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Monday, August 8, 2022
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birds eye view of water and forrest

Climate excellence

HOUSEHOLD paper brand Sofidel has been recognised for its environmental efforts by a major European awards programme.
person in supermarket with lots of toilet/kitchen paper

Thriving despite cost pressures

THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.
Fairy Max Power

Fairy flipped on its head

Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Feel Good eco toilet paper

Eco-friendly first from paper firm

Private label paper product supplier WEPA UK has launched a new consumer-facing brand with sustainability at its heart.
Star Tissue Bliss range

Star Tissue shines with NPD

The last year has been a busy one for Star Tissue UK – and not just because of the Covid pandemic.
Ora Household Towels

Ora offers a one handed solution

Kitchen towel entrepreneurs gear up for a big launch in the Scottish convenience channel

Driving impulse with oral hygiene

Changing habits could be good for c-stores

Phelps and Colgate on a water saving crusade

Sinking wastage with Colgate's “Save Water” initiative

Less is more in household

Don’t overwhelm customers, says Unilever

Cleaning up sales

Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors

No value in a budget brand

Repeat purchase driven by quality paper
GSK oral care range

Brush up range for fresh sales

CONSUMERS believe they won’t find a wide range of oral care products in their local c-store, according to research by Aquafresh and Sensodyne brand owner GSK
Starburst chewing gum

Three chews a day to fight decay

MARS Wrigley has been promoting the oral health benefits of its chewing gum range

Bold to ‘Take you home’ with TV campaign

P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes

A burst of blue

HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
15% of household shoppers end up not buying products because they cannot find them says PfG.

Hampered by too many choices

THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible