Lucozade Ribena Suntory Encouraging NPD trial
Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Free from set for a scorcher
With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
More consumers picking up flavoured milk in store
Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
Water sales are swelling
Fizz and flavours performing well
Sell some sunshine in a bottle
More Drinks, the firm behind the Get More Vitamins range of functional drinks, is launching a larger 1-litre and 4-pack format which the firm...
Collaborating with cola
Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
Soft and Scottish
SCOTTISH shoppers love local and they’re loyal to the brands from home.
That’s the view of Adrian Troy, marketing director at AG Barr.
Britvic run Pepsi MAX competition for convenience retailers
Britvic is marking the Pepsi rebrand with a Pepsi MAX competition for convenience retailers. Running from 7 February to 1 March, it will reward ambitious retailers and you can find out more here.
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
It’s not all about the off-sales
NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller
Dr Pepper fizzes up new Cream Swirl flavour
Flavoured carbonate brand Dr Pepper has unveiled its latest limited edition flavour with the launch of its new Dr Pepper Cream Swirl variant.
Shaken Udder mixes up milkshakes with new flavours
Expanding the snack occasion in a sweet way
CHILLED milkshake brand Shaken Udder has unveiled two new flavours to its range with Raspberry Ripple and...
NPD plays it cool
ANOTHER big gun has entered the UK iced-tea market following the launch of Fuze Tea
Cater for all occasions
Suntory Beverage and Food GB & Ireland is shaking up its Lucozade range with the launch of a raft of new formats
New kids on the block – Sports and energy drinks
Drinks designed to target 18-34 year-olds attracted to the thrill-seeking extreme sports lifestyle
ONCE upon a time energy drinks were all about one or two...
