Coca-Cola shares hope

Coca-Cola has drafted in the support of singer Katy Perry as part of its Open To Better campaign
Carabao energy drink

PMP energy rolls out

Carabao is rolling out a new price-marked can this month across its energy range

Age limit has huge support

Kantar survey finds overwhelming support for restricting energy sales
Spar zero-sugar cola

Spar goes sugar free

SPAR has thrown its hat into the zero-sugar cola ring ahead of the sugar levy coming into force this April with the launch of a new Spar brand cola
Rugby Union players Emma Wassell and Sam Skinner both drink from Highland Spring bottles in the middle of Murrayfield Stadium.

Highland Spring champions Scottish Rugby

Scottish bottled water brand Highland Spring has announced a new two-year partnership of Scottish Rugby to encourage healthy hydration through the sport.
BOOST Protein drinks

Plain packs take first steps

BOOST Drinks is launching its flavoured milk drink in plain pack exclusively for independents.

Fruity addition for grown up market

SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth. And the launch...

A sweet drinks combo

Food and drink firm Princes launches new Swizzels sweets branded flavoured squash drinks in time for the warmer summer months ahead.
Bryce Cunningham, founder of Mossgiel Farm, stands in a field with cows behind him with a pack shot of a Mossgiel Dairy Farm Chocolate Milk bottle.

Mossgiel Farm launches zero-waste Chocolate Milk

Scottish dairy farm Mossgiel Farm has launched a new all-natural chocolate milk variant with its Mossgiel Brown Cow Milk, using a unique waste-free method.

Squeeze into craft

JUICE is the word at Cracker Drinks Co as the firm rolls out its Crafted brand to UK stores. The new range comprises four flavours:...

Unit growth is crucial for the future

The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Promotional image of new Robinsons Squash Wicked variants with the text offering a prompt to try out both with the tagline "Witch Flavour Are You?".

Robinsons rolls out new bewitching Wicked flavours

Squash juice brand Robinsons has kicked off a new partnership with the movie musical Wicked with two new limited edition flavours inspired by the film.
Pack shots of Dr Pepper Cherry Crush 330ml cans.

Dr Pepper brings the ‘Lurve’ for Valentine’s Day

Drinks giant CCEP has unveiled a new Valentine's campaign for its Dr Pepper Cherry Crush variant complete with romance advice from 'Dr Lurve'.
athletes-sponsor-red-bull

Support from stars of sport on pack

Red Bull has launched a new consumer campaign which aims to get shoppers active, with support from professional sport stars .
Grace Sparkling Coconut Water

Sparkly NPD

CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range

Flavour above all

And consumers are looking for low or zero-calorie drinks FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...