Juice the answer at breakfast time
Chilled fruit juice generates 60% of total juice sales, says Pepsico, and, quoting Nielsen research, it says sales are currently growing at 1.7% with...
Function over fat loss
Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
The milky way to recover from a work-out
A milk-based drink to help the body recover after exercise is the latest NPD in Enco Product’s Nurishment range. Nurishment Active contains 35g of...
‘You Know When You’ve Been Tango’d’ tagline returns
Soft drinks brand Tango has brought back its iconic 'You Know When You've Been Tango'd' as part of its most recent marketing campaign.
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
Demand for wider choice
Low sugar and protein popular
Red Bull is racing in Scotland
Red Bull has long claimed it ‘gives you wings’, and the energy drink brand is definitely soaring in the UK at the moment .
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Nurishment smells the coffee
MILK-based drinks provide the latest way to recover after exercise according to Nurishment Active, a high-protein milk drink specially formulated to help people recover...
Unleashing a flurry of flavour
CCEP has unveiled a raft of soft drinks NPD ahead of the summer .
Two big monsters
COCA-Cola European Partners has extended its energy range with the launch of two new Monster flavours
New flavours get fizzical
S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .
Bizzi boosts into the market with three flavours
Bizzi energy drinks are making their way to the UK as US entrepreneur Ashley Verna aims to drive up the availability for collagen food and drink products.
Barr goes Xtra limited this summer with new Irn-Bru flavours
Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
Nestlé unveils new Buxton functional water range
Nestlé Waters & Premium Beverages UK has unveiled a trio of new functional water variants to its line-up with its new Inspired by Buxton Peak range.
Fusion power drives sales
DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...
