Make sure there’s water everywhere
WATER is one of the winners whenever the sun comes out. According to Scott Dickson, senior brand manager at Highland Spring Group: “Summer is...
Rubicon Raw drives awareness of £1 PMP cans
Energy drinks brand Rubicon Raw has set out its new marketing campaign 'Feel Real Alive' with a focus on its core PMP range and latest NPD.
Coca-Cola unveils new Cherry Float flavour
CCEP has blended a nostalgic classic with modern tastes to deliver a new variant in the Coca-Cola flavour line-up with its Coca-Cola Cherry Float.
Relentless launches new flavour with tangy Guava
Energy drinks brand Relentless has embraced more exotic fruit flavours in its range of drinks with the launch of a new Guava flavour.
Big spend on Revive
Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand
Racing ahead of the market
Red Bull summit finds energy outpacing soft drinks .
Radnor Hills unveils new Toy Story 5 collaboration
Soft drinks firm Radnor Hill has partnered with The Walt Disney Company and Pixar with a new on-pack promotion with Toy Story 5.
Lose the sugar, win the sales
Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...
Sneak Energy rolls out new Transformers energy drinks
Sneak Energy has teamed up with Hasbro to roll out a new limited-edition range of drinks in collaboration with classic carton series Transformers.
Fruity boast to catch attention
Running across out of home advertising and digital media, the campaign focuses on emphasising Ribena’s fruit content.
Convenience in brief | Irn-Bru, Luciditi and food show news
Scottish Grocer highlights three news stories that tell convenience retailers about the latest developments and news from Irn-Bru, Luciditi and the Speciality Food & Drink Show.
Awards Profile – Best Soft Drinks Retailer of the Year
Scottish Grocer has been catching up with the team at Premier @ DUSA to discuss the store's ever-evolving soft drinks selection after it was named Best Soft Drinks Retailer of the Year at the Scottish Grocer Awards 2023.
Retail boosters to run and run?
Functional drinks and glucose energy drinks provide some of food and drink retailing’s most valuable lines – sales growth in convenience stores has been...
Pepsi unveils new trio of Ice Cream inspired flavours
Drinks firm Carlsberg Britvic has unveiled a new trio of Pepsi Ice Cream inspired flavours in a bid to tap into a rising demand for treat focused drinks.
Sugar-free interest breeds success
AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing
Retailers ‘behave responsibly on slushie sales’
Convenience channel bosses have spoken out to allay fears of irresponsible sales of slushies to youngsters following warnings of health dangers.
