Category adapts to changing behaviour

Bottled water category trends were flipped on their head last year, as morning commutes and other journeys were drastically reduced by lockdown restrictions
Lucozade Sport

PMPs return on Lucozade

SOFT drinks firm Lucozade Ribena Suntory reckons health and fitness are becoming increasingly important to many consumers and that those issues are affecting shoppers’...
Barr Soft Drinks looks to Release the Sunshine in its new TV ad for Rubicon.

Rubicon offers a taste of the sun

Barr Soft Drinks has revealed a new summer campaign for its Rubicon fruit juice brand, while functional firm Boost Drinks has had a brand refresh.

Covering the bases for better times

Energy Drinks performed well, for suppliers and retailers, through tough economic times and Ed Whitehead, strategy and planning manager at Red Bull UK reckons they’ll...

Partnership renewed fifteen years later

BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look. Brandhouse founder Mark Wickens said:...
san-pellegrino-new-flavours

New flavours get fizzical

S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .
tanquery-gin-and-tonic

New RTD offers a fuss free G&T

Diageo lauches ready-to-drink premium gin and tonic .
68a_tmb_1014

Thinking inside the box

ENERGY drink brand, Emerge has been targeting some of Britain’s bright things in its latest activity. It has just embarked on a huge student...
Starting early: the summer sales boost starts in May and can last until October.

Setting up for the summer

Firms make their thoughts known

Fruit sales squeezed

ACCORDING to market analyst Key Note the UK fruit juices, energy and juice drinks market fell by 0.6% in value in 2015 but it...
Radnor HIll’s Aqua Splash range

Sugar-free interest breeds success

AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing
Pack shots of Radnor Spring price-marked packs with green bubble with the text "NEW PMP".

Radnor Hills introduces new PMP range

Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.
Ocean spray cranberry

Juice bears fruit in convenience

One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.
Spar Blue Bear

Bear gets a makeover

SPAR UK is revamping its Blue Bear energy drink range. The new design is intended to increase standout. Blue Bear, said to be worth...
franklin-and-sons-mallorcan-tonic-water

A Frankly refreshing summer

Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
Pepsi Max promotional bottles

Win with Pepsi

A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max