Building the buzz
The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
Robinsons rolls out new bewitching Wicked flavours
Squash juice brand Robinsons has kicked off a new partnership with the movie musical Wicked with two new limited edition flavours inspired by the film.
Get fighting fit with Capri-Sun
Coca-Cola European Partners (CCEP) has unveiled a new health and sustainability-driven squash line for its Capri-Sun brand
MacB brings a financial boost to Aberdeenshire charities
Scottish bottled water brand MacB has supported charity organisations across Aberdeenshire with new grants from its Live Bold Community Fund.
Healthy demand for no sugar
VIMTO UK has expanded its no added sugar portfolio to meet what it says is growing consumer demand for healthier drinks.
Marketing controller Emma Hunt...
Anticipating hot summer sales
Refresco bullish about prospects .
Flexibility over energy category pays off, says Boost Drinks
Energy firm Boost Drinks offers insights on ways convenience store retailers can make the most of the category through consumer trends and behaviour.
A taste for energy with Red Bull Editions
Flavour matters when it comes to energy drinks, especially for new consumers, according to Red Bull.
US brand joins the tea party
AMERICAN organic tea brand Honest is ramping up its marketing activity in the UK with the launch of its first integrated marketing campaign on...
A boost for good causes
BOOST has launched a new initiative that will see the c-store exclusive energy drink brand provide communities with thousands of pounds worth of support.
CCEP brings Miami to the shelves with Monster Ultra Vice Guava
CCEP has bolstered the Monster Energy range in time for the summer months with the roll out of the new Monster Ultra Vice Guava variant.
Boost Drinks expands Sport range with Tropical Punch
Drinks firm Boost Drinks has expanded further on its Sport range with the addition of its new limited edition variant flavour Tropical Punch.
Made in Scotland From Girders strapline returns in £8million Irn-Bru campaign
Irn-Bru's iconic 'Made in Scotland From Girders' strapline has returned to the brand as part of a £8million marketing investment into the soft drinks range.
Charge of the orange bull
RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition...
Healthier hydration for kids
Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
Youth is seeking out quality in the chiller
YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
