Irn-Bru introduces new Cherry flavour to Zero sugar range
Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.
Cracking convenience
BOTTLED water is going from strength to strength across the retail sector and convenience stores are well placed to exploit its popularity
Meeting the tax with innovation
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Game on for retro drive
NUTRITIONALLY-enriched milk drink Nurishment is going retro with the launch of #OLDSKOOLNEWCOOL, its biggest-ever social media brand-builder.
Far more than meets the eye
Bottled water has a lot to offer retailers
New flavours at a premium
Lucozade Ribena Suntory, Red Bull and Coca-Cola Enterprises are some of the giants of functional, energy, and sports drinks in the UK. How do...
Summer kicks off for Red Bull with new White Peach flavour
Energy drinks brand Red Bull has unveiled its latest Summer Edition flavour with the launch of a new White Peach variant.
Making a splash
FOLLOWING years of decline, the soft drinks category recovered in 2016 with 2.2% growth in c-stores, says Danone Waters. And it quotes IRI research...
Grace says Aloe
IN a market demanding functional drinks Grace Aloe, the aloe vera drink, offers something different says Enco Products.
The firm describes Grace Aloe as a...
Adding the price of the soft option
SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer.
Single-serve sizes in...
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
X-men provide first platform
MOUNTAIN Dew has just finished the first promotion of its new Green Screen marketing programme – a series of exclusive entertainment opportunities and on-pack...
Nescafé launches new Iced Latte coffee cartons
Coffee brand Nescafé has entered into the ready-to-drink iced coffee market for the first time with its new Nescafé Iced Latte multi-serve cartons.
Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
How to sell soft drinks in style
Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Showing how the pro does it
Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
