energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Boost Drinks has shouted out its Rio Tropical variants.

Fruity soft drinks are flavour of the month

Two soft drinks companies have been highlighting some of their fruity offerings that retailers might want to consider stocking.

Energetic start to 2022

REFRESCO has its eyes on expansion within the sports drinks category next year, and the firm reckons its Emerge Sport range is perfectly placed to capitalise on growing demand.

Healthy demand for no sugar

VIMTO UK has expanded its no added sugar portfolio to meet what it says is growing consumer demand for healthier drinks. Marketing controller Emma Hunt...

Puppie lands from America

THE Slush Puppie is on its way back to the UK after Vimto struck a deal with the brand’s US owner.

Sugar-free cherry to be put on the bus

PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign. Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...

New cranberry, lime and blueberry flavours given £3.5m wings

UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
Boost tour

Energy to the people

Boost Drinks has been celebrating a successful two-month tour of stores and head offices – in a bid to show some love to the independent sector.

Growth in store for convenience, says Britvic

Soft drinks giant Britvic has laid out the opportunities for convenience retailers to make the most out of in its annual Soft Drinks Review.

Flavour above all

And consumers are looking for low or zero-calorie drinks FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
Fit Water bottles

Knock-out campaign

HEAVYWEIGHT champion Anthony Joshua has come out punching for Lucozade Sport as part of a new marketing campaign for the brand.

Make water special at Christmas

WHILE the festive period is traditionally associated with alcoholic drinks, no-one should forget soft drinks, both on the table, or as an alternative to alcohol.
Pack shots of Red Bull Summer Edition White Peach flavour including a single 250ml can and a four pack of the sugar-free variant.

Summer kicks off for Red Bull with new White Peach flavour

Energy drinks brand Red Bull has unveiled its latest Summer Edition flavour with the launch of a new White Peach variant.
Grace Sparkling Coconut Water

Sparkly NPD

CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range

New flavour in cola aisle

Pepsi Max has added lime to its flavour portfolio
Robinsons Vitality

Convenient pick me ups

FUNCTIONALITY serves as the key point of difference for the latest Robinsons rollout, as Britvic targets health-conscious consumers.