Juice the answer at breakfast time

Chilled fruit juice generates 60% of total juice sales, says Pepsico, and, quoting Nielsen research, it says sales are currently growing at 1.7% with...

Function over fat loss

Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
Nurishment, a low-fat, milk-based drink designed to be consumed after sport or vigorous exercise.

The milky way to recover from a work-out

A milk-based drink to help the body recover after exercise is the latest NPD in Enco Product’s Nurishment range. Nurishment Active contains 35g of...
Promotional image for 'You Know When You've Been Tango'd' featuring Tango Orange, Tango Apple and Tango Cherry variants.

‘You Know When You’ve Been Tango’d’ tagline returns

Soft drinks brand Tango has brought back its iconic 'You Know When You've Been Tango'd' as part of its most recent marketing campaign.

Widening the soft approach in store

SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
Ramge of energy drinks

Demand for wider choice

Low sugar and protein popular
red-bull-sales-soaring

Red Bull is racing in Scotland

Red Bull has long claimed it ‘gives you wings’, and the energy drink brand is definitely soaring in the UK at the moment .
Irn Bru 500ml & 330ml energy

Sampling blitz for Bru energy

Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
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Nurishment smells the coffee

MILK-based drinks provide the latest way to recover after exercise according to Nurishment Active, a high-protein milk drink specially formulated to help people recover...

Unleashing a flurry of flavour

CCEP has unveiled a raft of soft drinks NPD ahead of the summer .
Monster Punch and Violet

Two big monsters

COCA-Cola European Partners has extended its energy range with the launch of two new Monster flavours
san-pellegrino-new-flavours

New flavours get fizzical

S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .

Bizzi boosts into the market with three flavours

Bizzi energy drinks are making their way to the UK as US entrepreneur Ashley Verna aims to drive up the availability for collagen food and drink products.

Barr goes Xtra limited this summer with new Irn-Bru flavours

Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
Bottles of Inspired by Buxton Focus, Recharge and Immuno stand together with pieces of fruit around the three.

Nestlé unveils new Buxton functional water range

Nestlé Waters & Premium Beverages UK has unveiled a trio of new functional water variants to its line-up with its new Inspired by Buxton Peak range.

Fusion power drives sales

DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...