Functional choices – Consumers looking at big picture
THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
Water can win in convenience
Whatever the ailment, it’s likely that among everything else a GP may prescribe, drinking plenty of water will form part of the cure.
Energising soft drinks with Red Bull
Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
Juice living the singles life
PURE juice was shown in the Britvic Soft Drinks Review as having had a poor 2014. But James Logan of specialist juice and juice...
Market News | Pepsi, Ben & Jerry’s, Squeaky Bean, JAC Vapour
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Monster launches a crisp new flavour
CCEP is out to prove one Bad Apple can make the barrel with its latest launch in the Monster Energy Juiced range, Bad Apple.
Support for the youth
TANGO has agreed a long-term partnership with The Prince’s Trust.
Barr set to heat up sales in soft drinks
AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.
Chance for stores to snap up a prize
Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April
Sugar-free cherry to be put on the bus
PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign.
Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
Fusion power drives sales
DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...
Lucozade PMPs return to shops
LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers.
Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Bestway and Red Bull team up
Red Bull and Bestway Wholesale have joined forces to launch a new category tool for independent retailers
Mixing with the best
Premiumisation is the key to driving growth in the spirits market in the coming years according to Coca-Cola European Partners (CCEP).
Low sugar will widen appeal
According to Carabao, there are plenty of customers out there that energy drinks firms could do more to appeal to
