Pepsi unveils new indulgent cola flavours
Pepsi has brought an extra level of indulgence to the cola sector with the zero sugar Pepsi Treats range, building on the brand's flavour innovations.
Energetic start to 2022
REFRESCO has its eyes on expansion within the sports drinks category next year, and the firm reckons its Emerge Sport range is perfectly placed to capitalise on growing demand.
Staying alert all day long
Lucozade has entered the stimulant category for the first time, as brand owner Suntory Beverage & Food seeks to capitalise on the category’s strong sales growth.
Flavour above all
And consumers are looking for low or zero-calorie drinks
FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
Sales bubble up for water
SPARKLING water is on course for a strong year in 2022, according to Highland Spring.
Highland Spring brings the eco route to entice shoppers
Shouting out about the environmental benefits of brands will help entice more convenience consumers, according to Highland Spring.
Radnor Splash unveils new look and flavours
Bottled water brand Radnor Splash has unveiled two new variants to its line-up along with a new look to improve standout across the shelf.
Secondary sites a big hit in stores
PREMIUM tonic and mixer brand Franklin & Sons has been touting the benefits of freestanding display units, claiming secondary siting is helping to drive soft drinks growth
Capitalise on soft drinks
Investing in a soft drinks range that caters to Christmas shoppers is more important than ever, according to Coca-Cola Europacific Partners.
It’s softly the best
Musselburgh's Day-Today Wallyford Supermarket had been open for a little more than 18 months when it was visited by the judges in the Scottish...
Craft focus at the fixture
Retailers that don’t build a dedicated display for craft soft drinks could miss out on a significant growth opportunity, according to challenger brand Soda Folk.
Healthy demand for no sugar
VIMTO UK has expanded its no added sugar portfolio to meet what it says is growing consumer demand for healthier drinks.
Marketing controller Emma Hunt...
Health at heart of product launches
With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Soft and Scottish
SCOTTISH shoppers love local and they’re loyal to the brands from home.
That’s the view of Adrian Troy, marketing director at AG Barr.
Energising soft drinks with Red Bull
Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
A drink with a rebel streak
REBELICIOUS Drinks has launched what it claims is the first-ever CBD-infused cream soda.
