pack promotion for the hotly anticipated movie Spider-Man: Brand New Day.
Lipton kicks off new summer campaign
Iced tea brand Lipton has kicked off its first ever on-pack promotion for the summer months offering the chance to bag hundreds of music themed prizes.
Coca-Cola announces sponsorship of Special Olympics GB
Soft drinks firm Coca-Cola has announced it will be the Headline Partner for the upcoming Special Olympics GB National Summer Games.
Radnor Hills unveils new Toy Story 5 collaboration
Soft drinks firm Radnor Hill has partnered with The Walt Disney Company and Pixar with a new on-pack promotion with Toy Story 5.
7UP seeks to shake up summer with £5k cash prize
Soft drinks brand 7UP is set to bring a refreshing new campaign to the UK this summer and offer consumers the chance to win £5,000 cash.
Monster Energy celebrates with new Lando Norris Gold cans
CCEP has launched a limited-edition gold coloured variant for its Monster Energy Lando Norris Zero Sugar variant to mark the F1 driver's global success.
Chance to bag £200 with Tango Sours competition
Drinks giant Carlsberg Britvic is offering five retailers the chance to bag £200 in cash as part of a new competition with the Tango Sours range.
Pepsi Max kicks off new deal with Scotland football teams
Soft drinks brand Pepsi Max has announced a new five-year partnership with the Scottish FA as the official soft drinks partner of the men's and women's national teams.
Sneak Energy rolls out new Transformers energy drinks
Sneak Energy has teamed up with Hasbro to roll out a new limited-edition range of drinks in collaboration with classic carton series Transformers.
Vybey moves to new market with Collagen + Energy drinks
Functional products brand Vybey has entered into the soft drinks market for the first time with the introduction of its new Collagen + Energy range.
Poppi couples up with Love Island
American soft drinks brand Poppi is partnering with hit reality TV show Love Island as it looks to build awareness with younger shoppers and expand its UK retail presence.
Powerade unveils new Fifa World Cup campaign
Sports drink brand Powerade has announced its new campaign as part of its partnership as the official sports drink of the Fifa World Cup 2026.
Boost Drinks expands Sport range with Tropical Punch
Drinks firm Boost Drinks has expanded further on its Sport range with the addition of its new limited edition variant flavour Tropical Punch.
