Fruit Shoot helps its young drinkers get their skills on
FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather.
Following up on...
Carbon free soft drinks brand lands
Carbon-neutral soft drinks brand The Naked Collective has launched in the UK, offering a range of health-focused functional drinks
Slimming the Rubicon
Health is at the heart of the latest new format launch for the Rubicon brand.
Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Minty fresh comeback
Friesland Campina brings back a fan favourite flavour for its Yazoo brand of flavoured milk.
Meeting tropical demand
EXOTIC juices and juice drinks are in demand and Rubicon is the most popular brand in the sub-category says AG Barr.
Head of marketing...
C-stores see RRED
Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies?
John McNee investigates.
HOW should...
Starbucks brings oat milk to the chillers
Starbucks aims to encourage more shoppers than ever before to pick up its Chilled Coffee range with some NPD, including some Oat Based innovations.
Lifestyle education
LUCOZADE Ribena Suntory reckons manufacturers have a role to play in encouraging consumers to have balanced lifestyles.
Category director Georgina Thomas said: “This would have...
Low sugar will widen appeal
According to Carabao, there are plenty of customers out there that energy drinks firms could do more to appeal to
Energy drops down low
Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines
WINGS for the slim. That’s the proposition in Red Bull’s...
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Spar goes sugar free
SPAR has thrown its hat into the zero-sugar cola ring ahead of the sugar levy coming into force this April with the launch of a new Spar brand cola
Diet Coke competition brings getaway prizes
Coca-Cola Europacific Partners is giving consumers the chance to win a Kate Moss recommended countryside getaway in its latest competition for Diet Coke.
Hats help heating
CELEBRITIES including Sienna Miller, Bear Grylls and Stephen Fry have designed hats for the latest phase of innocent’s Big Knit campaign.
The promotion sees 25p...
