Barr ready to splash out
AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...
Health focus has helped category
Firms find premium soft drinks in ascendancy
HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
New Rubicon Spring is full of zest
Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.
Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Coke offers 250 option
CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...
Uplifting Bounce
Functional drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.
Mixing it up this summer
Easing restrictions opens up opportunities
Natural solution from down under
AUSTRALIAN sugar-free drinks brand, Nexba, has brought its range of Kombucha drinks to the UK.
Health at heart of product launches
With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Irn-Bru Energy free stock
Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Energy boost for sport?
ONCE upon a time folks used to talk about the “sports and energy drinks category”. But then energy drinks began to pull away from...
Setting up for the summer
Firms make their thoughts known
Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
More with less
Sweet sales without the sugar
DESPITE the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...
Coca-Cola unveils new Cherry Float flavour
CCEP has blended a nostalgic classic with modern tastes to deliver a new variant in the Coca-Cola flavour line-up with its Coca-Cola Cherry Float.
Mossgiel Farm launches zero-waste Chocolate Milk
Scottish dairy farm Mossgiel Farm has launched a new all-natural chocolate milk variant with its Mossgiel Brown Cow Milk, using a unique waste-free method.
