Added energy in independents
Energy drinks have been a huge success for convenience retailers and a number of other types of functional drinks have made progress in recent...
Youth is seeking out quality in the chiller
YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
Mixing it up this summer
Easing restrictions opens up opportunities
Monster beating market
FLAVOURED energy drinks enjoying excellent growth in Great Britain according to figures released by Coca-Cola European Partners
Juice living the singles life
PURE juice was shown in the Britvic Soft Drinks Review as having had a poor 2014. But James Logan of specialist juice and juice...
Soft drinks giant launches 2013 PMP drive
CCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean...
Juicing up for the day ahead
ECONOMICS doesn’t play as big a part in breakfast buying decisions as it might for meals at other times of the day, suggests James...
Back to the future looks
THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
Anticipating hot summer sales
Refresco bullish about prospects .
Essential in the chiller
A DIVERSE range in the soft drinks chiller would appear to be essential to soft drinks success in convenience, according to AG Barr.
Support for the youth
TANGO has agreed a long-term partnership with The Prince’s Trust.
American Monster
Two new Monster variants are bound for UK shores, following success in the USA.
Fruit functions this summer
Ribena rolls out enhanced water .
Still booming
ENERGY drinks, including functional or stimulant drinks and glucose-based drinks, have been the star performers in the soft drinks market for many years.
That’s been...
Retailer support rolls out
BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost.
The...
Lose the sugar, win the sales
Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...
