Coca-Cola shares hope
Coca-Cola has drafted in the support of singer Katy Perry as part of its Open To Better campaign
PMP energy rolls out
Carabao is rolling out a new price-marked can this month across its energy range
Age limit has huge support
Kantar survey finds overwhelming support for restricting energy sales
Spar goes sugar free
SPAR has thrown its hat into the zero-sugar cola ring ahead of the sugar levy coming into force this April with the launch of a new Spar brand cola
Highland Spring champions Scottish Rugby
Scottish bottled water brand Highland Spring has announced a new two-year partnership of Scottish Rugby to encourage healthy hydration through the sport.
Plain packs take first steps
BOOST Drinks is launching its flavoured milk drink in plain pack exclusively for independents.
Fruity addition for grown up market
SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth.
And the launch...
A sweet drinks combo
Food and drink firm Princes launches new Swizzels sweets branded flavoured squash drinks in time for the warmer summer months ahead.
Mossgiel Farm launches zero-waste Chocolate Milk
Scottish dairy farm Mossgiel Farm has launched a new all-natural chocolate milk variant with its Mossgiel Brown Cow Milk, using a unique waste-free method.
Squeeze into craft
JUICE is the word at Cracker Drinks Co as the firm rolls out its Crafted brand to UK stores.
The new range comprises four flavours:...
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Robinsons rolls out new bewitching Wicked flavours
Squash juice brand Robinsons has kicked off a new partnership with the movie musical Wicked with two new limited edition flavours inspired by the film.
Dr Pepper brings the ‘Lurve’ for Valentine’s Day
Drinks giant CCEP has unveiled a new Valentine's campaign for its Dr Pepper Cherry Crush variant complete with romance advice from 'Dr Lurve'.
Support from stars of sport on pack
Red Bull has launched a new consumer campaign which aims to get shoppers active, with support from professional sport stars .
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
Flavour above all
And consumers are looking for low or zero-calorie drinks
FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...




































