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Thursday, August 11, 2022
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Irn bru xtra bottle and can on an orange and blue background

Xtra investment in Bru

SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Vimto bottles

Health focus in the chiller

Student dietary clichés have not aged so well, with today’s young adults swapping kebabs for ketogenic dinners and cheap pints for protein powder.
Rubicon Raw cans

Rubicon rides the wave

RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Actiph Thor promotion

Hydrating with the heroes

Actiph Water has brought some star power to its packaging through a new superhero team-up.
soft drinks brands

Beyond the pandemic

The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
Soda Folk

Craft focus at the fixture

Retailers that don’t build a dedicated display for craft soft drinks could miss out on a significant growth opportunity, according to challenger brand Soda Folk.
Two people use a deposit return scheme

A consumer’s view of DRS

NEW research from Suntory predicts shoppers will need just seven weeks to adapt when deposit return is launched in Scotland.
Kate Moss posing with signed cans of diet coke

Diet Coke celebrates 40th birthday in style

SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
Carabao bottles

New format for Carabao

CARABAO has launched a new 500ml PET bottle format covering the brand’s entire core range.
Robinsons poster

A fruitful campaign for summer

BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
Rubicon Raw cans

Big can focus is paying off

ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
iPro drinks

Converting into sales

HYDRATION drink brand iPro has secured a lucrative listing with Spar Scotland.
men sitting on a bench drinking Ribena

Cheeky campaign

SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
variety of energy drinks

Shaking it up in the chiller

IF variety is the spice of life, a varied selection is the secret to strong energy drinks sales.
Nocco energy drink

Fruit loose for summer

SWEDISH energy drink brand Nocco has launched a new limited-edition summer flavour for the fourth year running.
Robinsons Vitality

Convenient pick me ups

FUNCTIONALITY serves as the key point of difference for the latest Robinsons rollout, as Britvic targets health-conscious consumers.