Game on
Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
Soft set for a big year
With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
Celebrating the girders
IRN-BRU brand owner AG Barr says the big-selling brand and many of its other soft drinks play a key role in impulse stores across...
Adults go soft
Juice and botanicals brand Firefly has teamed up with mixologist Mr Lyan to create the new Superfly range.
The new flavour combines koala nut, cascara...
Taking the low road
The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too.
SOFT drinks is becoming a...
Lucozade brings back Grafruitti flavour to the shelves
Suntory Beverage & Food has announced the return of the popular Lucozade Energy Grafruitti flavour as a permanent addition to the brand's line-up.
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
High energy, low in sugar
ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed.
Energy drinks...
Coke to boost its zero option
Soft drinks giant reformulates and hammers home no-sugar message
PRESSURE on sugar-containing soft drinks was intensified recently when the chancellor announced he would be bringing...
Warming up for winter
VIMTO has added some festive cheer to its range with the launch of a limited edition Winter Warmer variant.
Available in 725ml bottles, the recipe...
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Nuisance Drinks has two refreshingly different additions
Nuisance Drinks has grown its repertoire of fruity drinks with two new additions that aim to capitalise on an underrepresented citrus flavour the brand said.
Robinsons rolls out new bewitching Wicked flavours
Squash juice brand Robinsons has kicked off a new partnership with the movie musical Wicked with two new limited edition flavours inspired by the film.
A canny move for Franklin
In a bid to meet the demands of shoppers looking for refreshment on the go, Franklin & Sons has launched a new can format .
Coca-Cola and Oreo team up in new limited drink
Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
MacB brings a financial boost to Aberdeenshire charities
Scottish bottled water brand MacB has supported charity organisations across Aberdeenshire with new grants from its Live Bold Community Fund.
