Merchandise for success
Busy consumers want taste and convenience
High energy, low in sugar
ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed.
Energy drinks...
Bear range adds two flavours
SPAR has revamped two significant sections of its own-label soft drinks range, which it says has sales worth more than £15m a year. The...
Coca-Cola reignites ‘Share a Coke’ with names back on cans
CCEP has re-introduced its 'Share a Coke' campaign once again as consumers will be able to find their names across cans of Coca-Cola drinks once again.
Win a year’s supply of stock of Lipton Iced Tea
Britvic is offering one lucky retailer the chance to bag a year's supply of Lipton Iced Tea stock in its new retailer competition for the brand.
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
C-stores see RRED
Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies?
John McNee investigates.
HOW should...
Soft drinks giant launches 2013 PMP drive
CCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean...
Nurishment smells the coffee
MILK-based drinks provide the latest way to recover after exercise according to Nurishment Active, a high-protein milk drink specially formulated to help people recover...
Retailer scoops £5K
Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand
Facing a squeeze?
AT least one brand is called Innocent and, until recently, there were few bad things said about fruit juice.
But things have changed and some...
Coca-Cola helps to mix up the soft drinks range
Building up the range of soft drink mixers for the Big Night In will count in the long run according to Coca-Cola Europacific Partners.
More consumers picking up flavoured milk in store
Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
Slashing prices
CCEP has reduced RRPs across take-home PMPs
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
Low sugar will widen appeal
According to Carabao, there are plenty of customers out there that energy drinks firms could do more to appeal to
