Adding the price of the soft option
SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer.
Single-serve sizes in...
Campaign is bonkers
THAI energy drink brand Carabao has launched a new multi-million pound integrated marketing campaign.
Water with a plus point
MAIN new product development so far this year on the AG Barr-marketed Rockstar brand has been the launch of what the Irn-Bru owner sees...
A sparkling new bottle
Scottish bottled water brand Highland Spring has given its sparkling range a packaging refresh.
Retailers ‘behave responsibly on slushie sales’
Convenience channel bosses have spoken out to allay fears of irresponsible sales of slushies to youngsters following warnings of health dangers.
Bottling success for January sales
Bottled water can be a valuable category
Ocean Spray teams up with Euro Food Brands
Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.
Retailer scoops £5K
Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand
Capri-Sun rolls out duo launch of Zero added sugar drinks
Children's soft drinks brand Capri-Sun has expanded on its range of Zero added sugar drinks with its new Zero Cola and Zero Monster Alarm flavours.
Soft and Scottish
SCOTTISH shoppers love local and they’re loyal to the brands from home.
That’s the view of Adrian Troy, marketing director at AG Barr.
Sterling push for cherry
Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Power of three
Omar Nasir, who has stores in three very different parts of Motherwell, talks to Scottish Grocer about tailoring his energy drinks ranges to suit...
CCEP brings Miami to the shelves with Monster Ultra Vice Guava
CCEP has bolstered the Monster Energy range in time for the summer months with the roll out of the new Monster Ultra Vice Guava variant.
SBF rolls out new Ribena promotion
SBF GB&I is giving consumers the chance to win cash prizes, experience vouchers or holiday packages as part of its latest on-pack promotion for Ribena.
It’s got to be sugar free for energy
A growing number of consumers are looking for lower calorie or even sugar-free options when reaching for an energy drink, AG Barr has claimed.
Quoting...
Spending big on sparkling
Highland Spring has announced its biggest ever investment in sparkling water.
The Perthshire-based producer plans to invest £1m in sparkling water, including a new ‘Remarkabubble’ campaign.
