Home gatherings drive performance
SUMMER may be soft drinks season, but as autumn approaches there’s no reason retailers can’t continue to drive incremental sales in the category.
Lucozade launches Blucozade range
Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
Bright future in the fridge
Britvic report finds soft drinks enjoying growth with low-calorie options driving performance
Health kicks call for flavour
January is seen as a month for cutting back and AG Barr reckons more health conscious consumers will seek out flavoured water options.
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Keeping the calories off
VITAMIN drinks firm Vithit has calories in its cross hairs, as consumers increasingly shun sugar-loaded drinks
Bundling up gets results
Meal deals are well worth mulling over
A cool taste of the tropics
LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola.
According to the company’s research 93% of consumers in a taste...
New flavours for summer
SOFT drinks brand J2O has added two new variants and a new format for Summer 2020.
Adapt to summer
Soft drinks sales patterns change significantly in the warmer months says Scottish brands giant
SOFT drinks are worth £802m in Scotland and the category grew...
Make sure there’s water everywhere
WATER is one of the winners whenever the sun comes out. According to Scott Dickson, senior brand manager at Highland Spring Group: “Summer is...
Soft drinks giant is spending big
COCA-COLA European Partners (CCEP) has wasted no time in expanding its sugar-free range ahead of the implementation of the sugar levy next year.
CCEP to donate meals to FareShare through Coke Zero
Soft drinks giant CCEP has pledged to donate the equivalent of 300,000 meals to FareShare through a new initiative running across wholesale depots.
Fruit Shoot helps its young drinkers get their skills on
FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather.
Following up on...
It’s got to be sugar free for energy
A growing number of consumers are looking for lower calorie or even sugar-free options when reaching for an energy drink, AG Barr has claimed.
Quoting...
