Barr Soft Drinks looks to Release the Sunshine in its new TV ad for Rubicon.

Rubicon offers a taste of the sun

Barr Soft Drinks has revealed a new summer campaign for its Rubicon fruit juice brand, while functional firm Boost Drinks has had a brand refresh.

Sugar substitute on course for growth

THE demand for low-sugar soft drinks shows no sign of slowing, but while concerns about sugar consumption are well-documented, there also appear to be...
Boost Drinks has shouted out its Rio Tropical variants.

Fruity soft drinks are flavour of the month

Two soft drinks companies have been highlighting some of their fruity offerings that retailers might want to consider stocking.
Pack shots of Irn-Bru Zero Cherry 500ml bottles and two litre bottles.

Irn-Bru introduces new Cherry flavour to Zero sugar range

Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.
Boost Energy

Fuel time till full time

ENERGY drinks firm Boost Drinks is advising retailers to make the most of the late-night World Cup fixtures to push sales of energy drinks. The...
Carabao bottles

New format for Carabao

CARABAO has launched a new 500ml PET bottle format covering the brand’s entire core range.
70a_0714

Retail boosters to run and run?

Functional drinks and glucose energy drinks provide some of food and drink retailing’s most valuable lines – sales growth in convenience stores has been...

New Rubicon Spring is full of zest

Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.
Britvic

Generation Z have their say

The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
Pack shots of San Pellegrino Zero Added Sugar with Limonata multipacks and a single can and Pesca & Clementa multipack and a single can.

Sanpellegrino rolls out new Zero Added Sugar variants

Italian sparking fruit juice brand Sanpellegrino has unveiled its new Zero Added Sugar range, offering a premium soft drink for healthy conscious shoppers.

Spending big on zero sugar

Lucozade Zero is the subject of a new, £2.5 million multimedia advertising campaign

Sampling boost for students

STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost. A spokesperson said: “This year is...

Showing how the pro does it

Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
A can of Irn-Bru stands against an orange background with golden Irn-Bru Girder design hangs next to it, suspended by a drawing of a crane.

Irn-Bru strikes Gold in new consumer campaign

Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Pack shots of Sanpellegrino cans including Aranciata, Limonata, Aranciata Rossa and Sanpellegrino Zero Pesca & Clementina.

Sanpellegrino unveils a new look

Sanpellegrino is out to drive up its presence across the UK's soft drinks market through a new look across its cans and the roll out of its Zero Sugar range.
juice

Juice feels a squeeze

FRUIT juice sales in Britain have been up and down in recent years and the most recent edition of the British Soft Drinks Association’s...