How to give boom drinks a boost

Water is a booming category but retailers should stock trusted water brands if they want to make the most of the opportunities, argues soft drinks...

Coca-Cola helps to mix up the soft drinks range

Building up the range of soft drink mixers for the Big Night In will count in the long run according to Coca-Cola Europacific Partners.
Tic Tac Coca Cola

Collaborating with cola

Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
A can of Red Bull Curuba Summer Edition is next to a glass filled with the energy drink on a table with greenery blurred in the background.

Energising soft drinks with Red Bull

Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
Coke campaign

Back in the day

COCA-Cola is highlighting its heritage and the continuity of its formula in its latest advertising campaign.
Capri-Sun new legoland promotion

Two trips for the price of one with Capri-Sun

COCA-Cola Europacific Partners is building on the partnership between its Capri-Sun brand and theme park operator Merlin Entertainments.
CCEP has reduced the price-mark on larger-format packs across its cola range.

Slashing prices

CCEP has reduced RRPs across take-home PMPs
shloer-new-look

A makeover for Shloer

Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
Pack shots of Lucozade Alert Ultimate Energy and Mango Peachade.

Lucozade brings a Can-Can energy to launches

50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".
Radnor water cans

It’s ‘can do’ at Radnor

Radnor Hills has unveiled a canny new piece of NPD for its water brand.
Coca Cola Zero Sugar Vanilla and sparkling Smartwater.

Soft drinks giant is spending big

COCA-COLA European Partners (CCEP) has wasted no time in expanding its sugar-free range ahead of the implementation of the sugar levy next year.
Promotional image of Skwishee Bring Your Own Cup Day 2024 featuring a dragon character holding a pumpkin filled with Skwishee with other Halloween characters.

Skwishee Bring Your Own Cup day returns

Frozen fizzy drink brand Skwishee's Bring Your Own Cup Day is back for 2024, inviting consumers to get creative with their containers in time for Halloween.
Ocean spray cranberry

Juice bears fruit in convenience

One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.

CCEP energises the chiller

CCEP aims to help retailers to drive up energy sales across the chiller with new innovations across the energy drinks category.
Pack shots of Fanta variants across 500ml bottles and 330ml cans featuring 'Horrorverse' designs for Halloween 2026.

Fanta unveils new ‘Horrorverse’ range for Halloween

Drinks giant CCEP has unveiled its new Halloween activity for the Fanta brand featuring a new host of 'Horrorverse' characters across packs.
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Lose the sugar, win the sales

Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...