Promotional image of the Robinsons Star Wards: The Mandalorian and Grogu movie featuring the film's eponymous characters with bottles of the new variants.

Robinsons unveils new Star Wars flavours

Soft drinks brand Robinsons has unveiled a new limited edition range of drinks inspired by the upcoming film Star Wars: The Mandalorian and Grogu.
Woman looking at soft drinks

Soft set for a big year

With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
Rio cans

Full throttle start to 2018 campaign

TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.

Low-cal innovation

COCA-Cola Europacific Partners (CCEP) has expanded its low-calorie Monster Ultra range.
Functional energy drinks

Consumers want more

Despite lockdown drastically reducing the number of consumers on the move, Covid does not seem to have taken any wind out of the energy drink category’s sails.
New Huel shaker

Shaking with style

MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years

Natural growth

INCREASING media coverage of health issues has helped sales of plain bottled water rise by 10% in the past year, says Highland Spring. It argues...

Campaign Mixing it up in the City

MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.

Functionality and flavour drive growth

Catching up with Get More Vits director and co-founder Steve Norris
Boost Energy is available in a range of formats.

Flexibility over energy category pays off, says Boost Drinks

Energy firm Boost Drinks offers insights on ways convenience store retailers can make the most of the category through consumer trends and behaviour.
Boost Drinks has shouted out its Rio Tropical variants.

Fruity soft drinks are flavour of the month

Two soft drinks companies have been highlighting some of their fruity offerings that retailers might want to consider stocking.
Pack shots of Fanta Apple, Fanta Raspberry and Fanta Tutti Fruit across a range of formats including 330ml cans, 500ml bottles and two litre bottles.

Fanta bubbles up excitement with trio of new flavours

CCEP has bolstered the Fanta Zero Sugar range of drinks with a trio of flavour developments with Fanta Zero Apple, Fanta Zero Raspberry and Fanta Zero Tutti Frutti.
Image shows cans of apricot and strawberry flavour Red Bull energy drink

A taste for energy with Red Bull Editions

Flavour matters when it comes to energy drinks, especially for new consumers, according to Red Bull.

Barr set to heat up sales in soft drinks

AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.
Red Bull Tropical Edition

Tropical energy

RED Bull has added a tropical-flavour line to its enegry drinks range. Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Fit Water bottles

Knock-out campaign

HEAVYWEIGHT champion Anthony Joshua has come out punching for Lucozade Sport as part of a new marketing campaign for the brand.