A thirst for a special offer

Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...

Cold sales hot up

Cold brew coffee Bottleshot has expanded its presence in the UK
Carabao drinks range in different coloured cans

The trends to unlock sales

Health and taste are driving spend

The time is ripe for berry

NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.
Perfectly Sparkling

Making it clear

FLAVOURED water brand Perfectly Clear has been given a new look and is being promoted by a digital media campaign.

Anticipating hot summer sales

Refresco bullish about prospects .
VitHit range

Keeping the calories off

VITAMIN drinks firm Vithit has calories in its cross hairs, as consumers increasingly shun sugar-loaded drinks

Packed up for the festival

DIWALI celebration packs of Rubicon have been launched by AG Barr. Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...
Ugly juice range

Time to face the ugly truth

Unsweetened fruit-flavoured sparkling water brand Ugly Drinks has more than doubled its range
Natasha Hunt, English Rugby Union player and brand ambassador, sits on a yellow bench in the middle of a rugby ground with a bottle of Volvic on the bench to her right, a towel to her left and a kit bag next to her left foot.

Volvic announced as Official Water Supplier of Women’s Rugby World Cup

Bottled water brand Volvic has been named as the Official Water Supplier for the Women's Rugby World Cup 2025, complete with an on-pack promo.
Image of the new promotion between Sprite and Pringles Hot!

Sprite partners with Pringles in a Hot new promotion

CCEP has unveiled its latest team up with the Kellanova snacks brand Pringles Hot! and Sprite in new POS materials rolling out to convenience stores.
macb products

A sweet deal for retailers

Flavoured water hits the spot

Hard times in soft world

WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings...

What’s shaking?

Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising...
Red Bull cans

Red Bull flies ahead with PMPs

Price and value are the second biggest drivers for consumers behind taste and flavour when selecting an energy drink from the shelf, according to research.
Still burning

Still burning – Energy drink analysis

Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded. IT hasn’t been difficult to find the...