Packed up for the festival

RubiconDIWALI celebration packs of Rubicon have been launched by AG Barr.

Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for £2 price-marked packs.

And Passionfruit is available in a £1.39 special price PMP, with a special look for the festival of lights.

The range is to be supported by POS materials.

Head of marketing Adrian Toy said: “Diwali is celebrated by 1.3m people throughout the UK, representing £80m in incremental sales and a huge profit opportunity.”