Irn Bru Snowman is back on TV
Irn-Bru's famous Snowman ad is back on the TV, helping many consumers kick off their festive seasons with the highly anticipated return of this annual ad.
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Excitement can add to energy
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Honesty the best policy
Brand says modern consumers want to know exactly what they are buying
Some like it light
By reducing the calorie content of juice drinks or adding active ingredients, manufacturers are making sure that products appeal to the health-conscious.
ORANGE-plus flavours provide...
What’s shaking?
Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising...
Tropicana taps into functional drinks with Hydrate+
Fruit juice brand Tropicana has launched a new range of functional drinks with its new Tropicana Hydrate+ selection of juices.
Energy drinks take centre stage in stores
Bosses for Monster have been providing evidence for something many Scottish convenience retailers will have realised – energy drinks have gone from being niche to mainstream.
From the big can to the big match
Having tied up partnership deals with professional football on both sides of the border, Irn-Bru is giving fans the chance to attend games in...
Merchandise for success
Busy consumers want taste and convenience
Back on TV for the festivities
Schweppes will return to TV screens this Christmas with its first advertisement since 2017
Sugar levy is not too taxing
THE big day is almost here. From 6 April soft drinks with more than 5g of sugar per 100ml – which translates to 16.5g for a 330ml can - will be subject to a sugar tax.
It’s all go for Vimto
Support for the notion that no-added-sugar brands are winning with consumers has been bolstered by the success of the recently-launched Vimto Remix
Fizzing with fruity flavours
BRITVIC has bolstered its sparkling water brand, Aqua Libra, with a new Blood Orange & Mango variant.
Time to face the ugly truth
Unsweetened fruit-flavoured sparkling water brand Ugly Drinks has more than doubled its range
Water can win in convenience
Whatever the ailment, it’s likely that among everything else a GP may prescribe, drinking plenty of water will form part of the cure.
