Tango unveils its new Outrageously Orange ad
Tango Orange is back on the TV for the summer months as Britvic unveils its new multi-million pound marketing campaign 'Outrageously Orange'.
What the Dr ordered
A new taste and new activities have been launched for Coca-Cola Europacific Partners (CCEP) product Dr Pepper Zero.
New campaign for Highland Spring
Highland Spring has put sustainability front and centre of its latest marketing campaign
Sanpellegrino rolls out new Zero Added Sugar variants
Italian sparking fruit juice brand Sanpellegrino has unveiled its new Zero Added Sugar range, offering a premium soft drink for healthy conscious shoppers.
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
Chance for stores to snap up a prize
Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April
Irn-Bru kicks off phenomenal summer promotion
Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
A drink with a rebel streak
REBELICIOUS Drinks has launched what it claims is the first-ever CBD-infused cream soda.
TV toad to tempt teen shoppers
TEENS and their parents are the target of a nationwide campaign to promote Vimto’s no-added-sugar squashes and ready-to-drink range.
Rolling out from June, the TV...
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Monster builds on Ultra with new Strawberry flavour
Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
Charge of the orange bull
RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition...
Adapt to summer
Soft drinks sales patterns change significantly in the warmer months says Scottish brands giant
SOFT drinks are worth £802m in Scotland and the category grew...
Starbucks brings oat milk to the chillers
Starbucks aims to encourage more shoppers than ever before to pick up its Chilled Coffee range with some NPD, including some Oat Based innovations.
Looking out for mother Earth
ENVIRONMENTALLY concerned water brand One Water plans to introduce cartons, water in cartons, cans and refillable bottles this year
Energy without sugar
Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar
