Insights to drive sales

The soft drinks category is predicted to generate more than £1bn in the next five years and Suntory Beverage & Food GB&I has collated consumer insights to help retailers better understand the category and reap some rewards
a selection of drinks from

Meet the Maker: AG Barr

Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Lucozade bottles

Win with Lucozade

SUNTORY Beverage & Food has launched the first-ever on-pack promotion to run across its Lucozade Zero range, with a price guaranteed with every entry.
Robinsons Refresh'd

Britivic gives Refresh’d a pack revamp

Fresh look for juice bottles
Britvic

Generation Z have their say

The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks

Relentless brings a boost with fruity flavour

Coca-Cola Europacific Partners is banking on some fruity sugar free NPD for the summer ahead to drive up energy drinks sales.

Health focus has helped category

Firms find premium soft drinks in ascendancy HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...

Puppie lands from America

THE Slush Puppie is on its way back to the UK after Vimto struck a deal with the brand’s US owner.

Aiming for sweet sales with sour flavours

WHOLESALER and Premier symbol owner Booker has added two new energy drinks to its value-priced Euro Shopper range. Now available in 500ml cans are Euro...
Nocca cans on shelf

Nocco has ambitions

Swedish energy drink NOCCO is bullish about the brands prospects in the UK, having passed the 5,000 outlet mark with its distribution

Skwishee gears up for Bring Your Own Cup day

Frozen fizzy drinks brand Skwishee has announced the return of its Bring Your Own Cup Day for the summer for Saturday 29 July.
Bryce Cunningham, founder of Mossgiel Farm, stands in a field with cows behind him with a pack shot of a Mossgiel Dairy Farm Chocolate Milk bottle.

Mossgiel Farm launches zero-waste Chocolate Milk

Scottish dairy farm Mossgiel Farm has launched a new all-natural chocolate milk variant with its Mossgiel Brown Cow Milk, using a unique waste-free method.

Plant-based innovation

A Wimbledon based firm is looking to shake things up in the soft drinks chiller  – through the launch of a new CBD drink
Ribena campaign

Fruity boast to catch attention

Running across out of home advertising and digital media, the campaign focuses on emphasising Ribena’s fruit content.

Energy drink is seeing red

Boost has expanded its energy portfolio with the launch of Red Berry .
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Thinking inside the box

ENERGY drink brand, Emerge has been targeting some of Britain’s bright things in its latest activity. It has just embarked on a huge student...