Cans of Pepsi Ice Cream including Cherry & Vanilla, Raspberry Ripple and Salted Caramel stand against a purple background.

Pepsi unveils new trio of Ice Cream inspired flavours

Drinks firm Carlsberg Britvic has unveiled a new trio of Pepsi Ice Cream inspired flavours in a bid to tap into a rising demand for treat focused drinks.
Tic Tac Coca Cola

Collaborating with cola

Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
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Changing to meet needs

THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...

Light fuel rising

PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
Bottles of Inspired by Buxton Focus, Recharge and Immuno stand together with pieces of fruit around the three.

Nestlé unveils new Buxton functional water range

Nestlé Waters & Premium Beverages UK has unveiled a trio of new functional water variants to its line-up with its new Inspired by Buxton Peak range.

Getting through back with Bru

IRN-BRU has returned to the small screen with the latest two ads in its Gets You Through campaign. The commercials premiere at the start of...

Revival picks up pace

SCOTTISH soft drinks business Bon Accord has been on charge, snapping up listings and expanding its portfolio with larger formats.

Partnership renewed fifteen years later

BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look. Brandhouse founder Mark Wickens said:...
franklin-and-sons-mallorcan-tonic-water

A Frankly refreshing summer

Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
Cans of Hive Mind Honeyade drinks stand on top of a log with some greenery in the background.

Hive Mind switches mead for new Honeyade soft drinks

Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.

Mystery flavour for Fanta

Coca-Cola European Partners (CCEP) is piquing the curiosity of consumers with the release of a mystery flavour
Promotional image of the 7UP 2026 summer campaign with a can of 7UP Zero next to text that reads 'Win a £5k Summer Uplift'.

7UP seeks to shake up summer with £5k cash prize

Soft drinks brand 7UP is set to bring a refreshing new campaign to the UK this summer and offer consumers the chance to win £5,000 cash.
Variety in energy goes beyond flavour as Red Bull reckons can size counts, too.

Red Bull advises spending time and energy on range

Energy drinks giant Red Bull is advising convenience retailers to stock a variety of flavours and can sizes to satisfy consumer demands and drive up profits.

Red Bull opens on flavour in Winter Edition

Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
Pack shots of Mogu Mogu Zero Sugar Summer Berries and Zero Sugar Tropical Delight.

Mogu Mogu taps into soaring demand with new Zero Sugar drinks

Fruity soft drinks brand Mogu Mogu has launched a new range of Zero Sugar drinks to respond to rising consumer demand for sugar-free alternatives.
Monster Punch and Violet

Two big monsters

COCA-Cola European Partners has extended its energy range with the launch of two new Monster flavours