Asco Foods gains distribution for Vitasoy
Asian products distributor Asco Foods has been chosen as the UK & Ireland distributor for the Hong Kong soy-based drinks brand Vitasoy.
Monster expands with new Nitro Blue Flash flavour
Energy drinks brand Monster Energy has expanded on its Nitro range with the introduction of the new blueberry flavoured Blue Flash variant.
Irn-Bru brings back ‘Made in Scotland from Girders’ campaign
Scottish soft drinks brand Irn-Bru has brought back its 'Made in Scotland from Girders' masterbrand campaign over summer to tie in with its 125th anniversary year.
Pepsi launches summer campaign for ice cream flavours
Soft drinks brand Pepsi has introduced a new marketing campaign around its Pepsi Treats ice cream flavours complete with a new and unique character.
Win free passes with the new Pepsi Stage Pass promo
Soft drinks brand Pepsi has unveiled its new on-pack promotion with Pepsi Stage Pass offering shoppers the chance to win tickets to music events.
Juice Burst gets brand revamp
The Juice Burst Drinks Co. – formerly Purity Soft Drinks – has launched a £1million campaign as part of a refresh of its Juice Burst brand and launched a new Juice Burst Quench range to drive growth in chilled juice and attract a new generation of shoppers.
CCEP invests into Fanta 2L PMP range to push down prices
Drinks firm CCEP has announced a new investment into the Fanta range to deliver a reduced price across its 2L PMP format for a limited time.
‘You Know When You’ve Been Tango’d’ tagline returns
Soft drinks brand Tango has brought back its iconic 'You Know When You've Been Tango'd' as part of its most recent marketing campaign.
Monster Energy unveils new Oscar Piastri cans
Energy drinks brand Monster Energy has unveiled two new limited edition cans featuring Formula One driver Oscar Piastri.
Celsius revs up partnership with Formula One
Energy drinks brand Celsius is set to rev up its partnership with Aston Martin Aramco Formula One Team with its new marketing campaign.
Rubicon Raw drives awareness of £1 PMP cans
Energy drinks brand Rubicon Raw has set out its new marketing campaign 'Feel Real Alive' with a focus on its core PMP range and latest NPD.
Grace Foods unveils revamped Tropical Rhythms range
Caribbean food and drink brand Grace Foods has unveiled a new pack design across its Tropical Rhythms brand in a bid to improve stand out on shelves.
Barr swings into stores with Spider-Man: Brand New Day promo
Soft drinks brand Barr has teamed up with Sony Pictures with a new on-pack promotion for the hotly anticipated movie Spider-Man: Brand New Day.
Lipton kicks off new summer campaign
Iced tea brand Lipton has kicked off its first ever on-pack promotion for the summer months offering the chance to bag hundreds of music themed prizes.
Coca-Cola announces sponsorship of Special Olympics GB
Soft drinks firm Coca-Cola has announced it will be the Headline Partner for the upcoming Special Olympics GB National Summer Games.
Radnor Hills unveils new Toy Story 5 collaboration
Soft drinks firm Radnor Hill has partnered with The Walt Disney Company and Pixar with a new on-pack promotion with Toy Story 5.
