Soft drinks giant is spending big
COCA-COLA European Partners (CCEP) has wasted no time in expanding its sugar-free range ahead of the implementation of the sugar levy next year.
Honesty the best policy
Brand says modern consumers want to know exactly what they are buying
Dr Pepper unveils a new Crush for this Valentine’s Day
Soft drinks brand Dr Pepper has unveiled a limited edition variant for Valentine's Day with its new Dr Pepper Zero Sugar Cherry Crush flavour.
Aiming to ride the premium health wave
A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...
Protein yes, sugar no
NEWLY-launched soft drink brand Vieve aims to capitalise on two of the biggest trends in convenience
Sunshine and smiles for ads
SCHWEPPES will be paying homage to the great British summer as it returns to TV screens this year as part of its ‘Schweppes, We’ve Got The Tonic, You’ve Got the Spirit’ campaign.
Hydration with a hint
WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...
Make sure there’s water everywhere
WATER is one of the winners whenever the sun comes out. According to Scott Dickson, senior brand manager at Highland Spring Group: “Summer is...
More fruit choice in the gym
REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
Friesland lends a helping hand
Dairy-drink producer Friesland Campina has been doing its bit to support frontline workers during the coronavirus crisis
Monster expands with new Nitro Blue Flash flavour
Energy drinks brand Monster Energy has expanded on its Nitro range with the introduction of the new blueberry flavoured Blue Flash variant.
Get more varieties
AS consumers become more aware of the health benefits of staying hydrated at all times, the market is opening up for drinks that deliver daily doses of vitamins in a convenient format.
A season with some sparkle
Take-home formats shine at Christmas
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
Crossing the Rubicon
Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio
Mogu Mogu kickstarts partnership with K-Pop stars
Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
