Busy Boost

New product development, low-calorie options, flavours, PMPs and dedicated marketing support all play a part in a busy agenda for Boost the competitively priced energy...
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Independents – home of Boost

BOOST is a star brand in independents according to its brand owner, quoting a market research company that specialises in c-stores. Recent numbers from SalesOut...
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Berries burst onto the TV

Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
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Warming up for a busy summer

Brands reckon fruit, flavours and low and no sugar are set to shine when the mercury rises

Coca-Cola shares hope

Coca-Cola has drafted in the support of singer Katy Perry as part of its Open To Better campaign
Promotional image of Mily Way Milk Drinks cans with three of the cans against a starry background.

Milky Way expands in milk drinks

Mars Chocolate Drinks & Treats has expanded further on its range of canned flavoured milk drinks with the launch of its new Milky Way flavoured variant.
Launched as a limited-edition pack, Red Bull Red Edition has permanent status.

Red Edition is staying put

Summer SKU gets a permanent listing
Sunmagic

Aiming to ride the premium health wave

A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...
Arla has introduced new Starbucks RTD products in response to shopper trends.

Starbucks RTD chilled coffee ‘always evolving’

Arla has been highlighting the opportunities presented to retailers by its Starbucks RTD NPDs, while juice brand Tropicana has refreshed its packaging designs.
Image of the new promotion between Sprite and Pringles Hot!

Sprite partners with Pringles in a Hot new promotion

CCEP has unveiled its latest team up with the Kellanova snacks brand Pringles Hot! and Sprite in new POS materials rolling out to convenience stores.

More fruit choice in the gym

REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.

Fruit sales squeezed

ACCORDING to market analyst Key Note the UK fruit juices, energy and juice drinks market fell by 0.6% in value in 2015 but it...

Flavour above all

And consumers are looking for low or zero-calorie drinks FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...

Hot food meets cool refreshment: boost your winter sales with Carlsberg Britvic’s on-the-go soft...

Colder weather brings a golden opportunity to boost sales, and the secret lies in pairing your hot food offering with the nation’s favourite on-the-go soft drinks.
Variety in energy goes beyond flavour as Red Bull reckons can size counts, too.

Red Bull advises spending time and energy on range

Energy drinks giant Red Bull is advising convenience retailers to stock a variety of flavours and can sizes to satisfy consumer demands and drive up profits.

Gushing onwards

Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks Have bottled water sales grown and diversified...