Sir Kevin Sinfield stands holding bottles of Boost Sport drinks while standing in Old Trafford stadium.

Boost announces sponsorship of Sinfield’s 7-in-7 fundraiser

Energy drinks brand Boost Drinks has sponsored Rugby League legend Sir Kevin Sinfield's 7-in-7 challenge fundraiser for MND research.
Pack shots of Red Bull Winter Edition Pistachio & Berries.

Red Bull unveils pistachio flavoured Winter Edition

Energy drinks brand Red Bull has brought a nutty new addition to the shelves with its new Winter Edition Pistachio & Berries variant.
Free Skwishee Day is returning for consumers and retailers to enjoy at more than 250 participating outlets across the UK this Satuday (12 Spetember 2206).

Free Skwishee Day returns this Saturday

Frozen fizzy drinks brand Skwishee is bringing back its hugely popular Free Skwishee Day this Saturday (12 September).
Thomas Conquet, managing director at Nestlé Waters and premium beverages in the UK.

Nestlé Waters appoints new managing director

Drinks firm Nestlé Waters & Premium Beverages has appointed Thomas Conquet as its new managing director for the UK team.
Pack shots of Fanta variants across 500ml bottles and 330ml cans featuring 'Horrorverse' designs for Halloween 2026.

Fanta unveils new ‘Horrorverse’ range for Halloween

Drinks giant CCEP has unveiled its new Halloween activity for the Fanta brand featuring a new host of 'Horrorverse' characters across packs.
Pack shots of Boost Sport Orange, Boost Water+, Irn-Bru, Boost Energy Original, Irn-Bru Zero, Rubicon Sparkling Mango and Rubicon Spring Black Cherry Raspberry.

AG Barr offers retailers the chance to win £20k refit

Soft drinks firm AG Barr has launched a new £20,000 incentive exclusive offering store owners the chance to transform their stores.
Representatives from Asco Foods and Vitasoy sit at a table signing a new distribution deal between the two firms.

Asco Foods gains distribution for Vitasoy

Asian products distributor Asco Foods has been chosen as the UK & Ireland distributor for the Hong Kong soy-based drinks brand Vitasoy.
Pack shots of Monster Energy Nitro Blue Flash cans.

Monster expands with new Nitro Blue Flash flavour

Energy drinks brand Monster Energy has expanded on its Nitro range with the introduction of the new blueberry flavoured Blue Flash variant.
Pack shots of Irn-Bru, Irn-Bru Zero and Diet Irn-Bru cans.

Irn-Bru brings back ‘Made in Scotland from Girders’ campaign

Scottish soft drinks brand Irn-Bru has brought back its 'Made in Scotland from Girders' masterbrand campaign over summer to tie in with its 125th anniversary year.
A woman sits drinking from a can of Pepsi Cherry & Vanilla Flavour in a park.

Pepsi launches summer campaign for ice cream flavours

Soft drinks brand Pepsi has introduced a new marketing campaign around its Pepsi Treats ice cream flavours complete with a new and unique character.
A person holds a can of Pepsi Max in front of the entrance to the O2 Academy.

Win free passes with the new Pepsi Stage Pass promo

Soft drinks brand Pepsi has unveiled its new on-pack promotion with Pepsi Stage Pass offering shoppers the chance to win tickets to music events.
The new Juice Burst Quench range aims to satisfy the growing demand for enjoyable hydration drinks that deliver both refreshment and flavour.

Juice Burst gets brand revamp

The Juice Burst Drinks Co. – formerly Purity Soft Drinks – has launched a £1million campaign as part of a refresh of its Juice Burst brand and launched a new Juice Burst Quench range to drive growth in chilled juice and attract a new generation of shoppers.
Pack shots of Fanta two litre PMP bottles priced at £1.89 each.

CCEP invests into Fanta 2L PMP range to push down prices

Drinks firm CCEP has announced a new investment into the Fanta range to deliver a reduced price across its 2L PMP format for a limited time.
Promotional image for 'You Know When You've Been Tango'd' featuring Tango Orange, Tango Apple and Tango Cherry variants.

‘You Know When You’ve Been Tango’d’ tagline returns

Soft drinks brand Tango has brought back its iconic 'You Know When You've Been Tango'd' as part of its most recent marketing campaign.
Pack shots of Monster Energy Oscar Pistari cans.

Monster Energy unveils new Oscar Piastri cans

Energy drinks brand Monster Energy has unveiled two new limited edition cans featuring Formula One driver Oscar Piastri.
Lance Stroll and Fernando Alonso stand holding cans of Celsius energy drink.

Celsius revs up partnership with Formula One

Energy drinks brand Celsius is set to rev up its partnership with Aston Martin Aramco Formula One Team with its new marketing campaign.