Trends take a turn in 2020
Take-home packs and big cans both performing well as country continues to adapt to Covid-19
A fruitful campaign for summer
BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
Showing how the pro does it
Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
Essential options to keep sales sweet
SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...
C-stores see RRED
Do the forces of political activism have energy drinks in their sights? And could independents benefit by developing voluntary sales policies?
John McNee investigates.
HOW should...
Capitalise on soft drinks
Investing in a soft drinks range that caters to Christmas shoppers is more important than ever, according to Coca-Cola Europacific Partners.
We wish you a berry Christmas
BRITVIC is giving shoppers the chance to win glittering prizes this Christmas
PMPs return on Lucozade
SOFT drinks firm Lucozade Ribena Suntory reckons health and fitness are becoming increasingly important to many consumers and that those issues are affecting shoppers’...
Relentless launches new flavour with tangy Guava
Energy drinks brand Relentless has embraced more exotic fruit flavours in its range of drinks with the launch of a new Guava flavour.
Don’t be shy, give it a try
Red Bull has taken a slice of summer and popped it in a can with the launch of the limited edition Red Bull Coconut Edition .
Hive Mind switches mead for new Honeyade soft drinks
Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.
Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Making a splash
FOLLOWING years of decline, the soft drinks category recovered in 2016 with 2.2% growth in c-stores, says Danone Waters. And it quotes IRI research...
Facing up to winter demands
BOOST Drinks has launched a limited-edition Boost Winter Spice energy drink that the firm says will bring a new dimension to the market and...
Sugar-free cherry to be put on the bus
PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign.
Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
