Pack shots of Red Bull The Spring Edition Cherry Sakura with a four pack format of 250ml cans as well as a 250ml £1.75 PMP can.

Red Bull unveils Cherry Sakura Spring Edition

Energy drinks brand Red Bull has unveiled its new Spring Edition variant with the new Cherry Sakura flavour, driving up demand for cherry flavours in soft drinks.
juice

Juice feels a squeeze

FRUIT juice sales in Britain have been up and down in recent years and the most recent edition of the British Soft Drinks Association’s...
Actiph Thor promotion

Hydrating with the heroes

Actiph Water has brought some star power to its packaging through a new superhero team-up.

A taste of history in new bottle

A drink first produced in 1896 is among the latest adult soft drinks to hit the market. Lurvill’s Delight is a botanical soda originally created...
Pack shots of Radnor Spring price-marked packs with green bubble with the text "NEW PMP".

Radnor Hills introduces new PMP range

Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.

Convenience seals the deal

DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic. The...
Packs of Radnor Hills Toy Story 5 collaboration in Apple and Orange flavours, these are set against a blue background on top of a wooden table.

Radnor Hills unveils new Toy Story 5 collaboration

Soft drinks firm Radnor Hill has partnered with The Walt Disney Company and Pixar with a new on-pack promotion with Toy Story 5.
Red Bull offers a variety of flavours and formats for customers.

Red Bull ‘energises soft drinks profits’

Energy drinks giant Red Bull is advising c-store retailers to stay stocked up on a variety of format sizes and emphasised the importance of multipacks.

Bottling success for January sales

Bottled water can be a valuable category
premium-soft-drinks-rise

Alcohol decline is fine for soft

Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .

Meeting tropical demand

EXOTIC juices and juice drinks are in demand and Rubicon is the most popular brand in the sub-category says AG Barr. Head of marketing...

Summer is thirsty work

LAST summer the sun put in an appearance and had thirsty folks reaching for juice drinks. Dave Turner, trade communications manager at Coca-Cola Enterprises...

Passion is in the picture

KIDS brand Robinsons Fruit Shoot has launched a new campaign which celebrates children pursuing their passions. The ‘It’s My Thing’ campaign includes a 40-second TV...

A new zero in energy range

BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Pack shots of Capri-Sun Squash variants including Orange, Monster Alarm and Jungle Juice with fruit surrounding each bottle to reflect the fruit found inside the juices.

Capri-Sun Squash drinks relaunch in the UK

Kids' soft drinks brand Capri-Sun has relaunched its range of Squash drinks in the UK, complete with an updated recipe and two new flavour variants.

It’s not all about the off-sales

NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller