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A can of Irn-Bru stands against an orange background with golden Irn-Bru Girder design hangs next to it, suspended by a drawing of a crane.

Irn-Bru strikes Gold in new consumer campaign

Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Natasha Hunt, English Rugby Union player and brand ambassador, sits on a yellow bench in the middle of a rugby ground with a bottle of Volvic on the bench to her right, a towel to her left and a kit bag next to her left foot.

Volvic announced as Official Water Supplier of Women’s Rugby World Cup

Bottled water brand Volvic has been named as the Official Water Supplier for the Women's Rugby World Cup 2025, complete with an on-pack promo.
Pack shots of Boost Sport Limited Edition Cloudy Lemonade and Boost Energy Blue Raspberry cans.

Boost Drinks unveils two new limited edition flavours

Soft drinks firm Boost Drinks has unveiled a duo of limited edition flavour across its Sport and Energy ranges, with a focus on current flavour demands.

Impulse drives soft drinks

Sales growth in small shops well ahead of supermarkets but multiple c-stores soar as independents show flat sales SOFT Drinks sales are holding up in...

Grab organic by the horns

Red Bull launches new health range
multipack-of-red-bull-cans

Even more energy with a multipack

To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
The Coca-Cola Christmas Truck for 2024 season is in front of Tower Bridge during the night.

Holidays are coming with Coca-Cola

CCEP has confirmed its annual Coca-Cola Christmas Truck Tour will kick off this November, with extra support for FareShare built into the campaign.

Don’t forget the softies

As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more SOFTLY does it this Christmas. According to Kantar,...

Red is the new black for Coca Cola’s packaging

COCA-COLA has a new look across its original recipe and zero sugar range .
londis-solo-soft-take-home

How to sell soft drinks in style

Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Moose Juice Berry can

Looking beyond the tax

ENERGY drinks offering more bang for the buck will be the ones to come out on top once the dust has settled from the introduction of the sugar tax
Promotional image for CCEP's Christmas campaign for Coca-Cola.

Coca-Cola spreads festive joy in Christmas 2025 giveaway

Drinks giant CCEP is set to bring some extra festive joy to consumers with a new on-pack promotion as part of its Christmas marketing activity.
A can of Red Bull Curuba Summer Edition is next to a glass filled with the energy drink on a table with greenery blurred in the background.

Energising soft drinks with Red Bull

Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
There’s no shortage of options for customers seeking out low and no sugar soft drinks.

Shoots shake up

THINGS are shaking up for Fruit Shoot as its parent firm launches a new line under the brand’s banner
Pack shots of Rubicon Raw energy drinks range.

Bowl over with fruit energy drinks

AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
A display of soft drinks in a supermarket

A category adapting to coronavirus

The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale
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Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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