Still burning – Energy drink analysis
Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded.
IT hasn’t been difficult to find the...
Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Plain packs take first steps
BOOST Drinks is launching its flavoured milk drink in plain pack exclusively for independents.
Red Bull flies ahead with PMPs
Price and value are the second biggest drivers for consumers behind taste and flavour when selecting an energy drink from the shelf, according to research.
Health at heart of product launches
With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Future growth
THE sugar debate has spread into the fruit juices category with campaign group Action in Sugar claiming that the level of natural sugars means...
Sampling boost for students
STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost.
A spokesperson said: “This year is...
Explosive growth
IT’S made in Scotland and sold across the globe.An investment deal that launched new Scots energy drink Dynamite has led to significant distribution successes...
Rockstar unveils 2 for £2 PMP deal
Soft drinks giant Britvic has annoucned a shake-up to its Rockstar Energy Drinks PMP range and will offer consumers a new '2 for £2' deal from the new year.
Mystery flavour for Fanta
Coca-Cola European Partners (CCEP) is piquing the curiosity of consumers with the release of a mystery flavour
High-octane promotion
RACING fans are being given the chance to ride along with Formula 1 world champion Lewis Hamilton as part of a new promotion for...
Barr and Lees tap into national pride
Well-known Scottish brands Barr Soft Drinks and confectioner Lees have been speaking about their hopes to boost sales as excitement builds for the Euros, with the national team taking on Germany in the opening match on 14 June.
Fusion power drives sales
DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...
Alcohol decline is fine for soft
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
