Juiced the job
Coca-Cola Europacific Partners has grown its Monster Energy drinks line-up with two new flavour variants from the States.
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
ScotGov backtracks on HFSS meal deal ban
The Scottish Government has backtracked on its controversial plan to ban meal deals in its proposals for restrictions on the promotion of food and...
Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Campaign is bonkers
THAI energy drink brand Carabao has launched a new multi-million pound integrated marketing campaign.
Adapt to summer
Soft drinks sales patterns change significantly in the warmer months says Scottish brands giant
SOFT drinks are worth £802m in Scotland and the category grew...
Merchandise for success
Busy consumers want taste and convenience
Skwishee Bring Your Own Cup day returns
Frozen fizzy drink brand Skwishee's Bring Your Own Cup Day is back for 2024, inviting consumers to get creative with their containers in time for Halloween.
Tap into the opportunity
Bottled water has continued to grow but retailers could do more
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Time to level up
With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers...
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Capri-Sun Squash drinks relaunch in the UK
Kids' soft drinks brand Capri-Sun has relaunched its range of Squash drinks in the UK, complete with an updated recipe and two new flavour variants.
Summer is thirsty work
LAST summer the sun put in an appearance and had thirsty folks reaching for juice drinks.
Dave Turner, trade communications manager at Coca-Cola Enterprises...
Energy drinks are on the up in convenience
C-stores get more
