The Irn-Bru festive TV ad is being supported by special designs running across the products.

Convenience in brief | Irn-Bru, Luciditi and food show news

Scottish Grocer highlights three news stories that tell convenience retailers about the latest developments and news from Irn-Bru, Luciditi and the Speciality Food & Drink Show.
Pack shots of Boost Sport Limited Edition Cloudy Lemonade and Boost Energy Blue Raspberry cans.

Boost Drinks unveils two new limited edition flavours

Soft drinks firm Boost Drinks has unveiled a duo of limited edition flavour across its Sport and Energy ranges, with a focus on current flavour demands.

Unleashing a flurry of flavour

CCEP has unveiled a raft of soft drinks NPD ahead of the summer .
Pack shots of the new look Irn-Bru range from 2025 including Irn-Bru, Irn-Bru Zero and Diet Irn-Bru.

Irn-Bru unveils new design in major revamp

Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
Tenzing 250ml can

A Himalayan recipe for energy

A new energy drink crafted to a traditional Himalayan recipe is being promoted as the all-natural answer to consumers’ sugar concerns.

A cool taste of the tropics

LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola. According to the company’s research 93% of consumers in a taste...
shloer-new-packaging

Big spending on soft drinks

SHS Drinks announces seven-figure investment in new Shloer campaign .
Vimto Winter Warmer

Warming up for winter

VIMTO has added some festive cheer to its range with the launch of a limited edition Winter Warmer variant. Available in 725ml bottles, the recipe...

It’s got to be sugar free for energy

A growing number of consumers are looking for lower calorie or even sugar-free options when reaching for an energy drink, AG Barr has claimed. Quoting...
Moose Juice Berry can

Looking beyond the tax

ENERGY drinks offering more bang for the buck will be the ones to come out on top once the dust has settled from the introduction of the sugar tax
Premier Hayat’s Supersave in Dundee. Major brands sell well on promotion but Booker’s value range under the Euroshopper brand is popular too.

Value shifts – Retailers say consumers are on the hunt

IN recent years, energy drinks have proved a soft drinks frontrunner and the category has been marked by a number of very successful brands...
irn-bru-screw-ad

Big spend for summer Bru

Scottish shoppers have been invited to ‘Get some Irn in You’ as part of the latest campaign for Irn-Bru

What’s shaking?

Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising...
CCEP has highlighted its important Coca-Cola and Dr Pepper zero-sugar variants.

CCEP highlights healthy way to drive sales

Coca-Cola Europacific Partners has been stressing to convenience retailers the importance of stocking low and no-sugar soft drinks, as well as a good energy drinks range.

Sell some sunshine in a bottle

More Drinks, the firm behind the Get More Vitamins range of functional drinks, is launching a larger 1-litre and 4-pack format which the firm...

Cosmic energy

Convenience market energy drink stalwart Boost has launched a new limited edition variant