Staying alert all day long
Lucozade has entered the stimulant category for the first time, as brand owner Suntory Beverage & Food seeks to capitalise on the category’s strong sales growth.
Pepsi Max kicks off new deal with Scotland football teams
Soft drinks brand Pepsi Max has announced a new five-year partnership with the Scottish FA as the official soft drinks partner of the men's and women's national teams.
Coca-Cola shares hope
Coca-Cola has drafted in the support of singer Katy Perry as part of its Open To Better campaign
Mixers matter
Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
Shaking up protein
Bam Organic has expanded its protein loaded shake offer
Boost sales with sports drinks
As people take to exercising in the sunshine, sports drinks can do well for c-store retailers – as long as they take into account the desire for value and taste, says Boost Drinks.
Soft drinks giant launches 2013 PMP drive
CCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean...
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Light fuel rising
PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
On the go is coming back
The pandemic may have flipped some category trends on their head, but demand for bottled water continues to be a key component in any c-store soft drinks offer.
Nurishment smells the coffee
MILK-based drinks provide the latest way to recover after exercise according to Nurishment Active, a high-protein milk drink specially formulated to help people recover...
Low and no to help sales to grow says Coca-Cola
CCEP has pushed retailers to introduce more healthier options across convenience to help offer consumers more choice for this summer.
Tap into the opportunity
Bottled water has continued to grow but retailers could do more
Lucozade PMPs return to shops
LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers.
Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
Why fruit juice is not the problem
THE anti-sugar lobby may be damaging consumers’ health by targeting fruit juices. That’s the word from Refresco Gerber, the soft drinks manufacturer, packager and...
Fanta bubbles up excitement with trio of new flavours
CCEP has bolstered the Fanta Zero Sugar range of drinks with a trio of flavour developments with Fanta Zero Apple, Fanta Zero Raspberry and Fanta Zero Tutti Frutti.
