Pepsi Max promotional bottles

Win with Pepsi

A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
two bottles of schwepps tonic water and a glass on tonic with a lemon slice

Adding soft drinks to the mix

Soft drinks play a key role during the festive season, with the category set to drive sales for retailers across the period.

Making a splash

FOLLOWING years of decline, the soft drinks category recovered in 2016 with 2.2% growth in c-stores, says Danone Waters. And it quotes IRI research...
a selection of drinks from

Meet the Maker: AG Barr

Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.

Aiming for sweet sales with sour flavours

WHOLESALER and Premier symbol owner Booker has added two new energy drinks to its value-priced Euro Shopper range. Now available in 500ml cans are Euro...

Juicing up drinks to go sales

VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple,...

It’s not all about the off-sales

NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller

Fruit functions this summer

Ribena rolls out enhanced water .
Tenzing 250ml can

A Himalayan recipe for energy

A new energy drink crafted to a traditional Himalayan recipe is being promoted as the all-natural answer to consumers’ sugar concerns.
One Water carton and can

Looking out for mother Earth

ENVIRONMENTALLY concerned water brand One Water plans to introduce cartons, water in cartons, cans and refillable bottles this year

Wake up your iced coffee sales with Jimmy’s

Earlier this year, Jimmy’s expanded its SlimCan range with a 250ml PMP format which rolled out exclusively across the convenience and impulse channel.
Mortuacienne Pomme épices

Pomme all ye faithful

EMPIRE Bespoke Foods has introduced a new addition to the La Mortuacienne range of French lemonades
Pack shots of Starbucks Oat Cappuccino Chilled Drink and Starbucks Oat Caramel Macchiato Chilled Drink.

Starbucks brings oat milk to the chillers

Starbucks aims to encourage more shoppers than ever before to pick up its Chilled Coffee range with some NPD, including some Oat Based innovations.
Fruit Shoot Hydro

Encouraging the kids to do their own thing

FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side
Lipton lifestyle

Staying ahead with premium

Britvic finds premium increasingly important
Promotional image of the 7UP 2026 summer campaign with a can of 7UP Zero next to text that reads 'Win a £5k Summer Uplift'.

7UP seeks to shake up summer with £5k cash prize

Soft drinks brand 7UP is set to bring a refreshing new campaign to the UK this summer and offer consumers the chance to win £5,000 cash.