Rubicon offers a taste of the sun
Barr Soft Drinks has revealed a new summer campaign for its Rubicon fruit juice brand, while functional firm Boost Drinks has had a brand refresh.
Sugar substitute on course for growth
THE demand for low-sugar soft drinks shows no sign of slowing, but while concerns about sugar consumption are well-documented, there also appear to be...
Fruity soft drinks are flavour of the month
Two soft drinks companies have been highlighting some of their fruity offerings that retailers might want to consider stocking.
Irn-Bru introduces new Cherry flavour to Zero sugar range
Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.
Fuel time till full time
ENERGY drinks firm Boost Drinks is advising retailers to make the most of the late-night World Cup fixtures to push sales of energy drinks.
The...
New format for Carabao
CARABAO has launched a new 500ml PET bottle format covering the brand’s entire core range.
Retail boosters to run and run?
Functional drinks and glucose energy drinks provide some of food and drink retailing’s most valuable lines – sales growth in convenience stores has been...
New Rubicon Spring is full of zest
Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.
Generation Z have their say
The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
Sanpellegrino rolls out new Zero Added Sugar variants
Italian sparking fruit juice brand Sanpellegrino has unveiled its new Zero Added Sugar range, offering a premium soft drink for healthy conscious shoppers.
Spending big on zero sugar
Lucozade Zero is the subject of a new, £2.5 million multimedia advertising campaign
Sampling boost for students
STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost.
A spokesperson said: “This year is...
Showing how the pro does it
Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Sanpellegrino unveils a new look
Sanpellegrino is out to drive up its presence across the UK's soft drinks market through a new look across its cans and the roll out of its Zero Sugar range.
Juice feels a squeeze
FRUIT juice sales in Britain have been up and down in recent years and the most recent edition of the British Soft Drinks Association’s...
