Showing how the pro does it
Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
Soft drinks set to shine this summer
The hospitality sector may be open for business again, but summer 2021 still represents a huge opportunity for retailers, according to leading soft drinks firms
Highland Spring unveils new Flavoured Water range
Scottish bottled water brand Highland Spring has expanded on its Flavoured Still Water range with its new Orange & Passionfruit and Summer Berries variants.
Skwishee Bring Your Own Cup day returns
Frozen fizzy drink brand Skwishee's Bring Your Own Cup Day is back for 2024, inviting consumers to get creative with their containers in time for Halloween.
Barr set to heat up sales in soft drinks
AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Pepsi unveils new trio of Ice Cream inspired flavours
Drinks firm Carlsberg Britvic has unveiled a new trio of Pepsi Ice Cream inspired flavours in a bid to tap into a rising demand for treat focused drinks.
Adding the price of the soft option
SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer.
Single-serve sizes in...
CCEP highlights healthy way to drive sales
Coca-Cola Europacific Partners has been stressing to convenience retailers the importance of stocking low and no-sugar soft drinks, as well as a good energy drinks range.
Bottlegreen to launch two new flavours this summer
To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours
Convenience seals the deal
DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic.
The...
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Welsh water is expanding
WELSH sparkling water brand Radnor has launched two new flavours in its Infusions range.
No and low to step up
COCA-COLA Great Britain has launched a new campaign to emphasise that its four varieties are all part of the same brand.
The move is part...
Capri-Sun brings back its Halloween themed packs
Fruit juice brand Capri-Sun has embraced the Halloween spirit of fancy dress with the return of its limited edition pack designs.
How Tango is driving in-store success with Thirst Trap-the Gen Z must stock
Building on the continued success of its limited-edition launches, Carlsberg Britvic has unveiled Tango Thirst Trap – a bold, zero sugar innovation designed to excite Gen Z shoppers.
