Maximum fruit flavour from Pepsi

Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
Pack shots of Pepsi Max Caffeine Free 500ml bottles.

Pepsi Max unveils new bottles for Caffeine Free variant

Soft drinks brand Pepsi is set to tap into the rising demand for more caffeine-free cola options with the launch of its new Pepsi Max Caffeine Free 500ml bottles.
Red Bull Tropical Edition

Tropical energy

RED Bull has added a tropical-flavour line to its enegry drinks range. Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Advert for the Coca-Cola Cherry Float launch featuring a bottle of Coca-Cola Original Taste Cherry Float and Coca-Cola Zero Sugar Cherry Float.

Coca-Cola unveils new Cherry Float flavour

CCEP has blended a nostalgic classic with modern tastes to deliver a new variant in the Coca-Cola flavour line-up with its Coca-Cola Cherry Float.
Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.

Capri-Sun turn up summer vibes with new campaign

Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.
Barrs Irn Bru

Soft and Scottish

SCOTTISH shoppers love local and they’re loyal to the brands from home. That’s the view of Adrian Troy, marketing director at AG Barr.
Bottles of Rubicon Spring Vits stand against a blue background with illustrations of fruit around the bottles.

Rubicon Spring unveils new Vits soft drinks range

Flavoured spring water brand Rubicon has unveiled its latest addition of Rubicon Spring Vits, aiming to drive up sales in the functional water market.
Schweppes

For the grown-ups

NEW drink driving alcohol limits in Scotland along with government campaigns on healthy living and other influences could increase consumer interest in adult soft...

Products meeting consumer desires

Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.

Partnership renewed fifteen years later

BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look. Brandhouse founder Mark Wickens said:...

C-stores see RRED

Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies? John McNee investigates. HOW should...

Coca-Cola and Monster’s Supercharged campaign

Coca-Cola Europacific Partners and the Monster Energy Co have kicked off the Sales Supercharged campaign once again for the fourth year running.
Red Bull cans

Red Bull flies ahead with PMPs

Price and value are the second biggest drivers for consumers behind taste and flavour when selecting an energy drink from the shelf, according to research.
66a_1014

Still booming

ENERGY drinks, including functional or stimulant drinks and glucose-based drinks, have been the star performers in the soft drinks market for many years. That’s been...

Red Bull backs price marking

AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.

SBF rolls out new Ribena promotion

SBF GB&I is giving consumers the chance to win cash prizes, experience vouchers or holiday packages as part of its latest on-pack promotion for Ribena.