Coconut water connoiseurs demand higher quality
AS coconut water joins the mainstream, fans are becoming more discerning, argues one provider. According to Foco, some brands are blending and mixing coconuts...
A category adapting to coronavirus
The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale
Dressed to impresse
Elderflower brand Bottlegreen has overhauled its packaging and changed the recipe of its sparkling presse range
Sales energy for summer
As temperatures rise in summer months, retailers must be prepared for an increase in demand for chilled soft drinks including sports and energy products, argues...
It’s sugar free for Sunny D
DEMAND for low-calorie soft drinks has seen Sunny D add two new low-calorie no added sugar variants to its range.
Sparkling Ice flavoured water variant relaunches into UK market
Sparkling flavoured water brand Sparkling Ice has expanded its range of flavours with the return of its Black Raspberry variant to store shelves.
Mogu Mogu taps into soaring demand with new Zero Sugar drinks
Fruity soft drinks brand Mogu Mogu has launched a new range of Zero Sugar drinks to respond to rising consumer demand for sugar-free alternatives.
Nocco has ambitions
Swedish energy drink NOCCO is bullish about the brands prospects in the UK, having passed the 5,000 outlet mark with its distribution
Juice Burst gets brand revamp
The Juice Burst Drinks Co. – formerly Purity Soft Drinks – has launched a £1million campaign as part of a refresh of its Juice Burst brand and launched a new Juice Burst Quench range to drive growth in chilled juice and attract a new generation of shoppers.
Going big on low cal cans
Consumers are still adjusting to the change in price due to the sugar levy
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
Rubicon Raw drives awareness of £1 PMP cans
Energy drinks brand Rubicon Raw has set out its new marketing campaign 'Feel Real Alive' with a focus on its core PMP range and latest NPD.
Fizzing with fruity flavours
BRITVIC has bolstered its sparkling water brand, Aqua Libra, with a new Blood Orange & Mango variant.
Pepsi kicks off Christmas campaign
Pepsi Max has kicked off its new Christmas ad that encourages consumers to park the 'to-do' list in favour of spending time with loved ones.
Monster Energy SalesSupercharged retailer initiative returns
CCEP and the Monster Energy Co. have kicked off its retailer-focussed campaign SalesSupercharged.co.uk for the fifth year in a row, offering key energy insights.
Red Bull drinks Pink in new flavour
Red Bull continues to meet the demand for fresh flavours in the energy drinks category with the roll out of its new The Pink Edition Sugarfree variant.
