A trio of adverts for Robinsons
Robinsons squash is returning to TV screens this summer for the first time in four years as part of a new multi-channel campaign ‘Let There Be Fruit’
Levi Roots clears up
LEVI Roots Caribbean Crush is now available in a fully recyclable, clear plastic bottle, complete with a new label.
Spending big on sparkling
Highland Spring has announced its biggest ever investment in sparkling water.
The Perthshire-based producer plans to invest £1m in sparkling water, including a new ‘Remarkabubble’ campaign.
Big can energy from Irn-Bru
IRN-Bru Energy is now available in a big can variant
Juice for the health conscious
FRUIT juice specialist Sunmagic has released two new fruit juice ranges ahead of the Christmas selling period.
They include the firm’s first ‘not from concentrate’...
Making sense of new habits
Changing landscape brings opportunity
Fanta bubbles up a new look and taste
CCEP has unveiled a new look and taste for the Fanta Orange brand, in a bid to improve stand out on shelf and highlight its Zero Sugar variant further.
Summer is thirsty work
LAST summer the sun put in an appearance and had thirsty folks reaching for juice drinks.
Dave Turner, trade communications manager at Coca-Cola Enterprises...
Sampling boost for students
STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost.
A spokesperson said: “This year is...
Health focus has helped category
Firms find premium soft drinks in ascendancy
HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
New flavours for summer
SOFT drinks brand J2O has added two new variants and a new format for Summer 2020.
New pack better for the planet
In its drive to make Lucozade more sustainable, Suntory Beverage & Food is investing £6m in a new Lucozade Sport bottle, which will be made from 100% recycled plastic
Staying aware of soft drinks trends
Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
New look creates growth
LANDMARK Wholesale has given its own-brand sports and energy drinks brand LSV Isotonic a new look.
Senior trading controller Jon Burton said: “LSV Isotonic is...
Functional choices – Consumers looking at big picture
THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
Get the most from liquid assets
REASONS that people have a night in at home vary but whatever the occasion most consumers will be looking for an accompanying drink, said...
