Function over fat loss

Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
Pepsi Max Taste Challenge

The battle of the brands

PEPSICO has revived its Pepsi Max Taste Challenge, taking on the ‘biggest selling full-sugar cola’ in the process.
Promotional image of Netflix Live Event Jake Paul vs Mike Tyson with the two athletes standing next to each other against a city landscape with an image of Paul standing in a boxing ring and drinking from a can of Celsius Energy Drink to the right.

Celsius unveils sponsorship of Jake Paul vs Mike Tyson

Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
anthony-joshua-lucozade

Campaign is fit for purpose

Lucozade has launched a new initiative aimed at supporting fitness coaches, instructors and personal trainers by incentivising them to “help the nation stay active” during the coronavirus outbreak
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Energy gets the sour blues

AG Barr-supplied energy drink, Rockstar, puts the success of its Supersours range down to its “non-energy” flavours. The latest, Blue Raspberry, launched last month. Barr...
Rubicon Raw cans

Big can focus is paying off

ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
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Sporty types drive functional demand

AN increased in demand for functional products has made sports and energy the fastest- growing sub-sector in soft drinks, as well as across total...

Sales energy for summer

As temperatures rise in summer months, retailers must be prepared for an increase in demand for chilled soft drinks including sports and energy products, argues...

Soft drinks giant launches 2013 PMP drive

CCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean...
Thomas Conquet, managing director at Nestlé Waters and premium beverages in the UK.

Nestlé Waters appoints new managing director

Drinks firm Nestlé Waters & Premium Beverages has appointed Thomas Conquet as its new managing director for the UK team.
Retailers should ensure there’s a strong selection of mixer options, says CCEP.

Mix up drinks options for sunnier days

Coca-Cola Europacific Partners (CCEP) has pushed convenience store operators to keep in a core range of mixer options that shoppers can turn to for those unexpected sunny days in Scotland when they want to enjoy a drink in their back gardens.
F'real milkshakes

Shakes in demand

Lockdown hasn’t taken any wind from the sails of frozen milkshake machine supplier F’real
Glasgow retailer Natalie Lightfoot stands against a black background with green lighting shining down on her head with the SalesSupercharged.co.uk logo in the top right corner.

Monster Energy SalesSupercharged retailer initiative returns

CCEP and the Monster Energy Co. have kicked off its retailer-focussed campaign SalesSupercharged.co.uk for the fifth year in a row, offering key energy insights.

Lifestyle education

LUCOZADE Ribena Suntory reckons manufacturers have a role to play in encouraging consumers to have  balanced lifestyles. Category director Georgina Thomas said: “This would have...
Capri-Sun new legoland promotion

Two trips for the price of one with Capri-Sun

COCA-Cola Europacific Partners is building on the partnership between its Capri-Sun brand and theme park operator Merlin Entertainments.
Lucozade Energy promotional coupons

Summer sampling

SAMPLING has worked before and it will work again, that is the opinion of Lucozade Ribena Suntory