Adding the price of the soft option
SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer.
Single-serve sizes in...
Rubicon Raw is set to make Waves for energy sales
Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
New campaign for Highland Spring
Highland Spring has put sustainability front and centre of its latest marketing campaign
Manchester Drinks brings an exclusive frozen treat to the Scottish market
Manchester Drinks is banking on the summer sun to help drive sales of its two new launches for the Slush Puppie Frozen Pouch brand.
Bestway and Red Bull team up
Red Bull and Bestway Wholesale have joined forces to launch a new category tool for independent retailers
More consumers picking up flavoured milk in store
Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
Eco-friendly refresh for juice brand
Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
Low sugar will widen appeal
According to Carabao, there are plenty of customers out there that energy drinks firms could do more to appeal to
It’s sugar free for Sunny D
DEMAND for low-calorie soft drinks has seen Sunny D add two new low-calorie no added sugar variants to its range.
AG Barr powers up energy category
Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.
Lucozade Alert unveils new collab with Anthony Joshua to knock out sales
Suntory energy drinks brand Lucozade Alert has teamed up with world-class boxer Anthony Joshua with a new Mango Peachade Anthony Joshua edition.
Campaign Mixing it up in the City
MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.
On the go is coming back
The pandemic may have flipped some category trends on their head, but demand for bottled water continues to be a key component in any c-store soft drinks offer.
Shaking with style
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
Swizzels brand branches out in drinks
The Swizzels brand has been branching out in the soft drinks category with new licensed products launched from different firms.
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
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