Gushing onwards
Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks
Have bottled water sales grown and diversified...
Red Bull unveils Cherry Sakura Spring Edition
Energy drinks brand Red Bull has unveiled its new Spring Edition variant with the new Cherry Sakura flavour, driving up demand for cherry flavours in soft drinks.
Plant-based innovation
A Wimbledon based firm is looking to shake things up in the soft drinks chiller – through the launch of a new CBD drink
Lucozade Alert unveils new fruity flavour duo
Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Coca-Cola reignites ‘Share a Coke’ with names back on cans
CCEP has re-introduced its 'Share a Coke' campaign once again as consumers will be able to find their names across cans of Coca-Cola drinks once again.
Monster gives gamers the edge in new Call of Duty promo
Monster Energy has kicked off its collaboration with Call of Duty once again in time for the launch of the latest game, offering exclusive in-game rewards.
Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Sugar free tropical energy
A trip to a tropical island may be off the cards for now, but Lucozade Zero is bringing the taste of summer to us with its new release
Irn-Bru kicks off phenomenal summer promotion
Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
Back to the future looks
THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
Soft drinks contribute £11bn
BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...
A thirst for a special offer
Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...
Health is big influencer
DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...
Botanical waters spring into store
DEMAND for healthier options in the soft drinks chiller has seen Barr Soft Drinks bring some new flavours to the table.
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
