Robinsons poster

A fruitful campaign for summer

BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
Lucozade Sport

PMPs return on Lucozade

SOFT drinks firm Lucozade Ribena Suntory reckons health and fitness are becoming increasingly important to many consumers and that those issues are affecting shoppers’...
Jamie Dornan sits on a bus leaning over seats holding a can of Diet Coke.

Jamie Dornan partners with Diet Coke

Hollywood actor and model Jamie Dornan has been announced as the new brand ambassador for Diet Coke to build on the brand's 'This Is My Taste' campaign.

Cawston Press builds on fruit juice range

Pressed fruit juice brand Cawston Press builds on its Fruit Water brand with the addition of the new orange juice flavour, Sunshine Orange.

Getting ready for a busy summer

Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into
variety of energy drinks

Shaking it up in the chiller

IF variety is the spice of life, a varied selection is the secret to strong energy drinks sales.
Promotional image between Mogu Mogu juice and K-Pop band Seventeen.

Mogu Mogu kickstarts partnership with K-Pop stars

Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
A smartphone app is Keystore owner JW Filshill’s latest bright idea to encourage customers to drink more water.

Appy hydrating

A smartphone app is Keystore owner JW Filshill’s latest bright idea to encourage customers to drink more water. Launched in conjunction with Highland Spring,...
A Christmas tree with a blue bauble hanging from its branch with the Pepsi logo on it and surrounding text that reads "Thirsty For More".

Pepsi kicks off Christmas campaign

Pepsi Max has kicked off its new Christmas ad that encourages consumers to park the 'to-do' list in favour of spending time with loved ones.

Organic overhaul

TWO new flavours and a sweeping brand re-design have been revealed for Scheckter’s Organic Energy as it strives to establish itself as a leader...

Going green for a bite of the market

GREEN Apple Sugar Free is the latest variant to be added to the range from energy drink brand Carabao. The launch of the new variant...
Tic Tac Coca Cola

Collaborating with cola

Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour

Mystery flavour for Fanta

Coca-Cola European Partners (CCEP) is piquing the curiosity of consumers with the release of a mystery flavour
Robinsons-at-Home

Thousands up for grabs

Retailers with an hour to spare in their store could make some serious cash if they invest that time in soft drinks
#OLDSKOOLNEWCOOL

Game on for retro drive

NUTRITIONALLY-enriched milk drink Nurishment is going retro with the launch of #OLDSKOOLNEWCOOL, its biggest-ever social media brand-builder.

Fruity addition for grown up market

SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth. And the launch...