Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
Support from stars of sport on pack
Red Bull has launched a new consumer campaign which aims to get shoppers active, with support from professional sport stars .
Red Bull backs price marking
AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
Partnership renewed fifteen years later
BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look.
Brandhouse founder Mark Wickens said:...
A cool taste of the tropics
LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola.
According to the company’s research 93% of consumers in a taste...
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
Category adapts to changing behaviour
Bottled water category trends were flipped on their head last year, as morning commutes and other journeys were drastically reduced by lockdown restrictions
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Celebrating sustainable success
Drinks brands and hospitality businesses were recognised for their sustainability-focused activities at the Footprint Drinks Sustainability Awards last month.
Coca-Cola celebrates convenience stores for 125th year in Great Britain
Coca-Cola has marked its 125 years in Great Britain by highlighting the strength and importance of the convenience channel to consumers across the UK.
Staying ahead with premium
Britvic finds premium increasingly important
Big spend in time for summer
SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
Marks set for May
PMP will increase from next month .
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
It’s not all about the off-sales
NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller
