Made in Scotland From Girders strapline returns in £8million Irn-Bru campaign
Irn-Bru's iconic 'Made in Scotland From Girders' strapline has returned to the brand as part of a £8million marketing investment into the soft drinks range.
A category in great shape
Positive figures for soft drinks
Fanta bubbles up a new look and taste
CCEP has unveiled a new look and taste for the Fanta Orange brand, in a bid to improve stand out on shelf and highlight its Zero Sugar variant further.
Rubicon Raw is set to make Waves for energy sales
Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Time to face the ugly truth
Unsweetened fruit-flavoured sparkling water brand Ugly Drinks has more than doubled its range
Spending big on zero sugar
Lucozade Zero is the subject of a new, £2.5 million multimedia advertising campaign
For the grown-ups
NEW drink driving alcohol limits in Scotland along with government campaigns on healthy living and other influences could increase consumer interest in adult soft...
Volvic announced as Official Water Supplier of Women’s Rugby World Cup
Bottled water brand Volvic has been named as the Official Water Supplier for the Women's Rugby World Cup 2025, complete with an on-pack promo.
Bursting on to the scene
ENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks.
And he reckons Boost’s new Cherry Burst will give independent retailers...
Sugar tax?
So, what exactly is the sugar tax?
A charge that will be levied on soft drinks manufacturing and importing companies.
When did or will it happen?
It...
How to give boom drinks a boost
Water is a booming category but retailers should stock trusted water brands if they want to make the most of the opportunities, argues soft drinks...
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Energetic start to 2022
REFRESCO has its eyes on expansion within the sports drinks category next year, and the firm reckons its Emerge Sport range is perfectly placed to capitalise on growing demand.
Juicing up drinks to go sales
VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple,...
Going big on low cal cans
Consumers are still adjusting to the change in price due to the sugar levy
