Barr goes Xtra limited this summer with new Irn-Bru flavours
Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
Soft drinks giant launches 2013 PMP drive
CCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean...
Meeting the tax with innovation
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Holidays are coming with Coca-Cola
CCEP has confirmed its annual Coca-Cola Christmas Truck Tour will kick off this November, with extra support for FareShare built into the campaign.
Fizz up your energy drink sales with Lucozade Energy’s new taste and look
Sponsored content: Lucozade Energy has enhanced its Original and Orange flavours, following 18 months of extensive research & development and input from 6,500 consumers.
Sweet opportunity with low and no
Energy drinks, like other soft drinks, have seen launches of low-calorie variants, bringing great opportunities for retailers, said Coca Cola Enterprises wholesale director Simon Harrison....
Full throttle start to 2018 campaign
TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.
Orange squashes into Ribena range
RIBENA has added a new flavour, Orange & Mandarin, to its Ribena Plus range.
The new variety is designed to cash in on demand for...
Don’t be shy, give it a try
Red Bull has taken a slice of summer and popped it in a can with the launch of the limited edition Red Bull Coconut Edition .
MARKET NEWS | 6 brand new products available in April
Scottish Grocer takes a look at what is available to stores across the Scottish convenience retail channel for the month ahead.
The milky way to recover from a work-out
A milk-based drink to help the body recover after exercise is the latest NPD in Enco Product’s Nurishment range. Nurishment Active contains 35g of...
F’real is shaking up demand
Consumers have been snapping up out-of-home milkshakes throughout the pandemic, according to F’real
Irn-Bru brings back ‘Made in Scotland from Girders’ campaign
Scottish soft drinks brand Irn-Bru has brought back its 'Made in Scotland from Girders' masterbrand campaign over summer to tie in with its 125th anniversary year.
Scotland’s top brands: 1. Irn-Bru
Scottish Grocer puts the spotlight on the top Scottish take-home food and drink brands in Scotland using the list compiled by Kantar, here taking a look at brand No.1 – Irn-Bru.
Still booming
ENERGY drinks, including functional or stimulant drinks and glucose-based drinks, have been the star performers in the soft drinks market for many years.
That’s been...
Red Bull offers tips on growing customer base
Red Bull reckons store owners need to cater to customers who are curious to try energy drinks and, here, the popular brand offers some advice.
