Lucozade

Captain Stevie’s boot room treat

ENERGY and sports drink brand Lucozade is currently running an on-pack offer with top footballer, Liverpool captain Steven Gerrard, on packs of Lucozade Sport. As...

Convenience seals the deal

DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic. The...
a selection of drinks from

Meet the Maker: AG Barr

Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Pack shots of Rubicon Raw Wave Edition Berry & Grape and Peach & Apricot have been placed in front of a wave with sunset in the background as well as pieces of fruit.

Rubicon Raw is set to make Waves for energy sales

Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Boost

Bursting on to the scene

ENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks. And he reckons Boost’s new Cherry Burst will give independent retailers...
Grace Sparkling Coconut Water

Sparkly NPD

CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range

Soft drinks contribute £11bn

BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...
Highland Spring urges retailers to avoid a water shortage when the sun shines. Perfectly Clear has added Blackcurrant to its flavour range.

Make sure there’s water everywhere

WATER is one of the winners whenever the sun comes out. According to Scott Dickson, senior brand manager at Highland Spring Group: “Summer is...
Pack shots of San Pellegrino Zero Added Sugar with Limonata multipacks and a single can and Pesca & Clementa multipack and a single can.

Sanpellegrino rolls out new Zero Added Sugar variants

Italian sparking fruit juice brand Sanpellegrino has unveiled its new Zero Added Sugar range, offering a premium soft drink for healthy conscious shoppers.
Hollywood actor Jamie Dornan stands in a dressing gown drinking from a can of Diet Coke with a lake behind him.

Jamie Dornan returns to Diet Coke in new TV advert

Hollywood star Jamie Dornan has made his return to the Diet Coke brand as he splashes into a new TV spot featuring the soft drinks brand.
Bon Accord packaging

Scottish soft drinks brand drives forward

SCOTTISH soft drinks brand Bon Accord turns six this summer – sort of.
Blucozade has blasted on to the scene with three drinks across the sub-brands.

Lucozade launches Blucozade range

Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
Pack shots of two litre Diet Coke bottle, Diet Coke 500ml bottle and 330ml Diet Coke cans with the Devil Wears Prada 2 on-pack promotion.

Diet Coke debuts new Devil Wears Prada 2 design

Drinks giant CCEP has taken the Diet Coke brand to the runway with its new collaboration with upcoming film The Devil Wears Prada 2.

New kids on the block – Sports and energy drinks

Drinks designed to target 18-34 year-olds attracted to the thrill-seeking extreme sports lifestyle ONCE upon a time energy drinks were all about one or two...
Bottles of Highland Spring flavours water at a picnic with food spilled out onto a patch of grass.

Embracing hydration with expanded flavoured range from Highland Spring

Trio of Highland Spring Flavoured Water drinks roll out across independent retail, convenience and wholesale sectors in the UK.
Cans of Pepsi Ice Cream including Cherry & Vanilla, Raspberry Ripple and Salted Caramel stand against a purple background.

Pepsi unveils new trio of Ice Cream inspired flavours

Drinks firm Carlsberg Britvic has unveiled a new trio of Pepsi Ice Cream inspired flavours in a bid to tap into a rising demand for treat focused drinks.
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