Monster Energy SalesSupercharged retailer initiative returns
CCEP and the Monster Energy Co. have kicked off its retailer-focussed campaign SalesSupercharged.co.uk for the fifth year in a row, offering key energy insights.
On the go is coming back
The pandemic may have flipped some category trends on their head, but demand for bottled water continues to be a key component in any c-store soft drinks offer.
Relentless partnership
COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Thinking inside the box
ENERGY drink brand, Emerge has been targeting some of Britain’s bright things in its latest activity.
It has just embarked on a huge student...
Consumers want more
Despite lockdown drastically reducing the number of consumers on the move, Covid does not seem to have taken any wind out of the energy drink category’s sails.
Encouraging the kids to do their own thing
FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side
Energy brand cuts sugar ahead of tax
THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
Retail boosters to run and run?
Functional drinks and glucose energy drinks provide some of food and drink retailing’s most valuable lines – sales growth in convenience stores has been...
Nocco has ambitions
Swedish energy drink NOCCO is bullish about the brands prospects in the UK, having passed the 5,000 outlet mark with its distribution
Capri-Sun Squash drinks relaunch in the UK
Kids' soft drinks brand Capri-Sun has relaunched its range of Squash drinks in the UK, complete with an updated recipe and two new flavour variants.
Embracing hydration with expanded flavoured range from Highland Spring
Trio of Highland Spring Flavoured Water drinks roll out across independent retail, convenience and wholesale sectors in the UK.
Hydration with a hint
WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...
Market looks for lighter options
CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners.
And...
Meet the Maker: AG Barr
Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Aiming to ride the premium health wave
A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...
Launched with a cap and sparkle
JUICE, smoothie and juice drink brand, Sunmagic, this month launches a new lightly sparkling juice drink, which it says is the UK’s first drink...
