Relentless partnership
COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Cheeky campaign
SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
TrueStart launches Espresso Coffee Concentrate
Coffee brand TrueStart has introduced its new Espresso Coffee Concentrate pack to Asda stores, offering a more café-quality serve to shoppers.
Collaborating with cola
Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
Juicing up drinks to go sales
VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple,...
Back on TV for the festivities
Schweppes will return to TV screens this Christmas with its first advertisement since 2017
Starbucks RTD chilled coffee ‘always evolving’
Arla has been highlighting the opportunities presented to retailers by its Starbucks RTD NPDs, while juice brand Tropicana has refreshed its packaging designs.
Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
Tropical energy
RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Energy races ahead on impulse track
THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Shaking with style
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
Impulse drives soft drinks
Sales growth in small shops well ahead of supermarkets but multiple c-stores soar as independents show flat sales
SOFT Drinks sales are holding up in...
Hydration with a hint
WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...
Health comes packed in Yakult Plus
Yakult celebrates the new launch of its Plus variant with a sustainable push across the range and increasing the size of its packs from seven to eight bottles.
A canny move for Franklin
In a bid to meet the demands of shoppers looking for refreshment on the go, Franklin & Sons has launched a new can format .
Fruit sales squeezed
ACCORDING to market analyst Key Note the UK fruit juices, energy and juice drinks market fell by 0.6% in value in 2015 but it...
