A Himalayan recipe for energy
A new energy drink crafted to a traditional Himalayan recipe is being promoted as the all-natural answer to consumers’ sugar concerns.
Merchandise for success
Busy consumers want taste and convenience
‘You Know When You’ve Been Tango’d’ tagline returns
Soft drinks brand Tango has brought back its iconic 'You Know When You've Been Tango'd' as part of its most recent marketing campaign.
Celebrating sustainable success
Drinks brands and hospitality businesses were recognised for their sustainability-focused activities at the Footprint Drinks Sustainability Awards last month.
Gushing onwards
Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks
Have bottled water sales grown and diversified...
Levi Roots clears up
LEVI Roots Caribbean Crush is now available in a fully recyclable, clear plastic bottle, complete with a new label.
SBF rolls out new Ribena promotion
SBF GB&I is giving consumers the chance to win cash prizes, experience vouchers or holiday packages as part of its latest on-pack promotion for Ribena.
Big can energy from Irn-Bru
IRN-Bru Energy is now available in a big can variant
Some like it light
By reducing the calorie content of juice drinks or adding active ingredients, manufacturers are making sure that products appeal to the health-conscious.
ORANGE-plus flavours provide...
Essential options to keep sales sweet
SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...
Two big monsters
COCA-Cola European Partners has extended its energy range with the launch of two new Monster flavours
Red Bull drinks Pink in new flavour
Red Bull continues to meet the demand for fresh flavours in the energy drinks category with the roll out of its new The Pink Edition Sugarfree variant.
Time to face the ugly truth
Unsweetened fruit-flavoured sparkling water brand Ugly Drinks has more than doubled its range
Radnor Splash unveils new look and flavours
Bottled water brand Radnor Splash has unveiled two new variants to its line-up along with a new look to improve standout across the shelf.
Diet Coke debuts new Devil Wears Prada 2 design
Drinks giant CCEP has taken the Diet Coke brand to the runway with its new collaboration with upcoming film The Devil Wears Prada 2.
Irn-Bru unveils new design in major revamp
Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
