Pack shots of Barr Carbonates with the on-pack promotion for Spider-Man: Brand New Day across them, the variants consist of American Cream Soda, Bubblegum, Cherryade and Limeade.

Barr swings into stores with Spider-Man: Brand New Day promo

Soft drinks brand Barr has teamed up with Sony Pictures with a new on-pack promotion for the hotly anticipated movie Spider-Man: Brand New Day.
Sodastream

Pepsi range from Sodastream

Sodastream has introduced PepsiCo flavours to its range for the first time in the UK.
Robinsons poster

A fruitful campaign for summer

BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
radnor-hill-bottles

A fresh take on energy drinks

Radnor Hills is naturally boosted with seven B vitamins, which help the body to release energy, and 70mg of natural caffeine – around the same kick as a cup of coffee
Cans of Irn-Bru XTRA Legends Edition are in the middle of an orange and blue background design with the outlines of mountains and clouds in the background. The left can is Irn-Bru XTRA Legends Edition Nessie Nectar and on the right is Irn-Bru XTRA Unicorn Tears.

Irn-Bru XTRA introduces mysterious Legend Editions range

Scottish consumers will be kept guessing all summer long as Irn-Bru XTRA has rolled out two new mystery flavours with the new Legends Edition.

Unit growth is crucial for the future

The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Sports drink

Health doing heavy lifting

Sports and energy drinks are thriving in c-stores as value growth continues and NPD brings excitement

Charge of the orange bull

RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition...

Convenience holds the key

ALCOHOL isn’t the only sector that appeals to students and young workers. Soft drinks is another important category, where companies market strongly to young adults. For...

Stimulate sales with energy drink variations

Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.

Widening the soft approach in store

SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
soft-drinks

Capri-Sun campaign focuses on new recipe

The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Carabao orange blast

Blasting onto shelves

Carabao has reformulated and renamed its Mandarin Orange variant.
Lucozade Sport Zero Sugar will appeal to new customers, say Suntory.

Loyalty to Lucozade Sport will drive sales

Suntory Beverage & Food has been highlighting the importance of consumer brand loyalty in driving sales of the likes of its Lucozade Sport.
The Coca-Cola Christmas Truck for 2024 season is in front of Tower Bridge during the night.

Holidays are coming with Coca-Cola

CCEP has confirmed its annual Coca-Cola Christmas Truck Tour will kick off this November, with extra support for FareShare built into the campaign.
Cans of Hive Mind Honeyade drinks stand on top of a log with some greenery in the background.

Hive Mind switches mead for new Honeyade soft drinks

Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.