Maximum fruit flavour from Pepsi
Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
Opening up the energy market
Carabao setting out to broaden appeal of category in Scotland
Cookies and tea – the healthier way
Jnck Bakery and Britvic have each been shouting out about their healthier products that will still taste like real treats.
Asco Foods gains distribution for Vitasoy
Asian products distributor Asco Foods has been chosen as the UK & Ireland distributor for the Hong Kong soy-based drinks brand Vitasoy.
Alert new customers
A new look has blasted out on to shelves for Suntory brand Lucozade Alert.
Water can win in convenience
Whatever the ailment, it’s likely that among everything else a GP may prescribe, drinking plenty of water will form part of the cure.
Xtra investment in Bru
SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Showing how the pro does it
Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
Red Edition is staying put
Summer SKU gets a permanent listing
Soft and Scottish
SCOTTISH shoppers love local and they’re loyal to the brands from home.
That’s the view of Adrian Troy, marketing director at AG Barr.
Slimming the Rubicon
Health is at the heart of the latest new format launch for the Rubicon brand.
Botanical waters spring into store
DEMAND for healthier options in the soft drinks chiller has seen Barr Soft Drinks bring some new flavours to the table.
New look creates growth
LANDMARK Wholesale has given its own-brand sports and energy drinks brand LSV Isotonic a new look.
Senior trading controller Jon Burton said: “LSV Isotonic is...
Water sales are swelling
Fizz and flavours performing well
Shoots shake up
THINGS are shaking up for Fruit Shoot as its parent firm launches a new line under the brand’s banner
Bowl over with fruit energy drinks
AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.




































