Maximum fruit flavour from Pepsi
Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
Spotlight on energy brand
Britvic rolls out packaging revamp and reformulation for Rockstar
Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Toughing out a new campaign
Mud no obstacle for protein brand
Functional protein drink brand For Goodness Shakes has joined forces with obstacle events series and active lifestyle brand Tough...
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
Rubicon Raw is set to make Waves for energy sales
Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Game on
Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
Innovation aids soft progress
SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
Panda wants mums to think again
CHILDREN’S soft drink Panda has being relaunched ahead of summer by brand owner Nichols.
The new look’s designed to get what the brand owner calls...
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Gushing onwards
Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks
Have bottled water sales grown and diversified...
Irn-Bru unveils new design in major revamp
Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
C-stores see RRED
Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies?
John McNee investigates.
HOW should...
Plant-based innovation
A Wimbledon based firm is looking to shake things up in the soft drinks chiller – through the launch of a new CBD drink
Grace Foods set to bring sandy shores to the UK
Grace Foods has brought a taste of the Caribbean over the sea to the UK markets with three new soft drink flavours in its Island Soda range.
