Light fuel rising
PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
The trends to unlock sales
Health and taste are driving spend
Ghoulish Fanta promo returns
FANTA is ready to scare up some soft drinks sales this Halloween with the launch of a new on-pack promotion and seasonal packaging.
PMP energy rolls out
Carabao is rolling out a new price-marked can this month across its energy range
Health focus has helped category
Firms find premium soft drinks in ascendancy
HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
Diet Coke debuts new Devil Wears Prada 2 design
Drinks giant CCEP has taken the Diet Coke brand to the runway with its new collaboration with upcoming film The Devil Wears Prada 2.
More with less
Sweet sales without the sugar
DESPITEÂ the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...
Take the low and no road
WITH a levy on added-sugar soft drinks set to come into force in 2018 and consumers increasingly concerned with their health
Facing up to winter demands
BOOST Drinks has launched a limited-edition Boost Winter Spice energy drink that the firm says will bring a new dimension to the market and...
Cans with a big heart
Nichols PLC has relaunched its sustainable soft drinks brand Feel Good Drinks
Starbucks brings oat milk to the chillers
Starbucks aims to encourage more shoppers than ever before to pick up its Chilled Coffee range with some NPD, including some Oat Based innovations.
Get the most from liquid assets
REASONS that people have a night in at home vary but whatever the occasion most consumers will be looking for an accompanying drink, said...
New packs for Volvic
VOLVIC has entered 2018 with all guns blazing, rolling out a revamped bottle for its 50cl format
Power up energy sales with new PWR-BRU flavour
Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.
Sterling push for cherry
Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Meeting tropical demand
EXOTIC juices and juice drinks are in demand and Rubicon is the most popular brand in the sub-category says AG Barr.
Head of marketing...
