AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Jimmy’s Iced Coffee unveils limited edition Donut flavour
Iced coffee drinks brand Jimmy's Iced Coffee has introduced a new limited edition Donut flavour to its range, offering consumers a more indulgent coffee fix.
Tango unveils its new Outrageously Orange ad
Tango Orange is back on the TV for the summer months as Britvic unveils its new multi-million pound marketing campaign 'Outrageously Orange'.
The sugar levy: 12 months later
Changing habits, reformulation and value growth
PMP energy rolls out
Carabao is rolling out a new price-marked can this month across its energy range
Red Edition is staying put
Summer SKU gets a permanent listing
Lucozade PMPs return to shops
LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers.
Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
Doubling up on recycled
COCA-COLA has announced that its first 100% recycled plastic bottles will land on shelves this September.
Coca-Cola announced as Soft Drinks Partner of Glasgow Commonwealth Games
Drinks giants The Coca-Cola Company and CCEP have been named as the Official Soft Drinks Partner for the upcoming Glasgow 2026 Commonwealth Games.
Hydration with a hint
WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...
New kids on the block – Sports and energy drinks
Drinks designed to target 18-34 year-olds attracted to the thrill-seeking extreme sports lifestyle
ONCE upon a time energy drinks were all about one or two...
Powerade unveils new Fifa World Cup campaign
Sports drink brand Powerade has announced its new campaign as part of its partnership as the official sports drink of the Fifa World Cup 2026.
Nestlé unveils new Buxton functional water range
Nestlé Waters & Premium Beverages UK has unveiled a trio of new functional water variants to its line-up with its new Inspired by Buxton Peak range.
A lovely bunch
AS consumption of coconut water continues to grow throughout the UK manufacturers are looking for new ways to meet demand for the drink.
According to...
Health focus has helped category
Firms find premium soft drinks in ascendancy
HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
Juice living the singles life
PURE juice was shown in the Britvic Soft Drinks Review as having had a poor 2014. But James Logan of specialist juice and juice...
