A New Twist With Prizes

JUICE drink brand Ribena has added a special-edition pack to its range.

Packed up for the festival

DIWALI celebration packs of Rubicon have been launched by AG Barr. Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...
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Thinking inside the box

ENERGY drink brand, Emerge has been targeting some of Britain’s bright things in its latest activity. It has just embarked on a huge student...
Pack shots of Irn-Bru Ice Cream 330ml cans and 500ml bottles.

Irn-Bru Ice Cream flavour returns to store shelves

Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.

Grab organic by the horns

Red Bull launches new health range
a selection of drinks from

Meet the Maker: AG Barr

Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Promotional image of Coca-Cola Europacific Partners' FareShare initiative to donate meals to the charity via orders of Coca-Cola Zero Sugar.

CCEP to donate meals to FareShare through Coke Zero

Soft drinks giant CCEP has pledged to donate the equivalent of 300,000 meals to FareShare through a new initiative running across wholesale depots.
Lucozade Sport Cherry Raheem Sterling

Sterling push for cherry

Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Soda Folk

Craft focus at the fixture

Retailers that don’t build a dedicated display for craft soft drinks could miss out on a significant growth opportunity, according to challenger brand Soda Folk.

Manchester Drinks brings an exclusive frozen treat to the Scottish market

Manchester Drinks is banking on the summer sun to help drive sales of its two new launches for the Slush Puppie Frozen Pouch brand.

Green push from AG Barr

AG Barr has bolstered its sustainability credentials with a new commitment to achieve carbon net zero status by 2040
Coke campaign

Back in the day

COCA-Cola is highlighting its heritage and the continuity of its formula in its latest advertising campaign.
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A fresh take on energy drinks

Radnor Hills is naturally boosted with seven B vitamins, which help the body to release energy, and 70mg of natural caffeine – around the same kick as a cup of coffee

Stimulate sales with energy drink variations

Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.

Sugar substitute on course for growth

THE demand for low-sugar soft drinks shows no sign of slowing, but while concerns about sugar consumption are well-documented, there also appear to be...

Campaign thrives with Idris

Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year. The new campaign aims...