A Frankly refreshing summer
Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
Monster launches a crisp new flavour
CCEP is out to prove one Bad Apple can make the barrel with its latest launch in the Monster Energy Juiced range, Bad Apple.
Energy boost for sport?
ONCE upon a time folks used to talk about the “sports and energy drinks category”. But then energy drinks began to pull away from...
Irn-Bru unveils new design in major revamp
Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
A smart move
GLACEAU Smartwater’s move into 100% recycled plastic bottles is the subject of a new campaign.
Light fuel rising
PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Big can focus is paying off
ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Celebrating the girders
IRN-BRU brand owner AG Barr says the big-selling brand and many of its other soft drinks play a key role in impulse stores across...
Loyalty to Lucozade Sport will drive sales
Suntory Beverage & Food has been highlighting the importance of consumer brand loyalty in driving sales of the likes of its Lucozade Sport.
Soft drinks value touching £10bn
AT first glance, the latest in the series of Britvic Soft Drinks Reviews seems to suggest the brands that fill drinks chillers across the...
Premium positioning for Orange soft drink
ORANGE-flavoured soft drink brand Sunny D is repositioning itself with the launch of new premium packaging.
Sunny D is now available in 1L and 500ml...
Cover the bases
BIG nights in continue to be very popular and they’re often unplanned, so convenience retailers are in an ideal position to cater for shoppers...
Irn Bru Snowman is back on TV
Irn-Bru's famous Snowman ad is back on the TV, helping many consumers kick off their festive seasons with the highly anticipated return of this annual ad.
Fruity soft drinks are flavour of the month
Two soft drinks companies have been highlighting some of their fruity offerings that retailers might want to consider stocking.
Passion is in the picture
KIDS brand Robinsons Fruit Shoot has launched a new campaign which celebrates children pursuing their passions.
The ‘It’s My Thing’ campaign includes a 40-second TV...
