Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Reviving with fruit
SPORT and energy drinks brand Lucozade has launched a new range called Lucozade Revive.
Scots show soft spot for indies
Report reveals different tastes and habits
SCOTS buy more soft drinks than the average GB shopper according to the latest category findings by researcher Kantar...
Innovation is just the tonic for summer
THE Coca-Cola Company has shaken up its mixer range, with the launch of new Schweppes tonic variants.
Looking for a summer blockbuster
ONE of the big family film releases of the summer will be Minions. And soft drinks firm Coca-Cola Enterprises will team up with the...
Powerade unveils new Fifa World Cup campaign
Sports drink brand Powerade has announced its new campaign as part of its partnership as the official sports drink of the Fifa World Cup 2026.
Lucozade Alert unveils new fruity flavour duo
Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Flavour above all
And consumers are looking for low or zero-calorie drinks
FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
Fanta on tracks for new Beetlejuice ad
CCEP GB has kicked off the next step in its partnership between Fanta and Beetlejuice Beetlejuice with a new multi-channel ad campaign.
Free from set for a scorcher
With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
Sugar-free cherry to be put on the bus
PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign.
Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
Nuisance Drinks has two refreshingly different additions
Nuisance Drinks has grown its repertoire of fruity drinks with two new additions that aim to capitalise on an underrepresented citrus flavour the brand said.
It’s not all about the off-sales
NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller
Fruity boast to catch attention
Running across out of home advertising and digital media, the campaign focuses on emphasising Ribena’s fruit content.
Making sense of new habits
Changing landscape brings opportunity
Relentless launches new flavour with tangy Guava
Energy drinks brand Relentless has embraced more exotic fruit flavours in its range of drinks with the launch of a new Guava flavour.
