Ghoulish Fanta promo returns
FANTA is ready to scare up some soft drinks sales this Halloween with the launch of a new on-pack promotion and seasonal packaging.
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Opening up the energy market
Carabao setting out to broaden appeal of category in Scotland
Innovation aids soft progress
SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
Juice Burst comes out punching in new campaign
Fruit juice brand Juice Burst is set to benefit from its largest marketing campaign yet with the launch of the new 'Punchy to the Core' initiative.
Red Edition is staying put
Summer SKU gets a permanent listing
Made in Scotland From Girders strapline returns in £8million Irn-Bru campaign
Irn-Bru's iconic 'Made in Scotland From Girders' strapline has returned to the brand as part of a £8million marketing investment into the soft drinks range.
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Juice the answer at breakfast time
Chilled fruit juice generates 60% of total juice sales, says Pepsico, and, quoting Nielsen research, it says sales are currently growing at 1.7% with...
Eco-friendly refresh for juice brand
Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
Energy drinks take centre stage in stores
Bosses for Monster have been providing evidence for something many Scottish convenience retailers will have realised – energy drinks have gone from being niche to mainstream.
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
Function over fat loss
Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Pressing ahead with fruit sweetened drinks
Cawston Press says it is bucking current soft drink reformulation trends by using only pressed fruit juice to sweeten its sparkling drinks.
Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
