Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
Barr predicts bumper sales
IRN-Bru manufacturer AG Barr is going all out to capitalise on the events of the coming year.
“Glasgow 2014 will focus worldwide attention on...
Retailer scoops £5K
Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand
All aboard for the Tour de Juice
TAKE care Nike, Adidas and Puma: drinks brand Um Bongo could be the latest must-have logo to have on running or cycling kit.
Its...
Punchy new energy pack
BOOST Drinks has reworked its Fruit Punch variant.
Irn-Bru Ice Cream flavour returns to store shelves
Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.
Ribena unveils a new look across its variants
British soft drinks brand Ribena has unveiled a new look across its range of drinks alongside a new marketing campaign to drive up awareness.
Shoppers continue to seek out healthy drink options
With the Covid pandemic still fresh in people’s memories, health and wellbeing continues to play a part in shoppers’ drink choices.
Fast flowing water
WATER is the fastest growing soft drink category in the UK according to Highland Spring. Quoting figures from Zenith International, it says it is...
Soft drink sales in the wake of Covid
ALREADY one of the top categories in convenience, soft drinks sales continue to grow in the UK – although consumption habits have evolved.
Energising soft drinks with Red Bull
Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
Fanta bubbles up a new look and taste
CCEP has unveiled a new look and taste for the Fanta Orange brand, in a bid to improve stand out on shelf and highlight its Zero Sugar variant further.
Thinking inside the box
ENERGY drink brand, Emerge has been targeting some of Britain’s bright things in its latest activity.
It has just embarked on a huge student...
A new vision for soft sales
Barr identifies six specific shopper needs that it says cover all the major consumption occasions to help retailers organise the chiller
It’s all go for Vimto
Support for the notion that no-added-sugar brands are winning with consumers has been bolstered by the success of the recently-launched Vimto Remix
Functional choices – Consumers looking at big picture
THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
