Pepsi Max unveils new bottles for Caffeine Free variant
Soft drinks brand Pepsi is set to tap into the rising demand for more caffeine-free cola options with the launch of its new Pepsi Max Caffeine Free 500ml bottles.
Set to create a real buzz
New drinks brand Buzzed has unveiled what it claims is the world’s first energy tonic water – offering retailers an uplifting sales opportunity.
Light fuel rising
PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
Infused with benefits
Tea has been consumed for health and performance benefits for centuries .
Exotic chance as adults choose the soft option
WARM weather should, hopefully, boost sales of soft drinks. But one juice and juice drinks specialist reckons changing drinking habits among adults could make...
Coconut water connoiseurs demand higher quality
AS coconut water joins the mainstream, fans are becoming more discerning, argues one provider. According to Foco, some brands are blending and mixing coconuts...
Going big on low cal cans
Consumers are still adjusting to the change in price due to the sugar levy
Trending energy
DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table
Repackaged for convenience
CONVENIENCE stores were firmly in the thinking of the team behind Overhang when they repackaged the drink they call a natural pick-me-up.
The smaller 250ml...
A canny move for Franklin
In a bid to meet the demands of shoppers looking for refreshment on the go, Franklin & Sons has launched a new can format .
Rubicon unveils brand refresh and NPD
Exotic fruit juice brand Rubicon has unveiled a complete brand refresh across its range along with two new flavour variants across its Still and Sparkling drinks.
How to sell soft drinks in style
Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Fruit functions this summer
Ribena rolls out enhanced water .
Volvic announced as Official Water Supplier of Women’s Rugby World Cup
Bottled water brand Volvic has been named as the Official Water Supplier for the Women's Rugby World Cup 2025, complete with an on-pack promo.
Back to the future looks
THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
Punchy new energy pack
BOOST Drinks has reworked its Fruit Punch variant.
