Capri-Sun campaign focuses on new recipe
The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Stimulate energy sales in the morning
Boost Drinks reckons many consumers look to get their day off to a stimulated start and has highlighted its range as an effective way for retailers to grow profits.
Lucozade launches Blucozade range
Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
Punchy new energy pack
BOOST Drinks has reworked its Fruit Punch variant.
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
A trio of adverts for Robinsons
Robinsons squash is returning to TV screens this summer for the first time in four years as part of a new multi-channel campaign ‘Let There Be Fruit’
Get more varieties
AS consumers become more aware of the health benefits of staying hydrated at all times, the market is opening up for drinks that deliver daily doses of vitamins in a convenient format.
Coca-Cola announces sponsorship of Special Olympics GB
Soft drinks firm Coca-Cola has announced it will be the Headline Partner for the upcoming Special Olympics GB National Summer Games.
Squeeze into craft
JUICE is the word at Cracker Drinks Co as the firm rolls out its Crafted brand to UK stores.
The new range comprises four flavours:...
Healthier hydration for kids
Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
Pomme all ye faithful
EMPIRE Bespoke Foods has introduced a new addition to the La Mortuacienne range of French lemonades
Coca-Cola reignites ‘Share a Coke’ with names back on cans
CCEP has re-introduced its 'Share a Coke' campaign once again as consumers will be able to find their names across cans of Coca-Cola drinks once again.
Energy drops down low
Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines
WINGS for the slim. That’s the proposition in Red Bull’s...
CCEP to donate meals to FareShare through Coke Zero
Soft drinks giant CCEP has pledged to donate the equivalent of 300,000 meals to FareShare through a new initiative running across wholesale depots.
Insights to drive sales
The soft drinks category is predicted to generate more than £1bn in the next five years and Suntory Beverage & Food GB&I has collated consumer insights to help retailers better understand the category and reap some rewards
Flexibility over energy category pays off, says Boost Drinks
Energy firm Boost Drinks offers insights on ways convenience store retailers can make the most of the category through consumer trends and behaviour.
