Function over fat loss

Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
Ramge of energy drinks

Demand for wider choice

Low sugar and protein popular

More fruit choice in the gym

REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
Retailers have reported selling as many as six cases of PWR-BRU in a week.

AG Barr powers up energy category

Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.

Lucozade PMPs return to shops

LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers. Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
2 bottles of Coca Cola Zero Sugar against a white backgroun.

Doubling up on recycled

COCA-COLA has announced that its first 100% recycled plastic bottles will land on shelves this September.

Energy to go? Go for it

Brands advise putting energy drinks in food-to-go deals

Essential options to keep sales sweet

SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...
Pack shots of Pepsi Max Caffeine Free 500ml bottles.

Pepsi Max unveils new bottles for Caffeine Free variant

Soft drinks brand Pepsi is set to tap into the rising demand for more caffeine-free cola options with the launch of its new Pepsi Max Caffeine Free 500ml bottles.
shloer-new-look

A makeover for Shloer

Shloer has revealed its new logo and graphics as part of a brand-wide redesign .

Ribena launches new marketing campaign

A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Buxton

A big push for Buxton

Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Pack shots of Red Bull Winter Edition Iced Vanilla Berry 250ml cans as well as the four-pack format.

Red Bull has an icy new flavour in Winter Edition

Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Red Bull Tropical Edition

Tropical energy

RED Bull has added a tropical-flavour line to its enegry drinks range. Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
A can of Lipton Iced Tea sits next to a glass filled with the drink with peach pieces around them. There is also a blue background with yellow sun and silhouetted hands reaching for the drink.

Win a year’s supply of stock of Lipton Iced Tea

Britvic is offering one lucky retailer the chance to bag a year's supply of Lipton Iced Tea stock in its new retailer competition for the brand.
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New flavours at a premium

Lucozade Ribena Suntory, Red Bull and Coca-Cola Enterprises are some of the giants of functional, energy, and sports drinks in the UK. How do...