Food matching – Soft drinks for nights-in
SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Pepsi kicks off Christmas campaign
Pepsi Max has kicked off its new Christmas ad that encourages consumers to park the 'to-do' list in favour of spending time with loved ones.
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Starbucks takes a chilled approach
Starbucks says its chilled coffee offerings have a major role to play in further growth of the RTD coffee market.
Starbucks RTD chilled coffee ‘always evolving’
Arla has been highlighting the opportunities presented to retailers by its Starbucks RTD NPDs, while juice brand Tropicana has refreshed its packaging designs.
Health comes packed in Yakult Plus
Yakult celebrates the new launch of its Plus variant with a sustainable push across the range and increasing the size of its packs from seven to eight bottles.
Covid-19 can’t stop soft drinks
Category on course for a successful festive season
Sparkling suggestion
As the nation continues to navigate the ongoing economic pressures, it’s likely there will be a rise in the Big Night In occasion.
Berries burst onto the TV
Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
Record decade
Nichols looks to build on Vimto success with range extension in time for summer
Hive Mind switches mead for new Honeyade soft drinks
Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.
Coca-Cola Zero Caffeine Free hits UK with 007 First Light promo
A global redesign for Coca-Cola Zero Sugar Caffeine Free has landed on shelves across the UK with a unique promotion for the upcoming 007 First Light videogame.
The battle of the brands
PEPSICO has revived its Pepsi Max Taste Challenge, taking on the ‘biggest selling full-sugar cola’ in the process.
Life’s a beach in ginger beer ad
REFLECTING the brand’s heritage, the latest TV ad for Old Jamaica ginger beer was shot on the beaches of Kingston Jamaica.
Senior brand manager Gavin...
Sugar-free cherry to be put on the bus
PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign.
Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
Lucozade Alert unveils new fruity flavour duo
Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
