Cadbury twists up Twirl with Golden Dipped
CHOCOLATE brand Cadbury has expanded on its line-up for the Twirl range with the introduction of its limited edition Golden Dipped variant.
Tapping into the demand for more white chocolate options across the confectionery category, the new Twirl Golden Dipped features the classic swirly milk chocolate interior that is encased in caramelised white chocolate.
The indulgent treat sits on the shelf alongside the remainder of the Twirl range and will be available for a limited time only across the grocery and convenience channels with an RRP of 99p per bar.
The launch follows on from the success of other Cadbury Twirl variants including Twirl Orange, Twirl Caramel, Twirl Mint and Twirl White Dipped, which became the No.1 singles new product launch according to Nielsen data.
Sabina Sabova, brand executive for Cadbury Twirl at parent firm Mondelēz International, said: “Limited-edition innovations continue to play an important role in driving shopper engagement for Cadbury Twirl.
“Building on the success of our previous launches, Cadbury Twirl Golden Dipped is designed to recruit new shoppers to the brand and give our existing fans something new to try, tapping into our recent campaign messaging and sending them from ‘Zero To Chocolatey In Milliseconds’.
“By combining the much-loved Cadbury Twirl with a caramelised white chocolate coating, we’re bringing a fresh twist to a trusted favourite that we know shoppers will be eager to get their hands on.”
