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Tuesday, September 28, 2021
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Loah beer

Saying no to ABV and calories

Loah Beer has launched what it described as one of the healthiest, low-alcohol beers currently available on the market.
Carling golden ticket

Carling’s gold competition

Carling is giving consumers the chance to snap up a prize worth more than £4,500.
Brewdog beer for all campaign

Putting the planet first

Brewdog has been broadcasting its sustainability credentials through a new television advertising campaign that highlights its carbon negative status.
Drygate gingeraffe

A ginger for the giraffes

Glasgow-based brewer Drygate has developed a new ginger beer to bring attention to the ‘silent extinction’ of giraffes.
Friends having Christmas dinner with bottles

Riding the summer wave into winter

Beer brands preparing to follow up on a season of sales growth with a strong winter performance
Tennent's lager cans

Supporting beer sales in Scotland

Success in the off trade was more important than ever for beer brands last year, as Covid restrictions closed off other key routes to market.
Peroni box with Amalfi experience promotion

Jetting off with a case of beer

Italian lager brand Peroni Nastro Azzurro is offering consumers the chance to win a luxury trip to the Amalfi coast.
Beavertown Bones lager

A bare bones lager

Beavertown Bones is a 4.4% ABV lager brewed with a focus on freshness. The new brew is available in 330ml cans. It is already on sale in the on trade and available through Beavertown’s website, priced at £2 per can.

Malibu brings people together

PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu. Running across social media platforms,...
Leaps and Bounds Wine

A wine’s best friend

CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK. Dogs are front and centre on the packaging for Leaps...

Change of distributor

ITALIAN brand Seven Hills Gin has a new distributor in the UK.
Absolut festival

Joining together for fun event

AS the country began to ease its way out of lockdown, with social distancing measures still in place, Absolut Vodka hosted a virtual music and comedy event.
Magners Rose

Can offers lightweight solution

CIDER brand Magners has put its rosé variety – initially only available in bottles – into cans.

New crush in vodka market

THE latest launch from Smirnoff is a raspberry flavoured vodka.

Mental health on the agenda

ALCOHOL free spirit brand, Strykk, is supporting men’s mental health awareness with its Strykk up a conversation campaign.

Pass on tips for bigger gin sales

COCKTAIL recipes, mixer suggestions and other drink recommendations can all help retailers boost gin sales, according to Kintyre Gin.

AG Barr Popover Sept/Oct 21