Captain Stevie’s boot room treat
ENERGY and sports drink brand Lucozade is currently running an on-pack offer with top footballer, Liverpool captain Steven Gerrard, on packs of Lucozade Sport.
As...
Light fuel rising
PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
Holidays are coming with Coca-Cola
Christmas magic is on its way to stores once again as Coca-Cola Europacific Partners' (CCEP) festive activations return for this year – and the soft drinks giant has been explaining why it believes its brands are must stocks for 2024.
Red Bull freshens up with Citrus Summer flavour
Red Bull is set to freshen up the energy drinks aisle this year through its new Summer Edition cans that come with a Citrus Zest twist.
Britivic gives Refresh’d a pack revamp
Fresh look for juice bottles
Staying aware of soft drinks trends
Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
Rockstar unveils 2 for £2 PMP deal
Soft drinks giant Britvic has annoucned a shake-up to its Rockstar Energy Drinks PMP range and will offer consumers a new '2 for £2' deal from the new year.
Berries burst onto the TV
Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
Health and hydration
It was one of the biggest trends of 2019, and the popularity of health-promoting products is likely to grow even more as we enter the 2020s.
Energy to the people
Boost Drinks has been celebrating a successful two-month tour of stores and head offices – in a bid to show some love to the independent sector.
Sizing things up
BIG-NIGHT-IN products and take-home lines are hugely important to convenience stores as they are higher-value items which encourage footfall and loyalty, says Adrian Troy,...
Making sense of new habits
Changing landscape brings opportunity
Supporting change
CALYPSO Soft Drinks has redesigned its Fairtrade Pure Juice range.
The new design appears across the range including apple juice and orange juice in 500ml...
Looking for a summer blockbuster
ONE of the big family film releases of the summer will be Minions. And soft drinks firm Coca-Cola Enterprises will team up with the...
PMPs return on Lucozade
SOFT drinks firm Lucozade Ribena Suntory reckons health and fitness are becoming increasingly important to many consumers and that those issues are affecting shoppers’...
More consumers picking up flavoured milk in store
Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
