F'real milkshakes

Shakes in demand

Lockdown hasn’t taken any wind from the sails of frozen milkshake machine supplier F’real
Mars milk range

More consumers picking up flavoured milk in store

Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.

Make water special at Christmas

WHILE the festive period is traditionally associated with alcoholic drinks, no-one should forget soft drinks, both on the table, or as an alternative to alcohol.
Tropicana’s new range

Health at its heart

Tropicana’s new range

Bru back on the TV

THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.

Bottlegreen branches out

PREMIUM cordial brand Bottlegreen has launched two new flavours which the firm reckons will appeal to adventurous soft drinks consumers.

Alert to the key trends

THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
Lucozade Gareth Bale

High energy – Making the most of the market

Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks ENERGY drinks, the most valuable category in...

Gushing onwards

Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks Have bottled water sales grown and diversified...
aqua-libra-cans

Adding a bit of sparkle

Sparkling water brand Aqua Libra has been given a makeover in time for the summer
energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19

Future growth

THE sugar debate has spread into the fruit juices category with campaign group Action in Sugar claiming that the level of natural sugars means...
Boost cans

Trending energy

DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table
woman with drink

Free to enjoy the summer

Manufacturers say consumers are looking for healthy drinks and they are expanding to oblige
Pack shots of Capri Sun Zero Orange with themed Halloween designs for 2025 with individual pouches showcasing the limited edition looks.

Capri-Sun brings back its Halloween themed packs

Fruit juice brand Capri-Sun has embraced the Halloween spirit of fancy dress with the return of its limited edition pack designs.

New Rubicon Spring is full of zest

Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.