Red Bull opens on flavour in Winter Edition

Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.

Sugar tax?

So, what exactly is the sugar tax? A charge that will be levied on soft drinks manufacturing and importing companies. When did or will it happen? It...
(Left to right) Pack shots of Three Robins Barista Oat Mylk, Three Robins Professional Barista Oat Mylk, PureOaty Creamy & Enriched, PureOaty Barista, PureOaty Organic Barista and Three Robins Chocco-riffic Oat Mylk.

Glebe Farm announces partnership with Three Robins

Gluten-free oat drinks producer Glebe Farm Foods has announced a new partnership with Three Robins to bring its range to more destinations.

Puppie lands from America

THE Slush Puppie is on its way back to the UK after Vimto struck a deal with the brand’s US owner.
Assorted soft drinks

Take the low and no road

WITH a levy on added-sugar soft drinks set to come into force in 2018 and consumers increasingly concerned with their health
RAW cans

Two promos for Raw

AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
A can of lucozade alert and ribena sparkling zero

Shoppers continue to seek out healthy drink options

With the Covid pandemic still fresh in people’s memories, health and wellbeing continues to play a part in shoppers’ drink choices.
three bottles of orange flavour lucozade sport

Binning plastic packaging at a rapid rate

Suntory Beverage & Food has invested almost £8 million in renovating packaging, focusing on recyclability with the aim to reduce the firm’s environment impact.

Anticipating hot summer sales

Refresco bullish about prospects .

Lifestyle education

LUCOZADE Ribena Suntory reckons manufacturers have a role to play in encouraging consumers to have  balanced lifestyles. Category director Georgina Thomas said: “This would have...
Rio cans

Full throttle start to 2018 campaign

TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.

Passion is in the picture

KIDS brand Robinsons Fruit Shoot has launched a new campaign which celebrates children pursuing their passions. The ‘It’s My Thing’ campaign includes a 40-second TV...
Tic Tac Coca Cola

Collaborating with cola

Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
Levi Roots Tropical Punch

Drivers and kids need the soft touch

SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks. Marketing manager, Emma Hunt, identifies Christmas as “a...
Obrigado drinks

Honesty the best policy

Brand says modern consumers want to know exactly what they are buying
Purdey's Energy drinks

Liquid fuel for minds and bodies

REJUVENATING the mind and body is the focus behind the new flavours from natural energy drinks company Purdey’s.