Shakes in demand
Lockdown hasn’t taken any wind from the sails of frozen milkshake machine supplier F’real
More consumers picking up flavoured milk in store
Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
Make water special at Christmas
WHILE the festive period is traditionally associated with alcoholic drinks, no-one should forget soft drinks, both on the table, or as an alternative to alcohol.
Health at its heart
Tropicana’s new range
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Bottlegreen branches out
PREMIUM cordial brand Bottlegreen has launched two new flavours which the firm reckons will appeal to adventurous soft drinks consumers.
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
Gushing onwards
Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks
Have bottled water sales grown and diversified...
Adding a bit of sparkle
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Trends take a turn in 2020
Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Future growth
THE sugar debate has spread into the fruit juices category with campaign group Action in Sugar claiming that the level of natural sugars means...
Trending energy
DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table
Free to enjoy the summer
Manufacturers say consumers are looking for healthy drinks and they are expanding to oblige
Capri-Sun brings back its Halloween themed packs
Fruit juice brand Capri-Sun has embraced the Halloween spirit of fancy dress with the return of its limited edition pack designs.
New Rubicon Spring is full of zest
Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.
