Size matters ahead of the World Cup

NEW work on its low-calorie brands and significant developments on pack formats make up some of the work being carried out by Coca-Cola Enterprises...

Punchy new energy pack

BOOST Drinks has reworked its Fruit Punch variant.

Age limit has huge support

Kantar survey finds overwhelming support for restricting energy sales
Pack shots of Tropicana Hydrate+ Mango with Coconut Water and Pineapple with Coconut Water.

Tropicana taps into functional drinks with Hydrate+

Fruit juice brand Tropicana has launched a new range of functional drinks with its new Tropicana Hydrate+ selection of juices.
Men and women sat around a dinner table enjoying wine and variety of meals.

Home gatherings drive performance

SUMMER may be soft drinks season, but as autumn approaches there’s no reason retailers can’t continue to drive incremental sales in the category.
Screenshot from Yazoo advert

A televsion shake up

Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4

Big can energy from Irn-Bru

IRN-Bru Energy is now available in a big can variant
Promotional image for Robinsons Ready To Drink range partnership with The Hundred to advertise hundreds of tickets to be won.

Robinsons bowls support for The Hundred

Consumers have the chance to win from hundreds of tickets to attend a match during The Hundred cricket tournament with Robinsons' new promotion.

Coca-Cola to give away Endless fun this summer

Coca-Cola Europacific Partners has kicked summer with its new 'Endless Summer Pass' promo, which will see shoppers bag tickets to major global events.
Glasgow retailer Natalie Lightfoot stands against a black background with green lighting shining down on her head with the SalesSupercharged.co.uk logo in the top right corner.

Monster Energy SalesSupercharged retailer initiative returns

CCEP and the Monster Energy Co. have kicked off its retailer-focussed campaign SalesSupercharged.co.uk for the fifth year in a row, offering key energy insights.

Secondary sites a big hit in stores

PREMIUM tonic and mixer brand Franklin & Sons has been touting the benefits of freestanding display units, claiming secondary siting is helping to drive soft drinks growth

Looking for a summer blockbuster

ONE of the big family film releases of the summer will be Minions. And soft drinks firm Coca-Cola Enterprises will team up with the...

Barr fires 2014 starting pistol – commemorative can launch

THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...

Squeeze into craft

JUICE is the word at Cracker Drinks Co as the firm rolls out its Crafted brand to UK stores. The new range comprises four flavours:...
soft-drinks

Capri-Sun campaign focuses on new recipe

The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Juices

Exotics and home treats fuelling juice

THERE are still juicy profits to be squeezed out of thirsty consumers’ love of refreshment, especially during hot weather. That’s the juices industry’s view, with...