Monster Assasins Creed special can

Game on

Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
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Changing to meet needs

THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Promotional image of Coca-Cola Zero Sugar Oreo flavoured drinks.

Coca-Cola and Oreo team up in new limited drink

Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
Lucozade Sport Zero Sugar will appeal to new customers, say Suntory.

Loyalty to Lucozade Sport will drive sales

Suntory Beverage & Food has been highlighting the importance of consumer brand loyalty in driving sales of the likes of its Lucozade Sport.
Pack shots of Shaken Udder Raspberry Ripple and Shaken Udder Scoff-the-Lot milkshakes.

Shaken Udder mixes up milkshakes with new flavours

Expanding the snack occasion in a sweet way CHILLED milkshake brand Shaken Udder has unveiled two new flavours to its range with Raspberry Ripple and...
Two irn bru energy drink cans on a black background

Irn-Bru Energy free stock

Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Promotional image of the 7UP 2026 summer campaign with a can of 7UP Zero next to text that reads 'Win a £5k Summer Uplift'.

7UP seeks to shake up summer with £5k cash prize

Soft drinks brand 7UP is set to bring a refreshing new campaign to the UK this summer and offer consumers the chance to win £5,000 cash.
New volvic bottles

New packs for Volvic

VOLVIC has entered 2018 with all guns blazing, rolling out a revamped bottle for its 50cl format
energy-drinks-steady-sales

Energy drinks are on the up in convenience

C-stores get more
Representatives from Asco Foods and Vitasoy sit at a table signing a new distribution deal between the two firms.

Asco Foods gains distribution for Vitasoy

Asian products distributor Asco Foods has been chosen as the UK & Ireland distributor for the Hong Kong soy-based drinks brand Vitasoy.
Vimto Remix

Record decade

Nichols looks to build on Vimto success with range extension in time for summer

Fanta’s first ever global campaign

COLOURFUL people’ are at the heart of the first-ever global marketing campaign for Fanta.
Actiph

One million for Scottish water brand

Scottish alkaline water brand Actiph has secured £1m from investors through a crowdfunding campaign.

New cranberry, lime and blueberry flavours given £3.5m wings

UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
Vimto 500ml

Squash soars

British soft drinks brand Vimto has been enjoying enviable growth according to data specialist Nielsen

Red Bull backs price marking

AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.