7UP Pink Lemonade flavour hits the shelves for summer
Drinks giant Carlsberg Britvic has expanded on its range of 7UP drinks with the new Pink Lemonade flavour in time for the summer months.
Dr Pepper fizzes up new Cream Swirl flavour
Flavoured carbonate brand Dr Pepper has unveiled its latest limited edition flavour with the launch of its new Dr Pepper Cream Swirl variant.
Friesland Campina pushes new Yazoo PMPs
Friesland Campina has been explaining why new PMP formats for its trusted Yazoo brand of milk drinks could prove popular with savvy shoppers.
Discover you with Vimto
NICHOLS PLC has launched a multi-million pound campaign for its brand Vimto
Win a taste of the summer with Irn-Bru
Three lucky retailers are set to win three cases of both of the new Irn-Bru Xtra summer edition flavours which are set to launch later this month.
Youth is seeking out quality in the chiller
YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Big can focus is paying off
ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
CCEP energises the chiller
CCEP aims to help retailers to drive up energy sales across the chiller with new innovations across the energy drinks category.
Premium positioning for Orange soft drink
ORANGE-flavoured soft drink brand Sunny D is repositioning itself with the launch of new premium packaging.
Sunny D is now available in 1L and 500ml...
Bowl over with fruit energy drinks
AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Monster builds on Ultra with new Strawberry flavour
Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
Campaign Mixing it up in the City
MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.
More fruit choice in the gym
REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
Friesland lends a helping hand
Dairy-drink producer Friesland Campina has been doing its bit to support frontline workers during the coronavirus crisis
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
