Lucozade launches Blucozade range
Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
Year to remember
RETAILERS can maximise their sales by stocking products which will be in the spotlight this summer, according to soft drinks specialist AG Barr.
The...
Sustainable new packs
BRITVIC has bolstered the sustainability credentials of its Fruit Shoot brand, by introducing packaging made from 100% recycled plastic.
The move to 100% rPET coincides...
Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
Relentless partnership
COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Bottlegreen to launch two new flavours this summer
To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
Bundling up gets results
Meal deals are well worth mulling over
Shaken Udder mixes up milkshakes with new flavours
Expanding the snack occasion in a sweet way
CHILLED milkshake brand Shaken Udder has unveiled two new flavours to its range with Raspberry Ripple and...
Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Score sales with new Lucozade Sport collaboration
Sports drink brand Lucozade Sport has teamed up with football star Jude Bellingham on the launch of its new Ice Kick citrus drink flavour.
Steps in the right direction
Bottled water brands have been stepping up their sustainability efforts, as consumers become increasingly concerned with the environmental impact of their purchases.
Coke offers 250 option
CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...
A chilly caffeine fix from Emmi and Costa
Finding the chillier way to start out your day with iced coffee solutions from Emmi Caffe Latte and the RTD Costa Coffee range.
A fruitful campaign for summer
BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
