Time to give back
Functional soft drink brand Rejuvenation Water is putting a twist on advent for Christmas 2019.
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Sustainable new packs
BRITVIC has bolstered the sustainability credentials of its Fruit Shoot brand, by introducing packaging made from 100% recycled plastic.
The move to 100% rPET coincides...
Fanta bubbles up a new look and taste
CCEP has unveiled a new look and taste for the Fanta Orange brand, in a bid to improve stand out on shelf and highlight its Zero Sugar variant further.
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Big spending on soft drinks
SHS Drinks announces seven-figure investment in new Shloer campaign .
Diet Coke Cherry makes a return to store shelves
CCEP has announced the return of Diet Coke Cherry for a limited time only, complete in some nostalgic packaging to build appeal with Diet Coke fans.
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
CCEP goes back to the start
CCEP has built up its range of Monster Energy drinks with new zero sugar launches aiming to build up popularity for sugar free energy drinks.
Celsius unveils new health-focused campaign
Functional energy drink Celsius Energy has unveiled its new 'Live.Fit.Go' brand platform as the energy drinks brand emphasises its health benefits.
Nourishing the gym fans
CONSUMERS are looking for more than taste from the products they consume, particularly those with a work-out plan, according to Nurishment.
“As awareness grows of...
Red Bull puts focus on low/no-sugar drinks
Energy drinks giant Red Bull says c-store retailers can feel the benefit with soaring sales if they stock healthier choices.
It’s ‘can do’ at Radnor
Radnor Hills has unveiled a canny new piece of NPD for its water brand.
New packs for Volvic
VOLVIC has entered 2018 with all guns blazing, rolling out a revamped bottle for its 50cl format
Punchy pack promotion
Chance to train with boxing champion
A makeover for Shloer
Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
