Win with Pepsi
A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
Free the planet
Plastic has been a part of consumers’ lives since the 1950s and while this versatile material has provided plenty of benefits to society, the last six decades of poor waste management have been disastrous for the environment.
Lucozade Alert unveils new fruity flavour duo
Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Toughing out a new campaign
Mud no obstacle for protein brand
Functional protein drink brand For Goodness Shakes has joined forces with obstacle events series and active lifestyle brand Tough...
We wish you a berry Christmas
BRITVIC is giving shoppers the chance to win glittering prizes this Christmas
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
A canny move for Franklin
In a bid to meet the demands of shoppers looking for refreshment on the go, Franklin & Sons has launched a new can format .
Energy drink is seeing red
Boost has expanded its energy portfolio with the launch of Red Berry .
Why fruit juice is not the problem
THE anti-sugar lobby may be damaging consumers’ health by targeting fruit juices. That’s the word from Refresco Gerber, the soft drinks manufacturer, packager and...
Honesty the best policy
Brand says modern consumers want to know exactly what they are buying
Still booming
ENERGY drinks, including functional or stimulant drinks and glucose-based drinks, have been the star performers in the soft drinks market for many years.
That’s been...
Sneak Energy partners with Dungeons & Dragons on new Beholder variant
Energy drinks brand Sneak Energy has partnered up with the tabletop role-playing game Dungeons & Dragons with a new limited edition flavour for Halloween.
PMPs pushing energy higher
Red Bull show that PMPs are driving growth by 6% in the UK, delivering value for retailers as they face rising costs
Relentless brings a boost with fruity flavour
Coca-Cola Europacific Partners is banking on some fruity sugar free NPD for the summer ahead to drive up energy drinks sales.
Shaking with style
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
A sweet drinks combo
Food and drink firm Princes launches new Swizzels sweets branded flavoured squash drinks in time for the warmer summer months ahead.
