Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Alcohol decline is fine for soft
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
Monster Energy unveils new flavour to the zero sugar Ultra range with grapefruit taste
Energy drinks brand Monster has introduced a new flavour to its sugar free Ultra range of drinks with the introduction of Monster Energy Ultra Fantasy Ruby Red.
Highland Spring champions Scottish Rugby
Scottish bottled water brand Highland Spring has announced a new two-year partnership of Scottish Rugby to encourage healthy hydration through the sport.
Two big monsters
COCA-Cola European Partners has extended its energy range with the launch of two new Monster flavours
Hydration with a hint
WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...
US brand joins the tea party
AMERICAN organic tea brand Honest is ramping up its marketing activity in the UK with the launch of its first integrated marketing campaign on...
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Products meeting consumer desires
Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
Barr predicts bumper sales
IRN-Bru manufacturer AG Barr is going all out to capitalise on the events of the coming year.
“Glasgow 2014 will focus worldwide attention on...
Friesland lends a helping hand
Dairy-drink producer Friesland Campina has been doing its bit to support frontline workers during the coronavirus crisis
Sugar tax?
So, what exactly is the sugar tax?
A charge that will be levied on soft drinks manufacturing and importing companies.
When did or will it happen?
It...
The trends to unlock sales
Health and taste are driving spend
Free the planet
Plastic has been a part of consumers’ lives since the 1950s and while this versatile material has provided plenty of benefits to society, the last six decades of poor waste management have been disastrous for the environment.
Xtra investment in Bru
SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
F’real is shaking up demand
Consumers have been snapping up out-of-home milkshakes throughout the pandemic, according to F’real
