Back to the gym

The Covid pandemic has disrupted exercise routines for many consumers, but the easing of restrictions should bring a rise in demand for functional drinks

Gushing onwards

Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks Have bottled water sales grown and diversified...
Monster has introduced a number of energy drink innovtions in recent times.

Energy drinks take centre stage in stores

Bosses for Monster have been providing evidence for something many Scottish convenience retailers will have realised – energy drinks have gone from being niche to mainstream.
Lucozade Sport Zero Sugar will appeal to new customers, say Suntory.

Loyalty to Lucozade Sport will drive sales

Suntory Beverage & Food has been highlighting the importance of consumer brand loyalty in driving sales of the likes of its Lucozade Sport.
soft-drinks

Capri-Sun campaign focuses on new recipe

The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Old Jamaica

Life’s a beach in ginger beer ad

REFLECTING the brand’s heritage, the latest TV ad for Old Jamaica ginger beer was shot on the beaches of Kingston Jamaica. Senior brand manager Gavin...
Promotional image of the MyCCEP app featuring a mobile phone with the homescreen for the app.

CCEP launches mobile app for retailers

Soft drinks giant CCEP has launched its online customer platform MyCCEP.com as a phone app, offering a more efficient experience for its retail customers.
Pack shots of Tango Sours Watermelon and Tropical cans.

Tango delivers an extra tang with new Sours range

Fruity carbonated drinks brand Tango is set to bring an extra tangy twist to the range with the launch of its new Tango Sours soft drinks duo.
Red Bull various sizes

Building the buzz

The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
Pack shots of Tropicana Hydrate+ Mango with Coconut Water and Pineapple with Coconut Water.

Tropicana taps into functional drinks with Hydrate+

Fruit juice brand Tropicana has launched a new range of functional drinks with its new Tropicana Hydrate+ selection of juices.
Capri Sun

Naturally reducing the sugar

THE use of natural sweetener stevia in the new recipe for Capri-Sun has reduced the sugar content of its original range by 50%

Stock up on multi-packs

Multipacks of cider and energy drinks are expected to show growth at Christmas

Tango unveils its new Outrageously Orange ad

Tango Orange is back on the TV for the summer months as Britvic unveils its new multi-million pound marketing campaign 'Outrageously Orange'.
Robinsons Fruit Shoot

Fruit Shoot helps its young drinkers get their skills on

FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather. Following up on...

Water with a plus point

MAIN new product development so far this year on the AG Barr-marketed  Rockstar brand has been the  launch of what the Irn-Bru owner sees...
A can of Celsius Energy Sparkling Guava sits on a table with the motto 'Live.Fit.Go' in the top left hand corner.

Celsius unveils new health-focused campaign

Functional energy drink Celsius Energy has unveiled its new 'Live.Fit.Go' brand platform as the energy drinks brand emphasises its health benefits.