Hard times in soft world
WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings...
Juice bears fruit in convenience
One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.
New RTD offers a fuss free G&T
Diageo lauches ready-to-drink premium gin and tonic .
Bottlegreen to launch two new flavours this summer
To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours
Holidays are coming with Coca-Cola
Christmas magic is on its way to stores once again as Coca-Cola Europacific Partners' (CCEP) festive activations return for this year – and the soft drinks giant has been explaining why it believes its brands are must stocks for 2024.
Health is high on shopping list says Carabao
Health has remained a key consumer trend in the wake of the Covid pandemic, says energy drinks firm Carabao.
Ghoulish Fanta promo returns
FANTA is ready to scare up some soft drinks sales this Halloween with the launch of a new on-pack promotion and seasonal packaging.
Made in Scotland From Girders strapline returns in £8million Irn-Bru campaign
Irn-Bru's iconic 'Made in Scotland From Girders' strapline has returned to the brand as part of a £8million marketing investment into the soft drinks range.
Boost Drinks unveils two new limited edition flavours
Soft drinks firm Boost Drinks has unveiled a duo of limited edition flavour across its Sport and Energy ranges, with a focus on current flavour demands.
Explosive growth
IT’S made in Scotland and sold across the globe.An investment deal that launched new Scots energy drink Dynamite has led to significant distribution successes...
Win with Lucozade
SUNTORY Beverage & Food has launched the first-ever on-pack promotion to run across its Lucozade Zero range, with a price guaranteed with every entry.
Meeting the tax with innovation
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Support for the youth
TANGO has agreed a long-term partnership with The Prince’s Trust.
Highland Spring unveils new Flavoured Water range
Scottish bottled water brand Highland Spring has expanded on its Flavoured Still Water range with its new Orange & Passionfruit and Summer Berries variants.
Diet Coke celebrates 40th birthday in style
SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
Functional choices – Consumers looking at big picture
THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
