A consumer’s view of DRS
NEW research from Suntory predicts shoppers will need just seven weeks to adapt when deposit return is launched in Scotland.
US brand joins the tea party
AMERICAN organic tea brand Honest is ramping up its marketing activity in the UK with the launch of its first integrated marketing campaign on...
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Wake up your iced coffee sales with Jimmy’s
Earlier this year, Jimmy’s expanded its SlimCan range with a 250ml PMP format which rolled out exclusively across the convenience and impulse channel.
Celebrating 60 years of Coca-Cola
The Coca-Cola Bottling Plant in East Kilbride has marked 60 years of production, standing strong as a stalwart part of Scotland's industrial history.
Boost Drinks unveils two new limited edition flavours
Soft drinks firm Boost Drinks has unveiled a duo of limited edition flavour across its Sport and Energy ranges, with a focus on current flavour demands.
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Pepsi Max kicks off new deal with Scotland football teams
Soft drinks brand Pepsi Max has announced a new five-year partnership with the Scottish FA as the official soft drinks partner of the men's and women's national teams.
Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
All the energy with no sugar
ENERGY brand Rockstar has launched a no sugar alternative.
Watch out for prickly heat
RED Bull has unveiled its latest seasonal limited edition release – this time taking flavour straight from the desert.
Tango on-pack promotion offers up to £10k cash prize
Soft drinks brand Tango has kicked off a bold new on-pack promotion offering consumers the chance bag up to £10,000 in cash.
Excitement can add to energy
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Hard times in soft world
WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings...
Tango offers £10k prize in new Hunger Games competition
Soft drinks brand Tango has announced its new partnership with the upcoming film The Hunger Games: Sunrise on the Reaping, offering shoppers the chance to win £10k.
Britvic run Pepsi MAX competition for convenience retailers
Britvic is marking the Pepsi rebrand with a Pepsi MAX competition for convenience retailers. Running from 7 February to 1 March, it will reward ambitious retailers and you can find out more here.
