New Rubicon Spring is full of zest

Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.
Franklin & Sons reckons it can match the demands across the soft drinks category.

Staying aware of soft drinks trends

Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
Still lighting retail’s fire?

Still lighting retail’s fire? Energy drinks review

For several years the sales performance of energy drinks has been setting the heather alight, especially in convenience outlets. But is the market going...
Brad Whittingham, Four Pillars LGBT+ Inclusion Advocate, sits at a table with bottles of MacB water and Four Pillars branded mugs.

MacB brings a financial boost to Aberdeenshire charities

Scottish bottled water brand MacB has supported charity organisations across Aberdeenshire with new grants from its Live Bold Community Fund.
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
New-look Rockstar range

Spotlight on energy brand

Britvic rolls out packaging revamp and reformulation for Rockstar
The new Coca-Cola Lime is available in a number of formats for both Original Taste and Zero Sugar variants.

Coca-Cola introduces new lime flavour

Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Promotional image between Mogu Mogu juice and K-Pop band Seventeen.

Mogu Mogu kickstarts partnership with K-Pop stars

Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
PACK size is the key to maximising bottled water sales, according to AG Barr.

Secret of Barr’s success? Plenty of bottles

PACK size is the key to maximising bottled water sales, according to AG Barr. Its brand, Strath-more, grew 10% year on year in the...
Retailers have reported selling as many as six cases of PWR-BRU in a week.

AG Barr powers up energy category

Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.
Get More Vitamin Drinks

Predicting summer hit for Vits

THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
Bottles of Highland Spring flavours water at a picnic with food spilled out onto a patch of grass.

Embracing hydration with expanded flavoured range from Highland Spring

Trio of Highland Spring Flavoured Water drinks roll out across independent retail, convenience and wholesale sectors in the UK.
Pack shots of PWR-BRU Dynamo Fruit Punch cans.

Power up energy sales with new PWR-BRU flavour

Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.
Pack shots of Irn-Bru 330ml can range.

Made in Scotland From Girders strapline returns in £8million Irn-Bru campaign

Irn-Bru's iconic 'Made in Scotland From Girders' strapline has returned to the brand as part of a £8million marketing investment into the soft drinks range.
A woman jumps over the Coca-Cola logo.

Coca-Cola announced as Soft Drinks Partner of Glasgow Commonwealth Games

Drinks giants The Coca-Cola Company and CCEP have been named as the Official Soft Drinks Partner for the upcoming Glasgow 2026 Commonwealth Games.

Convenience holds the key

ALCOHOL isn’t the only sector that appeals to students and young workers. Soft drinks is another important category, where companies market strongly to young adults. For...
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