The Naked Collective range

Carbon free soft drinks brand lands

Carbon-neutral soft drinks brand The Naked Collective has launched in the UK, offering a range of health-focused functional drinks
Pack shots of Sneak Energy Transformers Frostberry Blast and Mango Meltdown.

Sneak Energy rolls out new Transformers energy drinks

Sneak Energy has teamed up with Hasbro to roll out a new limited edition range of drinks in collaboration with classic carton series Transformers.
Bottles of Rubicon Spring Vits stand against a blue background with illustrations of fruit around the bottles.

Rubicon Spring unveils new Vits soft drinks range

Flavoured spring water brand Rubicon has unveiled its latest addition of Rubicon Spring Vits, aiming to drive up sales in the functional water market.
photograph of grapes in a vineyard

Celebrating sustainable success

Drinks brands and hospitality businesses were recognised for their sustainability-focused activities at the Footprint Drinks Sustainability Awards last month.

Sales bubble up for water

SPARKLING water is on course for a strong year in 2022, according to Highland Spring.
Bottles of Inspired by Buxton Focus, Recharge and Immuno stand together with pieces of fruit around the three.

Nestlé unveils new Buxton functional water range

Nestlé Waters & Premium Beverages UK has unveiled a trio of new functional water variants to its line-up with its new Inspired by Buxton Peak range.
Sunmagic

Aiming to ride the premium health wave

A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...
5 cans of Carabao

Opening up the energy market

Carabao setting out to broaden appeal of category in Scotland

Juice for the health conscious

FRUIT juice specialist Sunmagic has released two new fruit juice ranges ahead of the Christmas selling period. They include the firm’s first ‘not from concentrate’...
Pack shots of Irn-Bru Energy and Irn-Bru Energy Zero Sugar.

Irn-Bru Energy returns to store shelves

Irn-Bru Energy has made its return to store shelves across the country as AG Barr looks to drive energy sales through its loyal consumer base.
Lucozade promotional bottles

Big spend in time for summer

SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign

Irn Bru Snowman is back on TV

Irn-Bru's famous Snowman ad is back on the TV, helping many consumers kick off their festive seasons with the highly anticipated return of this annual ad.
Pack shots of Red Bull Summer Edition Citrus Zest and Sugar Free variants.

Red Bull freshens up with Citrus Summer flavour

Red Bull is set to freshen up the energy drinks aisle this year through its new Summer Edition cans that come with a Citrus Zest twist.
shloer-new-packaging

Big spending on soft drinks

SHS Drinks announces seven-figure investment in new Shloer campaign .
juice

Juice feels a squeeze

FRUIT juice sales in Britain have been up and down in recent years and the most recent edition of the British Soft Drinks Association’s...
bottles of Fanta

Ghoulish Fanta promo returns

FANTA is ready to scare up some soft drinks sales this Halloween with the launch of a new on-pack promotion and seasonal packaging.