Gushing onwards
Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks
Have bottled water sales grown and diversified...
‘You Know When You’ve Been Tango’d’ tagline returns
Soft drinks brand Tango has brought back its iconic 'You Know When You've Been Tango'd' as part of its most recent marketing campaign.
Scots soft drinks fans show their independent spirit
WHETHER we call it ginger, juice or a bottle of skoosh, Brits, and especially Scots, are ensuring that the soft drinks category continues to...
Fruity soft drinks are flavour of the month
Two soft drinks companies have been highlighting some of their fruity offerings that retailers might want to consider stocking.
Lipton brings in the sun with Tropical Ice Tea drink
Tea brand Lipton has unveiled a new Tropical flavour across its Ice Tea range to tap into the rising popularity of the flavour variant seen across the UK.
Friesland Campina pushes new Yazoo PMPs
Friesland Campina has been explaining why new PMP formats for its trusted Yazoo brand of milk drinks could prove popular with savvy shoppers.
Water sales are swelling
Fizz and flavours performing well
Bank on the cocktail trend, says Mangrove Global
Premium spirits distributor Mangrove Global has been highlighting the opportunity to drive sales through the at-home cocktails trend, while Britvic has launched some new J2O Mocktails.
Shaking with style
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
Naturally reducing the sugar
THE use of natural sweetener stevia in the new recipe for Capri-Sun has reduced the sugar content of its original range by 50%
A monster mix
Coca-Cola European Partners (CCEP) has expanded its Monster Energy range with the addition of three new variants
Environment will drive decisions
Sustainability will be a key consideration for bottled water shoppers in the convenience channel, who will seek out brands doing their bit to mitigate damage to the environment.
Maximum fruit flavour from Pepsi
Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
Sampling boost for students
STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost.
A spokesperson said: “This year is...
Adults go soft
Juice and botanicals brand Firefly has teamed up with mixologist Mr Lyan to create the new Superfly range.
The new flavour combines koala nut, cascara...
Bright future in the fridge
Britvic report finds soft drinks enjoying growth with low-calorie options driving performance
