Red Bull puts focus on low/no-sugar drinks

Energy drinks giant Red Bull says c-store retailers can feel the benefit with soaring sales if they stock healthier choices.

Sustainable new packs

BRITVIC has bolstered the sustainability credentials of its Fruit Shoot brand, by introducing packaging made from 100% recycled plastic. The move to 100% rPET coincides...
Rebecca Adlington

Rebecca Adlington joins Tetley

Something to splash about

Coca-Cola and Monster’s Supercharged campaign

Coca-Cola Europacific Partners and the Monster Energy Co have kicked off the Sales Supercharged campaign once again for the fourth year running.

Barr fires 2014 starting pistol – commemorative can launch

THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...
Screenshot from Yazoo advert

A televsion shake up

Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4

Fizzing with fruity flavours

BRITVIC has bolstered its sparkling water brand, Aqua Libra, with a new Blood Orange & Mango variant.

Minty fresh comeback

Friesland Campina brings back a fan favourite flavour for its Yazoo brand of flavoured milk.
Pack shots of Red Bull The Spring Edition Cherry Sakura with a four pack format of 250ml cans as well as a 250ml £1.75 PMP can.

Red Bull unveils Cherry Sakura Spring Edition

Energy drinks brand Red Bull has unveiled its new Spring Edition variant with the new Cherry Sakura flavour, driving up demand for cherry flavours in soft drinks.
There have been warnings over the dangers of over-exposure to glycerol found in slush-ice drinks.

Retailers ‘behave responsibly on slushie sales’

Convenience channel bosses have spoken out to allay fears of irresponsible sales of slushies to youngsters following warnings of health dangers.
Tango cans

Support for the youth

TANGO has agreed a long-term partnership with The Prince’s Trust.
Pack shots of Monster Energy Lando Norris Zero Sugar Gold can.

Monster Energy celebrates with new Lando Norris Gold cans

CCEP has launched a limited-edition gold coloured variant for its Monster Energy Lando Norris Zero Sugar variant to mark the F1 driver's global success.
mixed-soft-drink-bottles

Energy without sugar

Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar
Still burning

Still burning – Energy drink analysis

Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded. IT hasn’t been difficult to find the...
Irn Bru Xtra cans

Xtra choice at Burns

Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.

Energy drink is seeing red

Boost has expanded its energy portfolio with the launch of Red Berry .