Going big on low cal cans
Consumers are still adjusting to the change in price due to the sugar levy
Encouraging the kids to do their own thing
FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side
Coca-Cola spreads festive joy in Christmas 2025 giveaway
Drinks giant CCEP is set to bring some extra festive joy to consumers with a new on-pack promotion as part of its Christmas marketing activity.
Youth is seeking out quality in the chiller
YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
A lovely bunch
AS consumption of coconut water continues to grow throughout the UK manufacturers are looking for new ways to meet demand for the drink.
According to...
Even more energy with a multipack
To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
Dr Pepper unveils a new Crush for this Valentine’s Day
Soft drinks brand Dr Pepper has unveiled a limited edition variant for Valentine's Day with its new Dr Pepper Zero Sugar Cherry Crush flavour.
Cookies and tea – the healthier way
Jnck Bakery and Britvic have each been shouting out about their healthier products that will still taste like real treats.
Packed up for the festival
DIWALI celebration packs of Rubicon have been launched by AG Barr.
Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Get through with a Bru
Brand brings back campaign for COVID
Adding a bit of sparkle
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Jamie Dornan partners with Diet Coke
Hollywood actor and model Jamie Dornan has been announced as the new brand ambassador for Diet Coke to build on the brand's 'This Is My Taste' campaign.
A sweet drinks combo
Food and drink firm Princes launches new Swizzels sweets branded flavoured squash drinks in time for the warmer summer months ahead.
Pepsi unveils new trio of Ice Cream inspired flavours
Drinks firm Carlsberg Britvic has unveiled a new trio of Pepsi Ice Cream inspired flavours in a bid to tap into a rising demand for treat focused drinks.
Sell some sunshine in a bottle
More Drinks, the firm behind the Get More Vitamins range of functional drinks, is launching a larger 1-litre and 4-pack format which the firm...
