Showing how the pro does it
Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
Shaken Udder mixes up milkshakes with new flavours
Expanding the snack occasion in a sweet way
CHILLED milkshake brand Shaken Udder has unveiled two new flavours to its range with Raspberry Ripple and...
Glebe Farm announces partnership with Three Robins
Gluten-free oat drinks producer Glebe Farm Foods has announced a new partnership with Three Robins to bring its range to more destinations.
Tea blend packs a berry punch
INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.
It’s ‘can do’ at Radnor
Radnor Hills has unveiled a canny new piece of NPD for its water brand.
Win a taste of the summer with Irn-Bru
Three lucky retailers are set to win three cases of both of the new Irn-Bru Xtra summer edition flavours which are set to launch later this month.
The sugar levy: 12 months later
Changing habits, reformulation and value growth
Juice Burst gets brand revamp
The Juice Burst Drinks Co. – formerly Purity Soft Drinks – has launched a £1million campaign as part of a refresh of its Juice Burst brand and launched a new Juice Burst Quench range to drive growth in chilled juice and attract a new generation of shoppers.
Lucozade Ribena Suntory Encouraging NPD trial
Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Irn-Bru builds up strength for rest of year
It has been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
CCEP launches mobile app for retailers
Soft drinks giant CCEP has launched its online customer platform MyCCEP.com as a phone app, offering a more efficient experience for its retail customers.
Independents – home of Boost
BOOST is a star brand in independents according to its brand owner, quoting a market research company that specialises in c-stores.
Recent numbers from SalesOut...
Energy drops down low
Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines
WINGS for the slim. That’s the proposition in Red Bull’s...
Energy without sugar
Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar
Juice living the singles life
PURE juice was shown in the Britvic Soft Drinks Review as having had a poor 2014. But James Logan of specialist juice and juice...
