Pack shots of Irn-Bru Ice Cream 330ml cans and 500ml bottles.

Irn-Bru Ice Cream flavour returns to store shelves

Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.
Pack shots of 7UP Zero Pink Lemonade cans.

7UP Pink Lemonade flavour hits the shelves for summer

Drinks giant Carlsberg Britvic has expanded on its range of 7UP drinks with the new Pink Lemonade flavour in time for the summer months.
Red Bull reckons having the right range will ensure a shop's energy drinks section is ready to meet summer demands.

Build up energy drinks for summer, says Red Bull

Energy drinks giant Red Bull offers advice to convenience retailers on how to ensure shoppers can easily get what they want in the category.
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Soda Folk

Craft focus at the fixture

Retailers that don’t build a dedicated display for craft soft drinks could miss out on a significant growth opportunity, according to challenger brand Soda Folk.
cans of low sugar energy drinks including boost monster and red bull

Shoppers thirsting for healthier energy drinks

More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.

C-stores see RRED

Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies? John McNee investigates. HOW should...
Mortuacienne Pomme épices

Pomme all ye faithful

EMPIRE Bespoke Foods has introduced a new addition to the La Mortuacienne range of French lemonades

Alert to the key trends

THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
Britvic soft drinks infographic

Bright future in the fridge

Britvic report finds soft drinks enjoying growth with low-calorie options driving performance

Nuisance Drinks has two refreshingly different additions

Nuisance Drinks has grown its repertoire of fruity drinks with two new additions that aim to capitalise on an underrepresented citrus flavour the brand said.
Irn bru xtra bottle and can on an orange and blue background

Xtra investment in Bru

SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Lucozade promotional bottles

Big spend in time for summer

SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign

Red Bull backs price marking

AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
Promotional image for Irn-Bru's summer competition featuring bottles of Irn-Bru, Diet Irn-Bru and Irn-Bru XTRA on a beach.

Irn-Bru kicks off phenomenal summer promotion

Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
Energy drink brands

Excitement can add to energy

Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.