Function over fat loss
Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
Demand for wider choice
Low sugar and protein popular
More fruit choice in the gym
REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
AG Barr powers up energy category
Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.
Lucozade PMPs return to shops
LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers.
Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
Doubling up on recycled
COCA-COLA has announced that its first 100% recycled plastic bottles will land on shelves this September.
Energy to go? Go for it
Brands advise putting energy drinks in food-to-go deals
Essential options to keep sales sweet
SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...
Pepsi Max unveils new bottles for Caffeine Free variant
Soft drinks brand Pepsi is set to tap into the rising demand for more caffeine-free cola options with the launch of its new Pepsi Max Caffeine Free 500ml bottles.
A makeover for Shloer
Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Red Bull has an icy new flavour in Winter Edition
Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Tropical energy
RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Win a year’s supply of stock of Lipton Iced Tea
Britvic is offering one lucky retailer the chance to bag a year's supply of Lipton Iced Tea stock in its new retailer competition for the brand.
New flavours at a premium
Lucozade Ribena Suntory, Red Bull and Coca-Cola Enterprises are some of the giants of functional, energy, and sports drinks in the UK. How do...
