Glasgow retailer Natalie Lightfoot stands against a black background with green lighting shining down on her head with the SalesSupercharged.co.uk logo in the top right corner.

Monster Energy SalesSupercharged retailer initiative returns

CCEP and the Monster Energy Co. have kicked off its retailer-focussed campaign SalesSupercharged.co.uk for the fifth year in a row, offering key energy insights.
Woman drinking water from bottle

On the go is coming back

The pandemic may have flipped some category trends on their head, but demand for bottled water continues to be a key component in any c-store soft drinks offer.
Relentless cans

Relentless partnership

COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
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Thinking inside the box

ENERGY drink brand, Emerge has been targeting some of Britain’s bright things in its latest activity. It has just embarked on a huge student...
Functional energy drinks

Consumers want more

Despite lockdown drastically reducing the number of consumers on the move, Covid does not seem to have taken any wind out of the energy drink category’s sails.
Fruit Shoot Hydro

Encouraging the kids to do their own thing

FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side
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Energy brand cuts sugar ahead of tax

THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
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Retail boosters to run and run?

Functional drinks and glucose energy drinks provide some of food and drink retailing’s most valuable lines – sales growth in convenience stores has been...
Nocca cans on shelf

Nocco has ambitions

Swedish energy drink NOCCO is bullish about the brands prospects in the UK, having passed the 5,000 outlet mark with its distribution
Pack shots of Capri-Sun Squash variants including Orange, Monster Alarm and Jungle Juice with fruit surrounding each bottle to reflect the fruit found inside the juices.

Capri-Sun Squash drinks relaunch in the UK

Kids' soft drinks brand Capri-Sun has relaunched its range of Squash drinks in the UK, complete with an updated recipe and two new flavour variants.
Bottles of Highland Spring flavours water at a picnic with food spilled out onto a patch of grass.

Embracing hydration with expanded flavoured range from Highland Spring

Trio of Highland Spring Flavoured Water drinks roll out across independent retail, convenience and wholesale sectors in the UK.

Hydration with a hint

WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...

Market looks for lighter options

CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners. And...
a selection of drinks from

Meet the Maker: AG Barr

Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Sunmagic

Aiming to ride the premium health wave

A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...
Sunmagic

Launched with a cap and sparkle

JUICE, smoothie and juice drink brand, Sunmagic, this month launches a new lightly sparkling juice drink, which it says is the UK’s first drink...