Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Coca-Cola and Monster’s Supercharged campaign
Coca-Cola Europacific Partners and the Monster Energy Co have kicked off the Sales Supercharged campaign once again for the fourth year running.
Win with Lucozade
SUNTORY Beverage & Food has launched the first-ever on-pack promotion to run across its Lucozade Zero range, with a price guaranteed with every entry.
It’s softly the best
Musselburgh's Day-Today Wallyford Supermarket had been open for a little more than 18 months when it was visited by the judges in the Scottish...
Bottlegreen to launch two new flavours this summer
To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
A Himalayan recipe for energy
A new energy drink crafted to a traditional Himalayan recipe is being promoted as the all-natural answer to consumers’ sugar concerns.
Unleashing a flurry of flavour
CCEP has unveiled a raft of soft drinks NPD ahead of the summer .
Reign brings in a Storm from America
Monster Energy Co is set to bring a storm to the UK as the firm launches its Reign Storm, already a popular choice with consumers in the US.
Pepsi range from Sodastream
Sodastream has introduced PepsiCo flavours to its range for the first time in the UK.
Lucozade launches Blucozade range
Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
Big can energy from Irn-Bru
IRN-Bru Energy is now available in a big can variant
Healthier hydration for kids
Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
Shoppers thirsting for healthier energy drinks
More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
A category adapting to coronavirus
The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale
Far more than meets the eye
Bottled water has a lot to offer retailers



































