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X-men provide first platform

MOUNTAIN Dew has just finished the first promotion of its new Green Screen marketing programme – a series of exclusive entertainment opportunities and on-pack...
Volvic

Big moments put on bottle

Consumers encouraged to reach goals

Five years of growth

CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks. Category...
Coca-Cola has a festive Santa design across a variety of cans and bottles.

Holidays are coming with Coca-Cola

Christmas magic is on its way to stores once again as Coca-Cola Europacific Partners' (CCEP) festive activations return for this year – and the soft drinks giant has been explaining why it believes its brands are must stocks for 2024.

Punchy new energy pack

BOOST Drinks has reworked its Fruit Punch variant.

Partnership renewed fifteen years later

BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look. Brandhouse founder Mark Wickens said:...
Pack shots of the new look Irn-Bru range from 2025 including Irn-Bru, Irn-Bru Zero and Diet Irn-Bru.

Irn-Bru unveils new design in major revamp

Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
Starbucks Chilled Coffee.

Starbucks takes a chilled approach

Starbucks says its chilled coffee offerings have a major role to play in further growth of the RTD coffee market.

Adding the price of the soft option

SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer. Single-serve sizes in...
Lucozade Gareth Bale

High energy – Making the most of the market

Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks ENERGY drinks, the most valuable category in...
Nurishment, a low-fat, milk-based drink designed to be consumed after sport or vigorous exercise.

The milky way to recover from a work-out

A milk-based drink to help the body recover after exercise is the latest NPD in Enco Product’s Nurishment range. Nurishment Active contains 35g of...
red-bull-sales-soaring

Red Bull is racing in Scotland

Red Bull has long claimed it ‘gives you wings’, and the energy drink brand is definitely soaring in the UK at the moment .
Costa Coffee cans

Double shot from Costa

COCA-Cola European Partners (CCEP) has expanded its cold coffee offer with two new Costa Coffee RTD SKUs.

Coke offers 250 option

CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...

Soft drinks value touching £10bn

AT first glance, the latest in the series of Britvic Soft Drinks Reviews seems to suggest the brands that fill drinks chillers across the...
Pack shots of Shaken Udder Raspberry Ripple and Shaken Udder Scoff-the-Lot milkshakes.

Shaken Udder mixes up milkshakes with new flavours

Expanding the snack occasion in a sweet way CHILLED milkshake brand Shaken Udder has unveiled two new flavours to its range with Raspberry Ripple and...