Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Volvic announced as Official Water Supplier of Women’s Rugby World Cup
Bottled water brand Volvic has been named as the Official Water Supplier for the Women's Rugby World Cup 2025, complete with an on-pack promo.
Boost Drinks unveils two new limited edition flavours
Soft drinks firm Boost Drinks has unveiled a duo of limited edition flavour across its Sport and Energy ranges, with a focus on current flavour demands.
Impulse drives soft drinks
Sales growth in small shops well ahead of supermarkets but multiple c-stores soar as independents show flat sales
SOFT Drinks sales are holding up in...
Grab organic by the horns
Red Bull launches new health range
Even more energy with a multipack
To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
Holidays are coming with Coca-Cola
CCEP has confirmed its annual Coca-Cola Christmas Truck Tour will kick off this November, with extra support for FareShare built into the campaign.
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
Red is the new black for Coca Cola’s packaging
COCA-COLA has a new look across its original recipe and zero sugar range .
How to sell soft drinks in style
Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Looking beyond the tax
ENERGY drinks offering more bang for the buck will be the ones to come out on top once the dust has settled from the introduction of the sugar tax
Coca-Cola spreads festive joy in Christmas 2025 giveaway
Drinks giant CCEP is set to bring some extra festive joy to consumers with a new on-pack promotion as part of its Christmas marketing activity.
Energising soft drinks with Red Bull
Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
Shoots shake up
THINGS are shaking up for Fruit Shoot as its parent firm launches a new line under the brand’s banner
Bowl over with fruit energy drinks
AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
A category adapting to coronavirus
The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale






















