3x smart water bottles

Steps in the right direction

Bottled water brands have been stepping up their sustainability efforts, as consumers become increasingly concerned with the environmental impact of their purchases.
A display of soft drinks in a supermarket

A category adapting to coronavirus

The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale

Soft drinks set to shine this summer

The hospitality sector may be open for business again, but summer 2021 still represents a huge opportunity for retailers, according to leading soft drinks firms
Pack shots of Boost Sport Limited Edition Cloudy Lemonade and Boost Energy Blue Raspberry cans.

Boost Drinks unveils two new limited edition flavours

Soft drinks firm Boost Drinks has unveiled a duo of limited edition flavour across its Sport and Energy ranges, with a focus on current flavour demands.
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Energy gets the sour blues

AG Barr-supplied energy drink, Rockstar, puts the success of its Supersours range down to its “non-energy” flavours. The latest, Blue Raspberry, launched last month. Barr...
Pack shots of PWR-BRU Dynamo Fruit Punch cans.

Power up energy sales with new PWR-BRU flavour

Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.
Red Bull in fridge

Use data to build the best range

Red Bull suggests frequent EPOS checks
Red Bull various sizes

Building the buzz

The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.

Big can energy from Irn-Bru

IRN-Bru Energy is now available in a big can variant

Retailer scoops £5K

Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand
Britvic Soft Drinks

Aiming for the two thirds

ACCORDING to Britvic two thirds of on-the-go soft drinks sales are recorded between March and October. And it has revived its Taste of Summer promotion...
Ribena

Orange squashes into Ribena range

RIBENA has added a new flavour, Orange & Mandarin, to its Ribena Plus range. The new variety is designed to cash in on demand for...
Schweppes

For the grown-ups

NEW drink driving alcohol limits in Scotland along with government campaigns on healthy living and other influences could increase consumer interest in adult soft...
Pack shots of Lucozade Alert Ultimate Energy and Mango Peachade.

Lucozade Alert unveils new fruity flavour duo

Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.

Fruit functions this summer

Ribena rolls out enhanced water .
Rockstar Revolt offers two sugar free varieties, Killer Citrus and Killer Cooler.

Size matters in drinks aisle

Packs, tax and lower sugar PACK size is a vital consideration in the purchase decisions of Scottish energy and functional drinks consumers according to two...