Upbeat Water

Beat-ing the competition

HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
(Left to right) Pack shots of Three Robins Barista Oat Mylk, Three Robins Professional Barista Oat Mylk, PureOaty Creamy & Enriched, PureOaty Barista, PureOaty Organic Barista and Three Robins Chocco-riffic Oat Mylk.

Glebe Farm announces partnership with Three Robins

Gluten-free oat drinks producer Glebe Farm Foods has announced a new partnership with Three Robins to bring its range to more destinations.
Pack shots of Shaken Udder Raspberry Ripple and Shaken Udder Scoff-the-Lot milkshakes.

Shaken Udder mixes up milkshakes with new flavours

Expanding the snack occasion in a sweet way CHILLED milkshake brand Shaken Udder has unveiled two new flavours to its range with Raspberry Ripple and...
Capri Sun

Naturally reducing the sugar

THE use of natural sweetener stevia in the new recipe for Capri-Sun has reduced the sugar content of its original range by 50%
Red Bull 250ml

Sugar losing out to trends

IN a bid to become more aligned with current health and category trends, Red Bull has expanded its range of sugar free drinks.
Volvic bottles

Flavourful NPD

VOLVIC has extended its range of sugar-free flavours

Back to the future looks

THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
Pack shots of Radnor Spring price-marked packs with green bubble with the text "NEW PMP".

Radnor Hills introduces new PMP range

Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.
Pack shots of Ribena 500ml bottle, Ribena Squash and Ribena Carton with the 2025 makeover design against a purple background.

Ribena unveils a new look across its variants

British soft drinks brand Ribena has unveiled a new look across its range of drinks alongside a new marketing campaign to drive up awareness.

Big spend for cordial

SHS Drinks has thrown its weight behind Bottlegreen, with the launch of a new six-figure marketing campaign.

Getting the word out

Spending big on Orangina A MULTI-MILLION pound campaign promoting Orangina is underway with the goal of reaching close to two million consumers over the course...
mixed-soft-drink-bottles

Energy without sugar

Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar
Raspberry Lucozade

Raspberry flavour for Lucozade

SUNTORY Beverage and Food is looking to make waves with a new raspberry ripple flavoured energy drink.
A carton of Ocean Spray Pink Cranberry sits next to a glass filled with the drink with logos for Euro Food Brands and Ocean Spray next to the image.

Ocean Spray teams up with Euro Food Brands

Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.
Pack shots of Fanta two litre PMP bottles priced at £1.89 each.

CCEP invests into Fanta 2L PMP range to push down prices

Drinks firm CCEP has announced a new investment into the Fanta range to deliver a reduced price across its 2L PMP format for a limited time.
Representatives from Asco Foods and Vitasoy sit at a table signing a new distribution deal between the two firms.

Asco Foods gains distribution for Vitasoy

Asian products distributor Asco Foods has been chosen as the UK & Ireland distributor for the Hong Kong soy-based drinks brand Vitasoy.