Pack shots of Dr Pepper Sugar Free Cherry Crush cans and 500ml bottles.

Dr Pepper unveils a new Crush for this Valentine’s Day

Soft drinks brand Dr Pepper has unveiled a limited edition variant for Valentine's Day with its new Dr Pepper Zero Sugar Cherry Crush flavour.
Promotional image of Skwishee Bring Your Own Cup Day 2024 featuring a dragon character holding a pumpkin filled with Skwishee with other Halloween characters.

Skwishee Bring Your Own Cup day returns

Frozen fizzy drink brand Skwishee's Bring Your Own Cup Day is back for 2024, inviting consumers to get creative with their containers in time for Halloween.

Happy new Bru

GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring. But brand owner AG Barr says it’s a case of back...

Hot food meets cool refreshment: boost your winter sales with Carlsberg Britvic’s on-the-go soft...

Colder weather brings a golden opportunity to boost sales, and the secret lies in pairing your hot food offering with the nation’s favourite on-the-go soft drinks.
New Huel shaker

Shaking with style

MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
athletes-sponsor-red-bull

Support from stars of sport on pack

Red Bull has launched a new consumer campaign which aims to get shoppers active, with support from professional sport stars .
Fruit Shoot Hydro

Encouraging the kids to do their own thing

FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side

Red Bull puts focus on low/no-sugar drinks

Energy drinks giant Red Bull says c-store retailers can feel the benefit with soaring sales if they stock healthier choices.
Pack shots of Red Bull Winter Edition Iced Vanilla Berry 250ml cans as well as the four-pack format.

Red Bull has an icy new flavour in Winter Edition

Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Pack shots of the new look Irn-Bru range from 2025 including Irn-Bru, Irn-Bru Zero and Diet Irn-Bru.

Irn-Bru unveils new design in major revamp

Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.

More with less

Sweet sales without the sugar DESPITE  the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...
Foco Coconut Water

Coconut water connoiseurs demand higher quality

AS coconut water joins the mainstream, fans are becoming more discerning, argues one provider. According to Foco, some brands are blending and mixing coconuts...

Gushing onwards

Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks Have bottled water sales grown and diversified...
Pack shots of San Pellegrino Zero Added Sugar with Limonata multipacks and a single can and Pesca & Clementa multipack and a single can.

Sanpellegrino rolls out new Zero Added Sugar variants

Italian sparking fruit juice brand Sanpellegrino has unveiled its new Zero Added Sugar range, offering a premium soft drink for healthy conscious shoppers.
The Irn-Bru festive TV ad is being supported by special designs running across the products.

Convenience in brief | Irn-Bru, Luciditi and food show news

Scottish Grocer highlights three news stories that tell convenience retailers about the latest developments and news from Irn-Bru, Luciditi and the Speciality Food & Drink Show.
Lucozade bottles

Win with Lucozade

SUNTORY Beverage & Food has launched the first-ever on-pack promotion to run across its Lucozade Zero range, with a price guaranteed with every entry.