Still burning

Still burning – Energy drink analysis

Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded. IT hasn’t been difficult to find the...
Upbeat Water

Beat-ing the competition

HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
BOOST Protein drinks

Plain packs take first steps

BOOST Drinks is launching its flavoured milk drink in plain pack exclusively for independents.
Red Bull cans

Red Bull flies ahead with PMPs

Price and value are the second biggest drivers for consumers behind taste and flavour when selecting an energy drink from the shelf, according to research.

Health at heart of product launches

With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues

Future growth

THE sugar debate has spread into the fruit juices category with campaign group Action in Sugar claiming that the level of natural sugars means...

Sampling boost for students

STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost. A spokesperson said: “This year is...

Explosive growth

IT’S made in Scotland and sold across the globe.An investment deal that launched new Scots energy drink Dynamite has led to significant distribution successes...
Cans of Rockstar Energy Drinks including Tropical Guava, Zero Sugar Blueberry, Original and Zero Sugar Strawberry Lime.

Rockstar unveils 2 for £2 PMP deal

Soft drinks giant Britvic has annoucned a shake-up to its Rockstar Energy Drinks PMP range and will offer consumers a new '2 for £2' deal from the new year.

Mystery flavour for Fanta

Coca-Cola European Partners (CCEP) is piquing the curiosity of consumers with the release of a mystery flavour

High-octane promotion

RACING fans are being given the chance to ride along with Formula 1 world champion Lewis Hamilton as part of a new promotion for...
Barr is out to support retailers' sales this summer with its on-pack Euros promotion.

Barr and Lees tap into national pride

Well-known Scottish brands Barr Soft Drinks and confectioner Lees have been speaking about their hopes to boost sales as excitement builds for the Euros, with the national team taking on Germany in the opening match on 14 June.

Fusion power drives sales

DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...
premium-soft-drinks-rise

Alcohol decline is fine for soft

Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
Promotional image of Netflix Live Event Jake Paul vs Mike Tyson with the two athletes standing next to each other against a city landscape with an image of Paul standing in a boxing ring and drinking from a can of Celsius Energy Drink to the right.

Celsius unveils sponsorship of Jake Paul vs Mike Tyson

Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.

Snow’s back

IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...