Robinsons unveils new Star Wars flavours
Soft drinks brand Robinsons has unveiled a new limited edition range of drinks inspired by the upcoming film Star Wars: The Mandalorian and Grogu.
Soft set for a big year
With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
Full throttle start to 2018 campaign
TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.
Low-cal innovation
COCA-Cola Europacific Partners (CCEP) has expanded its low-calorie Monster Ultra range.
Consumers want more
Despite lockdown drastically reducing the number of consumers on the move, Covid does not seem to have taken any wind out of the energy drink category’s sails.
Shaking with style
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
Natural growth
INCREASING media coverage of health issues has helped sales of plain bottled water rise by 10% in the past year, says Highland Spring.
It argues...
Campaign Mixing it up in the City
MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
Flexibility over energy category pays off, says Boost Drinks
Energy firm Boost Drinks offers insights on ways convenience store retailers can make the most of the category through consumer trends and behaviour.
Fruity soft drinks are flavour of the month
Two soft drinks companies have been highlighting some of their fruity offerings that retailers might want to consider stocking.
Fanta bubbles up excitement with trio of new flavours
CCEP has bolstered the Fanta Zero Sugar range of drinks with a trio of flavour developments with Fanta Zero Apple, Fanta Zero Raspberry and Fanta Zero Tutti Frutti.
A taste for energy with Red Bull Editions
Flavour matters when it comes to energy drinks, especially for new consumers, according to Red Bull.
Barr set to heat up sales in soft drinks
AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.
Tropical energy
RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Knock-out campaign
HEAVYWEIGHT champion Anthony Joshua has come out punching for Lucozade Sport as part of a new marketing campaign for the brand.
