New Rubicon Spring is full of zest
Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.
Staying aware of soft drinks trends
Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
Still lighting retail’s fire? Energy drinks review
For several years the sales performance of energy drinks has been setting the heather alight, especially in convenience outlets. But is the market going...
MacB brings a financial boost to Aberdeenshire charities
Scottish bottled water brand MacB has supported charity organisations across Aberdeenshire with new grants from its Live Bold Community Fund.
Energy still drives soft drink growth
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Spotlight on energy brand
Britvic rolls out packaging revamp and reformulation for Rockstar
Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Mogu Mogu kickstarts partnership with K-Pop stars
Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
Secret of Barr’s success? Plenty of bottles
PACK size is the key to maximising bottled water sales, according to AG Barr.
Its brand, Strath-more, grew 10% year on year in the...
AG Barr powers up energy category
Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.
Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
Embracing hydration with expanded flavoured range from Highland Spring
Trio of Highland Spring Flavoured Water drinks roll out across independent retail, convenience and wholesale sectors in the UK.
Power up energy sales with new PWR-BRU flavour
Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.
Made in Scotland From Girders strapline returns in £8million Irn-Bru campaign
Irn-Bru's iconic 'Made in Scotland From Girders' strapline has returned to the brand as part of a £8million marketing investment into the soft drinks range.
Coca-Cola announced as Soft Drinks Partner of Glasgow Commonwealth Games
Drinks giants The Coca-Cola Company and CCEP have been named as the Official Soft Drinks Partner for the upcoming Glasgow 2026 Commonwealth Games.
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
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