Adding a bit of sparkle
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
A new zero in energy range
BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Ghoulish Fanta promo returns
FANTA is ready to scare up some soft drinks sales this Halloween with the launch of a new on-pack promotion and seasonal packaging.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Fruit Shoot helps its young drinkers get their skills on
FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather.
Following up on...
Opening up the energy market
Carabao setting out to broaden appeal of category in Scotland
Irn-Bru Energy returns to store shelves
Irn-Bru Energy has made its return to store shelves across the country as AG Barr looks to drive energy sales through its loyal consumer base.
Milking dairy based drinks
Flavoured milk is on course for a fantastic summer, according to data provided by Mars Chocolate Drinks and Treats (MCD&T)
A fresh look for summer
The Coca-Cola Company has given its Coca-Cola soft drinks range its first makeover since 2016
Bursting on to the scene
ENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks.
And he reckons Boost’s new Cherry Burst will give independent retailers...
Beyond the pandemic
The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
Cover the bases
BIG nights in continue to be very popular and they’re often unplanned, so convenience retailers are in an ideal position to cater for shoppers...
Build up energy drinks for summer, says Red Bull
Energy drinks giant Red Bull offers advice to convenience retailers on how to ensure shoppers can easily get what they want in the category.
Natural solution from down under
AUSTRALIAN sugar-free drinks brand, Nexba, has brought its range of Kombucha drinks to the UK.
Packing a new punch
Boost Drinks has responded to consumer demand by adding a fourth flavour to its Juic’d 500ml can range – Tropical Fruit Sour Punch.
CCEP goes back to the start
CCEP has built up its range of Monster Energy drinks with new zero sugar launches aiming to build up popularity for sugar free energy drinks.
