Red Bull ‘energises soft drinks profits’
Energy drinks giant Red Bull is advising c-store retailers to stay stocked up on a variety of format sizes and emphasised the importance of multipacks.
Shaking with style
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
Monster unveils new UFC Experience promotion
Monster Energy is letting consumers in on the action with its new promotion with UFC, offering two ringside tickets to an upcoming match.
Life’s a beach in ginger beer ad
REFLECTING the brand’s heritage, the latest TV ad for Old Jamaica ginger beer was shot on the beaches of Kingston Jamaica.
Senior brand manager Gavin...
Irn-Bru brings back ‘Made in Scotland from Girders’ campaign
Scottish soft drinks brand Irn-Bru has brought back its 'Made in Scotland from Girders' masterbrand campaign over summer to tie in with its 125th anniversary year.
Keeping the calories off
VITAMIN drinks firm Vithit has calories in its cross hairs, as consumers increasingly shun sugar-loaded drinks
Health is high on shopping list says Carabao
Health has remained a key consumer trend in the wake of the Covid pandemic, says energy drinks firm Carabao.
Asco Foods gains distribution for Vitasoy
Asian products distributor Asco Foods has been chosen as the UK & Ireland distributor for the Hong Kong soy-based drinks brand Vitasoy.
Grace Foods unveils revamped Tropical Rhythms range
Caribbean food and drink brand Grace Foods has unveiled a new pack design across its Tropical Rhythms brand in a bid to improve stand out on shelves.
Secret of Barr’s success? Plenty of bottles
PACK size is the key to maximising bottled water sales, according to AG Barr.
Its brand, Strath-more, grew 10% year on year in the...
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
Relentless partnership
COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Adding soft drinks to the mix
Soft drinks play a key role during the festive season, with the category set to drive sales for retailers across the period.
Aiming to ride the premium health wave
A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...
Get fighting fit with Capri-Sun
Coca-Cola European Partners (CCEP) has unveiled a new health and sustainability-driven squash line for its Capri-Sun brand
TrueStart launches Espresso Coffee Concentrate
Coffee brand TrueStart has introduced its new Espresso Coffee Concentrate pack to Asda stores, offering a more café-quality serve to shoppers.
