Adding the price of the soft option

SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer. Single-serve sizes in...
Pack shots of Rubicon Raw Wave Edition Berry & Grape and Peach & Apricot have been placed in front of a wave with sunset in the background as well as pieces of fruit.

Rubicon Raw is set to make Waves for energy sales

Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Highland Spring eco bottle

New campaign for Highland Spring

Highland Spring has put sustainability front and centre of its latest marketing campaign

Manchester Drinks brings an exclusive frozen treat to the Scottish market

Manchester Drinks is banking on the summer sun to help drive sales of its two new launches for the Slush Puppie Frozen Pouch brand.

Bestway and Red Bull team up

Red Bull and Bestway Wholesale have joined forces to launch a new category tool for independent retailers
Mars milk range

More consumers picking up flavoured milk in store

Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.

Eco-friendly refresh for juice brand

Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
carabao-john-luck

Low sugar will widen appeal

According to Carabao, there are plenty of customers out there that energy drinks firms could do more to appeal to
Sunny D

It’s sugar free for Sunny D

DEMAND for low-calorie soft drinks has seen Sunny D add two new low-calorie no added sugar variants to its range.
Retailers have reported selling as many as six cases of PWR-BRU in a week.

AG Barr powers up energy category

Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.
Pack shots of Lucozade Alert Zero Sugar Mango Peachade Anthony Joshua Edition.

Lucozade Alert unveils new collab with Anthony Joshua to knock out sales

Suntory energy drinks brand Lucozade Alert has teamed up with world-class boxer Anthony Joshua with a new Mango Peachade Anthony Joshua edition.

Campaign Mixing it up in the City

MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.
Woman drinking water from bottle

On the go is coming back

The pandemic may have flipped some category trends on their head, but demand for bottled water continues to be a key component in any c-store soft drinks offer.
New Huel shaker

Shaking with style

MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years

Swizzels brand branches out in drinks

The Swizzels brand has been branching out in the soft drinks category with new licensed products launched from different firms.

Convenience holds the key

ALCOHOL isn’t the only sector that appeals to students and young workers. Soft drinks is another important category, where companies market strongly to young adults. For...