Function over fat loss
Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
The battle of the brands
PEPSICO has revived its Pepsi Max Taste Challenge, taking on the ‘biggest selling full-sugar cola’ in the process.
Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Campaign is fit for purpose
Lucozade has launched a new initiative aimed at supporting fitness coaches, instructors and personal trainers by incentivising them to “help the nation stay active” during the coronavirus outbreak
Energy gets the sour blues
AG Barr-supplied energy drink, Rockstar, puts the success of its Supersours range down to its “non-energy” flavours. The latest, Blue Raspberry, launched last month.
Barr...
Big can focus is paying off
ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Sporty types drive functional demand
AN increased in demand for functional products has made sports and energy the fastest- growing sub-sector in soft drinks, as well as across total...
Sales energy for summer
As temperatures rise in summer months, retailers must be prepared for an increase in demand for chilled soft drinks including sports and energy products, argues...
Soft drinks giant launches 2013 PMP drive
CCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean...
Nestlé Waters appoints new managing director
Drinks firm Nestlé Waters & Premium Beverages has appointed Thomas Conquet as its new managing director for the UK team.
Mix up drinks options for sunnier days
Coca-Cola Europacific Partners (CCEP) has pushed convenience store operators to keep in a core range of mixer options that shoppers can turn to for those unexpected sunny days in Scotland when they want to enjoy a drink in their back gardens.
Shakes in demand
Lockdown hasn’t taken any wind from the sails of frozen milkshake machine supplier F’real
Monster Energy SalesSupercharged retailer initiative returns
CCEP and the Monster Energy Co. have kicked off its retailer-focussed campaign SalesSupercharged.co.uk for the fifth year in a row, offering key energy insights.
Lifestyle education
LUCOZADE Ribena Suntory reckons manufacturers have a role to play in encouraging consumers to have balanced lifestyles.
Category director Georgina Thomas said: “This would have...
Two trips for the price of one with Capri-Sun
COCA-Cola Europacific Partners is building on the partnership between its Capri-Sun brand and theme park operator Merlin Entertainments.
Summer sampling
SAMPLING has worked before and it will work again, that is the opinion of Lucozade Ribena Suntory
