Perfetti Van Melle will launch what it said is its biggest Halloween campaign ever this month. The ‘All Wrapped Up’ campaign will see PVM take to social media to promote its brands, inviting consumers to create Halloween themed content.
Rrepublic Technologies is encouraging retailers to tap into the match and lighter sales opportunity that Halloween provides.
For sugar confectionery, it doesn’t get much bigger than Halloween – and the team at Swizzels is set on making 2021 a year to remember.
Covid restrictions made celebrating Halloween a challenge in 2020, but Victoria Gell, fruit confections brand director at Mars Wrigley, reckons retailers should prepare for a major uplift this year.
Haribo is boxing clever with its latest TV campaign.
NISA is bolstering its hot drinks offer with the launch of Co-op own-label brand Ever Ground
Something to splash about
ECOTONE UK is expanding its Clipper Tea range with the addition of three new health-driven flavours.
Britvic rolls out packaging revamp and reformulation for Rockstar
Consumers have been snapping up out-of-home milkshakes throughout the pandemic, according to F’real
Health and taste are driving spend
A NEW sugar cane spirit has been released by Spirit of Haiti
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
Bottlegreen unveils sweet recipe
SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max