New Huel shaker

Shaking with style

MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years

More with less

Sweet sales without the sugar DESPITE  the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...

Summer’s coming

SOFT drinks in Scotland are hugely important to retailers’ profits and are being influenced by three main trends according to Irn-Bru brand owner AG...
variety of energy drinks

Shaking it up in the chiller

IF variety is the spice of life, a varied selection is the secret to strong energy drinks sales.

Lucozade PMPs return to shops

LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers. Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...

Irn Bru Snowman is back on TV

Irn-Bru's famous Snowman ad is back on the TV, helping many consumers kick off their festive seasons with the highly anticipated return of this annual ad.

Get the most from liquid assets

REASONS that people have a night in at home vary but whatever the occasion most consumers will be looking for an accompanying drink, said...

Insights to drive sales

The soft drinks category is predicted to generate more than £1bn in the next five years and Suntory Beverage & Food GB&I has collated consumer insights to help retailers better understand the category and reap some rewards

Sweet opportunity with low and no

Energy drinks, like other soft drinks, have seen launches of low-calorie variants, bringing great opportunities for retailers, said Coca Cola Enterprises wholesale director Simon Harrison....
Promotion for Tango on-pack giveaway offering prizes from £1 to £10,000.

Tango on-pack promotion offers up to £10k cash prize

Soft drinks brand Tango has kicked off a bold new on-pack promotion offering consumers the chance bag up to £10,000 in cash.

Eco-friendly refresh for juice brand

Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
Boost tour

Energy to the people

Boost Drinks has been celebrating a successful two-month tour of stores and head offices – in a bid to show some love to the independent sector.
a selection of drinks from

Meet the Maker: AG Barr

Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.

Growth on the cards

Glasgow soft drinks brand Rapscallion Soda has got its eyes set on growth for the year ahead following the launch of a new passionfruit flavour.
shloer-new-packaging

Big spending on soft drinks

SHS Drinks announces seven-figure investment in new Shloer campaign .
Vieve drinks range

Protein yes, sugar no

NEWLY-launched soft drink brand Vieve aims to capitalise on two of the biggest trends in convenience