Anticipating hot summer sales
Refresco bullish about prospects .
Low cal energy
Brands focus on sugar free options
Berries burst onto the TV
Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
Watch out for prickly heat
RED Bull has unveiled its latest seasonal limited edition release – this time taking flavour straight from the desert.
Water with a plus point
MAIN new product development so far this year on the AG Barr-marketed Rockstar brand has been the launch of what the Irn-Bru owner sees...
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Monster Energy builds a fruity offer with new Juiced flavour
Soft drinks giant Coca-Cola Europacific Partners is set to bring a punch of tropical flavours to Monster Energy with the new Monster Juiced Rio Punch flavour.
US brand joins the tea party
AMERICAN organic tea brand Honest is ramping up its marketing activity in the UK with the launch of its first integrated marketing campaign on...
Skwishee gears up for Bring Your Own Cup day
Frozen fizzy drinks brand Skwishee has announced the return of its Bring Your Own Cup Day for the summer for Saturday 29 July.
X-men provide first platform
MOUNTAIN Dew has just finished the first promotion of its new Green Screen marketing programme – a series of exclusive entertainment opportunities and on-pack...
Time to face the ugly truth
Unsweetened fruit-flavoured sparkling water brand Ugly Drinks has more than doubled its range
Retailer support rolls out
BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost.
The...
Big spend for summer Bru
Scottish shoppers have been invited to ‘Get some Irn in You’ as part of the latest campaign for Irn-Bru
Snapple adds tea but no sugar
Snapple
A new look, a new size and new flavours are all on the schedule for Snapple this summer.
Following a redesign, Snapple, which is marketed...
Meet the Maker: AG Barr
Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Making a splash
FOLLOWING years of decline, the soft drinks category recovered in 2016 with 2.2% growth in c-stores, says Danone Waters. And it quotes IRI research...
