Maximum fruit flavour from Pepsi
Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
Sporty types drive functional demand
AN increased in demand for functional products has made sports and energy the fastest- growing sub-sector in soft drinks, as well as across total...
Embracing hydration with expanded flavoured range from Highland Spring
Trio of Highland Spring Flavoured Water drinks roll out across independent retail, convenience and wholesale sectors in the UK.
Skwishee Bring Your Own Cup day returns
Frozen fizzy drink brand Skwishee's Bring Your Own Cup Day is back for 2024, inviting consumers to get creative with their containers in time for Halloween.
Shoppers thirsting for healthier energy drinks
More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
Adapt to summer
Soft drinks sales patterns change significantly in the warmer months says Scottish brands giant
SOFT drinks are worth £802m in Scotland and the category grew...
Coca-Cola to give away Endless fun this summer
Coca-Cola Europacific Partners has kicked summer with its new 'Endless Summer Pass' promo, which will see shoppers bag tickets to major global events.
Xtra investment in Bru
SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Functional choices – Consumers looking at big picture
THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
Covering the bases for better times
Energy Drinks performed well, for suppliers and retailers, through tough economic times and Ed Whitehead, strategy and planning manager at Red Bull UK reckons they’ll...
Sipping on a slimmer can
CCEP swapping 330ml for 250ml
SIZE matters, according to Coca-Cola European Partners (CCEP), as the firm moves to replace its 330ml Appletiser and Schweppes cans...
Holidays are coming with Coca-Cola
CCEP has confirmed its annual Coca-Cola Christmas Truck Tour will kick off this November, with extra support for FareShare built into the campaign.
New flavours inviting upgrades
OLD Jamaica is asking consumers to “upgrade the everyday” in a campaign that follows an overhaul of its packaging and the launch of a...
Power up energy sales with new PWR-BRU flavour
Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.
Lucozade Alert unveils new collab with Anthony Joshua to knock out sales
Suntory energy drinks brand Lucozade Alert has teamed up with world-class boxer Anthony Joshua with a new Mango Peachade Anthony Joshua edition.
Slashing prices
CCEP has reduced RRPs across take-home PMPs
