US brand joins the tea party
AMERICAN organic tea brand Honest is ramping up its marketing activity in the UK with the launch of its first integrated marketing campaign on...
Scottish soft drinks brand drives forward
SCOTTISH soft drinks brand Bon Accord turns six this summer – sort of.
Energy drops down low
Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines
WINGS for the slim. That’s the proposition in Red Bull’s...
Energising soft drinks with Red Bull
Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
Captain Stevie’s boot room treat
ENERGY and sports drink brand Lucozade is currently running an on-pack offer with top footballer, Liverpool captain Steven Gerrard, on packs of Lucozade Sport.
As...
Big can energy from Irn-Bru
IRN-Bru Energy is now available in a big can variant
Secondary sites a big hit in stores
PREMIUM tonic and mixer brand Franklin & Sons has been touting the benefits of freestanding display units, claiming secondary siting is helping to drive soft drinks growth
Fruity boast to catch attention
Running across out of home advertising and digital media, the campaign focuses on emphasising Ribena’s fruit content.
Spending big on zero sugar
Lucozade Zero is the subject of a new, £2.5 million multimedia advertising campaign
Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
Soft drinks contribute £11bn
BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...
Convenient pick me ups
FUNCTIONALITY serves as the key point of difference for the latest Robinsons rollout, as Britvic targets health-conscious consumers.
Bursting on to the scene
ENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks.
And he reckons Boost’s new Cherry Burst will give independent retailers...
Collaborating with cola
Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
Market news | Tropicana, JTI, Lucozade and The Hidden Sea
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
