A televsion shake up
Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
Bear range adds two flavours
SPAR has revamped two significant sections of its own-label soft drinks range, which it says has sales worth more than £15m a year. The...
The trends to unlock sales
Health and taste are driving spend
Sparkling Ice flavoured water variant relaunches into UK market
Sparkling flavoured water brand Sparkling Ice has expanded its range of flavours with the return of its Black Raspberry variant to store shelves.
The battle of the brands
PEPSICO has revived its Pepsi Max Taste Challenge, taking on the ‘biggest selling full-sugar cola’ in the process.
Double shot from Costa
COCA-Cola European Partners (CCEP) has expanded its cold coffee offer with two new Costa Coffee RTD SKUs.
Cawston Press builds on fruit juice range
Pressed fruit juice brand Cawston Press builds on its Fruit Water brand with the addition of the new orange juice flavour, Sunshine Orange.
Fusion power drives sales
DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...
Bottling success for January sales
Bottled water can be a valuable category
Coca-Cola festive packs want to be at the party
Santa’s red and white suit has become a regular feature in Coca-Cola’s festive packaging and he is back on their packs this year.
One million for Scottish water brand
Scottish alkaline water brand Actiph has secured £1m from investors through a crowdfunding campaign.
Meeting the tax with innovation
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Craft focus at the fixture
Retailers that don’t build a dedicated display for craft soft drinks could miss out on a significant growth opportunity, according to challenger brand Soda Folk.
Health focus in the chiller
Student dietary clichés have not aged so well, with today’s young adults swapping kebabs for ketogenic dinners and cheap pints for protein powder.
Retailer support rolls out
BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost.
The...
Swizzels brand branches out in drinks
The Swizzels brand has been branching out in the soft drinks category with new licensed products launched from different firms.
