AG Barr launches £2M campaign for Rubicon

AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon. The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Pack shots of Jimmy's Iced Coffee Donut.

Jimmy’s Iced Coffee unveils limited edition Donut flavour

Iced coffee drinks brand Jimmy's Iced Coffee has introduced a new limited edition Donut flavour to its range, offering consumers a more indulgent coffee fix.

Tango unveils its new Outrageously Orange ad

Tango Orange is back on the TV for the summer months as Britvic unveils its new multi-million pound marketing campaign 'Outrageously Orange'.
child-soft-drinks

The sugar levy: 12 months later

Changing habits, reformulation and value growth
Carabao energy drink

PMP energy rolls out

Carabao is rolling out a new price-marked can this month across its energy range
Launched as a limited-edition pack, Red Bull Red Edition has permanent status.

Red Edition is staying put

Summer SKU gets a permanent listing

Lucozade PMPs return to shops

LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers. Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
2 bottles of Coca Cola Zero Sugar against a white backgroun.

Doubling up on recycled

COCA-COLA has announced that its first 100% recycled plastic bottles will land on shelves this September.
A woman jumps over the Coca-Cola logo.

Coca-Cola announced as Soft Drinks Partner of Glasgow Commonwealth Games

Drinks giants The Coca-Cola Company and CCEP have been named as the Official Soft Drinks Partner for the upcoming Glasgow 2026 Commonwealth Games.

Hydration with a hint

WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...

New kids on the block – Sports and energy drinks

Drinks designed to target 18-34 year-olds attracted to the thrill-seeking extreme sports lifestyle ONCE upon a time energy drinks were all about one or two...
Promotional image of Powerade Fifa World Cup 2026 campaign.

Powerade unveils new Fifa World Cup campaign

Sports drink brand Powerade has announced its new campaign as part of its partnership as the official sports drink of the Fifa World Cup 2026.
Bottles of Inspired by Buxton Focus, Recharge and Immuno stand together with pieces of fruit around the three.

Nestlé unveils new Buxton functional water range

Nestlé Waters & Premium Beverages UK has unveiled a trio of new functional water variants to its line-up with its new Inspired by Buxton Peak range.

A lovely bunch

AS consumption of coconut water continues to grow throughout the UK manufacturers are looking for new ways to meet demand for the drink. According to...

Health focus has helped category

Firms find premium soft drinks in ascendancy HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...

Juice living the singles life

PURE juice was shown in the Britvic Soft Drinks Review as having had a poor 2014. But James Logan of specialist juice and juice...