Perfectly Sparkling

Making it clear

FLAVOURED water brand Perfectly Clear has been given a new look and is being promoted by a digital media campaign.
Promotional image of Netflix Live Event Jake Paul vs Mike Tyson with the two athletes standing next to each other against a city landscape with an image of Paul standing in a boxing ring and drinking from a can of Celsius Energy Drink to the right.

Celsius unveils sponsorship of Jake Paul vs Mike Tyson

Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Boost Drinks has shouted out its Rio Tropical variants.

Fruity soft drinks are flavour of the month

Two soft drinks companies have been highlighting some of their fruity offerings that retailers might want to consider stocking.

A trio of adverts for Robinsons

Robinsons squash is returning to TV screens this summer for the first time in four years as part of a new multi-channel campaign ‘Let There Be Fruit’
Woman looking at soft drinks

Soft set for a big year

With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
soft-drinks

Capri-Sun campaign focuses on new recipe

The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Arla has introduced new Starbucks RTD products in response to shopper trends.

Starbucks RTD chilled coffee ‘always evolving’

Arla has been highlighting the opportunities presented to retailers by its Starbucks RTD NPDs, while juice brand Tropicana has refreshed its packaging designs.
Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.

Capri-Sun turn up summer vibes with new campaign

Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.
Advert for the Coca-Cola Cherry Float launch featuring a bottle of Coca-Cola Original Taste Cherry Float and Coca-Cola Zero Sugar Cherry Float.

Coca-Cola unveils new Cherry Float flavour

CCEP has blended a nostalgic classic with modern tastes to deliver a new variant in the Coca-Cola flavour line-up with its Coca-Cola Cherry Float.
soft drinks brands

Beyond the pandemic

The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.

Get fighting fit with Capri-Sun

Coca-Cola European Partners (CCEP) has unveiled a new health and sustainability-driven squash line for its Capri-Sun brand
GlaxoSmithKline has introduced a new sports drink Champions’ Choice, in partnership with Jenson Button and Vodafone McLaren Mercedes. Scottish energy drink Supernatural is new to the market.

Functional choices – Consumers looking at big picture

THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
A promotional image for Monster Energy's Win a Mega UFC Experience campaign featuring professional UFC fighters as well as a QR Code to enter the competition.

Monster unveils new UFC Experience promotion

Monster Energy is letting consumers in on the action with its new promotion with UFC, offering two ringside tickets to an upcoming match.
premium-soft-drinks-rise

Alcohol decline is fine for soft

Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
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Changing to meet needs

THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Highland Spring Campaign

Spending big on sparkling

Highland Spring has announced its biggest ever investment in sparkling water. The Perthshire-based producer plans to invest £1m in sparkling water, including a new ‘Remarkabubble’ campaign.