Meeting tropical demand
EXOTIC juices and juice drinks are in demand and Rubicon is the most popular brand in the sub-category says AG Barr.
Head of marketing...
A new zero in energy range
BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Carlsberg Britvic launches in massive change for drinks industry
Major drinks companies Carlsberg Marston Brewing Company and Britvic have merged together to deliver the newly launched drinks firm – Carlsberg Britvic.
Irn-Bru builds up strength for rest of year
It has been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.
Changing to meet needs
THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Monster Energy unveils new Oscar Piastri cans
Energy drinks brand Monster Energy has unveiled two new limited edition cans featuring Formula One driver Oscar Piastri.
Bear gets a makeover
SPAR UK is revamping its Blue Bear energy drink range. The new design is intended to increase standout. Blue Bear, said to be worth...
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
New flavours inviting upgrades
OLD Jamaica is asking consumers to “upgrade the everyday” in a campaign that follows an overhaul of its packaging and the launch of a...
Health is big influencer
DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
Convenience seals the deal
DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic.
The...
Naturally reducing the sugar
THE use of natural sweetener stevia in the new recipe for Capri-Sun has reduced the sugar content of its original range by 50%
Snapple adds tea but no sugar
Snapple
A new look, a new size and new flavours are all on the schedule for Snapple this summer.
Following a redesign, Snapple, which is marketed...
500 reasons to launch
ENERGY drinks brand Boost was another which embraced the 500ml can this year.
Back in the spring it launched its first products to use the...
Staying aware of soft drinks trends
Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
