Shaking up protein
Bam Organic has expanded its protein loaded shake offer
Rubicon offers a taste of the sun
Barr Soft Drinks has revealed a new summer campaign for its Rubicon fruit juice brand, while functional firm Boost Drinks has had a brand refresh.
Organic overhaul
TWO new flavours and a sweeping brand re-design have been revealed for Scheckter’s Organic Energy as it strives to establish itself as a leader...
Lipton brings in the sun with Tropical Ice Tea drink
Tea brand Lipton has unveiled a new Tropical flavour across its Ice Tea range to tap into the rising popularity of the flavour variant seen across the UK.
Convenience fuel – essential soft drinks
Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores
AS the figures quoted in...
Punchy new energy pack
BOOST Drinks has reworked its Fruit Punch variant.
A New Twist With Prizes
JUICE drink brand Ribena has added a special-edition pack to its range.
Generation Z have their say
The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
Exotics and home treats fuelling juice
THERE are still juicy profits to be squeezed out of thirsty consumers’ love of refreshment, especially during hot weather.
That’s the juices industry’s view, with...
How to sell soft drinks in style
Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Energy drops down low
Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines
WINGS for the slim. That’s the proposition in Red Bull’s...
Energy without sugar
Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar
Tango on-pack promotion offers up to £10k cash prize
Soft drinks brand Tango has kicked off a bold new on-pack promotion offering consumers the chance bag up to £10,000 in cash.
Bundling up gets results
Meal deals are well worth mulling over
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
