bottles of Fanta

Ghoulish Fanta promo returns

FANTA is ready to scare up some soft drinks sales this Halloween with the launch of a new on-pack promotion and seasonal packaging.
Actiph Thor promotion

Hydrating with the heroes

Actiph Water has brought some star power to its packaging through a new superhero team-up.
5 cans of Carabao

Opening up the energy market

Carabao setting out to broaden appeal of category in Scotland

Innovation aids soft progress

SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...

Juice Burst comes out punching in new campaign

Fruit juice brand Juice Burst is set to benefit from its largest marketing campaign yet with the launch of the new 'Punchy to the Core' initiative.
Launched as a limited-edition pack, Red Bull Red Edition has permanent status.

Red Edition is staying put

Summer SKU gets a permanent listing
Pack shots of Irn-Bru 330ml can range.

Made in Scotland From Girders strapline returns in £8million Irn-Bru campaign

Irn-Bru's iconic 'Made in Scotland From Girders' strapline has returned to the brand as part of a £8million marketing investment into the soft drinks range.

Irn-Bru kicks off phenomenal Euros promo

Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.

Juice the answer at breakfast time

Chilled fruit juice generates 60% of total juice sales, says Pepsico, and, quoting Nielsen research, it says sales are currently growing at 1.7% with...

Eco-friendly refresh for juice brand

Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
Monster has introduced a number of energy drink innovtions in recent times.

Energy drinks take centre stage in stores

Bosses for Monster have been providing evidence for something many Scottish convenience retailers will have realised – energy drinks have gone from being niche to mainstream.

Widening the soft approach in store

SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...

Function over fat loss

Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink

AG Barr launches £2M campaign for Rubicon

AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon. The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Cawston Press

Pressing ahead with fruit sweetened drinks

Cawston Press says it is bucking current soft drink reformulation trends by using only pressed fruit juice to sweeten its sparkling drinks.
Highland Spring sparkling water

Water fizzing with growth potential

Highland Spring Group reckons convenience retailers can untap bottled water category sales