Lucozade Alert unveils new collab with Anthony Joshua to knock out sales
Suntory energy drinks brand Lucozade Alert has teamed up with world-class boxer Anthony Joshua with a new Mango Peachade Anthony Joshua edition.
Sugar-free interest breeds success
AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing
Hive Mind switches mead for new Honeyade soft drinks
Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.
Build up energy drinks for summer, says Red Bull
Energy drinks giant Red Bull offers advice to convenience retailers on how to ensure shoppers can easily get what they want in the category.
Bottlegreen to launch two new flavours this summer
To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
Steady buzz
THE UK’s energy drinks market will grow to be worth £1.72bn by 2020, predicts market analyst Keynote.
In its most recent report on the sub-category,...
Cold sales hot up
Cold brew coffee Bottleshot has expanded its presence in the UK
TrueStart launches Espresso Coffee Concentrate
Coffee brand TrueStart has introduced its new Espresso Coffee Concentrate pack to Asda stores, offering a more café-quality serve to shoppers.
Low sugar will widen appeal
According to Carabao, there are plenty of customers out there that energy drinks firms could do more to appeal to
Monster Energy builds a fruity offer with new Juiced flavour
Soft drinks giant Coca-Cola Europacific Partners is set to bring a punch of tropical flavours to Monster Energy with the new Monster Juiced Rio Punch flavour.
Sporty types drive functional demand
AN increased in demand for functional products has made sports and energy the fastest- growing sub-sector in soft drinks, as well as across total...
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Mossgiel Farm launches zero-waste Chocolate Milk
Scottish dairy farm Mossgiel Farm has launched a new all-natural chocolate milk variant with its Mossgiel Brown Cow Milk, using a unique waste-free method.
Sneak Energy rolls out new Transformers energy drinks
Sneak Energy has teamed up with Hasbro to roll out a new limited-edition range of drinks in collaboration with classic carton series Transformers.
Radnor Hills introduces new PMP range
Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.
