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Thursday, August 11, 2022
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Birdseye green cuisine

Plant power in the freezer

Birds Eye has relaunched its meat-free brand Green Cuisine, and it’s backing the plant-based range with a new advertising campaign.
Mackies ice cream

Scooping more online distribution

Aberdeenshire ice cream maker Mackie’s has expanded its digital presence through a new listing with Donald Russell.
Rustlers Monisha Singh

NPD taps into current trends

For many students leaving home, cooking dinner all by themselves could be one of the most daunting tasks of the academic year.
Cathedral City

Value on the pack

Starting university can be an expensive prospect at the best of times, but as the cost-of-living crisis bites, this year’s new students will likely be seeking value wherever they can find it.
Dole fruit pack

Two more from Dole

Dole Sunshine Company has added two new variants to its range of fruit cups.
Highland Spring 5 litre fridge water box with tap

Hydrating challenge

Highland Spring has challenged consumers to drink 10 glasses of water for 10 days, championing its 5-litre hydration pack in the process.
Ginsters Four Cheese & Chive Slice and Ginsters Meatball Marinara Bake

Ginsters duo in the chiller

GINSTERS has added two new SKUs to its range in time for the summer holidays.
plant-based Petits Filous

Pushing on with plant based

YOPLAIT has been focusing on plant-based innovation, as the brand expands it dairy-free offer in response to growing demand.
cheeshapes

Healthier choices for children’s treats

HEALTH continues to be a key factor when parents make purchasing decisions for their children.
Häagen-Dazs ice cream

Going beyond seasonal sales

ICE cream and summer may be synonymous for some consumers, but if the seasonal link can be split then there’s a year-round opportunity to be had.
ice creams

Recession proof treats

TAKE-Home ice cream boomed under lockdown restrictions, with sales up 30% for the year to 3 October 2020, but how might the category fare as the cost-of-living crisis tightens purse strings?
plant based Fridge Raiders snacks

Mimicking meat

THERE has been an explosion of plant-based NPD over the last few years and now meat snacking brand Fridge Raiders is getting in on the act.
Cofresh food

Street food made easy

COFRESH has unveiled a range of new frozen Indian snacks that the firm reckons will appeal to consumers seeking street- food inspired dishes at home.
vegerami

A veggie trio

PEPERAMI has added a new vegetarian option to its lineup.
halal hotdog

A halal option for on-the-go

AN increase in on-the-go occasions post lockdown has opened up opportunities for convenience retailers and Country Choice has reacted by expanding its range.
2 women making ice cream

Duo smash a personal best

MACKIE’S of Scotland workers Deirdre Henderson and Louise Hunter have been busy as bees, smashing a honeycomb making record at the Aberdeenshire farm business.