Energy brand cuts sugar ahead of tax
THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
New flavours at a premium
Lucozade Ribena Suntory, Red Bull and Coca-Cola Enterprises are some of the giants of functional, energy, and sports drinks in the UK. How do...
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Use data to build the best range
Red Bull suggests frequent EPOS checks
7UP Pink Lemonade flavour hits the shelves for summer
Drinks giant Carlsberg Britvic has expanded on its range of 7UP drinks with the new Pink Lemonade flavour in time for the summer months.
Multiples crash c-store party
AT first glance it looked as if it was good news. Britvic’s Soft Drinks Review for 2014, the latest in a long line of...
Squash soars
British soft drinks brand Vimto has been enjoying enviable growth according to data specialist Nielsen
Dr Pepper unveils a new Crush for this Valentine’s Day
Soft drinks brand Dr Pepper has unveiled a limited edition variant for Valentine's Day with its new Dr Pepper Zero Sugar Cherry Crush flavour.
Scots show soft spot for indies
Report reveals different tastes and habits
SCOTS buy more soft drinks than the average GB shopper according to the latest category findings by researcher Kantar...
From the big can to the big match
Having tied up partnership deals with professional football on both sides of the border, Irn-Bru is giving fans the chance to attend games in...
Energy drops down low
Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines
WINGS for the slim. That’s the proposition in Red Bull’s...
Two big monsters
COCA-Cola European Partners has extended its energy range with the launch of two new Monster flavours
Tango unveils new Strawberry Editions flavour
Fruity soft drinks brand Tango has unveiled the new flavour in its Edition series of limited edition drinks with the new Strawberry Smash variant.
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
A fresh look for summer
The Coca-Cola Company has given its Coca-Cola soft drinks range its first makeover since 2016
Radnor Splash unveils new look and flavours
Bottled water brand Radnor Splash has unveiled two new variants to its line-up along with a new look to improve standout across the shelf.
