Red Bull opens on flavour in Winter Edition
Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
Sugar tax?
So, what exactly is the sugar tax?
A charge that will be levied on soft drinks manufacturing and importing companies.
When did or will it happen?
It...
Glebe Farm announces partnership with Three Robins
Gluten-free oat drinks producer Glebe Farm Foods has announced a new partnership with Three Robins to bring its range to more destinations.
Puppie lands from America
THE Slush Puppie is on its way back to the UK after Vimto struck a deal with the brand’s US owner.
Take the low and no road
WITH a levy on added-sugar soft drinks set to come into force in 2018 and consumers increasingly concerned with their health
Two promos for Raw
AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
Shoppers continue to seek out healthy drink options
With the Covid pandemic still fresh in people’s memories, health and wellbeing continues to play a part in shoppers’ drink choices.
Binning plastic packaging at a rapid rate
Suntory Beverage & Food has invested almost £8 million in renovating packaging, focusing on recyclability with the aim to reduce the firm’s environment impact.
Anticipating hot summer sales
Refresco bullish about prospects .
Lifestyle education
LUCOZADE Ribena Suntory reckons manufacturers have a role to play in encouraging consumers to have balanced lifestyles.
Category director Georgina Thomas said: “This would have...
Full throttle start to 2018 campaign
TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.
Passion is in the picture
KIDS brand Robinsons Fruit Shoot has launched a new campaign which celebrates children pursuing their passions.
The ‘It’s My Thing’ campaign includes a 40-second TV...
Collaborating with cola
Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
Honesty the best policy
Brand says modern consumers want to know exactly what they are buying
Liquid fuel for minds and bodies
REJUVENATING the mind and body is the focus behind the new flavours from natural energy drinks company Purdey’s.
