Knock-out campaign
HEAVYWEIGHT champion Anthony Joshua has come out punching for Lucozade Sport as part of a new marketing campaign for the brand.
Juice the answer at breakfast time
Chilled fruit juice generates 60% of total juice sales, says Pepsico, and, quoting Nielsen research, it says sales are currently growing at 1.7% with...
Coke to boost its zero option
Soft drinks giant reformulates and hammers home no-sugar message
PRESSURE on sugar-containing soft drinks was intensified recently when the chancellor announced he would be bringing...
More consumers picking up flavoured milk in store
Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
Cracking convenience
BOTTLED water is going from strength to strength across the retail sector and convenience stores are well placed to exploit its popularity
Dr Pepper brings the ‘Lurve’ for Valentine’s Day
Drinks giant CCEP has unveiled a new Valentine's campaign for its Dr Pepper Cherry Crush variant complete with romance advice from 'Dr Lurve'.
Staying alert all day long
Lucozade has entered the stimulant category for the first time, as brand owner Suntory Beverage & Food seeks to capitalise on the category’s strong sales growth.
Coca-Cola to give away Endless fun this summer
Coca-Cola Europacific Partners has kicked summer with its new 'Endless Summer Pass' promo, which will see shoppers bag tickets to major global events.
Coca-Cola and Oreo team up in new limited drink
Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
Juice feels a squeeze
FRUIT juice sales in Britain have been up and down in recent years and the most recent edition of the British Soft Drinks Association’s...
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Flavour above all
And consumers are looking for low or zero-calorie drinks
FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
Monster Energy unveils new flavour to the zero sugar Ultra range with grapefruit taste
Energy drinks brand Monster has introduced a new flavour to its sugar free Ultra range of drinks with the introduction of Monster Energy Ultra Fantasy Ruby Red.
A New Twist With Prizes
JUICE drink brand Ribena has added a special-edition pack to its range.
Dr Pepper unveils a new Crush for this Valentine’s Day
Soft drinks brand Dr Pepper has unveiled a limited edition variant for Valentine's Day with its new Dr Pepper Zero Sugar Cherry Crush flavour.
Red Bull unveils Cherry Sakura Spring Edition
Energy drinks brand Red Bull has unveiled its new Spring Edition variant with the new Cherry Sakura flavour, driving up demand for cherry flavours in soft drinks.
