Sneak Energy partners with Dungeons & Dragons on new Beholder variant
Energy drinks brand Sneak Energy has partnered up with the tabletop role-playing game Dungeons & Dragons with a new limited edition flavour for Halloween.
Red Bull launches new Glacier Edition
Energy drinks brand Red Bull has introduced the new The Glacier Edition to tap into the demand for flavoured energy with a Frosty Raspberry flavour.
Mountain Dew goes Pitch Black with new flavour
Soft drinks brand Mountain Dew has unveiled its new grape-flavoured variant with the roll out of the new Pitch Black option.
Lucozade adds a sherbet twist
The Lucozade Energy range is expanding with a new Sherbet Twist Zero Sugar flavour that Suntory Beverage & Food GB&I (SBF GB&I) says is a zingy, nostalgic addition.
Coca-Cola unwraps festive Holiday Creamy Vanilla flavour
Drinks giant CCEP has rolled out a limited edition festive variant for the Coca-Cola range with the new Holiday Creamy Vanilla flavour.
Boost announces sponsorship of Sinfield’s 7-in-7 fundraiser
Energy drinks brand Boost Drinks has sponsored Rugby League legend Sir Kevin Sinfield's 7-in-7 challenge fundraiser for MND research.
Red Bull unveils pistachio flavoured Winter Edition
Energy drinks brand Red Bull has brought a nutty new addition to the shelves with its new Winter Edition Pistachio & Berries variant.
Free Skwishee Day returns this Saturday
Frozen fizzy drinks brand Skwishee is bringing back its hugely popular Free Skwishee Day this Saturday (12 September).
Nestlé Waters appoints new managing director
Drinks firm Nestlé Waters & Premium Beverages has appointed Thomas Conquet as its new managing director for the UK team.
Fanta unveils new ‘Horrorverse’ range for Halloween
Drinks giant CCEP has unveiled its new Halloween activity for the Fanta brand featuring a new host of 'Horrorverse' characters across packs.
AG Barr offers retailers the chance to win £20k refit
Soft drinks firm AG Barr has launched a new £20,000 incentive exclusive offering store owners the chance to transform their stores.
Asco Foods gains distribution for Vitasoy
Asian products distributor Asco Foods has been chosen as the UK & Ireland distributor for the Hong Kong soy-based drinks brand Vitasoy.
Monster expands with new Nitro Blue Flash flavour
Energy drinks brand Monster Energy has expanded on its Nitro range with the introduction of the new blueberry flavoured Blue Flash variant.
Irn-Bru brings back ‘Made in Scotland from Girders’ campaign
Scottish soft drinks brand Irn-Bru has brought back its 'Made in Scotland from Girders' masterbrand campaign over summer to tie in with its 125th anniversary year.
Pepsi launches summer campaign for ice cream flavours
Soft drinks brand Pepsi has introduced a new marketing campaign around its Pepsi Treats ice cream flavours complete with a new and unique character.
Win free passes with the new Pepsi Stage Pass promo
Soft drinks brand Pepsi has unveiled its new on-pack promotion with Pepsi Stage Pass offering shoppers the chance to win tickets to music events.
