Unit growth is crucial for the future

The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Londis Solo Convenience in Baillieston, Glasgow, is among the participating stores in the winter charity initiative.

Suntory in winter charity drive

Soft drinks giant Suntory Beverage & Food GB&I is partnering with leading independent convenience retailers to support with stock donations to local communities and charities.
Lionel Messi drinks from a Mas+ by Messi Miami Punch drink in a football stadium.

Messi launches Más+ by Messi drinks exclusively in Spar

Football superstar Lional Messi has rolled out his sports drink Más+ by Messi to the UK for the first time, kicking off with an exclusive stint in Spar stores.

Light fuel rising

PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
The Berry Company tea juice

Tea blend packs a berry punch

INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.

Explosive growth

IT’S made in Scotland and sold across the globe.An investment deal that launched new Scots energy drink Dynamite has led to significant distribution successes...

Soft drinks contribute £11bn

BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...
Natasha Hunt, English Rugby Union player and brand ambassador, sits on a yellow bench in the middle of a rugby ground with a bottle of Volvic on the bench to her right, a towel to her left and a kit bag next to her left foot.

Volvic announced as Official Water Supplier of Women’s Rugby World Cup

Bottled water brand Volvic has been named as the Official Water Supplier for the Women's Rugby World Cup 2025, complete with an on-pack promo.
Ribena

Orange squashes into Ribena range

RIBENA has added a new flavour, Orange & Mandarin, to its Ribena Plus range. The new variety is designed to cash in on demand for...

Plant-based innovation

A Wimbledon based firm is looking to shake things up in the soft drinks chiller  – through the launch of a new CBD drink
Cans of Irn-Bru XTRA Legends Edition are in the middle of an orange and blue background design with the outlines of mountains and clouds in the background. The left can is Irn-Bru XTRA Legends Edition Nessie Nectar and on the right is Irn-Bru XTRA Unicorn Tears.

Irn-Bru XTRA introduces mysterious Legend Editions range

Scottish consumers will be kept guessing all summer long as Irn-Bru XTRA has rolled out two new mystery flavours with the new Legends Edition.
76c_0714

Lose the sugar, win the sales

Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...
Red Bull in fridge

Use data to build the best range

Red Bull suggests frequent EPOS checks

Adding the price of the soft option

SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer. Single-serve sizes in...

Uplifting Bounce

Functional drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.

Revival picks up pace

SCOTTISH soft drinks business Bon Accord has been on charge, snapping up listings and expanding its portfolio with larger formats.