Pack shots of the new look Irn-Bru range from 2025 including Irn-Bru, Irn-Bru Zero and Diet Irn-Bru.

Irn-Bru unveils new design in major revamp

Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.

Vievé goes Wild on Cherries

Protein water brand Vievé is out to bring an extra kick to the hydration demand this summer with the launch of its new Wild Cherry flavour.
Nisa South Oxhey store

Great sales and a good cause

Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Functional energy drinks

Consumers want more

Despite lockdown drastically reducing the number of consumers on the move, Covid does not seem to have taken any wind out of the energy drink category’s sails.
Pack shots of Irn-Bru Ice Cream 330ml cans and 500ml bottles.

Irn-Bru Ice Cream flavour returns to store shelves

Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.
500 reasons to launch

500 reasons to launch

ENERGY drinks brand Boost was another which embraced the 500ml can this year. Back in the spring it launched its first products to use the...

Juiced the job

Coca-Cola Europacific Partners has grown its Monster Energy drinks line-up with two new flavour variants from the States.

Juicing up drinks to go sales

VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple,...
Woman looking at soft drinks

Soft set for a big year

With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
Premier Hayat’s Supersave in Dundee. Major brands sell well on promotion but Booker’s value range under the Euroshopper brand is popular too.

Value shifts – Retailers say consumers are on the hunt

IN recent years, energy drinks have proved a soft drinks frontrunner and the category has been marked by a number of very successful brands...

Hot food meets cool refreshment: boost your winter sales with Carlsberg Britvic’s on-the-go soft...

Colder weather brings a golden opportunity to boost sales, and the secret lies in pairing your hot food offering with the nation’s favourite on-the-go soft drinks.
Two irn bru energy drink cans on a black background

Irn-Bru Energy free stock

Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Coca-Cola Great Britain

Coke to boost its zero option

Soft drinks giant reformulates and hammers home no-sugar message PRESSURE on sugar-containing soft drinks was intensified recently when the chancellor announced he would be bringing...
Cans of Irn-Bru XTRA Legends Edition are in the middle of an orange and blue background design with the outlines of mountains and clouds in the background. The left can is Irn-Bru XTRA Legends Edition Nessie Nectar and on the right is Irn-Bru XTRA Unicorn Tears.

Irn-Bru XTRA introduces mysterious Legend Editions range

Scottish consumers will be kept guessing all summer long as Irn-Bru XTRA has rolled out two new mystery flavours with the new Legends Edition.
red-bull-summit-2019

Racing ahead of the market

Red Bull summit finds energy outpacing soft drinks .
Mangrove Global reckons the at-home cocktails trend could drive premium sales.

Bank on the cocktail trend, says Mangrove Global

Premium spirits distributor Mangrove Global has been highlighting the opportunity to drive sales through the at-home cocktails trend, while Britvic has launched some new J2O Mocktails.