Capri-Sun rolls out duo launch of Zero added sugar drinks
Children's soft drinks brand Capri-Sun has expanded on its range of Zero added sugar drinks with its new Zero Cola and Zero Monster Alarm flavours.
Friesland Campina pushes new Yazoo PMPs
Friesland Campina has been explaining why new PMP formats for its trusted Yazoo brand of milk drinks could prove popular with savvy shoppers.
Form is great, function sells
Consumers want more from drinks
Refreshment may still be at the heart of any decent drinks offer, but today’s consumers seem increasingly demanding when it...
New cranberry, lime and blueberry flavours given £3.5m wings
UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
Health and hydration
It was one of the biggest trends of 2019, and the popularity of health-promoting products is likely to grow even more as we enter the 2020s.
Pepsi Max adds in a Tropical flavour
Drinks giant Carlsberg Britvic has unveiled a new look for its Pepsi Max flavours range along with its latest launch, Pepsi Max Tropical flavour.
The rise and rise of energy drinks
Strong demand in Scottish convenience .
PMPs pushing energy higher
Red Bull show that PMPs are driving growth by 6% in the UK, delivering value for retailers as they face rising costs
How Tango is driving in-store success with Thirst Trap-the Gen Z must stock
Building on the continued success of its limited-edition launches, Carlsberg Britvic has unveiled Tango Thirst Trap – a bold, zero sugar innovation designed to excite Gen Z shoppers.
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
Fruit loose for summer
SWEDISH energy drink brand Nocco has launched a new limited-edition summer flavour for the fourth year running.
From the big can to the big match
Having tied up partnership deals with professional football on both sides of the border, Irn-Bru is giving fans the chance to attend games in...
Pepsi range from Sodastream
Sodastream has introduced PepsiCo flavours to its range for the first time in the UK.
Honesty the best policy
Brand says modern consumers want to know exactly what they are buying
Lucozade launches Blucozade range
Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
Converting into sales
HYDRATION drink brand iPro has secured a lucrative listing with Spar Scotland.
