Mixing it up this summer
Easing restrictions opens up opportunities
Soft drinks contribute £11bn
BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...
Impulse drives soft drinks
Sales growth in small shops well ahead of supermarkets but multiple c-stores soar as independents show flat sales
SOFT Drinks sales are holding up in...
Power up energy sales with new PWR-BRU flavour
Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.
Adding a bit of sparkle
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Diet Coke celebrates 40th birthday in style
SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
Slimming the Rubicon
Health is at the heart of the latest new format launch for the Rubicon brand.
Celsius unveils new health-focused campaign
Functional energy drink Celsius Energy has unveiled its new 'Live.Fit.Go' brand platform as the energy drinks brand emphasises its health benefits.
A cool taste of the tropics
LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola.
According to the company’s research 93% of consumers in a taste...
Tropical fruit for Carabao energy range
MORE fruit flavour has burst into the Carabao range, through the launch of a new mango variant.
Vinut pops in stores with Popping Boba Bubble Tea
Vinut is popping into stores in association with MAP Trading Ltd as the firm is set to capitalise on the bubble tea trend with its Popping Boba Bubble Tea.
Monster Energy unveils new flavour to the zero sugar Ultra range with grapefruit taste
Energy drinks brand Monster has introduced a new flavour to its sugar free Ultra range of drinks with the introduction of Monster Energy Ultra Fantasy Ruby Red.
Sales bubble up for water
SPARKLING water is on course for a strong year in 2022, according to Highland Spring.
Red Bull has an icy new flavour in Winter Edition
Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Packing a new punch
Boost Drinks has responded to consumer demand by adding a fourth flavour to its Juic’d 500ml can range – Tropical Fruit Sour Punch.
Great sales and a good cause
Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
