Market looks for lighter options

CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners. And...
Pack shots of Irn-Bru Energy and Irn-Bru Energy Zero Sugar.

Irn-Bru Energy returns to store shelves

Irn-Bru Energy has made its return to store shelves across the country as AG Barr looks to drive energy sales through its loyal consumer base.

Charge of the orange bull

RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition...
three bottles of orange flavour lucozade sport

Binning plastic packaging at a rapid rate

Suntory Beverage & Food has invested almost £8 million in renovating packaging, focusing on recyclability with the aim to reduce the firm’s environment impact.
There have been warnings over the dangers of over-exposure to glycerol found in slush-ice drinks.

Retailers ‘behave responsibly on slushie sales’

Convenience channel bosses have spoken out to allay fears of irresponsible sales of slushies to youngsters following warnings of health dangers.

Bru back on the TV

THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Coca-Cola has a festive Santa design across a variety of cans and bottles.

Holidays are coming with Coca-Cola

Christmas magic is on its way to stores once again as Coca-Cola Europacific Partners' (CCEP) festive activations return for this year – and the soft drinks giant has been explaining why it believes its brands are must stocks for 2024.

Barr fires 2014 starting pistol – commemorative can launch

THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...

Get the most from liquid assets

REASONS that people have a night in at home vary but whatever the occasion most consumers will be looking for an accompanying drink, said...
Monster Ultra Violet can

Monster beating market

FLAVOURED energy drinks enjoying excellent growth in Great Britain according to figures released by Coca-Cola European Partners
multipack-of-red-bull-cans

Even more energy with a multipack

To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
Monster Energy

Taking the low road

The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too. SOFT drinks is becoming a...
Pack shots of Red Bull Zero.

Red Bull Zero picks up on health trend

Energy drinks brand Red Bull has expanded on its healthy drinks offer with the launch of Red Bull Zero, offering consumers a zero calorie variant.
AG Barr

Barr ready to splash out

AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...

Bottling success for January sales

Bottled water can be a valuable category
#OLDSKOOLNEWCOOL

Game on for retro drive

NUTRITIONALLY-enriched milk drink Nurishment is going retro with the launch of #OLDSKOOLNEWCOOL, its biggest-ever social media brand-builder.