Launched as a limited-edition pack, Red Bull Red Edition has permanent status.

Red Edition is staying put

Summer SKU gets a permanent listing
Pack shots of Sanpellegrino cans including Aranciata, Limonata, Aranciata Rossa and Sanpellegrino Zero Pesca & Clementina.

Sanpellegrino unveils a new look

Sanpellegrino is out to drive up its presence across the UK's soft drinks market through a new look across its cans and the roll out of its Zero Sugar range.
Pack shots of Irn-Bru 330ml can range.

Made in Scotland From Girders strapline returns in £8million Irn-Bru campaign

Irn-Bru's iconic 'Made in Scotland From Girders' strapline has returned to the brand as part of a £8million marketing investment into the soft drinks range.
Spar Blue Bear

Bear gets a makeover

SPAR UK is revamping its Blue Bear energy drink range. The new design is intended to increase standout. Blue Bear, said to be worth...

CCEP goes back to the start

CCEP has built up its range of Monster Energy drinks with new zero sugar launches aiming to build up popularity for sugar free energy drinks.
A woman sits drinking from a can of Pepsi Cherry & Vanilla Flavour in a park.

Pepsi launches summer campaign for ice cream flavours

Soft drinks brand Pepsi has introduced a new marketing campaign around its Pepsi Treats ice cream flavours complete with a new and unique character.
Bake Off winner Peter Sawkins uses Bottlegreen cordials in his baking and dessert recipes.

A partnership to impresse

Bottlegreen unveils sweet recipe
Coscutter-Kelty-cropped-horiz-FTG-sandwiches-chilled-area

Bundling up gets results

Meal deals are well worth mulling over
woman with drink

Free to enjoy the summer

Manufacturers say consumers are looking for healthy drinks and they are expanding to oblige

Convenience seals the deal

DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic. The...

C-stores up

Price competition and poor weather combined to make last year a difficult one for soft drinks but some drinks and, in particular, the convenience...
Ocean spray cranberry

Juice bears fruit in convenience

One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.
Pack shots of Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke 500ml 'Supercans' with Premier League promotions across the design.

Coca-Cola launches new 500ml ‘Supercans’

CCEP has unveiled its new 500ml canned format 'Supercans' to tie in with its ongoing partnership with the Premier League football tournament.
Pack shots of Rubicon Raw Raspberry Blueberry, Orange Mango, Pineapple Passion and Zero Added Sugar Cherry Raspberry.

Rubicon Raw drives awareness of £1 PMP cans

Energy drinks brand Rubicon Raw has set out its new marketing campaign 'Feel Real Alive' with a focus on its core PMP range and latest NPD.
Pack shots Ribena Summer Fruits 850ml Squash, 500ml bottle and 250ml carton.

Ribena introduces new Summer Fruits flavour

Soft drinks brand Ribena has unveiled a new Summer Fruits variant to its range in a bid to match demand from consumers across the UK.
Upbeat Water

Beat-ing the competition

HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.