Showing how the pro does it

Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
Rubicon Spring

Slimming the Rubicon

Health is at the heart of the latest new format launch for the Rubicon brand.
A person holds a can of Pepsi Max in front of the entrance to the O2 Academy.

Win free passes with the new Pepsi Stage Pass promo

Soft drinks brand Pepsi has unveiled its new on-pack promotion with Pepsi Stage Pass offering shoppers the chance to win tickets to music events.

New flavour in cola aisle

Pepsi Max has added lime to its flavour portfolio

Red Bull opens on flavour in Winter Edition

Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
Rebecca Adlington

Rebecca Adlington joins Tetley

Something to splash about

Snow’s back

IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
Pack shots of Monster Energy Nitro Blue Flash cans.

Monster expands with new Nitro Blue Flash flavour

Energy drinks brand Monster Energy has expanded on its Nitro range with the introduction of the new blueberry flavoured Blue Flash variant.

Function over fat loss

Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
72a_1014

Changing to meet needs

THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Bryce Cunningham, founder of Mossgiel Farm, stands in a field with cows behind him with a pack shot of a Mossgiel Dairy Farm Chocolate Milk bottle.

Mossgiel Farm launches zero-waste Chocolate Milk

Scottish dairy farm Mossgiel Farm has launched a new all-natural chocolate milk variant with its Mossgiel Brown Cow Milk, using a unique waste-free method.
child-soft-drinks

The sugar levy: 12 months later

Changing habits, reformulation and value growth
Promotional image of the Nescafé Espresso Concentrate range including Iced Vanilla, Iced Caramel and Iced Classic variants. The bottles are lined up next to each other with a reflective liquid surface underneath with a melting ice cube. There is also a pink circle stamp on the image highlighting the brand as the Official Iced Coffee Partner of Love Island. The Love Island logo is inside of the pink circle.

Nescafé couples up with Love Island as its official iced coffee partner

Coffee brand Nescafé has announced its new partnership with ITV's Love Island as the reality show's new official iced coffee partner.

A fresh look for summer

The Coca-Cola Company has given its Coca-Cola soft drinks range its first makeover since 2016
A person holds a can of Pepsi Max Tropical against a sunset background. The can has a cocktail umbrella sticking out of the top of it.

Pepsi Max adds in a Tropical flavour

Drinks giant Carlsberg Britvic has unveiled a new look for its Pepsi Max flavours range along with its latest launch, Pepsi Max Tropical flavour.

Stock up on multi-packs

Multipacks of cider and energy drinks are expected to show growth at Christmas
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