Ocean Spray teams up with Euro Food Brands
Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.
Coke offers 250 option
CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Appy hydrating
A smartphone app is Keystore owner JW Filshill’s latest bright idea to encourage customers to drink more water.
Launched in conjunction with Highland Spring,...
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
Summer kicks off for Red Bull with new White Peach flavour
Energy drinks brand Red Bull has unveiled its latest Summer Edition flavour with the launch of a new White Peach variant.
Mogu Mogu kickstarts partnership with K-Pop stars
Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
Getting the word out
Spending big on Orangina
A MULTI-MILLION pound campaign promoting Orangina is underway with the goal of reaching close to two million consumers over the course...
Growth in store for convenience, says Britvic
Soft drinks giant Britvic has laid out the opportunities for convenience retailers to make the most out of in its annual Soft Drinks Review.
Get More Vits widens its offering
Get More Vits has widened its offering with a range of multivitamin squashes that it reckons are ideal for Scottish consumers.
Barr set to heat up sales in soft drinks
AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.
Monster unveils new UFC Experience promotion
Monster Energy is letting consumers in on the action with its new promotion with UFC, offering two ringside tickets to an upcoming match.
Springing into action
Warm weather at the start of the year plus anti-sugar messages have helped water outgrow industry predictions.
THANKS to a good spring, bottled water has...
Pack overhaul for Vimto range
Nichols PLC has given its Vimto range a facelift, with new packaging rolling out across its entire portfolio
Sugar free tropical energy
A trip to a tropical island may be off the cards for now, but Lucozade Zero is bringing the taste of summer to us with its new release
Xtra investment in Bru
SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
