Rubicon-campaign

Big spend on fruity soft drink

AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign
Woman looking at soft drinks

Soft set for a big year

With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
AG Barr aims to keep the Irn-Bru brand strong right through to the end of the year.

Irn-Bru builds up strength for rest of year

It has been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.

Explosive growth

IT’S made in Scotland and sold across the globe.An investment deal that launched new Scots energy drink Dynamite has led to significant distribution successes...
Cans of Hive Mind Honeyade drinks stand on top of a log with some greenery in the background.

Hive Mind switches mead for new Honeyade soft drinks

Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.

Snow’s back

IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...

Energetic start to 2022

REFRESCO has its eyes on expansion within the sports drinks category next year, and the firm reckons its Emerge Sport range is perfectly placed to capitalise on growing demand.

Low and no to help sales to grow says Coca-Cola

CCEP has pushed retailers to introduce more healthier options across convenience to help offer consumers more choice for this summer.
Robinsons poster

A fruitful campaign for summer

BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
Boost

Bursting on to the scene

ENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks. And he reckons Boost’s new Cherry Burst will give independent retailers...
Mangrove Global reckons the at-home cocktails trend could drive premium sales.

Bank on the cocktail trend, says Mangrove Global

Premium spirits distributor Mangrove Global has been highlighting the opportunity to drive sales through the at-home cocktails trend, while Britvic has launched some new J2O Mocktails.
Vieve drinks range

Protein yes, sugar no

NEWLY-launched soft drink brand Vieve aims to capitalise on two of the biggest trends in convenience

Chance for stores to snap up a prize

Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April
Schweppes classic

Mixing with the best

Premiumisation is the key to driving growth in the spirits market in the coming years according to Coca-Cola European Partners (CCEP).
66a_1014

Still booming

ENERGY drinks, including functional or stimulant drinks and glucose-based drinks, have been the star performers in the soft drinks market for many years. That’s been...

Year to remember

RETAILERS can maximise their sales by stocking products which will be in the spotlight this summer, according to soft drinks specialist AG Barr. The...