Monster unveils new UFC Experience promotion
Monster Energy is letting consumers in on the action with its new promotion with UFC, offering two ringside tickets to an upcoming match.
Xtra choice at Burns
Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.
Win with Lucozade
SUNTORY Beverage & Food has launched the first-ever on-pack promotion to run across its Lucozade Zero range, with a price guaranteed with every entry.
Free from set for a scorcher
With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
Scottish brand looks for a boom
DYNAMITE Energy Drink, launched in 2013 by Glasgow businessman Athif Sarwar and Garvies Soft Drinks quickly developed into an international success as well as...
Adding the price of the soft option
SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer.
Single-serve sizes in...
Mix up drinks options for sunnier days
Coca-Cola Europacific Partners (CCEP) has pushed convenience store operators to keep in a core range of mixer options that shoppers can turn to for those unexpected sunny days in Scotland when they want to enjoy a drink in their back gardens.
Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
Nourishing the gym fans
CONSUMERS are looking for more than taste from the products they consume, particularly those with a work-out plan, according to Nurishment.
“As awareness grows of...
X-men provide first platform
MOUNTAIN Dew has just finished the first promotion of its new Green Screen marketing programme – a series of exclusive entertainment opportunities and on-pack...
A taste of history in new bottle
A drink first produced in 1896 is among the latest adult soft drinks to hit the market.
Lurvill’s Delight is a botanical soda originally created...
Diet Coke adds permanent Cherry variant
CCEP has announced that Diet Coke Cherry will become a permanent addition to its line-up from January following a successful limited edition comeback for the variant.
Great sales and a good cause
Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Barr and Lees tap into national pride
Well-known Scottish brands Barr Soft Drinks and confectioner Lees have been speaking about their hopes to boost sales as excitement builds for the Euros, with the national team taking on Germany in the opening match on 14 June.
Sugar tax?
So, what exactly is the sugar tax?
A charge that will be levied on soft drinks manufacturing and importing companies.
When did or will it happen?
It...
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
