SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Student dietary clichés have not aged so well, with today’s young adults swapping kebabs for ketogenic dinners and cheap pints for protein powder.
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Actiph Water has brought some star power to its packaging through a new superhero team-up.
The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
Retailers that don’t build a dedicated display for craft soft drinks could miss out on a significant growth opportunity, according to challenger brand Soda Folk.
NEW research from Suntory predicts shoppers will need just seven weeks to adapt when deposit return is launched in Scotland.
SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
CARABAO has launched a new 500ml PET bottle format covering the brand’s entire core range.
BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
HYDRATION drink brand iPro has secured a lucrative listing with Spar Scotland.
SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
IF variety is the spice of life, a varied selection is the secret to strong energy drinks sales.
SWEDISH energy drink brand Nocco has launched a new limited-edition summer flavour for the fourth year running.
FUNCTIONALITY serves as the key point of difference for the latest Robinsons rollout, as Britvic targets health-conscious consumers.