GlaxoSmithKline has introduced a new sports drink Champions’ Choice, in partnership with Jenson Button and Vodafone McLaren Mercedes. Scottish energy drink Supernatural is new to the market.

Functional choices – Consumers looking at big picture

THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
Boost

Bursting on to the scene

ENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks. And he reckons Boost’s new Cherry Burst will give independent retailers...
A bottle of Costa Coffee Frappé Jaffa Cakes stands next to a glass with the drink inside.

Costa Coffee introduces new Jaffa Cakes Frappé

Coffee brand Costa Coffee has unveiled its new partnership with McVitie's with the launch of its new Frappé McVitie's Jaffa Cakes flavour.
BOOST Protein drinks

Plain packs take first steps

BOOST Drinks is launching its flavoured milk drink in plain pack exclusively for independents.

A new zero in energy range

BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Highland Spring sparkling water

Water fizzing with growth potential

Highland Spring Group reckons convenience retailers can untap bottled water category sales

Packed up for the festival

DIWALI celebration packs of Rubicon have been launched by AG Barr. Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...
2x irn bru energy

New push for energy

AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Pack shots of the new look Irn-Bru range from 2025 including Irn-Bru, Irn-Bru Zero and Diet Irn-Bru.

Irn-Bru unveils new design in major revamp

Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
three bottles of orange flavour lucozade sport

Binning plastic packaging at a rapid rate

Suntory Beverage & Food has invested almost £8 million in renovating packaging, focusing on recyclability with the aim to reduce the firm’s environment impact.

Marks set for May

PMP will increase from next month .
Boost-Energy-4x250ML pack

Energy brand cuts sugar ahead of tax

THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
Actiph Thor promotion

Hydrating with the heroes

Actiph Water has brought some star power to its packaging through a new superhero team-up.
Tango cans

Support for the youth

TANGO has agreed a long-term partnership with The Prince’s Trust.

Nourishing the gym fans

CONSUMERS are looking for more than taste from the products they consume, particularly those with a work-out plan, according to Nurishment. “As awareness grows of...
Nocco energy drink

Fruit loose for summer

SWEDISH energy drink brand Nocco has launched a new limited-edition summer flavour for the fourth year running.