Image shows cans of apricot and strawberry flavour Red Bull energy drink

A taste for energy with Red Bull Editions

Flavour matters when it comes to energy drinks, especially for new consumers, according to Red Bull.
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The rise and rise of energy drinks

Strong demand in Scottish convenience .
Penny in sugar

Sugar levy is not too taxing

THE big day is almost here. From 6 April soft drinks with more than 5g of sugar per 100ml – which translates to 16.5g for a 330ml can - will be subject to a sugar tax.
Halo promotion

Energy drink upgrades

CCEP has announced a new partnership between Monster Energy and Microsoft’s new 2021 Halo Infinite game
Boost-Energy-4x250ML pack

Energy brand cuts sugar ahead of tax

THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
iPro drinks

Converting into sales

HYDRATION drink brand iPro has secured a lucrative listing with Spar Scotland.

It’s got to be sugar free for energy

A growing number of consumers are looking for lower calorie or even sugar-free options when reaching for an energy drink, AG Barr has claimed. Quoting...
Promotional image for Robinsons Ready To Drink range partnership with The Hundred to advertise hundreds of tickets to be won.

Robinsons bowls support for The Hundred

Consumers have the chance to win from hundreds of tickets to attend a match during The Hundred cricket tournament with Robinsons' new promotion.
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Not a new kid any more

WHEN Scottish energy drink brand Nae Danger launched it was designed to stand out as much by its irreverent nature (an urban cheeky Scottishness)...
Cartons of Three Robins Barista Oat Mylk and Choco-riffic Oat Mylk lie on a wooden table in the left image whilst Three Robins founder Karen Robinson stands with Steve Addison, local sourcing manager at Scotmid, Robinson holds two Three Robins branded pouches whilst Addison holds the Scotmid Scottish Favourites sign with the two Oat Mylk cartons on the table in front of them in the right image.

Three Robins celebrates Scotmid listings with new Oat Mylk lines

Free-from brand Three Robins has launched two new Oat Mylk variants in its new listings across Scotmid stores as part of its Scottish Favourites win.

Energy drink is seeing red

Boost has expanded its energy portfolio with the launch of Red Berry .

Showing how the pro does it

Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign

Highland innovation to tackle pollution

Scottish water brand to introduce 100% rPET
Mars milk range

More consumers picking up flavoured milk in store

Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
AG Barr

Barr ready to splash out

AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...
A Christmas tree with a blue bauble hanging from its branch with the Pepsi logo on it and surrounding text that reads "Thirsty For More".

Pepsi kicks off Christmas campaign

Pepsi Max has kicked off its new Christmas ad that encourages consumers to park the 'to-do' list in favour of spending time with loved ones.