Support from stars of sport on pack
Red Bull has launched a new consumer campaign which aims to get shoppers active, with support from professional sport stars .
Mossgiel Farm launches zero-waste Chocolate Milk
Scottish dairy farm Mossgiel Farm has launched a new all-natural chocolate milk variant with its Mossgiel Brown Cow Milk, using a unique waste-free method.
For the grown-ups
NEW drink driving alcohol limits in Scotland along with government campaigns on healthy living and other influences could increase consumer interest in adult soft...
Juice Burst comes out punching in new campaign
Fruit juice brand Juice Burst is set to benefit from its largest marketing campaign yet with the launch of the new 'Punchy to the Core' initiative.
TV toad to tempt teen shoppers
TEENS and their parents are the target of a nationwide campaign to promote Vimto’s no-added-sugar squashes and ready-to-drink range.
Rolling out from June, the TV...
Big spend in time for summer
SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
A cool taste of the tropics
LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola.
According to the company’s research 93% of consumers in a taste...
What the Dr ordered
A new taste and new activities have been launched for Coca-Cola Europacific Partners (CCEP) product Dr Pepper Zero.
Get through with a Bru
Brand brings back campaign for COVID
Coca-Cola Zero Caffeine Free hits UK with 007 First Light promo
A global redesign for Coca-Cola Zero Sugar Caffeine Free has landed on shelves across the UK with a unique promotion for the upcoming 007 First Light videogame.
Showing how the pro does it
Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Big spend on Revive
Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand
Health and hydration
It was one of the biggest trends of 2019, and the popularity of health-promoting products is likely to grow even more as we enter the 2020s.
Staying aware of soft drinks trends
Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
A taste of history in new bottle
A drink first produced in 1896 is among the latest adult soft drinks to hit the market.
Lurvill’s Delight is a botanical soda originally created...
