Grab organic by the horns

Red Bull launches new health range
2x irn bru energy

New push for energy

AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
IT started as a bit of a giggle when Ross Gourlay managing director of drinks, confectionery and snacks distributor Glencrest joked with friends that Nae Danger would be a great name for a Scottish energy drink.

Nae stopping them – Energy drink flourishing

IT started as a bit of a giggle when Ross Gourlay managing director of drinks, confectionery and snacks distributor Glencrest joked with friends that...

Sugar-free cherry to be put on the bus

PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign. Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
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Changing to meet needs

THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...

Youth is seeking out quality in the chiller

YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
Sunmagic

Aiming to ride the premium health wave

A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...

Gushing onwards

Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks Have bottled water sales grown and diversified...
Lucozade promotional packs

Punchy pack promotion

Chance to train with boxing champion
Fit for purpose: Heartsease Farm has rolled out new packs for its Radnor Hills range. Each flavour has also been reformulated to reduce the sugar content.

A facelift for Radnor

New look and new liquid
Lucozade

Captain Stevie’s boot room treat

ENERGY and sports drink brand Lucozade is currently running an on-pack offer with top footballer, Liverpool captain Steven Gerrard, on packs of Lucozade Sport. As...
Pepsi Max promotional bottles

Win with Pepsi

A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
The Berry Company tea juice

Tea blend packs a berry punch

INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.
Rubicon-campaign

Big spend on fruity soft drink

AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign
Retailers can capture the caffeine-fix shop by meeting the demands in the energy category through the likes of PWR-BRU.

AG Barr caters for the morning rush

Bosses at AG Barr have been highlighting how their PWR-BRU and Rubicon Raw energy drink ranges can help satisfy shopper demand for a morning caffeine fix.
Pack shots of Pepsi Treats Strawberries 'N' Cream and Cream Soda.

Pepsi unveils new indulgent cola flavours

Pepsi has brought an extra level of indulgence to the cola sector with the zero sugar Pepsi Treats range, building on the brand's flavour innovations.