Win a taste of the summer with Irn-Bru
Three lucky retailers are set to win three cases of both of the new Irn-Bru Xtra summer edition flavours which are set to launch later this month.
Red Bull has an icy new flavour in Winter Edition
Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Innovation is just the tonic for summer
THE Coca-Cola Company has shaken up its mixer range, with the launch of new Schweppes tonic variants.
Natural growth
INCREASING media coverage of health issues has helped sales of plain bottled water rise by 10% in the past year, says Highland Spring.
It argues...
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
AG Barr powers up energy category
Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.
Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
A sweet drinks combo
Food and drink firm Princes launches new Swizzels sweets branded flavoured squash drinks in time for the warmer summer months ahead.
Cheeky campaign
SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
Fruit sales squeezed
ACCORDING to market analyst Key Note the UK fruit juices, energy and juice drinks market fell by 0.6% in value in 2015 but it...
Looking out for mother Earth
ENVIRONMENTALLY concerned water brand One Water plans to introduce cartons, water in cartons, cans and refillable bottles this year
Getting the word out
Spending big on Orangina
A MULTI-MILLION pound campaign promoting Orangina is underway with the goal of reaching close to two million consumers over the course...
Chance for stores to snap up a prize
Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April
Sanpellegrino unveils a new look
Sanpellegrino is out to drive up its presence across the UK's soft drinks market through a new look across its cans and the roll out of its Zero Sugar range.
Growth in store for convenience, says Britvic
Soft drinks giant Britvic has laid out the opportunities for convenience retailers to make the most out of in its annual Soft Drinks Review.
Facing a squeeze?
AT least one brand is called Innocent and, until recently, there were few bad things said about fruit juice.
But things have changed and some...
