Steady buzz

THE UK’s energy drinks market will grow to be worth £1.72bn by 2020, predicts market analyst Keynote. In its most recent report on the sub-category,...

Light fuel rising

PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...

Big spend on Revive

Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand
Irn Bru in front of a Christmas tree

A season with some sparkle

Take-home formats shine at Christmas
Barrs Irn Bru

Soft and Scottish

SCOTTISH shoppers love local and they’re loyal to the brands from home. That’s the view of Adrian Troy, marketing director at AG Barr.
Pack shots of Rubicon Raw Wave Edition Berry & Grape and Peach & Apricot have been placed in front of a wave with sunset in the background as well as pieces of fruit.

Rubicon Raw is set to make Waves for energy sales

Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Pack shots of Pepsi Max Caffeine Free 500ml bottles.

Pepsi Max unveils new bottles for Caffeine Free variant

Soft drinks brand Pepsi is set to tap into the rising demand for more caffeine-free cola options with the launch of its new Pepsi Max Caffeine Free 500ml bottles.
Highland Spring water

Good for sales, good for planet

The return to office working has been good for the bottled water category, says Highland Spring. And it said this growth has continued as more people are looking to hydrate on the go.
Fit Water bottles

Knock-out campaign

HEAVYWEIGHT champion Anthony Joshua has come out punching for Lucozade Sport as part of a new marketing campaign for the brand.
American functional drinks brand Poppi has been announced as the official soft drinks partner for the new series of Love Island UK as it plans to grow its retail base on this side of the pond.

Poppi couples up with Love Island

American soft drinks brand Poppi is partnering with hit reality TV show Love Island as it looks to build awareness with younger shoppers and expand its UK retail presence.
Energy drink brands

Excitement can add to energy

Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.

Snow’s back

IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
A man stands with his arms folded to the left-hand side of the image of the inside of a convenience store with cans of Coca-Cola and Diet Coke stacked up on the right and promotional material above the cans.

Coca-Cola celebrates convenience stores for 125th year in Great Britain

Coca-Cola has marked its 125 years in Great Britain by highlighting the strength and importance of the convenience channel to consumers across the UK.
Carabao energy drink

PMP energy rolls out

Carabao is rolling out a new price-marked can this month across its energy range

Packed up for the festival

DIWALI celebration packs of Rubicon have been launched by AG Barr. Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...

Happy new Bru

GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring. But brand owner AG Barr says it’s a case of back...