Secret of Barr’s success? Plenty of bottles
PACK size is the key to maximising bottled water sales, according to AG Barr.
Its brand, Strath-more, grew 10% year on year in the...
Capri-Sun turn up summer vibes with new campaign
Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
Levi Roots clears up
LEVI Roots Caribbean Crush is now available in a fully recyclable, clear plastic bottle, complete with a new label.
Cawston Press builds on fruit juice range
Pressed fruit juice brand Cawston Press builds on its Fruit Water brand with the addition of the new orange juice flavour, Sunshine Orange.
Coke offers 250 option
CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
Two trips for the price of one with Capri-Sun
COCA-Cola Europacific Partners is building on the partnership between its Capri-Sun brand and theme park operator Merlin Entertainments.
Grace Foods unveils revamped Tropical Rhythms range
Caribbean food and drink brand Grace Foods has unveiled a new pack design across its Tropical Rhythms brand in a bid to improve stand out on shelves.
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Coca-Cola and Monster’s Supercharged campaign
Coca-Cola Europacific Partners and the Monster Energy Co have kicked off the Sales Supercharged campaign once again for the fourth year running.
Sporty types drive functional demand
AN increased in demand for functional products has made sports and energy the fastest- growing sub-sector in soft drinks, as well as across total...
Revival picks up pace
SCOTTISH soft drinks business Bon Accord has been on charge, snapping up listings and expanding its portfolio with larger formats.
Juice Burst comes out punching in new campaign
Fruit juice brand Juice Burst is set to benefit from its largest marketing campaign yet with the launch of the new 'Punchy to the Core' initiative.
New format for Carabao
CARABAO has launched a new 500ml PET bottle format covering the brand’s entire core range.
Racing ahead in 2018
TROPICAL soft drink brand Rio has manoeuvred itself into pole position among racing fans thanks to a new partnership deal with British Touring Car Championship (BTCC) driver Bobby Thompson.
