Scottish brand looks for a boom
DYNAMITE Energy Drink, launched in 2013 by Glasgow businessman Athif Sarwar and Garvies Soft Drinks quickly developed into an international success as well as...
New cranberry, lime and blueberry flavours given £3.5m wings
UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
Covering the bases for better times
Energy Drinks performed well, for suppliers and retailers, through tough economic times and Ed Whitehead, strategy and planning manager at Red Bull UK reckons they’ll...
Nuisance Drinks has two refreshingly different additions
Nuisance Drinks has grown its repertoire of fruity drinks with two new additions that aim to capitalise on an underrepresented citrus flavour the brand said.
Sparkling sales
Nisa has joined forces with Pepsico sparkling water brand SodaStream to launch sparkling water cylinders in the convenience channel
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
New campaign for Highland Spring
Highland Spring has put sustainability front and centre of its latest marketing campaign
Costa Coffee unveils summer-ready revamp for RTD range
Coca-Cola Europacific Partners is set to reinvigorate the ready-to-drink coffee fixture with a bold relaunch for the Costa Coffee RTD selection.
Red Bull ‘energises soft drinks profits’
Energy drinks giant Red Bull is advising c-store retailers to stay stocked up on a variety of format sizes and emphasised the importance of multipacks.
CCEP energises the chiller
CCEP aims to help retailers to drive up energy sales across the chiller with new innovations across the energy drinks category.
Irn-Bru Energy free stock
Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Diet Coke adds permanent Cherry variant
CCEP has announced that Diet Coke Cherry will become a permanent addition to its line-up from January following a successful limited edition comeback for the variant.
Soft drinks lead cans charge
Carbonates units soar to almost 5.3bn as hot summer weather sees Britain reach for the fizz
SUNSHINE and warm weather contributed to a year of...
Shaking up protein
Bam Organic has expanded its protein loaded shake offer
Irn-Bru introduces new Cherry flavour to Zero sugar range
Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.
Green push from AG Barr
AG Barr has bolstered its sustainability credentials with a new commitment to achieve carbon net zero status by 2040
