Rubicon unveils brand refresh and NPD
Exotic fruit juice brand Rubicon has unveiled a complete brand refresh across its range along with two new flavour variants across its Still and Sparkling drinks.
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
Happy new Bru
GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring.
But brand owner AG Barr says it’s a case of back...
Pepsi Max adds in a Tropical flavour
Drinks giant Carlsberg Britvic has unveiled a new look for its Pepsi Max flavours range along with its latest launch, Pepsi Max Tropical flavour.
Grace says Aloe
IN a market demanding functional drinks Grace Aloe, the aloe vera drink, offers something different says Enco Products.
The firm describes Grace Aloe as a...
Stimulate energy sales in the morning
Boost Drinks reckons many consumers look to get their day off to a stimulated start and has highlighted its range as an effective way for retailers to grow profits.
Barr swings into stores with Spider-Man: Brand New Day promo
Soft drinks brand Barr has teamed up with Sony Pictures with a new on-pack promotion for the hotly anticipated movie Spider-Man: Brand New Day.
Favourite brands drive sales, says CCEP
The power of soft drinks to drive footfall and sales in the convenience channel shouldn’t be underestimated, say bosses at Coca-Cola Europacific Partners (CCEP).
Shooting the mud rapids
ADVENTUROUS kids are being invited to take part in their own version of the Tough Mudder obstacle and endurance race in a summer promotion...
Lifestyle education
LUCOZADE Ribena Suntory reckons manufacturers have a role to play in encouraging consumers to have balanced lifestyles.
Category director Georgina Thomas said: “This would have...
Britvic secures deal
BRITVIC has renewed it partnership with PepsiCo with a new and exclusive 20-year franchise bottling agreement in Great Britain
Staying aware of soft drinks trends
Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
Energy races ahead on impulse track
THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Infused with benefits
Tea has been consumed for health and performance benefits for centuries .
Dressed to impresse
Elderflower brand Bottlegreen has overhauled its packaging and changed the recipe of its sparkling presse range
Is it time to re-energise?
Has the energy drinks market, for long one of the most buoyant parts of convenience retailing in the UK, not least in Scotland, gone through...
