Softly sharing

WITH one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase their sales...

Hot food meets cool refreshment: boost your winter sales with Carlsberg Britvic’s on-the-go soft...

Colder weather brings a golden opportunity to boost sales, and the secret lies in pairing your hot food offering with the nation’s favourite on-the-go soft drinks.

Get fighting fit with Capri-Sun

Coca-Cola European Partners (CCEP) has unveiled a new health and sustainability-driven squash line for its Capri-Sun brand

Functionality and flavour drive growth

Catching up with Get More Vits director and co-founder Steve Norris
Pack shots Ribena Summer Fruits 850ml Squash, 500ml bottle and 250ml carton.

Ribena introduces new Summer Fruits flavour

Soft drinks brand Ribena has unveiled a new Summer Fruits variant to its range in a bid to match demand from consumers across the UK.

A drink with a rebel streak

REBELICIOUS Drinks has launched what it claims is the first-ever CBD-infused cream soda.

Uplifting Bounce

Functional drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.
Radnor HIll’s Aqua Splash range

Sugar-free interest breeds success

AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing

Puppie lands from America

THE Slush Puppie is on its way back to the UK after Vimto struck a deal with the brand’s US owner.

Maximum fruit flavour from Pepsi

Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
A display of soft drinks in a supermarket

A category adapting to coronavirus

The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale
Launched as a limited-edition pack, Red Bull Red Edition has permanent status.

Red Edition is staying put

Summer SKU gets a permanent listing
energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19

Juiced the job

Coca-Cola Europacific Partners has grown its Monster Energy drinks line-up with two new flavour variants from the States.
san-pellegrino-new-flavours

New flavours get fizzical

S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .
Range of drinks options from Carlsberg Marston's Brewing Company and Britvic UK as part of a merger between the two companies.

Carlsberg Britvic launches in massive change for drinks industry

Major drinks companies Carlsberg Marston Brewing Company and Britvic have merged together to deliver the newly launched drinks firm – Carlsberg Britvic.