Going soft for holiday sales
Coca-Cola Europacific Partners say soft drinks present a big opportunity to drive growth this festive season.
Boost Drinks unveils two new limited edition flavours
Soft drinks firm Boost Drinks has unveiled a duo of limited edition flavour across its Sport and Energy ranges, with a focus on current flavour demands.
A cool taste of the tropics
LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola.
According to the company’s research 93% of consumers in a taste...
Retailer support rolls out
BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost.
The...
It’s sunshine in a bottle
SOFT drink brand Get More Vits is on a quest to support bone and muscle health.
The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
Rubicon Raw drives awareness of £1 PMP cans
Energy drinks brand Rubicon Raw has set out its new marketing campaign 'Feel Real Alive' with a focus on its core PMP range and latest NPD.
Britvic run Pepsi MAX competition for convenience retailers
Britvic is marking the Pepsi rebrand with a Pepsi MAX competition for convenience retailers. Running from 7 February to 1 March, it will reward ambitious retailers and you can find out more here.
Springing into action
Warm weather at the start of the year plus anti-sugar messages have helped water outgrow industry predictions.
THANKS to a good spring, bottled water has...
PMPs pushing energy higher
Red Bull show that PMPs are driving growth by 6% in the UK, delivering value for retailers as they face rising costs
Energy without sugar
Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar
Panda wants mums to think again
CHILDREN’S soft drink Panda has being relaunched ahead of summer by brand owner Nichols.
The new look’s designed to get what the brand owner calls...
Coca-Cola spreads festive joy in Christmas 2025 giveaway
Drinks giant CCEP is set to bring some extra festive joy to consumers with a new on-pack promotion as part of its Christmas marketing activity.
Mixing it up this summer
Easing restrictions opens up opportunities
Robinsons bowls support for The Hundred
Consumers have the chance to win from hundreds of tickets to attend a match during The Hundred cricket tournament with Robinsons' new promotion.
Radnor Hills introduces new PMP range
Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.
The trends to unlock sales
Health and taste are driving spend
