Promotional image of Netflix Live Event Jake Paul vs Mike Tyson with the two athletes standing next to each other against a city landscape with an image of Paul standing in a boxing ring and drinking from a can of Celsius Energy Drink to the right.

Celsius unveils sponsorship of Jake Paul vs Mike Tyson

Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
PACK size is the key to maximising bottled water sales, according to AG Barr.

Secret of Barr’s success? Plenty of bottles

PACK size is the key to maximising bottled water sales, according to AG Barr. Its brand, Strath-more, grew 10% year on year in the...
Pack shots of Capri-Sun Zero Cola and Capri-Sun Zero Monster Alarm including multipack boxes as well as single packs.

Capri-Sun rolls out duo launch of Zero added sugar drinks

Children's soft drinks brand Capri-Sun has expanded on its range of Zero added sugar drinks with its new Zero Cola and Zero Monster Alarm flavours.
Pack shots of the new look Irn-Bru range from 2025 including Irn-Bru, Irn-Bru Zero and Diet Irn-Bru.

Irn-Bru unveils new design in major revamp

Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
emerge_thumb

Not a new kid any more

WHEN Scottish energy drink brand Nae Danger launched it was designed to stand out as much by its irreverent nature (an urban cheeky Scottishness)...
The new Juice Burst Quench range aims to satisfy the growing demand for enjoyable hydration drinks that deliver both refreshment and flavour.

Juice Burst gets brand revamp

The Juice Burst Drinks Co. – formerly Purity Soft Drinks – has launched a £1million campaign as part of a refresh of its Juice Burst brand and launched a new Juice Burst Quench range to drive growth in chilled juice and attract a new generation of shoppers.
Carabao bottles

New format for Carabao

CARABAO has launched a new 500ml PET bottle format covering the brand’s entire core range.

Diet Coke competition brings getaway prizes

Coca-Cola Europacific Partners is giving consumers the chance to win a Kate Moss recommended countryside getaway in its latest competition for Diet Coke.
mixed-soft-drink-bottles

Energy without sugar

Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar
Cawston Press

Pressing ahead with fruit sweetened drinks

Cawston Press says it is bucking current soft drink reformulation trends by using only pressed fruit juice to sweeten its sparkling drinks.

Passion is in the picture

KIDS brand Robinsons Fruit Shoot has launched a new campaign which celebrates children pursuing their passions. The ‘It’s My Thing’ campaign includes a 40-second TV...
Promotional image of the Nescafé Espresso Concentrate range including Iced Vanilla, Iced Caramel and Iced Classic variants. The bottles are lined up next to each other with a reflective liquid surface underneath with a melting ice cube. There is also a pink circle stamp on the image highlighting the brand as the Official Iced Coffee Partner of Love Island. The Love Island logo is inside of the pink circle.

Nescafé couples up with Love Island as its official iced coffee partner

Coffee brand Nescafé has announced its new partnership with ITV's Love Island as the reality show's new official iced coffee partner.
Capri Sun

Naturally reducing the sugar

THE use of natural sweetener stevia in the new recipe for Capri-Sun has reduced the sugar content of its original range by 50%

Eco-friendly refresh for juice brand

Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
Volvic bottles

Flavourful NPD

VOLVIC has extended its range of sugar-free flavours
Energy drink brands

Excitement can add to energy

Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.