Orange squashes into Ribena range
RIBENA has added a new flavour, Orange & Mandarin, to its Ribena Plus range.
The new variety is designed to cash in on demand for...
Coca-Cola to give away Endless fun this summer
Coca-Cola Europacific Partners has kicked summer with its new 'Endless Summer Pass' promo, which will see shoppers bag tickets to major global events.
Nescafé couples up with Love Island as its official iced coffee partner
Coffee brand Nescafé has announced its new partnership with ITV's Love Island as the reality show's new official iced coffee partner.
Big can focus is paying off
ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Red Bull backs price marking
AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Boost Drinks rolls back the pounds
Boost Drinks has reintroduced its £1 price point across its Juic'd range of energy drinks following a rise in demand for the 500ml can format in the market.
Summer sampling
SAMPLING has worked before and it will work again, that is the opinion of Lucozade Ribena Suntory
Health focus has helped category
Firms find premium soft drinks in ascendancy
HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
Poppi couples up with Love Island
American soft drinks brand Poppi is partnering with hit reality TV show Love Island as it looks to build awareness with younger shoppers and expand its UK retail presence.
Growing water second to cola – Sales for sector soar
TAPS across the nation are in danger of rusting over as sales of bottled water continue to show recession-defying growth. Kantar Worldpanel figures, quoted...
Bizzi boosts into the market with three flavours
Bizzi energy drinks are making their way to the UK as US entrepreneur Ashley Verna aims to drive up the availability for collagen food and drink products.
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Fanta on tracks for new Beetlejuice ad
CCEP GB has kicked off the next step in its partnership between Fanta and Beetlejuice Beetlejuice with a new multi-channel ad campaign.
Lose the sugar, win the sales
Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...
Getting ready for a busy summer
Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into
