Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Manchester Drinks brings an exclusive frozen treat to the Scottish market
Manchester Drinks is banking on the summer sun to help drive sales of its two new launches for the Slush Puppie Frozen Pouch brand.
Monster unveils a Cosmic new flavour
CCEP has a Cosmic new addition to its Monster Nitro range with the launch of the new Cosmic Peach flavour to the energy drinks range.
Adapt to summer
Soft drinks sales patterns change significantly in the warmer months says Scottish brands giant
SOFT drinks are worth £802m in Scotland and the category grew...
A new zero in energy range
BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Spending big on zero sugar
Lucozade Zero is the subject of a new, £2.5 million multimedia advertising campaign
Soft drinks giant launches 2013 PMP drive
CCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean...
Coconut water connoiseurs demand higher quality
AS coconut water joins the mainstream, fans are becoming more discerning, argues one provider. According to Foco, some brands are blending and mixing coconuts...
Low and no to help sales to grow says Coca-Cola
CCEP has pushed retailers to introduce more healthier options across convenience to help offer consumers more choice for this summer.
Products meeting consumer desires
Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
Double shot from Costa
COCA-Cola European Partners (CCEP) has expanded its cold coffee offer with two new Costa Coffee RTD SKUs.
Shoots shake up
THINGS are shaking up for Fruit Shoot as its parent firm launches a new line under the brand’s banner
New campaign for Highland Spring
Highland Spring has put sustainability front and centre of its latest marketing campaign
Convenience fuel – essential soft drinks
Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores
AS the figures quoted in...
Punchy pack promotion
Chance to train with boxing champion
Energy gets the sour blues
AG Barr-supplied energy drink, Rockstar, puts the success of its Supersours range down to its “non-energy” flavours. The latest, Blue Raspberry, launched last month.
Barr...
