Blucozade has blasted on to the scene with three drinks across the sub-brands.

Lucozade launches Blucozade range

Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.

Year to remember

RETAILERS can maximise their sales by stocking products which will be in the spotlight this summer, according to soft drinks specialist AG Barr. The...

Sustainable new packs

BRITVIC has bolstered the sustainability credentials of its Fruit Shoot brand, by introducing packaging made from 100% recycled plastic. The move to 100% rPET coincides...
Get More Vitamin Drinks

Predicting summer hit for Vits

THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
Relentless cans

Relentless partnership

COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Bottlegreen

Bottlegreen to launch two new flavours this summer

To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours

Functionality and flavour drive growth

Catching up with Get More Vits director and co-founder Steve Norris
Coscutter-Kelty-cropped-horiz-FTG-sandwiches-chilled-area

Bundling up gets results

Meal deals are well worth mulling over
Pack shots of Shaken Udder Raspberry Ripple and Shaken Udder Scoff-the-Lot milkshakes.

Shaken Udder mixes up milkshakes with new flavours

Expanding the snack occasion in a sweet way CHILLED milkshake brand Shaken Udder has unveiled two new flavours to its range with Raspberry Ripple and...
A can of Irn-Bru stands against an orange background with golden Irn-Bru Girder design hangs next to it, suspended by a drawing of a crane.

Irn-Bru strikes Gold in new consumer campaign

Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Pack shots of Lucozade Sport Ice Kick by Jude Bellingham.

Score sales with new Lucozade Sport collaboration

Sports drink brand Lucozade Sport has teamed up with football star Jude Bellingham on the launch of its new Ice Kick citrus drink flavour.
3x smart water bottles

Steps in the right direction

Bottled water brands have been stepping up their sustainability efforts, as consumers become increasingly concerned with the environmental impact of their purchases.

Coke offers 250 option

CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...

A chilly caffeine fix from Emmi and Costa

Finding the chillier way to start out your day with iced coffee solutions from Emmi Caffe Latte and the RTD Costa Coffee range.
Robinsons poster

A fruitful campaign for summer

BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.

Widening the soft approach in store

SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...