Flavour above all

And consumers are looking for low or zero-calorie drinks FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
Boost-Energy-4x250ML pack

Energy brand cuts sugar ahead of tax

THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
Pack shots of Monster Energy Oscar Pistari cans.

Monster Energy unveils new Oscar Piastri cans

Energy drinks brand Monster Energy has unveiled two new limited edition cans featuring Formula One driver Oscar Piastri.
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Independents – home of Boost

BOOST is a star brand in independents according to its brand owner, quoting a market research company that specialises in c-stores. Recent numbers from SalesOut...
Get More Vits’ Vitamin D Mango & Passionfruit drink contains 10ug of vitamin D.

It’s sunshine in a bottle

SOFT drink brand Get More Vits is on a quest to support bone and muscle health. The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
(Left to right) Pack shots of Three Robins Barista Oat Mylk, Three Robins Professional Barista Oat Mylk, PureOaty Creamy & Enriched, PureOaty Barista, PureOaty Organic Barista and Three Robins Chocco-riffic Oat Mylk.

Glebe Farm announces partnership with Three Robins

Gluten-free oat drinks producer Glebe Farm Foods has announced a new partnership with Three Robins to bring its range to more destinations.
Monster Ultra Citron, Boost Sugar Free and Lucozade Zero Original are among the sugar-free variants currently being championed by energy drink firms.

High energy, low in sugar

ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed. Energy drinks...
Obrigado drinks

Honesty the best policy

Brand says modern consumers want to know exactly what they are buying
Advert for Fanta Beetlejuice Beetlejuice advert with a ghoulish hand holding a bottle of Fanta Zero with the Fanta logo and Beetlejuice Beetlejuice logo in front of the hand.

Fanta on tracks for new Beetlejuice ad

CCEP GB has kicked off the next step in its partnership between Fanta and Beetlejuice Beetlejuice with a new multi-channel ad campaign.
Pack shots of Starbucks Oat Cappuccino Chilled Drink and Starbucks Oat Caramel Macchiato Chilled Drink.

Starbucks brings oat milk to the chillers

Starbucks aims to encourage more shoppers than ever before to pick up its Chilled Coffee range with some NPD, including some Oat Based innovations.
Mark Thomson

Scots soft drinks fans show their independent spirit

WHETHER we call it ginger, juice or a bottle of skoosh, Brits, and especially Scots, are ensuring that the soft drinks category continues to...
The Naked Collective range

Carbon free soft drinks brand lands

Carbon-neutral soft drinks brand The Naked Collective has launched in the UK, offering a range of health-focused functional drinks
Irn Bru in front of a Christmas tree

A season with some sparkle

Take-home formats shine at Christmas

A cool taste of the tropics

LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola. According to the company’s research 93% of consumers in a taste...
Eisberg Alcohol-Free merlot

Free from set for a scorcher

With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice

Category adapts to changing behaviour

Bottled water category trends were flipped on their head last year, as morning commutes and other journeys were drastically reduced by lockdown restrictions