energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Robinsons poster

A fruitful campaign for summer

BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
Grace Sparkling Coconut Water

Sparkly NPD

CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range

Showing how the pro does it

Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign

Essential options to keep sales sweet

SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...

C-stores see RRED

Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies? John McNee investigates. HOW should...
Coca Cola

Capitalise on soft drinks

Investing in a soft drinks range that caters to Christmas shoppers is more important than ever, according to Coca-Cola Europacific Partners.
J2O Glitterberry 4 packs

We wish you a berry Christmas

BRITVIC is giving shoppers the chance to win glittering prizes this Christmas
Lucozade Sport

PMPs return on Lucozade

SOFT drinks firm Lucozade Ribena Suntory reckons health and fitness are becoming increasingly important to many consumers and that those issues are affecting shoppers’...
Pack shots of Relentless Guava cans.

Relentless launches new flavour with tangy Guava

Energy drinks brand Relentless has embraced more exotic fruit flavours in its range of drinks with the launch of a new Guava flavour.

Don’t be shy, give it a try

Red Bull has taken a slice of summer and popped it in a can with the launch of the limited edition Red Bull Coconut Edition .
Cans of Hive Mind Honeyade drinks stand on top of a log with some greenery in the background.

Hive Mind switches mead for new Honeyade soft drinks

Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.
A can of Irn-Bru stands against an orange background with golden Irn-Bru Girder design hangs next to it, suspended by a drawing of a crane.

Irn-Bru strikes Gold in new consumer campaign

Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.

Making a splash

FOLLOWING years of decline, the soft drinks category recovered in 2016 with 2.2% growth in c-stores, says Danone Waters. And it quotes IRI research...

Facing up to winter demands

BOOST Drinks has launched a limited-edition Boost Winter Spice energy drink that the firm says will bring a new dimension to the market and...

Sugar-free cherry to be put on the bus

PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign. Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...