Stimulate energy sales in the morning
Boost Drinks reckons many consumers look to get their day off to a stimulated start and has highlighted its range as an effective way for retailers to grow profits.
Softly sharing
WITH one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase their sales...
Shakes in demand
Lockdown hasn’t taken any wind from the sails of frozen milkshake machine supplier F’real
US brand joins the tea party
AMERICAN organic tea brand Honest is ramping up its marketing activity in the UK with the launch of its first integrated marketing campaign on...
Looking out for mother Earth
ENVIRONMENTALLY concerned water brand One Water plans to introduce cartons, water in cartons, cans and refillable bottles this year
A televsion shake up
Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
PMPs return on Lucozade
SOFT drinks firm Lucozade Ribena Suntory reckons health and fitness are becoming increasingly important to many consumers and that those issues are affecting shoppers’...
It’s not all about the off-sales
NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller
Fruit loose for summer
SWEDISH energy drink brand Nocco has launched a new limited-edition summer flavour for the fourth year running.
Sipping on a slimmer can
CCEP swapping 330ml for 250ml
SIZE matters, according to Coca-Cola European Partners (CCEP), as the firm moves to replace its 330ml Appletiser and Schweppes cans...
Explosive growth
IT’S made in Scotland and sold across the globe.An investment deal that launched new Scots energy drink Dynamite has led to significant distribution successes...
Win a taste of the summer with Irn-Bru
Three lucky retailers are set to win three cases of both of the new Irn-Bru Xtra summer edition flavours which are set to launch later this month.
A cool taste of the tropics
LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola.
According to the company’s research 93% of consumers in a taste...
What’s shaking?
Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising...
Watch out for prickly heat
RED Bull has unveiled its latest seasonal limited edition release – this time taking flavour straight from the desert.
