Packing a new punch
Boost Drinks has responded to consumer demand by adding a fourth flavour to its Juic’d 500ml can range – Tropical Fruit Sour Punch.
Looking for a summer blockbuster
ONE of the big family film releases of the summer will be Minions. And soft drinks firm Coca-Cola Enterprises will team up with the...
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Mixers matter
Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
Low cal energy
Brands focus on sugar free options
It’s all go for Vimto
Support for the notion that no-added-sugar brands are winning with consumers has been bolstered by the success of the recently-launched Vimto Remix
Essential options to keep sales sweet
SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...
Mogu Mogu kickstarts partnership with K-Pop stars
Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
Cans with a big heart
Nichols PLC has relaunched its sustainable soft drinks brand Feel Good Drinks
Keeping the calories off
VITAMIN drinks firm Vithit has calories in its cross hairs, as consumers increasingly shun sugar-loaded drinks
Bestway and Red Bull team up
Red Bull and Bestway Wholesale have joined forces to launch a new category tool for independent retailers
Rockstar hits a key sale with new Zero Sugar Peach flavour
Energy drinks brand Rockstar Energy has hit the right keys with consumers with the launch of its new Zero Sugar Peach flavour.
Lifestyle education
LUCOZADE Ribena Suntory reckons manufacturers have a role to play in encouraging consumers to have balanced lifestyles.
Category director Georgina Thomas said: “This would have...
Caramel returns to the chiller
FRIESLAND Campina has brought back its limited-edition Yazoo Choc Caramel flavour.
A Frankly refreshing summer
Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
