Time to level up
With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers...
Demand for wider choice
Low sugar and protein popular
Fanta’s first ever global campaign
COLOURFUL people’ are at the heart of the first-ever global marketing campaign for Fanta.
Ribena introduces new Summer Fruits flavour
Soft drinks brand Ribena has unveiled a new Summer Fruits variant to its range in a bid to match demand from consumers across the UK.
Sparkling Ice flavoured water variant relaunches into UK market
Sparkling flavoured water brand Sparkling Ice has expanded its range of flavours with the return of its Black Raspberry variant to store shelves.
Softly sharing
WITH one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase their sales...
Water sales are swelling
Fizz and flavours performing well
Time to be bold in the chiller
Red Star Brands has urged retailers to be bold this summer by opening up more space in their chiller for water and water plus brands
Stimulate sales with energy drink variations
Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.
All aboard for the Tour de Juice
TAKE care Nike, Adidas and Puma: drinks brand Um Bongo could be the latest must-have logo to have on running or cycling kit.
Its...
500 reasons to launch
ENERGY drinks brand Boost was another which embraced the 500ml can this year.
Back in the spring it launched its first products to use the...
Cheeky campaign
SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
Health is big influencer
DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...
Grab organic by the horns
Red Bull launches new health range
Stimulate energy sales in the morning
Boost Drinks reckons many consumers look to get their day off to a stimulated start and has highlighted its range as an effective way for retailers to grow profits.
Covid-19 can’t stop soft drinks
Category on course for a successful festive season
