Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Glebe Farm announces partnership with Three Robins
Gluten-free oat drinks producer Glebe Farm Foods has announced a new partnership with Three Robins to bring its range to more destinations.
Shaken Udder mixes up milkshakes with new flavours
Expanding the snack occasion in a sweet way
CHILLED milkshake brand Shaken Udder has unveiled two new flavours to its range with Raspberry Ripple and...
Naturally reducing the sugar
THE use of natural sweetener stevia in the new recipe for Capri-Sun has reduced the sugar content of its original range by 50%
Sugar losing out to trends
IN a bid to become more aligned with current health and category trends, Red Bull has expanded its range of sugar free drinks.
Flavourful NPD
VOLVIC has extended its range of sugar-free flavours
Back to the future looks
THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
Radnor Hills introduces new PMP range
Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.
Ribena unveils a new look across its variants
British soft drinks brand Ribena has unveiled a new look across its range of drinks alongside a new marketing campaign to drive up awareness.
Big spend for cordial
SHS Drinks has thrown its weight behind Bottlegreen, with the launch of a new six-figure marketing campaign.
Getting the word out
Spending big on Orangina
A MULTI-MILLION pound campaign promoting Orangina is underway with the goal of reaching close to two million consumers over the course...
Energy without sugar
Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar
Raspberry flavour for Lucozade
SUNTORY Beverage and Food is looking to make waves with a new raspberry ripple flavoured energy drink.
Ocean Spray teams up with Euro Food Brands
Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.
CCEP invests into Fanta 2L PMP range to push down prices
Drinks firm CCEP has announced a new investment into the Fanta range to deliver a reduced price across its 2L PMP format for a limited time.
Asco Foods gains distribution for Vitasoy
Asian products distributor Asco Foods has been chosen as the UK & Ireland distributor for the Hong Kong soy-based drinks brand Vitasoy.
