Health comes packed in Yakult Plus
Yakult celebrates the new launch of its Plus variant with a sustainable push across the range and increasing the size of its packs from seven to eight bottles.
The rise and rise of energy drinks
Strong demand in Scottish convenience .
Packed up for the festival
DIWALI celebration packs of Rubicon have been launched by AG Barr.
Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...
Tango delivers an extra tang with new Sours range
Fruity carbonated drinks brand Tango is set to bring an extra tangy twist to the range with the launch of its new Tango Sours soft drinks duo.
Springing into peak season
Barr Soft Drinks reckons retailers can use the popularity of two categories to drive up sales for January.
Grace says Aloe
IN a market demanding functional drinks Grace Aloe, the aloe vera drink, offers something different says Enco Products.
The firm describes Grace Aloe as a...
Slashing prices
CCEP has reduced RRPs across take-home PMPs
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Lucozade PMPs return to shops
LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers.
Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
Grenade protein unveils new Shakes range
Protein bar brand Grenade has announced the relaunch of its range of high protein, low sugar Shakes drinks to help drive up sales.
Big spending on soft drinks
SHS Drinks announces seven-figure investment in new Shloer campaign .
More consumers picking up flavoured milk in store
Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
Campaign is bonkers
THAI energy drink brand Carabao has launched a new multi-million pound integrated marketing campaign.
Excitement can add to energy
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Punchy new energy pack
BOOST Drinks has reworked its Fruit Punch variant.
Holidays are coming with Coca-Cola
Christmas magic is on its way to stores once again as Coca-Cola Europacific Partners' (CCEP) festive activations return for this year – and the soft drinks giant has been explaining why it believes its brands are must stocks for 2024.
