Boost Drinks rolls back the pounds
Boost Drinks has reintroduced its £1 price point across its Juic'd range of energy drinks following a rise in demand for the 500ml can format in the market.
Fanta’s first ever global campaign
COLOURFUL people’ are at the heart of the first-ever global marketing campaign for Fanta.
PMP energy rolls out
Carabao is rolling out a new price-marked can this month across its energy range
Capri-Sun Squash drinks relaunch in the UK
Kids' soft drinks brand Capri-Sun has relaunched its range of Squash drinks in the UK, complete with an updated recipe and two new flavour variants.
Red Bull ‘energises soft drinks profits’
Energy drinks giant Red Bull is advising c-store retailers to stay stocked up on a variety of format sizes and emphasised the importance of multipacks.
Fruity addition for grown up market
SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth.
And the launch...
AG Barr caters for the morning rush
Bosses at AG Barr have been highlighting how their PWR-BRU and Rubicon Raw energy drink ranges can help satisfy shopper demand for a morning caffeine fix.
Red Edition is staying put
Summer SKU gets a permanent listing
A drink with a rebel streak
REBELICIOUS Drinks has launched what it claims is the first-ever CBD-infused cream soda.
Health at its heart
Tropicana’s new range
Irn-Bru Energy free stock
Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Tropical energy
RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Ribena unveils a new look across its variants
British soft drinks brand Ribena has unveiled a new look across its range of drinks alongside a new marketing campaign to drive up awareness.
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
Repackaged for convenience
CONVENIENCE stores were firmly in the thinking of the team behind Overhang when they repackaged the drink they call a natural pick-me-up.
The smaller 250ml...
Healthier hydration for kids
Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
