Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Aiming for sweet sales with sour flavours
WHOLESALER and Premier symbol owner Booker has added two new energy drinks to its value-priced Euro Shopper range.
Now available in 500ml cans are Euro...
Booze-free beers
Budweiser Brewing Group has extended its alcohol-free range with the roll out of two new brews
Protein yes, sugar no
NEWLY-launched soft drink brand Vieve aims to capitalise on two of the biggest trends in convenience
Premium positioning for Orange soft drink
ORANGE-flavoured soft drink brand Sunny D is repositioning itself with the launch of new premium packaging.
Sunny D is now available in 1L and 500ml...
Fanta bubbles up excitement with trio of new flavours
CCEP has bolstered the Fanta Zero Sugar range of drinks with a trio of flavour developments with Fanta Zero Apple, Fanta Zero Raspberry and Fanta Zero Tutti Frutti.
Tango unveils new Strawberry Editions flavour
Fruity soft drinks brand Tango has unveiled the new flavour in its Edition series of limited edition drinks with the new Strawberry Smash variant.
Two promos for Raw
AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
Fast flowing water
WATER is the fastest growing soft drink category in the UK according to Highland Spring. Quoting figures from Zenith International, it says it is...
Red Bull drinks Pink in new flavour
Red Bull continues to meet the demand for fresh flavours in the energy drinks category with the roll out of its new The Pink Edition Sugarfree variant.
Category in good health
Firms see bright future ahead
Every category has its moment and for functional and energy drinks, that moment could well be now.
With sales in growth...
Lipton brings in the sun with Tropical Ice Tea drink
Tea brand Lipton has unveiled a new Tropical flavour across its Ice Tea range to tap into the rising popularity of the flavour variant seen across the UK.
Charge of the orange bull
RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition...
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
Sell some sunshine in a bottle
More Drinks, the firm behind the Get More Vitamins range of functional drinks, is launching a larger 1-litre and 4-pack format which the firm...
Pepsi unveils new indulgent cola flavours
Pepsi has brought an extra level of indulgence to the cola sector with the zero sugar Pepsi Treats range, building on the brand's flavour innovations.
