Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Lose the sugar, win the sales
Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...
Capri-Sun rolls out duo launch of Zero added sugar drinks
Children's soft drinks brand Capri-Sun has expanded on its range of Zero added sugar drinks with its new Zero Cola and Zero Monster Alarm flavours.
Supporting change
CALYPSO Soft Drinks has redesigned its Fairtrade Pure Juice range.
The new design appears across the range including apple juice and orange juice in 500ml...
It’s all go for Vimto
Support for the notion that no-added-sugar brands are winning with consumers has been bolstered by the success of the recently-launched Vimto Remix
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Irn-Bru kicks off phenomenal summer promotion
Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
New look creates growth
LANDMARK Wholesale has given its own-brand sports and energy drinks brand LSV Isotonic a new look.
Senior trading controller Jon Burton said: “LSV Isotonic is...
New campaign for Highland Spring
Highland Spring has put sustainability front and centre of its latest marketing campaign
Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Favourite brands drive sales, says CCEP
The power of soft drinks to drive footfall and sales in the convenience channel shouldn’t be underestimated, say bosses at Coca-Cola Europacific Partners (CCEP).
Meet the Maker: AG Barr
Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Uplifting Bounce
Functional drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.
Lucozade Alert unveils new fruity flavour duo
Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Relentless adds new White Citrus flavour to range
Energy drinks brand Relentless has expanded on its range of drinks with the launch of its new White Citrus variant, building on demand in the market.
A taste of history in new bottle
A drink first produced in 1896 is among the latest adult soft drinks to hit the market.
Lurvill’s Delight is a botanical soda originally created...
