Support from stars of sport on pack
Red Bull has launched a new consumer campaign which aims to get shoppers active, with support from professional sport stars .
Excitement can add to energy
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Adapt to summer
Soft drinks sales patterns change significantly in the warmer months says Scottish brands giant
SOFT drinks are worth £802m in Scotland and the category grew...
Growth of low sugar drinks outpacing the market
Growth of low sugar drinks outpacing the market, according to major energy brands
Pepsi range from Sodastream
Sodastream has introduced PepsiCo flavours to its range for the first time in the UK.
Skwishee gears up for Bring Your Own Cup day
Frozen fizzy drinks brand Skwishee has announced the return of its Bring Your Own Cup Day for the summer for Saturday 29 July.
Organic overhaul
TWO new flavours and a sweeping brand re-design have been revealed for Scheckter’s Organic Energy as it strives to establish itself as a leader...
Puppie lands from America
THE Slush Puppie is on its way back to the UK after Vimto struck a deal with the brand’s US owner.
Marks set for May
PMP will increase from next month .
Sparkling sales
Nisa has joined forces with Pepsico sparkling water brand SodaStream to launch sparkling water cylinders in the convenience channel
Monster Energy SalesSupercharged retailer initiative returns
CCEP and the Monster Energy Co. have kicked off its retailer-focussed campaign SalesSupercharged.co.uk for the fifth year in a row, offering key energy insights.
The trends to unlock sales
Health and taste are driving spend
Lose the sugar, win the sales
Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...
Campaign is fit for purpose
Lucozade has launched a new initiative aimed at supporting fitness coaches, instructors and personal trainers by incentivising them to “help the nation stay active” during the coronavirus outbreak
Sell some sunshine in a bottle
More Drinks, the firm behind the Get More Vitamins range of functional drinks, is launching a larger 1-litre and 4-pack format which the firm...
Red Bull opens on flavour in Winter Edition
Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
