Fruity addition for grown up market

SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth. And the launch...
Barr Soft Drinks looks to Release the Sunshine in its new TV ad for Rubicon.

Rubicon offers a taste of the sun

Barr Soft Drinks has revealed a new summer campaign for its Rubicon fruit juice brand, while functional firm Boost Drinks has had a brand refresh.
men sitting on a bench drinking Ribena

Cheeky campaign

SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
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Independents – home of Boost

BOOST is a star brand in independents according to its brand owner, quoting a market research company that specialises in c-stores. Recent numbers from SalesOut...
3x smart water bottles

A smart move

GLACEAU Smartwater’s move into 100% recycled plastic bottles is the subject of a new campaign.
The new Coca-Cola Lime is available in a number of formats for both Original Taste and Zero Sugar variants.

Coca-Cola introduces new lime flavour

Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.

Good agreement for Bon Accord

Scottish soft drinks brand Bon Accord has signed a new deal with Sainsbury's that will see its drinks in over 20 of the supermarket's stores in Scotland.
Highland Spring sparkling water

Water fizzing with growth potential

Highland Spring Group reckons convenience retailers can untap bottled water category sales
A smartphone app is Keystore owner JW Filshill’s latest bright idea to encourage customers to drink more water.

Appy hydrating

A smartphone app is Keystore owner JW Filshill’s latest bright idea to encourage customers to drink more water. Launched in conjunction with Highland Spring,...

Vievé goes Wild on Cherries

Protein water brand Vievé is out to bring an extra kick to the hydration demand this summer with the launch of its new Wild Cherry flavour.
Boost-Energy-4x250ML pack

Energy brand cuts sugar ahead of tax

THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
Pack shots of Pepsi Max Caffeine Free 500ml bottles.

Pepsi Max unveils new bottles for Caffeine Free variant

Soft drinks brand Pepsi is set to tap into the rising demand for more caffeine-free cola options with the launch of its new Pepsi Max Caffeine Free 500ml bottles.
VitHit range

Keeping the calories off

VITAMIN drinks firm Vithit has calories in its cross hairs, as consumers increasingly shun sugar-loaded drinks
Kids playing football

A boost for good causes

BOOST has launched a new initiative that will see the c-store exclusive energy drink brand provide communities with thousands of pounds worth of support.

Energy drink is seeing red

Boost has expanded its energy portfolio with the launch of Red Berry .

Nourishing the gym fans

CONSUMERS are looking for more than taste from the products they consume, particularly those with a work-out plan, according to Nurishment. “As awareness grows of...