Big spend for summer Bru
Scottish shoppers have been invited to ‘Get some Irn in You’ as part of the latest campaign for Irn-Bru
Energy races ahead on impulse track
THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Take home is taking over
Retailers may wish to look to larger formats as consumers continue to stay at home
PMP leads on new 500 Boost cans range
ESTABLISHED energy drinks brand Boost is promoting a price-is-right approach to the category this summer.
Boost managing director Simon Gray said: “As a champion of...
Convenience fuel – essential soft drinks
Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores
AS the figures quoted in...
Time to be bold in the chiller
Red Star Brands has urged retailers to be bold this summer by opening up more space in their chiller for water and water plus brands
Food matching – Soft drinks for nights-in
SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Sprite jumps into the basketball boom with NBA promo
Drinks giant CCEP has unveiled a new on-pack promotion between Sprite and the NBA to tap into the rising popularity for basketball in the UK.
How to sell soft drinks in style
Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Red Bull advises spending time and energy on range
Energy drinks giant Red Bull is advising convenience retailers to stock a variety of flavours and can sizes to satisfy consumer demands and drive up profits.
Flavour above all
And consumers are looking for low or zero-calorie drinks
FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
Still lighting retail’s fire? Energy drinks review
For several years the sales performance of energy drinks has been setting the heather alight, especially in convenience outlets. But is the market going...
Sugar agenda boosts Coco
COCONUT water has benefitted from the demand for a sports drink that does not contain sugar, according to Giles Brook, CEO of coconut water...
Sampling boost for students
STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost.
A spokesperson said: “This year is...
C-stores see RRED
Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies?
John McNee investigates.
HOW should...
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
