Encouraging the kids to do their own thing
FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side
A facelift for Radnor
New look and new liquid
Coca-Cola spreads festive joy in Christmas 2025 giveaway
Drinks giant CCEP is set to bring some extra festive joy to consumers with a new on-pack promotion as part of its Christmas marketing activity.
Milk to the max
WITH interest in sports and exercise rising as we head into spring, c-stores stand to benefit from offering products which are specifically formulated for...
Barr goes Xtra limited this summer with new Irn-Bru flavours
Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
Energy to the people
Boost Drinks has been celebrating a successful two-month tour of stores and head offices – in a bid to show some love to the independent sector.
Youth is seeking out quality in the chiller
YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
More with less
Sweet sales without the sugar
DESPITEÂ the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...
RPET for Radnor Hills
The Radnor Hills range now includes rPET and glass packaging as well as a tetra carton with a foil tab
Energy drops down low
Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines
WINGS for the slim. That’s the proposition in Red Bull’s...
Irn-Bru Ice Cream flavour returns to store shelves
Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
Sunshine and smiles for ads
SCHWEPPES will be paying homage to the great British summer as it returns to TV screens this year as part of its ‘Schweppes, We’ve Got The Tonic, You’ve Got the Spirit’ campaign.
Sizing things up
BIG-NIGHT-IN products and take-home lines are hugely important to convenience stores as they are higher-value items which encourage footfall and loyalty, says Adrian Troy,...
Tango unveils new Strawberry Editions flavour
Fruity soft drinks brand Tango has unveiled the new flavour in its Edition series of limited edition drinks with the new Strawberry Smash variant.
