Pack shots of Red Bull Summer Edition White Peach flavour including a single 250ml can and a four pack of the sugar-free variant.

Summer kicks off for Red Bull with new White Peach flavour

Energy drinks brand Red Bull has unveiled its latest Summer Edition flavour with the launch of a new White Peach variant.

Scottish brand looks for a boom

DYNAMITE Energy Drink, launched in 2013 by Glasgow businessman Athif Sarwar and Garvies Soft Drinks quickly developed into an international success as well as...
Lucozade bottles

Win with Lucozade

SUNTORY Beverage & Food has launched the first-ever on-pack promotion to run across its Lucozade Zero range, with a price guaranteed with every entry.

Why fruit juice is not the problem

THE anti-sugar lobby may be damaging consumers’ health by targeting fruit juices. That’s the word from Refresco Gerber, the soft drinks manufacturer, packager and...

Cosmic energy

Convenience market energy drink stalwart Boost has launched a new limited edition variant
Still burning

Still burning – Energy drink analysis

Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded. IT hasn’t been difficult to find the...

New flavour in cola aisle

Pepsi Max has added lime to its flavour portfolio
Irn Bru cans on orange backgroun

Essential in the chiller

A DIVERSE range in the soft drinks chiller would appear to be essential to soft drinks success in convenience, according to AG Barr.
Pack shots of Red Bull Winter Edition Iced Vanilla Berry 250ml cans as well as the four-pack format.

Red Bull has an icy new flavour in Winter Edition

Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Image shows cans of apricot and strawberry flavour Red Bull energy drink

A taste for energy with Red Bull Editions

Flavour matters when it comes to energy drinks, especially for new consumers, according to Red Bull.
Kids playing football

A boost for good causes

BOOST has launched a new initiative that will see the c-store exclusive energy drink brand provide communities with thousands of pounds worth of support.
Londis Solo Convenience in Baillieston, Glasgow, is among the participating stores in the winter charity initiative.

Suntory in winter charity drive

Soft drinks giant Suntory Beverage & Food GB&I is partnering with leading independent convenience retailers to support with stock donations to local communities and charities.
Radnor HIll’s Aqua Splash range

Sugar-free interest breeds success

AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing
red-bull-sales-soaring

Red Bull is racing in Scotland

Red Bull has long claimed it ‘gives you wings’, and the energy drink brand is definitely soaring in the UK at the moment .

Insights to drive sales

The soft drinks category is predicted to generate more than £1bn in the next five years and Suntory Beverage & Food GB&I has collated consumer insights to help retailers better understand the category and reap some rewards

Coca-Cola helps to mix up the soft drinks range

Building up the range of soft drink mixers for the Big Night In will count in the long run according to Coca-Cola Europacific Partners.