Happy new Bru
GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring.
But brand owner AG Barr says it’s a case of back...
Sugar-free interest breeds success
AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing
Racing ahead in 2018
TROPICAL soft drink brand Rio has manoeuvred itself into pole position among racing fans thanks to a new partnership deal with British Touring Car Championship (BTCC) driver Bobby Thompson.
Sustainable new packs
BRITVIC has bolstered the sustainability credentials of its Fruit Shoot brand, by introducing packaging made from 100% recycled plastic.
The move to 100% rPET coincides...
Juicing up for the day ahead
ECONOMICS doesn’t play as big a part in breakfast buying decisions as it might for meals at other times of the day, suggests James...
Showing more bottle
FLAVOURED milk brand Yazoo has put its Choc-Orange flavour in a bigger bottle.
Irn-Bru unveils new design in major revamp
Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
Nurishment smells the coffee
MILK-based drinks provide the latest way to recover after exercise according to Nurishment Active, a high-protein milk drink specially formulated to help people recover...
Coca-Cola and Oreo team up in new limited drink
Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Market looks for lighter options
CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners.
And...
For the grown-ups
NEW drink driving alcohol limits in Scotland along with government campaigns on healthy living and other influences could increase consumer interest in adult soft...
Protein yes, sugar no
NEWLY-launched soft drink brand Vieve aims to capitalise on two of the biggest trends in convenience
Grab organic by the horns
Red Bull launches new health range
Retailer scoops £5K
Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand
Captain Stevie’s boot room treat
ENERGY and sports drink brand Lucozade is currently running an on-pack offer with top footballer, Liverpool captain Steven Gerrard, on packs of Lucozade Sport.
As...
