Category adapts to changing behaviour

Bottled water category trends were flipped on their head last year, as morning commutes and other journeys were drastically reduced by lockdown restrictions
carabao-john-luck

Low sugar will widen appeal

According to Carabao, there are plenty of customers out there that energy drinks firms could do more to appeal to

Partnership renewed fifteen years later

BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look. Brandhouse founder Mark Wickens said:...
CCEP has reduced the price-mark on larger-format packs across its cola range.

Slashing prices

CCEP has reduced RRPs across take-home PMPs
Pack shots of Relentless Guava cans.

Relentless launches new flavour with tangy Guava

Energy drinks brand Relentless has embraced more exotic fruit flavours in its range of drinks with the launch of a new Guava flavour.
radnor-hill-bottles

A fresh take on energy drinks

Radnor Hills is naturally boosted with seven B vitamins, which help the body to release energy, and 70mg of natural caffeine – around the same kick as a cup of coffee

Cawston Press builds on fruit juice range

Pressed fruit juice brand Cawston Press builds on its Fruit Water brand with the addition of the new orange juice flavour, Sunshine Orange.
Fit for purpose: Heartsease Farm has rolled out new packs for its Radnor Hills range. Each flavour has also been reformulated to reduce the sugar content.

A facelift for Radnor

New look and new liquid
New Carabao drink

Tropical fruit for Carabao energy range

MORE fruit flavour has burst into the Carabao range, through the launch of a new mango variant.
A Christmas tree with a blue bauble hanging from its branch with the Pepsi logo on it and surrounding text that reads "Thirsty For More".

Pepsi kicks off Christmas campaign

Pepsi Max has kicked off its new Christmas ad that encourages consumers to park the 'to-do' list in favour of spending time with loved ones.
Halo promotion

Energy drink upgrades

CCEP has announced a new partnership between Monster Energy and Microsoft’s new 2021 Halo Infinite game
Vimto

TV toad to tempt teen shoppers

TEENS and their parents are the target of a nationwide campaign to promote Vimto’s no-added-sugar squashes and ready-to-drink range. Rolling out from June, the TV...

From the big can to the big match

Having tied up partnership deals with professional football on both sides of the border, Irn-Bru is giving fans the chance to attend games in...
Pack shots of Lucozade Alert Zero Sugar Mango Peachade Anthony Joshua Edition.

Lucozade Alert unveils new collab with Anthony Joshua to knock out sales

Suntory energy drinks brand Lucozade Alert has teamed up with world-class boxer Anthony Joshua with a new Mango Peachade Anthony Joshua edition.
Men and women sat around a dinner table enjoying wine and variety of meals.

Home gatherings drive performance

SUMMER may be soft drinks season, but as autumn approaches there’s no reason retailers can’t continue to drive incremental sales in the category.

Swizzels brand branches out in drinks

The Swizzels brand has been branching out in the soft drinks category with new licensed products launched from different firms.