Loyalty to Lucozade Sport will drive sales
Suntory Beverage & Food has been highlighting the importance of consumer brand loyalty in driving sales of the likes of its Lucozade Sport.
CCEP highlights healthy way to drive sales
Coca-Cola Europacific Partners has been stressing to convenience retailers the importance of stocking low and no-sugar soft drinks, as well as a good energy drinks range.
The battle of the brands
PEPSICO has revived its Pepsi Max Taste Challenge, taking on the ‘biggest selling full-sugar cola’ in the process.
Coca-Cola shares hope
Coca-Cola has drafted in the support of singer Katy Perry as part of its Open To Better campaign
New flavours inviting upgrades
OLD Jamaica is asking consumers to “upgrade the everyday” in a campaign that follows an overhaul of its packaging and the launch of a...
Energy drinks take centre stage in stores
Bosses for Monster have been providing evidence for something many Scottish convenience retailers will have realised – energy drinks have gone from being niche to mainstream.
Flavour above all
And consumers are looking for low or zero-calorie drinks
FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
New flavours at a premium
Lucozade Ribena Suntory, Red Bull and Coca-Cola Enterprises are some of the giants of functional, energy, and sports drinks in the UK. How do...
Coca-Cola festive packs want to be at the party
Santa’s red and white suit has become a regular feature in Coca-Cola’s festive packaging and he is back on their packs this year.
The sugar levy: 12 months later
Changing habits, reformulation and value growth
Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
Building the buzz
The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
More with less
Sweet sales without the sugar
DESPITE the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...
Meet the Maker: AG Barr
Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Uplifting Bounce
Functional drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.
7UP Pink Lemonade flavour hits the shelves for summer
Drinks giant Carlsberg Britvic has expanded on its range of 7UP drinks with the new Pink Lemonade flavour in time for the summer months.
