PMP energy rolls out
Carabao is rolling out a new price-marked can this month across its energy range
A televsion shake up
Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
Soft drink sales in the wake of Covid
ALREADY one of the top categories in convenience, soft drinks sales continue to grow in the UK – although consumption habits have evolved.
Sipping on a slimmer can
CCEP swapping 330ml for 250ml
SIZE matters, according to Coca-Cola European Partners (CCEP), as the firm moves to replace its 330ml Appletiser and Schweppes cans...
US brand joins the tea party
AMERICAN organic tea brand Honest is ramping up its marketing activity in the UK with the launch of its first integrated marketing campaign on...
Coconut water connoiseurs demand higher quality
AS coconut water joins the mainstream, fans are becoming more discerning, argues one provider. According to Foco, some brands are blending and mixing coconuts...
Game on
Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
More fruit choice in the gym
REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
Sparkling sales
Nisa has joined forces with Pepsico sparkling water brand SodaStream to launch sparkling water cylinders in the convenience channel
New pack better for the planet
In its drive to make Lucozade more sustainable, Suntory Beverage & Food is investing £6m in a new Lucozade Sport bottle, which will be made from 100% recycled plastic
A makeover for Shloer
Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
Growing appeal of bottled water
A long hot summer can boost bottled water sales enormously but according to one major producer 2016 is already looking good. Nestlé says that...
Partnership renewed fifteen years later
BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look.
Brandhouse founder Mark Wickens said:...
Full throttle start to 2018 campaign
TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.
Highland Spring champions Scottish Rugby
Scottish bottled water brand Highland Spring has announced a new two-year partnership of Scottish Rugby to encourage healthy hydration through the sport.
Monster builds on Ultra with new Strawberry flavour
Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
