Health focus has helped category
Firms find premium soft drinks in ascendancy
HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
Capitalise on soft drinks
Investing in a soft drinks range that caters to Christmas shoppers is more important than ever, according to Coca-Cola Europacific Partners.
Eco-friendly refresh for juice brand
Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
Aiming for the two thirds
ACCORDING to Britvic two thirds of on-the-go soft drinks sales are recorded between March and October.
And it has revived its Taste of Summer promotion...
Great sales and a good cause
Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Energy gets the sour blues
AG Barr-supplied energy drink, Rockstar, puts the success of its Supersours range down to its “non-energy” flavours. The latest, Blue Raspberry, launched last month.
Barr...
It’s ‘can do’ at Radnor
Radnor Hills has unveiled a canny new piece of NPD for its water brand.
Sugar free tropical energy
A trip to a tropical island may be off the cards for now, but Lucozade Zero is bringing the taste of summer to us with its new release
Rubicon unveils brand refresh and NPD
Exotic fruit juice brand Rubicon has unveiled a complete brand refresh across its range along with two new flavour variants across its Still and Sparkling drinks.
Getting the word out
Spending big on Orangina
A MULTI-MILLION pound campaign promoting Orangina is underway with the goal of reaching close to two million consumers over the course...
Fruit Shoot helps its young drinkers get their skills on
FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather.
Following up on...
Starbucks brings oat milk to the chillers
Starbucks aims to encourage more shoppers than ever before to pick up its Chilled Coffee range with some NPD, including some Oat Based innovations.
Adding a bit of sparkle
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Capri-Sun campaign focuses on new recipe
The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Sugar levy is not too taxing
THE big day is almost here. From 6 April soft drinks with more than 5g of sugar per 100ml – which translates to 16.5g for a 330ml can - will be subject to a sugar tax.
Back on TV for the festivities
Schweppes will return to TV screens this Christmas with its first advertisement since 2017
