Diet Coke celebrates 40th birthday in style
SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
A sparkling new bottle
Scottish bottled water brand Highland Spring has given its sparkling range a packaging refresh.
Still booming
ENERGY drinks, including functional or stimulant drinks and glucose-based drinks, have been the star performers in the soft drinks market for many years.
That’s been...
Busy Boost
New product development, low-calorie options, flavours, PMPs and dedicated marketing support all play a part in a busy agenda for Boost the competitively priced energy...
Alcohol decline is fine for soft
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
High energy, low in sugar
ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed.
Energy drinks...
Barr and Lees tap into national pride
Well-known Scottish brands Barr Soft Drinks and confectioner Lees have been speaking about their hopes to boost sales as excitement builds for the Euros, with the national team taking on Germany in the opening match on 14 June.
Repackaged for convenience
CONVENIENCE stores were firmly in the thinking of the team behind Overhang when they repackaged the drink they call a natural pick-me-up.
The smaller 250ml...
Fruity flavour by the bottle
New brand from Clearly Drinks
Sparkling Ice flavoured water variant relaunches into UK market
Sparkling flavoured water brand Sparkling Ice has expanded its range of flavours with the return of its Black Raspberry variant to store shelves.
A New Twist With Prizes
JUICE drink brand Ribena has added a special-edition pack to its range.
Carbon free soft drinks brand lands
Carbon-neutral soft drinks brand The Naked Collective has launched in the UK, offering a range of health-focused functional drinks
Say Aloe to new Caribbean drinks
Caribbean food and drinks firm Grace Foods has launched new PMP variants for its Say Aloe Vera drinks with three fruity options for independent retailers.
Red Bull ‘energises soft drinks profits’
Energy drinks giant Red Bull is advising c-store retailers to stay stocked up on a variety of format sizes and emphasised the importance of multipacks.
Bright future in the fridge
Britvic report finds soft drinks enjoying growth with low-calorie options driving performance
Meeting tropical demand
EXOTIC juices and juice drinks are in demand and Rubicon is the most popular brand in the sub-category says AG Barr.
Head of marketing...
