Energy gets the sour blues
AG Barr-supplied energy drink, Rockstar, puts the success of its Supersours range down to its “non-energy” flavours. The latest, Blue Raspberry, launched last month.
Barr...
A consumer’s view of DRS
NEW research from Suntory predicts shoppers will need just seven weeks to adapt when deposit return is launched in Scotland.
Building the buzz
The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
Take home is taking over
Retailers may wish to look to larger formats as consumers continue to stay at home
Getting ready for a busy summer
Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into
Organic overhaul
TWO new flavours and a sweeping brand re-design have been revealed for Scheckter’s Organic Energy as it strives to establish itself as a leader...
Stock up on multi-packs
Multipacks of cider and energy drinks are expected to show growth at Christmas
Barr predicts bumper sales
IRN-Bru manufacturer AG Barr is going all out to capitalise on the events of the coming year.
“Glasgow 2014 will focus worldwide attention on...
Celsius unveils new health-focused campaign
Functional energy drink Celsius Energy has unveiled its new 'Live.Fit.Go' brand platform as the energy drinks brand emphasises its health benefits.
Chance for stores to snap up a prize
Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April
Fanta’s first ever global campaign
COLOURFUL people’ are at the heart of the first-ever global marketing campaign for Fanta.
Coca-Cola and Oreo team up in new limited drink
Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
‘You Know When You’ve Been Tango’d’ tagline returns
Soft drinks brand Tango has brought back its iconic 'You Know When You've Been Tango'd' as part of its most recent marketing campaign.
Jimmy’s Iced Coffee unveils limited edition Donut flavour
Iced coffee drinks brand Jimmy's Iced Coffee has introduced a new limited edition Donut flavour to its range, offering consumers a more indulgent coffee fix.
Sizing things up
BIG-NIGHT-IN products and take-home lines are hugely important to convenience stores as they are higher-value items which encourage footfall and loyalty, says Adrian Troy,...
CCEP goes back to the start
CCEP has built up its range of Monster Energy drinks with new zero sugar launches aiming to build up popularity for sugar free energy drinks.
