Healthier options drive sales
VIMTO is returning to TV screens this summer, supported by increased social media and digital activity. Its key lines for c-stores are the 500ml...
Two promos for Raw
AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
Coke offers 250 option
CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...
Brands pressed
SCOTLAND’S juice and juice drinks fans remain among the most likely in Britain to buy branded products and brands still account for the majority...
Get fighting fit with Capri-Sun
Coca-Cola European Partners (CCEP) has unveiled a new health and sustainability-driven squash line for its Capri-Sun brand
CCEP to donate meals to FareShare through Coke Zero
Soft drinks giant CCEP has pledged to donate the equivalent of 300,000 meals to FareShare through a new initiative running across wholesale depots.
Health at heart of product launches
With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Red Bull has an icy new flavour in Winter Edition
Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Busy Boost
New product development, low-calorie options, flavours, PMPs and dedicated marketing support all play a part in a busy agenda for Boost the competitively priced energy...
Capitalise on soft drinks
Investing in a soft drinks range that caters to Christmas shoppers is more important than ever, according to Coca-Cola Europacific Partners.
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
Free the planet
Plastic has been a part of consumers’ lives since the 1950s and while this versatile material has provided plenty of benefits to society, the last six decades of poor waste management have been disastrous for the environment.
Nourishing the gym fans
CONSUMERS are looking for more than taste from the products they consume, particularly those with a work-out plan, according to Nurishment.
“As awareness grows of...
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Trending energy
DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table
