Grab organic by the horns
Red Bull launches new health range
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Nae stopping them – Energy drink flourishing
IT started as a bit of a giggle when Ross Gourlay managing director of drinks, confectionery and snacks distributor Glencrest joked with friends that...
Sugar-free cherry to be put on the bus
PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign.
Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
Changing to meet needs
THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Youth is seeking out quality in the chiller
YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
Aiming to ride the premium health wave
A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...
Gushing onwards
Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks
Have bottled water sales grown and diversified...
Punchy pack promotion
Chance to train with boxing champion
A facelift for Radnor
New look and new liquid
Captain Stevie’s boot room treat
ENERGY and sports drink brand Lucozade is currently running an on-pack offer with top footballer, Liverpool captain Steven Gerrard, on packs of Lucozade Sport.
As...
Win with Pepsi
A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
Tea blend packs a berry punch
INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.
Big spend on fruity soft drink
AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign
AG Barr caters for the morning rush
Bosses at AG Barr have been highlighting how their PWR-BRU and Rubicon Raw energy drink ranges can help satisfy shopper demand for a morning caffeine fix.
Pepsi unveils new indulgent cola flavours
Pepsi has brought an extra level of indulgence to the cola sector with the zero sugar Pepsi Treats range, building on the brand's flavour innovations.
