AG Barr

Barr ready to splash out

AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...

Health focus has helped category

Firms find premium soft drinks in ascendancy HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...

New Rubicon Spring is full of zest

Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.
A can of Irn-Bru stands against an orange background with golden Irn-Bru Girder design hangs next to it, suspended by a drawing of a crane.

Irn-Bru strikes Gold in new consumer campaign

Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.

Coke offers 250 option

CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...

Uplifting Bounce

Functional drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.
Schweppes bottles

Mixing it up this summer

Easing restrictions opens up opportunities
Nexba Kombucha

Natural solution from down under

AUSTRALIAN sugar-free drinks brand, Nexba, has brought its range of Kombucha drinks to the UK.

Health at heart of product launches

With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Two irn bru energy drink cans on a black background

Irn-Bru Energy free stock

Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.

Energy boost for sport?

ONCE upon a time folks used to talk about the “sports and energy drinks category”. But then energy drinks began to pull away from...
Starting early: the summer sales boost starts in May and can last until October.

Setting up for the summer

Firms make their thoughts known
Highland Spring sparkling water

Water fizzing with growth potential

Highland Spring Group reckons convenience retailers can untap bottled water category sales

More with less

Sweet sales without the sugar DESPITE  the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...
Advert for the Coca-Cola Cherry Float launch featuring a bottle of Coca-Cola Original Taste Cherry Float and Coca-Cola Zero Sugar Cherry Float.

Coca-Cola unveils new Cherry Float flavour

CCEP has blended a nostalgic classic with modern tastes to deliver a new variant in the Coca-Cola flavour line-up with its Coca-Cola Cherry Float.
Bryce Cunningham, founder of Mossgiel Farm, stands in a field with cows behind him with a pack shot of a Mossgiel Dairy Farm Chocolate Milk bottle.

Mossgiel Farm launches zero-waste Chocolate Milk

Scottish dairy farm Mossgiel Farm has launched a new all-natural chocolate milk variant with its Mossgiel Brown Cow Milk, using a unique waste-free method.