Monster Energy celebrates with new Lando Norris Gold cans
CCEP has launched a limited-edition gold coloured variant for its Monster Energy Lando Norris Zero Sugar variant to mark the F1 driver's global success.
Chance to bag £200 with Tango Sours competition
Drinks giant Carlsberg Britvic is offering five retailers the chance to bag £200 in cash as part of a new competition with the Tango Sours range.
Pepsi Max kicks off new deal with Scotland football teams
Soft drinks brand Pepsi Max has announced a new five-year partnership with the Scottish FA as the official soft drinks partner of the men's and women's national teams.
Sneak Energy rolls out new Transformers energy drinks
Sneak Energy has teamed up with Hasbro to roll out a new limited-edition range of drinks in collaboration with classic carton series Transformers.
Vybey moves to new market with Collagen + Energy drinks
Functional products brand Vybey has entered into the soft drinks market for the first time with the introduction of its new Collagen + Energy range.
Poppi couples up with Love Island
American soft drinks brand Poppi is partnering with hit reality TV show Love Island as it looks to build awareness with younger shoppers and expand its UK retail presence.
Powerade unveils new Fifa World Cup campaign
Sports drink brand Powerade has announced its new campaign as part of its partnership as the official sports drink of the Fifa World Cup 2026.
Boost Drinks expands Sport range with Tropical Punch
Drinks firm Boost Drinks has expanded further on its Sport range with the addition of its new limited edition variant flavour Tropical Punch.
Pepsi unveils new trio of Ice Cream inspired flavours
Drinks firm Carlsberg Britvic has unveiled a new trio of Pepsi Ice Cream inspired flavours in a bid to tap into a rising demand for treat focused drinks.
CCEP brings Miami to the shelves with Monster Ultra Vice Guava
CCEP has bolstered the Monster Energy range in time for the summer months with the roll out of the new Monster Ultra Vice Guava variant.
TrueStart launches Espresso Coffee Concentrate
Coffee brand TrueStart has introduced its new Espresso Coffee Concentrate pack to Asda stores, offering a more café-quality serve to shoppers.
How Tango is driving in-store success with Thirst Trap-the Gen Z must stock
Building on the continued success of its limited-edition launches, Carlsberg Britvic has unveiled Tango Thirst Trap – a bold, zero sugar innovation designed to excite Gen Z shoppers.
Costa Coffee introduces new Jaffa Cakes Frappé
Coffee brand Costa Coffee has unveiled its new partnership with McVitie's with the launch of its new Frappé McVitie's Jaffa Cakes flavour.
Capri-Sun turn up summer vibes with new campaign
Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.
Irn-Bru introduces new Cherry flavour to Zero sugar range
Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.
Red Bull freshens up with Citrus Summer flavour
Red Bull is set to freshen up the energy drinks aisle this year through its new Summer Edition cans that come with a Citrus Zest twist.
