Functional choices – Consumers looking at big picture
THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
Bursting on to the scene
ENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks.
And he reckons Boost’s new Cherry Burst will give independent retailers...
Costa Coffee introduces new Jaffa Cakes Frappé
Coffee brand Costa Coffee has unveiled its new partnership with McVitie's with the launch of its new Frappé McVitie's Jaffa Cakes flavour.
Plain packs take first steps
BOOST Drinks is launching its flavoured milk drink in plain pack exclusively for independents.
A new zero in energy range
BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
Packed up for the festival
DIWALI celebration packs of Rubicon have been launched by AG Barr.
Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Irn-Bru unveils new design in major revamp
Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
Binning plastic packaging at a rapid rate
Suntory Beverage & Food has invested almost £8 million in renovating packaging, focusing on recyclability with the aim to reduce the firm’s environment impact.
Marks set for May
PMP will increase from next month .
Energy brand cuts sugar ahead of tax
THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Support for the youth
TANGO has agreed a long-term partnership with The Prince’s Trust.
Nourishing the gym fans
CONSUMERS are looking for more than taste from the products they consume, particularly those with a work-out plan, according to Nurishment.
“As awareness grows of...
Fruit loose for summer
SWEDISH energy drink brand Nocco has launched a new limited-edition summer flavour for the fourth year running.
