Back to the future looks

THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is covered in our news pages.

IB & IBSF - 2 cans[5]
But Scotland’s most valuable Scottish food and soft drinks brand had been going through big changes already this year.
There has been significant investment in the brand’s new look, which includes one of the brand’s most successful marketing themes ever – the girder, updated for a new age.
The original Irn-Bru strongman, Adam Brown also appears on the new packs.
And Irn-Bru is also headline sponsor of football’s revamped Scottish Challenge Cup – which will be renamed the Irn-Bru Cup.