Health comes packed in Yakult Plus

Yakult celebrates the new launch of its Plus variant with a sustainable push across the range and increasing the size of its packs from seven to eight bottles.
Obrigado drinks

Honesty the best policy

Brand says modern consumers want to know exactly what they are buying

Aiming for sweet sales with sour flavours

WHOLESALER and Premier symbol owner Booker has added two new energy drinks to its value-priced Euro Shopper range. Now available in 500ml cans are Euro...
Get More Vits reckons the new squash range will suit Scottish shoppers.

Get More Vits widens its offering

Get More Vits has widened its offering with a range of multivitamin squashes that it reckons are ideal for Scottish consumers.

C-stores up

Price competition and poor weather combined to make last year a difficult one for soft drinks but some drinks and, in particular, the convenience...
Lucozade Alert original

Alert new customers

A new look has blasted out on to shelves for Suntory brand Lucozade Alert.

A drink with a rebel streak

REBELICIOUS Drinks has launched what it claims is the first-ever CBD-infused cream soda.
Monster Energy

Taking the low road

The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too. SOFT drinks is becoming a...
aqua-libra-cans

Adding a bit of sparkle

Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Juices

Exotics and home treats fuelling juice

THERE are still juicy profits to be squeezed out of thirsty consumers’ love of refreshment, especially during hot weather. That’s the juices industry’s view, with...
woman with drink

Free to enjoy the summer

Manufacturers say consumers are looking for healthy drinks and they are expanding to oblige
plastic bottle on the beach

Free the planet

Plastic has been a part of consumers’ lives since the 1950s and while this versatile material has provided plenty of benefits to society, the last six decades of poor waste management have been disastrous for the environment.

Hard times in soft world

WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings...

A trio of adverts for Robinsons

Robinsons squash is returning to TV screens this summer for the first time in four years as part of a new multi-channel campaign ‘Let There Be Fruit’
5 cans of Carabao

Opening up the energy market

Carabao setting out to broaden appeal of category in Scotland

Facing a squeeze?

AT least one brand is called Innocent and, until recently, there were few bad things said about fruit juice. But things have changed and some...