Screenshot from Yazoo advert

A televsion shake up

Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4

High-octane promotion

RACING fans are being given the chance to ride along with Formula 1 world champion Lewis Hamilton as part of a new promotion for...

Chance for stores to snap up a prize

Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April
A can of Irn-Bru stands against an orange background with golden Irn-Bru Girder design hangs next to it, suspended by a drawing of a crane.

Irn-Bru strikes Gold in new consumer campaign

Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.

A New Twist With Prizes

JUICE drink brand Ribena has added a special-edition pack to its range.

New look for MacB

Refresco has unveiled a major redesign for its entire MacB flavoured water portfolio with a new look across every flavour.

Partnership renewed fifteen years later

BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look. Brandhouse founder Mark Wickens said:...
3 Bottles of Fanta rasberry

Raspberry tipple

THE Fanta family has grown with the addition of Fanta Raspberry zero sugar.

Growth on the cards

Glasgow soft drinks brand Rapscallion Soda has got its eyes set on growth for the year ahead following the launch of a new passionfruit flavour.

Small producer’s bonny deal

FAMILY owned Scottish soft drinks company Bon Accord has signed a new deal to supply Morrisons stores in Scotland.
Pack shots of Irn-Bru Ice Cream 330ml cans and 500ml bottles.

Irn-Bru Ice Cream flavour returns to store shelves

Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.

Food matching – Soft drinks for nights-in

SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Premier Hayat’s Supersave in Dundee. Major brands sell well on promotion but Booker’s value range under the Euroshopper brand is popular too.

Value shifts – Retailers say consumers are on the hunt

IN recent years, energy drinks have proved a soft drinks frontrunner and the category has been marked by a number of very successful brands...
New Carabao drink

Tropical fruit for Carabao energy range

MORE fruit flavour has burst into the Carabao range, through the launch of a new mango variant.

Low-cal innovation

COCA-Cola Europacific Partners (CCEP) has expanded its low-calorie Monster Ultra range.

The time is ripe for berry

NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.