Innovation aids soft progress
SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Juice bears fruit in convenience
One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.
Market looks for lighter options
CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners.
And...
Adding soft drinks to the mix
Soft drinks play a key role during the festive season, with the category set to drive sales for retailers across the period.
RPET for Radnor Hills
The Radnor Hills range now includes rPET and glass packaging as well as a tetra carton with a foil tab
Cold sales hot up
Cold brew coffee Bottleshot has expanded its presence in the UK
Xtra choice at Burns
Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.
Milk to the max
WITH interest in sports and exercise rising as we head into spring, c-stores stand to benefit from offering products which are specifically formulated for...
C-stores see RRED
Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies?
John McNee investigates.
HOW should...
More fruit choice in the gym
REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
Raspberry tipple
THE Fanta family has grown with the addition of Fanta Raspberry zero sugar.
Tap into the opportunity
Bottled water has continued to grow but retailers could do more
Irn-Bru unveils new design in major revamp
Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
Plain packs take first steps
BOOST Drinks is launching its flavoured milk drink in plain pack exclusively for independents.
Holidays are coming with Coca-Cola
CCEP has confirmed its annual Coca-Cola Christmas Truck Tour will kick off this November, with extra support for FareShare built into the campaign.
