Promotional image of Skwishee Bring Your Own Cup Day 2024 featuring a dragon character holding a pumpkin filled with Skwishee with other Halloween characters.

Skwishee Bring Your Own Cup day returns

Frozen fizzy drink brand Skwishee's Bring Your Own Cup Day is back for 2024, inviting consumers to get creative with their containers in time for Halloween.
Retailers can capture the caffeine-fix shop by meeting the demands in the energy category through the likes of PWR-BRU.

AG Barr caters for the morning rush

Bosses at AG Barr have been highlighting how their PWR-BRU and Rubicon Raw energy drink ranges can help satisfy shopper demand for a morning caffeine fix.
Promotional image of new Robinsons Squash Wicked variants with the text offering a prompt to try out both with the tagline "Witch Flavour Are You?".

Robinsons rolls out new bewitching Wicked flavours

Squash juice brand Robinsons has kicked off a new partnership with the movie musical Wicked with two new limited edition flavours inspired by the film.
Promotional image of Mily Way Milk Drinks cans with three of the cans against a starry background.

Milky Way expands in milk drinks

Mars Chocolate Drinks & Treats has expanded further on its range of canned flavoured milk drinks with the launch of its new Milky Way flavoured variant.
Advert for Fanta Beetlejuice Beetlejuice advert with a ghoulish hand holding a bottle of Fanta Zero with the Fanta logo and Beetlejuice Beetlejuice logo in front of the hand.

Fanta on tracks for new Beetlejuice ad

CCEP GB has kicked off the next step in its partnership between Fanta and Beetlejuice Beetlejuice with a new multi-channel ad campaign.
Rugby Union players Emma Wassell and Sam Skinner both drink from Highland Spring bottles in the middle of Murrayfield Stadium.

Highland Spring champions Scottish Rugby

Scottish bottled water brand Highland Spring has announced a new two-year partnership of Scottish Rugby to encourage healthy hydration through the sport.
Pack shots of Monster Energy including Original and Ultra with a Call of Duty on-pack promotion.

Monster gives gamers the edge in new Call of Duty promo

Monster Energy has kicked off its collaboration with Call of Duty once again in time for the launch of the latest game, offering exclusive in-game rewards.
Pack shots of Lucozade Alert Ultimate Energy and Mango Peachade.

Lucozade brings a Can-Can energy to launches

50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".

Wake up your iced coffee sales with Jimmy’s

Earlier this year, Jimmy’s expanded its SlimCan range with a 250ml PMP format which rolled out exclusively across the convenience and impulse channel.
Pack shots of Red Bull Winter Edition Iced Vanilla Berry 250ml cans as well as the four-pack format.

Red Bull has an icy new flavour in Winter Edition

Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Jamie Dornan sits on a bus leaning over seats holding a can of Diet Coke.

Jamie Dornan partners with Diet Coke

Hollywood actor and model Jamie Dornan has been announced as the new brand ambassador for Diet Coke to build on the brand's 'This Is My Taste' campaign.
Pack shots of Monster Energy Ultra Strawberry Dream.

Monster builds on Ultra with new Strawberry flavour

Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
Pack shots of Monster Nitro Cosmic Peach cans.

Monster unveils a Cosmic new flavour

CCEP has a Cosmic new addition to its Monster Nitro range with the launch of the new Cosmic Peach flavour to the energy drinks range.
Promotional image between Mogu Mogu juice and K-Pop band Seventeen.

Mogu Mogu kickstarts partnership with K-Pop stars

Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
Promotional image of Coca-Cola Zero Sugar Oreo flavoured drinks.

Coca-Cola and Oreo team up in new limited drink

Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
Franklin & Sons reckons it can match the demands across the soft drinks category.

Staying aware of soft drinks trends

Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.