Healthier options drive sales
VIMTO is returning to TV screens this summer, supported by increased social media and digital activity. Its key lines for c-stores are the 500ml...
Mystery flavour for Fanta
Coca-Cola European Partners (CCEP) is piquing the curiosity of consumers with the release of a mystery flavour
Irn-Bru kicks off phenomenal summer promotion
Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
PMP leads on new 500 Boost cans range
ESTABLISHED energy drinks brand Boost is promoting a price-is-right approach to the category this summer.
Boost managing director Simon Gray said: “As a champion of...
Say Aloe to new Caribbean drinks
Caribbean food and drinks firm Grace Foods has launched new PMP variants for its Say Aloe Vera drinks with three fruity options for independent retailers.
Tropicana mixes up a Fresh new range
Fruit juice brand Tropicana has unveiled its new selection of healthier fruit juice drinks with the introduction of the Fresh & Light range.
Cold sales hot up
Cold brew coffee Bottleshot has expanded its presence in the UK
Jamie Dornan partners with Diet Coke
Hollywood actor and model Jamie Dornan has been announced as the new brand ambassador for Diet Coke to build on the brand's 'This Is My Taste' campaign.
Looking for a summer blockbuster
ONE of the big family film releases of the summer will be Minions. And soft drinks firm Coca-Cola Enterprises will team up with the...
Sneak Energy rolls out new Transformers energy drinks
Sneak Energy has teamed up with Hasbro to roll out a new limited-edition range of drinks in collaboration with classic carton series Transformers.
Taxing times in the drinks aisle
As the sugar levy on soft drinks comes into effect, Scottish Grocer asks some retailers how it is working
Lucozade launches Blucozade range
Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
Doubling up on recycled
COCA-COLA has announced that its first 100% recycled plastic bottles will land on shelves this September.
Sparkling new cans
BRITVIC has boosted its water portfolio with the launch of a new range of infused sparkling waters.
Shaking off the past with a brand revamp
For Goodness Shakes has embarked on a complete rebrand in a move which the firm believes will attract a wider customer base and drive growth in protein shakes
Retailer scoops £5K
Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand
