A televsion shake up
Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
High-octane promotion
RACING fans are being given the chance to ride along with Formula 1 world champion Lewis Hamilton as part of a new promotion for...
Chance for stores to snap up a prize
Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April
Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
A New Twist With Prizes
JUICE drink brand Ribena has added a special-edition pack to its range.
New look for MacB
Refresco has unveiled a major redesign for its entire MacB flavoured water portfolio with a new look across every flavour.
Partnership renewed fifteen years later
BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look.
Brandhouse founder Mark Wickens said:...
Raspberry tipple
THE Fanta family has grown with the addition of Fanta Raspberry zero sugar.
Growth on the cards
Glasgow soft drinks brand Rapscallion Soda has got its eyes set on growth for the year ahead following the launch of a new passionfruit flavour.
Small producer’s bonny deal
FAMILY owned Scottish soft drinks company Bon Accord has signed a new deal to supply Morrisons stores in Scotland.
Irn-Bru Ice Cream flavour returns to store shelves
Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.
Food matching – Soft drinks for nights-in
SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Value shifts – Retailers say consumers are on the hunt
IN recent years, energy drinks have proved a soft drinks frontrunner and the category has been marked by a number of very successful brands...
Tropical fruit for Carabao energy range
MORE fruit flavour has burst into the Carabao range, through the launch of a new mango variant.
Low-cal innovation
COCA-Cola Europacific Partners (CCEP) has expanded its low-calorie Monster Ultra range.
The time is ripe for berry
NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.
