Win a taste of the summer with Irn-Bru

Three lucky retailers are set to win three cases of both of the new Irn-Bru Xtra summer edition flavours which are set to launch later this month.

Red is the new black for Coca Cola’s packaging

COCA-COLA has a new look across its original recipe and zero sugar range .

Fizz up your energy drink sales with Lucozade Energy’s new taste and look

Sponsored content: Lucozade Energy has enhanced its Original and Orange flavours, following 18 months of extensive research & development and input from 6,500 consumers.
Highland Spring eco bottle

New campaign for Highland Spring

Highland Spring has put sustainability front and centre of its latest marketing campaign

Busy Boost

New product development, low-calorie options, flavours, PMPs and dedicated marketing support all play a part in a busy agenda for Boost the competitively priced energy...
Tenzing has expanded its range with new natural BCAA varient.

A natural option for the gym

Tenzing energy has expanded its range with the roll out of a new variant that boasts plant-based BCAAs
Pack shots of Lipton Tropical Iced Tea bottles.

Lipton brings in the sun with Tropical Ice Tea drink

Tea brand Lipton has unveiled a new Tropical flavour across its Ice Tea range to tap into the rising popularity of the flavour variant seen across the UK.
Barrs wheel

A new vision for soft sales

Barr identifies six specific shopper needs that it says cover all the major consumption occasions to help retailers organise the chiller
Pack shots of Shaken Udder Raspberry Ripple and Shaken Udder Scoff-the-Lot milkshakes.

Shaken Udder mixes up milkshakes with new flavours

Expanding the snack occasion in a sweet way CHILLED milkshake brand Shaken Udder has unveiled two new flavours to its range with Raspberry Ripple and...
energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Mortuacienne Pomme épices

Pomme all ye faithful

EMPIRE Bespoke Foods has introduced a new addition to the La Mortuacienne range of French lemonades
78a_0414

Energy drops down low

Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines WINGS for the slim. That’s the proposition in Red Bull’s...
The new Coca-Cola Lime is available in a number of formats for both Original Taste and Zero Sugar variants.

Coca-Cola introduces new lime flavour

Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
bottles-of-soft-drinks

A category in great shape

Positive figures for soft drinks
Pack shots of San Pellegrino Zero Added Sugar with Limonata multipacks and a single can and Pesca & Clementa multipack and a single can.

Sanpellegrino rolls out new Zero Added Sugar variants

Italian sparking fruit juice brand Sanpellegrino has unveiled its new Zero Added Sugar range, offering a premium soft drink for healthy conscious shoppers.

Eco-friendly refresh for juice brand

Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf