Irn-Bru Energy free stock
Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Energy drinks are on the up in convenience
C-stores get more
Soft drinks giant is spending big
COCA-COLA European Partners (CCEP) has wasted no time in expanding its sugar-free range ahead of the implementation of the sugar levy next year.
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
Nuisance Drinks has two refreshingly different additions
Nuisance Drinks has grown its repertoire of fruity drinks with two new additions that aim to capitalise on an underrepresented citrus flavour the brand said.
Pepsi unveils new trio of Ice Cream inspired flavours
Drinks firm Carlsberg Britvic has unveiled a new trio of Pepsi Ice Cream inspired flavours in a bid to tap into a rising demand for treat focused drinks.
Snapple adds tea but no sugar
Snapple
A new look, a new size and new flavours are all on the schedule for Snapple this summer.
Following a redesign, Snapple, which is marketed...
More consumers picking up flavoured milk in store
Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
Pepsi launches summer campaign for ice cream flavours
Soft drinks brand Pepsi has introduced a new marketing campaign around its Pepsi Treats ice cream flavours complete with a new and unique character.
Fruit Shoot helps its young drinkers get their skills on
FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather.
Following up on...
Even more energy with a multipack
To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
Relentless adds new White Citrus flavour to range
Energy drinks brand Relentless has expanded on its range of drinks with the launch of its new White Citrus variant, building on demand in the market.
Staying ahead with premium
Britvic finds premium increasingly important
What’s shaking?
Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising...
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Trip with fungi on the shelf
Trip has rolled out its new Mindful Blend range to take advantage of the rising popularity the functional ingredients have found on social media.
