Pack shots of Irn-Bru Ice Cream 330ml cans and 500ml bottles.

Irn-Bru Ice Cream flavour returns to store shelves

Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.
Britvic’s Soft Drinks Review for 2014

Multiples crash c-store party

AT first glance it looked as if it was good news. Britvic’s Soft Drinks Review for 2014, the latest in a long line of...
Functional energy drinks

Consumers want more

Despite lockdown drastically reducing the number of consumers on the move, Covid does not seem to have taken any wind out of the energy drink category’s sails.

A monster mix

Coca-Cola European Partners (CCEP) has expanded its Monster Energy range with the addition of three new variants
Tenzing has expanded its range with new natural BCAA varient.

A natural option for the gym

Tenzing energy has expanded its range with the roll out of a new variant that boasts plant-based BCAAs
Mark Thomson

Scots soft drinks fans show their independent spirit

WHETHER we call it ginger, juice or a bottle of skoosh, Brits, and especially Scots, are ensuring that the soft drinks category continues to...
Pack shots of Diet Coke Cherry cans.

Diet Coke adds permanent Cherry variant

CCEP has announced that Diet Coke Cherry will become a permanent addition to its line-up from January following a successful limited edition comeback for the variant.
Robinsons-at-Home

Thousands up for grabs

Retailers with an hour to spare in their store could make some serious cash if they invest that time in soft drinks
AG Barr has revived its Irn-Bru Gets You Through campaign during the lockdown.

Get through with a Bru

Brand brings back campaign for COVID
Purdey's Energy drinks

Liquid fuel for minds and bodies

REJUVENATING the mind and body is the focus behind the new flavours from natural energy drinks company Purdey’s.
Lionel Messi drinks from a Mas+ by Messi Miami Punch drink in a football stadium.

Messi launches Más+ by Messi drinks exclusively in Spar

Football superstar Lional Messi has rolled out his sports drink Más+ by Messi to the UK for the first time, kicking off with an exclusive stint in Spar stores.
Relentless cans

Relentless partnership

COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Summertime exercise routines can drive up sales of sports drinks, reckons Boost.

Boost sales with sports drinks

As people take to exercising in the sunshine, sports drinks can do well for c-store retailers – as long as they take into account the desire for value and taste, says Boost Drinks.

Irn-Bru kicks off phenomenal Euros promo

Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Britvic soft drinks infographic

Bright future in the fridge

Britvic report finds soft drinks enjoying growth with low-calorie options driving performance
Yazoo has expanded to include new PMP formats for its Thick N’ Creamy drinks.

Friesland Campina pushes new Yazoo PMPs

Friesland Campina has been explaining why new PMP formats for its trusted Yazoo brand of milk drinks could prove popular with savvy shoppers.