AG Barr has revived its Irn-Bru Gets You Through campaign during the lockdown.

Get through with a Bru

Brand brings back campaign for COVID
soft-drinks

Capri-Sun campaign focuses on new recipe

The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK

Juicing up for the day ahead

ECONOMICS doesn’t play as big a part in breakfast buying decisions as it might for meals at other times of the day, suggests James...
Kris Ingham donates stock to FareShare charity

Time to give back

Functional soft drink brand Rejuvenation Water is putting a twist on advent for Christmas 2019.
Cans of Rockstar Energy Drinks including Tropical Guava, Zero Sugar Blueberry, Original and Zero Sugar Strawberry Lime.

Rockstar unveils 2 for £2 PMP deal

Soft drinks giant Britvic has annoucned a shake-up to its Rockstar Energy Drinks PMP range and will offer consumers a new '2 for £2' deal from the new year.
Franklin & Sons reckons it can match the demands across the soft drinks category.

Staying aware of soft drinks trends

Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.

Big spend on Revive

Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand

Unit growth is crucial for the future

The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
The new Juice Burst Quench range aims to satisfy the growing demand for enjoyable hydration drinks that deliver both refreshment and flavour.

Juice Burst gets brand revamp

The Juice Burst Drinks Co. – formerly Purity Soft Drinks – has launched a £1million campaign as part of a refresh of its Juice Burst brand and launched a new Juice Burst Quench range to drive growth in chilled juice and attract a new generation of shoppers.
Britvic’s Soft Drinks Review for 2014

Multiples crash c-store party

AT first glance it looked as if it was good news. Britvic’s Soft Drinks Review for 2014, the latest in a long line of...
Rubicon-campaign

Big spend on fruity soft drink

AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign

Low and no to help sales to grow says Coca-Cola

CCEP has pushed retailers to introduce more healthier options across convenience to help offer consumers more choice for this summer.

Vievé goes Wild on Cherries

Protein water brand Vievé is out to bring an extra kick to the hydration demand this summer with the launch of its new Wild Cherry flavour.
Rubicon Raw cans

Rubicon rides the wave

RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Pack shots of Grenade Protein Shakes including (left to right) Cookies & Cream, White Chocolate, Fudge Brownie, Strawberries & Cream and Chocolate Salted Caramel.

Grenade protein unveils new Shakes range

Protein bar brand Grenade has announced the relaunch of its range of high protein, low sugar Shakes drinks to help drive up sales.

Market looks for lighter options

CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners. And...