Energy boost for sport?
ONCE upon a time folks used to talk about the “sports and energy drinks category”. But then energy drinks began to pull away from...
AG Barr powers up energy category
Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Make water special at Christmas
WHILE the festive period is traditionally associated with alcoholic drinks, no-one should forget soft drinks, both on the table, or as an alternative to alcohol.
Category in good health
Firms see bright future ahead
Every category has its moment and for functional and energy drinks, that moment could well be now.
With sales in growth...
Irn-Bru XTRA introduces mysterious Legend Editions range
Scottish consumers will be kept guessing all summer long as Irn-Bru XTRA has rolled out two new mystery flavours with the new Legends Edition.
Grace Foods set to bring sandy shores to the UK
Grace Foods has brought a taste of the Caribbean over the sea to the UK markets with three new soft drink flavours in its Island Soda range.
Enjoying sparkling sales this autumn
SUMMER weather may bring a welcome boost for bottled water sales, but the autumn isn’t short of opportunities either, according to Highland Spring.
Relentless adds new White Citrus flavour to range
Energy drinks brand Relentless has expanded on its range of drinks with the launch of its new White Citrus variant, building on demand in the market.
All the energy with no sugar
ENERGY brand Rockstar has launched a no sugar alternative.
Mixers matter
Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
Monster Energy unveils new flavour to the zero sugar Ultra range with grapefruit taste
Energy drinks brand Monster has introduced a new flavour to its sugar free Ultra range of drinks with the introduction of Monster Energy Ultra Fantasy Ruby Red.
Marks set for May
PMP will increase from next month .
Still booming
ENERGY drinks, including functional or stimulant drinks and glucose-based drinks, have been the star performers in the soft drinks market for many years.
That’s been...
Messi launches Más+ by Messi drinks exclusively in Spar
Football superstar Lional Messi has rolled out his sports drink Más+ by Messi to the UK for the first time, kicking off with an exclusive stint in Spar stores.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
