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There’s no shortage of options for customers seeking out low and no sugar soft drinks.

Shoots shake up

THINGS are shaking up for Fruit Shoot as its parent firm launches a new line under the brand’s banner

Fusion power drives sales

DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...
Promotional image between Mogu Mogu juice and K-Pop band Seventeen.

Mogu Mogu kickstarts partnership with K-Pop stars

Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
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Sugar agenda boosts Coco

COCONUT water has benefitted from the demand for a sports drink that does not contain sugar, according to Giles Brook, CEO of coconut water...

Tango unveils its new Outrageously Orange ad

Tango Orange is back on the TV for the summer months as Britvic unveils its new multi-million pound marketing campaign 'Outrageously Orange'.
GlaxoSmithKline has introduced a new sports drink Champions’ Choice, in partnership with Jenson Button and Vodafone McLaren Mercedes. Scottish energy drink Supernatural is new to the market.

Functional choices – Consumers looking at big picture

THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
Pack shots of Fanta Apple, Fanta Raspberry and Fanta Tutti Fruit across a range of formats including 330ml cans, 500ml bottles and two litre bottles.

Fanta bubbles up excitement with trio of new flavours

CCEP has bolstered the Fanta Zero Sugar range of drinks with a trio of flavour developments with Fanta Zero Apple, Fanta Zero Raspberry and Fanta Zero Tutti Frutti.
Starbucks Chilled Coffee.

Starbucks takes a chilled approach

Starbucks says its chilled coffee offerings have a major role to play in further growth of the RTD coffee market.

Widening the soft approach in store

SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
Tropicana’s new range

Health at its heart

Tropicana’s new range
Boost-Energy-4x250ML pack

Energy brand cuts sugar ahead of tax

THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
Moose Juice Berry can

Looking beyond the tax

ENERGY drinks offering more bang for the buck will be the ones to come out on top once the dust has settled from the introduction of the sugar tax

Sports fans set to tap into coconut

COCONUT water is one of the fastest growing beverage categories in the UK, estimated to be worth more than £100m by 2016. American brand...
londis-solo-soft-take-home

How to sell soft drinks in style

Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Nurishment, a low-fat, milk-based drink designed to be consumed after sport or vigorous exercise.

The milky way to recover from a work-out

A milk-based drink to help the body recover after exercise is the latest NPD in Enco Product’s Nurishment range. Nurishment Active contains 35g of...
shloer-new-look

A makeover for Shloer

Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
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