Barr goes Xtra limited this summer with new Irn-Bru flavours

Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
Mangrove Global reckons the at-home cocktails trend could drive premium sales.

Bank on the cocktail trend, says Mangrove Global

Premium spirits distributor Mangrove Global has been highlighting the opportunity to drive sales through the at-home cocktails trend, while Britvic has launched some new J2O Mocktails.

Grace says Aloe

IN a market demanding functional drinks Grace Aloe, the aloe vera drink, offers something different says Enco Products. The firm describes Grace Aloe as a...
A can of Irn-Bru stands against an orange background with golden Irn-Bru Girder design hangs next to it, suspended by a drawing of a crane.

Irn-Bru strikes Gold in new consumer campaign

Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Irn Bru cans on orange backgroun

Essential in the chiller

A DIVERSE range in the soft drinks chiller would appear to be essential to soft drinks success in convenience, according to AG Barr.

Softly sharing

WITH one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase their sales...
Radnor HIll’s Aqua Splash range

Sugar-free interest breeds success

AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing
Rubicon bottles

Springing into peak season

Barr Soft Drinks reckons retailers can use the popularity of two categories to drive up sales for January.
Lucozade Sport Zero Sugar will appeal to new customers, say Suntory.

Loyalty to Lucozade Sport will drive sales

Suntory Beverage & Food has been highlighting the importance of consumer brand loyalty in driving sales of the likes of its Lucozade Sport.

Low cal energy

Brands focus on sugar free options
Pack shots of Capri Sun Zero Orange with themed Halloween designs for 2025 with individual pouches showcasing the limited edition looks.

Capri-Sun brings back its Halloween themed packs

Fruit juice brand Capri-Sun has embraced the Halloween spirit of fancy dress with the return of its limited edition pack designs.
Pack shots of Tropicana Hydrate+ Mango with Coconut Water and Pineapple with Coconut Water.

Tropicana taps into functional drinks with Hydrate+

Fruit juice brand Tropicana has launched a new range of functional drinks with its new Tropicana Hydrate+ selection of juices.

Fanta’s first ever global campaign

COLOURFUL people’ are at the heart of the first-ever global marketing campaign for Fanta.

Milking dairy based drinks

Flavoured milk is on course for a fantastic summer, according to data provided by Mars Chocolate Drinks and Treats (MCD&T)

Lifestyle education

LUCOZADE Ribena Suntory reckons manufacturers have a role to play in encouraging consumers to have  balanced lifestyles. Category director Georgina Thomas said: “This would have...
Pack shots of Sanpellegrino cans including Aranciata, Limonata, Aranciata Rossa and Sanpellegrino Zero Pesca & Clementina.

Sanpellegrino unveils a new look

Sanpellegrino is out to drive up its presence across the UK's soft drinks market through a new look across its cans and the roll out of its Zero Sugar range.