Packing a new punch
Boost Drinks has responded to consumer demand by adding a fourth flavour to its Juic’d 500ml can range – Tropical Fruit Sour Punch.
Free to enjoy the summer
Manufacturers say consumers are looking for healthy drinks and they are expanding to oblige
Energy to the people
Boost Drinks has been celebrating a successful two-month tour of stores and head offices – in a bid to show some love to the independent sector.
Starbucks RTD chilled coffee ‘always evolving’
Arla has been highlighting the opportunities presented to retailers by its Starbucks RTD NPDs, while juice brand Tropicana has refreshed its packaging designs.
Free the planet
Plastic has been a part of consumers’ lives since the 1950s and while this versatile material has provided plenty of benefits to society, the last six decades of poor waste management have been disastrous for the environment.
Juice Burst comes out punching in new campaign
Fruit juice brand Juice Burst is set to benefit from its largest marketing campaign yet with the launch of the new 'Punchy to the Core' initiative.
Category adapts to changing behaviour
Bottled water category trends were flipped on their head last year, as morning commutes and other journeys were drastically reduced by lockdown restrictions
Shaking with style
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
Alcohol decline is fine for soft
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
Hard times in soft world
WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings...
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Charge of the orange bull
RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition...
How Tango is driving in-store success with Thirst Trap-the Gen Z must stock
Building on the continued success of its limited-edition launches, Carlsberg Britvic has unveiled Tango Thirst Trap – a bold, zero sugar innovation designed to excite Gen Z shoppers.
Coca-Cola and Monster’s Supercharged campaign
Coca-Cola Europacific Partners and the Monster Energy Co have kicked off the Sales Supercharged campaign once again for the fourth year running.
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
Stimulate energy sales in the morning
Boost Drinks reckons many consumers look to get their day off to a stimulated start and has highlighted its range as an effective way for retailers to grow profits.
