Mars Wrigley unveils 2027 Easter line-up
Confectionery giant Mars Wrigley has launched a tranche of NPD for the Easter season next year, including new additions to its Easter Egg line-up.
Sneak Energy partners with Dungeons & Dragons on new Beholder variant
Energy drinks brand Sneak Energy has partnered up with the tabletop role-playing game Dungeons & Dragons with a new limited edition flavour for Halloween.
Warninks launches Pistachio White Chocolate Advocaat
Dutch liqueur brand Warninks Advocaat has unveiled its first new flavour in 12 years with the new Pistachio White Chocolate variant.
Malibu doubles down on RTDs with new Malibu Punch range
Rum liqueur brand Malibu has doubled down on the RTD category with the introduction of its new range of Malibu Punch canned cocktails.
Red Bull launches new Glacier Edition
Energy drinks brand Red Bull has introduced the new The Glacier Edition to tap into the demand for flavoured energy with a Frosty Raspberry flavour.
Four Loko Black is back on shelves
RTD brand Four Loko has announced the return of its kiwi-flavoured Black variant for a limited time following its successful run in Scotland in 2024.
Cù Bòcan rolls out new whisky inspired by popcorn
Experimental single malt whisky brand Cù Bòcan has rolled out its new Creation #9 with flavours inspired by classic sweet and salty cinema popcorn.
Kepak brings Kings back to the table
Food-to-go firm Kepak has announced the return of the Kings brand to help match the demand found across the meat snacks category.
Napolina rolls out new marketing campaign
Italian food brand Napolina has rolled out a new marketing campaign with a focus on tapping into the demand for home-cooking across the UK.
Sour Patch Kids in marketing debut
Snacks giant Mondelēz International has unveiled the first UK marketing campaign for the Sour Patch Kids aiming to show their more mischievous side.
Stabilo rolls out Paw Patrol collection
German stationary brand Stabilo has unveiled a new range of colouring pens and highlighters inspired by the children's TV show Paw Patrol.
McGhee’s teams up with Brodies to save the tea break
Scottish brands McGhee's Family Bakers and tea and coffee merchants Brodies have teamed up to find those in need of an emergency tea break.
Absolut Vodka unveils new Artist Edition with KAWS
Sprits giant Pernod Ricard has unveiled its new Artist Edition for the Absolut Vodka brand with its new collaboration with contemporary artist KAWS.
Cadbury launches Crunchie Duo packs
Chocolate brand Cadbury has introduced its Crunchie variant to the Duo format, tapping into strong consumer demand for the brand.
Hardys wine unveils complete brand refresh
Global wine firm Vinarchy has unveiled a complete brand revamp for the Australian wine range Hardys, complete with a new look across its three core lines.
Unitas targets sweet value with £1 Local Living range
Wholesale group Unitas Wholesale has unveiled a new £1 price-marked confectionery line-up under its own-brand range Local Living.
