Retailers have reported selling as many as six cases of PWR-BRU in a week.

AG Barr powers up energy category

Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.
Kris Ingham donates stock to FareShare charity

Time to give back

Functional soft drink brand Rejuvenation Water is putting a twist on advent for Christmas 2019.

Red is the new black for Coca Cola’s packaging

COCA-COLA has a new look across its original recipe and zero sugar range .
Bon Accord packaging

Scottish soft drinks brand drives forward

SCOTTISH soft drinks brand Bon Accord turns six this summer – sort of.

Diet Coke competition brings getaway prizes

Coca-Cola Europacific Partners is giving consumers the chance to win a Kate Moss recommended countryside getaway in its latest competition for Diet Coke.

Big spend on Revive

Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand

Coca-Cola and Monster’s Supercharged campaign

Coca-Cola Europacific Partners and the Monster Energy Co have kicked off the Sales Supercharged campaign once again for the fourth year running.
Two irn bru energy drink cans on a black background

Irn-Bru Energy free stock

Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Moose Juice Berry can

Looking beyond the tax

ENERGY drinks offering more bang for the buck will be the ones to come out on top once the dust has settled from the introduction of the sugar tax
Variety in energy goes beyond flavour as Red Bull reckons can size counts, too.

Red Bull advises spending time and energy on range

Energy drinks giant Red Bull is advising convenience retailers to stock a variety of flavours and can sizes to satisfy consumer demands and drive up profits.
Sports drink

Health doing heavy lifting

Sports and energy drinks are thriving in c-stores as value growth continues and NPD brings excitement

Innovation is just the tonic for summer

THE Coca-Cola Company has shaken up its mixer range, with the launch of new Schweppes tonic variants.

Pack overhaul for Vimto range

Nichols PLC has given its Vimto range a facelift, with new packaging rolling out across its entire portfolio

Low and no to help sales to grow says Coca-Cola

CCEP has pushed retailers to introduce more healthier options across convenience to help offer consumers more choice for this summer.

Cans with a big heart

Nichols PLC has relaunched its sustainable soft drinks brand Feel Good Drinks

Soft drinks set to shine this summer

The hospitality sector may be open for business again, but summer 2021 still represents a huge opportunity for retailers, according to leading soft drinks firms