Highland Spring champions Scottish Rugby
Scottish bottled water brand Highland Spring has announced a new two-year partnership of Scottish Rugby to encourage healthy hydration through the sport.
Asco Foods gains distribution for Vitasoy
Asian products distributor Asco Foods has been chosen as the UK & Ireland distributor for the Hong Kong soy-based drinks brand Vitasoy.
Tangs for everything
TANGO is now appearing under its new look after a process carried out to modernise and simplify the branding.
Consultant Brandhouse worked with Britvic Soft...
How Tango is driving in-store success with Thirst Trap-the Gen Z must stock
Building on the continued success of its limited-edition launches, Carlsberg Britvic has unveiled Tango Thirst Trap – a bold, zero sugar innovation designed to excite Gen Z shoppers.
Sparkling Ice flavoured water variant relaunches into UK market
Sparkling flavoured water brand Sparkling Ice has expanded its range of flavours with the return of its Black Raspberry variant to store shelves.
Explosive growth
IT’S made in Scotland and sold across the globe.An investment deal that launched new Scots energy drink Dynamite has led to significant distribution successes...
SBF rolls out new Ribena promotion
SBF GB&I is giving consumers the chance to win cash prizes, experience vouchers or holiday packages as part of its latest on-pack promotion for Ribena.
Grab organic by the horns
Red Bull launches new health range
Life’s a beach in ginger beer ad
REFLECTING the brand’s heritage, the latest TV ad for Old Jamaica ginger beer was shot on the beaches of Kingston Jamaica.
Senior brand manager Gavin...
Capri-Sun turn up summer vibes with new campaign
Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.
Red Bull launches new Glacier Edition
Energy drinks brand Red Bull has introduced the new The Glacier Edition to tap into the demand for flavoured energy with a Frosty Raspberry flavour.
Convenience fuel – essential soft drinks
Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores
AS the figures quoted in...
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
Sugar substitute on course for growth
THE demand for low-sugar soft drinks shows no sign of slowing, but while concerns about sugar consumption are well-documented, there also appear to be...
Mix up drinks options for sunnier days
Coca-Cola Europacific Partners (CCEP) has pushed convenience store operators to keep in a core range of mixer options that shoppers can turn to for those unexpected sunny days in Scotland when they want to enjoy a drink in their back gardens.
X-men provide first platform
MOUNTAIN Dew has just finished the first promotion of its new Green Screen marketing programme – a series of exclusive entertainment opportunities and on-pack...
