Two big monsters
COCA-Cola European Partners has extended its energy range with the launch of two new Monster flavours
Taste of the summer
AG Barr has added three new fruity flavours to its Caribbean sparkling drink range, KA
Fizz up your energy drink sales with Lucozade Energy’s new taste and look
Sponsored content: Lucozade Energy has enhanced its Original and Orange flavours, following 18 months of extensive research & development and input from 6,500 consumers.
Full throttle start to 2018 campaign
TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.
Slashing prices
CCEP has reduced RRPs across take-home PMPs
A chilly caffeine fix from Emmi and Costa
Finding the chillier way to start out your day with iced coffee solutions from Emmi Caffe Latte and the RTD Costa Coffee range.
From the big can to the big match
Having tied up partnership deals with professional football on both sides of the border, Irn-Bru is giving fans the chance to attend games in...
Cawston Press builds on fruit juice range
Pressed fruit juice brand Cawston Press builds on its Fruit Water brand with the addition of the new orange juice flavour, Sunshine Orange.
Red Bull ‘energises soft drinks profits’
Energy drinks giant Red Bull is advising c-store retailers to stay stocked up on a variety of format sizes and emphasised the importance of multipacks.
Converting into sales
HYDRATION drink brand iPro has secured a lucrative listing with Spar Scotland.
Campaign is bonkers
THAI energy drink brand Carabao has launched a new multi-million pound integrated marketing campaign.
Hot food meets cool refreshment: boost your winter sales with Carlsberg Britvic’s on-the-go soft...
Colder weather brings a golden opportunity to boost sales, and the secret lies in pairing your hot food offering with the nation’s favourite on-the-go soft drinks.
Bowl over with fruit energy drinks
AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Opening up the energy market
Carabao setting out to broaden appeal of category in Scotland
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Warming up for winter
VIMTO has added some festive cheer to its range with the launch of a limited edition Winter Warmer variant.
Available in 725ml bottles, the recipe...
