soft-drinks

Capri-Sun campaign focuses on new recipe

The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Boost's stimulated energy range, including Juic'd variants, aims to cover a host of consumer demands.

Stimulate energy sales in the morning

Boost Drinks reckons many consumers look to get their day off to a stimulated start and has highlighted its range as an effective way for retailers to grow profits.
Blucozade has blasted on to the scene with three drinks across the sub-brands.

Lucozade launches Blucozade range

Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.

Punchy new energy pack

BOOST Drinks has reworked its Fruit Punch variant.

Don’t forget the softies

As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more SOFTLY does it this Christmas. According to Kantar,...

A trio of adverts for Robinsons

Robinsons squash is returning to TV screens this summer for the first time in four years as part of a new multi-channel campaign ‘Let There Be Fruit’
Get More Vitamins drinks range

Get more varieties

AS consumers become more aware of the health benefits of staying hydrated at all times, the market is opening up for drinks that deliver daily doses of vitamins in a convenient format.
Images of Special Olympics GB athletes in red boxes with the Coca-Cola Special Olympics GB sponsorship logo in the bottom right corner of the images.

Coca-Cola announces sponsorship of Special Olympics GB

Soft drinks firm Coca-Cola has announced it will be the Headline Partner for the upcoming Special Olympics GB National Summer Games.

Squeeze into craft

JUICE is the word at Cracker Drinks Co as the firm rolls out its Crafted brand to UK stores. The new range comprises four flavours:...
Vimto Vim2o drinks

Healthier hydration for kids

Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
Mortuacienne Pomme épices

Pomme all ye faithful

EMPIRE Bespoke Foods has introduced a new addition to the La Mortuacienne range of French lemonades
A can of Coca-Cola Original Taste and Coca-Cola Zero Sugar with the names Kristi and Sabrina on them respectively against a red background.

Coca-Cola reignites ‘Share a Coke’ with names back on cans

CCEP has re-introduced its 'Share a Coke' campaign once again as consumers will be able to find their names across cans of Coca-Cola drinks once again.
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Energy drops down low

Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines WINGS for the slim. That’s the proposition in Red Bull’s...
Promotional image of Coca-Cola Europacific Partners' FareShare initiative to donate meals to the charity via orders of Coca-Cola Zero Sugar.

CCEP to donate meals to FareShare through Coke Zero

Soft drinks giant CCEP has pledged to donate the equivalent of 300,000 meals to FareShare through a new initiative running across wholesale depots.

Insights to drive sales

The soft drinks category is predicted to generate more than £1bn in the next five years and Suntory Beverage & Food GB&I has collated consumer insights to help retailers better understand the category and reap some rewards
Boost Energy is available in a range of formats.

Flexibility over energy category pays off, says Boost Drinks

Energy firm Boost Drinks offers insights on ways convenience store retailers can make the most of the category through consumer trends and behaviour.