New look for MacB
Refresco has unveiled a major redesign for its entire MacB flavoured water portfolio with a new look across every flavour.
Launched with a cap and sparkle
JUICE, smoothie and juice drink brand, Sunmagic, this month launches a new lightly sparkling juice drink, which it says is the UK’s first drink...
Red Bull offers tips on growing customer base
Red Bull reckons store owners need to cater to customers who are curious to try energy drinks and, here, the popular brand offers some advice.
Anticipating hot summer sales
Refresco bullish about prospects .
Panda wants mums to think again
CHILDREN’S soft drink Panda has being relaunched ahead of summer by brand owner Nichols.
The new look’s designed to get what the brand owner calls...
A partnership to impresse
Bottlegreen unveils sweet recipe
Diet Coke Cherry makes a return to store shelves
CCEP has announced the return of Diet Coke Cherry for a limited time only, complete in some nostalgic packaging to build appeal with Diet Coke fans.
Skwishee Bring Your Own Cup day returns
Frozen fizzy drink brand Skwishee's Bring Your Own Cup Day is back for 2024, inviting consumers to get creative with their containers in time for Halloween.
Getting through back with Bru
IRN-BRU has returned to the small screen with the latest two ads in its Gets You Through campaign.
The commercials premiere at the start of...
Category adapts to changing behaviour
Bottled water category trends were flipped on their head last year, as morning commutes and other journeys were drastically reduced by lockdown restrictions
Full throttle start to 2018 campaign
TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.
Back to the future looks
THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
Health at its heart
Tropicana’s new range
C-stores see RRED
Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies?
John McNee investigates.
HOW should...
Cheeky campaign
SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
Secondary sites a big hit in stores
PREMIUM tonic and mixer brand Franklin & Sons has been touting the benefits of freestanding display units, claiming secondary siting is helping to drive soft drinks growth
