Busy Boost
New product development, low-calorie options, flavours, PMPs and dedicated marketing support all play a part in a busy agenda for Boost the competitively priced energy...
Launched with a cap and sparkle
JUICE, smoothie and juice drink brand, Sunmagic, this month launches a new lightly sparkling juice drink, which it says is the UK’s first drink...
Low and no to help sales to grow says Coca-Cola
CCEP has pushed retailers to introduce more healthier options across convenience to help offer consumers more choice for this summer.
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Food matching – Soft drinks for nights-in
SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Skwishee Bring Your Own Cup day returns
Frozen fizzy drink brand Skwishee's Bring Your Own Cup Day is back for 2024, inviting consumers to get creative with their containers in time for Halloween.
Swizzels brand branches out in drinks
The Swizzels brand has been branching out in the soft drinks category with new licensed products launched from different firms.
Dr Pepper fizzes up new Cream Swirl flavour
Flavoured carbonate brand Dr Pepper has unveiled its latest limited edition flavour with the launch of its new Dr Pepper Cream Swirl variant.
A televsion shake up
Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
Infused with benefits
Tea has been consumed for health and performance benefits for centuries .
Healthy demand for no sugar
VIMTO UK has expanded its no added sugar portfolio to meet what it says is growing consumer demand for healthier drinks.
Marketing controller Emma Hunt...
Discover you with Vimto
NICHOLS PLC has launched a multi-million pound campaign for its brand Vimto
Convenience seals the deal
DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic.
The...
Springing into action
Warm weather at the start of the year plus anti-sugar messages have helped water outgrow industry predictions.
THANKS to a good spring, bottled water has...
Radnor Hills introduces new PMP range
Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.
Binning plastic packaging at a rapid rate
Suntory Beverage & Food has invested almost £8 million in renovating packaging, focusing on recyclability with the aim to reduce the firm’s environment impact.
