Health at heart of product launches
With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Win with Pepsi
A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
TV toad to tempt teen shoppers
TEENS and their parents are the target of a nationwide campaign to promote Vimto’s no-added-sugar squashes and ready-to-drink range.
Rolling out from June, the TV...
Crossing the Rubicon
Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio
Function over fat loss
Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
Some like it light
By reducing the calorie content of juice drinks or adding active ingredients, manufacturers are making sure that products appeal to the health-conscious.
ORANGE-plus flavours provide...
Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
Relentless launches new flavour with tangy Guava
Energy drinks brand Relentless has embraced more exotic fruit flavours in its range of drinks with the launch of a new Guava flavour.
Convenience seals the deal
DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic.
The...
Why fruit juice is not the problem
THE anti-sugar lobby may be damaging consumers’ health by targeting fruit juices. That’s the word from Refresco Gerber, the soft drinks manufacturer, packager and...
Taking the low road
The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too.
SOFT drinks is becoming a...
Summer is thirsty work
LAST summer the sun put in an appearance and had thirsty folks reaching for juice drinks.
Dave Turner, trade communications manager at Coca-Cola Enterprises...
Grab organic by the horns
Red Bull launches new health range
Changing to meet needs
THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Keeping the party going
CONSUMERS will be looking to well and truly deck the halls this Christmas and Britvic has advice for retailers to help them keep shoppers jolly.
Partnership renewed fifteen years later
BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look.
Brandhouse founder Mark Wickens said:...
