Natural growth
INCREASING media coverage of health issues has helped sales of plain bottled water rise by 10% in the past year, says Highland Spring.
It argues...
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Sugar substitute on course for growth
THE demand for low-sugar soft drinks shows no sign of slowing, but while concerns about sugar consumption are well-documented, there also appear to be...
Shoots shake up
THINGS are shaking up for Fruit Shoot as its parent firm launches a new line under the brand’s banner
Exotics and home treats fuelling juice
THERE are still juicy profits to be squeezed out of thirsty consumers’ love of refreshment, especially during hot weather.
That’s the juices industry’s view, with...
Irn-Bru Energy free stock
Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
A category in great shape
Positive figures for soft drinks
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Big can energy from Irn-Bru
IRN-Bru Energy is now available in a big can variant
Fanta’s first ever global campaign
COLOURFUL people’ are at the heart of the first-ever global marketing campaign for Fanta.
Rubicon offers a taste of the sun
Barr Soft Drinks has revealed a new summer campaign for its Rubicon fruit juice brand, while functional firm Boost Drinks has had a brand refresh.
Red Bull unveils Cherry Sakura Spring Edition
Energy drinks brand Red Bull has unveiled its new Spring Edition variant with the new Cherry Sakura flavour, driving up demand for cherry flavours in soft drinks.
Juicing up drinks to go sales
VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple,...
Vinut pops in stores with Popping Boba Bubble Tea
Vinut is popping into stores in association with MAP Trading Ltd as the firm is set to capitalise on the bubble tea trend with its Popping Boba Bubble Tea.
Monster Energy builds a fruity offer with new Juiced flavour
Soft drinks giant Coca-Cola Europacific Partners is set to bring a punch of tropical flavours to Monster Energy with the new Monster Juiced Rio Punch flavour.
C-stores see RRED
Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies?
John McNee investigates.
HOW should...
