Freshen up an Italian classic with Disaronno
ITALIAN liqueur brand Disaronno has unveiled a new bottle design, marking a significant new milestone for the classic brand.
The new launch comes amid the brand’s new global communication platform the Dolce Side of Life, which rolled out marketing earlier this year.
The new bottle features a taller and more lightweight design that has been directly inspired by Disaronno’s heritage whilst also catering to modern-day consumers.
The new design still retains the bottle’s classic silhouette, while introducing a newly redesigned square cap on top of the bottle which feature a more modern and distinctive look and feel.
Additionally, the bottle has introduced the Domenico Reina’s embossed signature and a new DD monogram – representing Disaronno and Domenic Reina – as a tribute to the founder. Furthermore, each bottle boasts a refreshed colour palette which combines more bright gold colours with light blue accents to help with standout on the shelf.
The new bottle will launch alongside some dedicated marketing to showcase the redesign. As part of the brand’s ongoing Dolce Side of Life activity, Disaronno will be supported through an integrated media strategy spanning across online video, connected TV, social media, out-of-home advertising and influencer activity.
Peter Dries, marketing director at Disaronno International UK, said: “Disaronno has always balanced timeless Italian craftsmanship with a spirit of modernity, and this new bottle identity reflects that evolution perfectly.
“While remaining instantly recognisable, the redesigned bottle brings a more contemporary and premium expression of the brand, while strengthening our appeal for today’s consumers.
“As we continue to invite people to embrace The Dolce Side of Life, this new identity reinforces Disaronno’s position as a true Italian icon that remains as relevant and desirable today as ever.”
