Sweet opportunity with low and no

Energy drinks, like other soft drinks, have seen launches of low-calorie variants, bringing great opportunities for retailers, said Coca Cola Enterprises wholesale director Simon Harrison....
Diet Coke cans

Merchandise for success

Busy consumers want taste and convenience
Britvic is running a Pepsi MAX competition for convenience retailers.

Britvic run Pepsi MAX competition for convenience retailers

Britvic is marking the Pepsi rebrand with a Pepsi MAX competition for convenience retailers. Running from 7 February to 1 March, it will reward ambitious retailers and you can find out more here.
New Huel shaker

Shaking with style

MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
Macb’s Clare Hooley suggested retailers consider secondary placement of flavoured water near till points to drive impulse.

Flavours find feet in summer

Macb sees a seasonal opportunity

Don’t be shy, give it a try

Red Bull has taken a slice of summer and popped it in a can with the launch of the limited edition Red Bull Coconut Edition .
Robinsons-at-Home

Thousands up for grabs

Retailers with an hour to spare in their store could make some serious cash if they invest that time in soft drinks

Functionality and flavour drive growth

Catching up with Get More Vits director and co-founder Steve Norris

Sugar free tropical energy

A trip to a tropical island may be off the cards for now, but Lucozade Zero is bringing the taste of summer to us with its new release
Promotional image of Barr Flavours with the Jurassic World Rebirth promotion on pack featuring flavours Cream Soda, Bubblegum, Limeade and Cherryade with a blue and pink background.

Barr Flavours announces on-pack promotion for Jurassic World Rebirth

Welcome to Jurassic Barr-k SCOTTISH soft drinks giant AG Barr has launched an exciting new on-pack promotion across its Barr Flavours range in partnership with...
Lucozade Energy Watermelon & Strawberry Cooler

Lucozade Ribena Suntory Encouraging NPD trial

Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Premier Hayat’s Supersave in Dundee. Major brands sell well on promotion but Booker’s value range under the Euroshopper brand is popular too.

Value shifts – Retailers say consumers are on the hunt

IN recent years, energy drinks have proved a soft drinks frontrunner and the category has been marked by a number of very successful brands...
Bottlegreen bottles

Dressed to impresse

Elderflower brand Bottlegreen has overhauled its packaging and changed the recipe of its sparkling presse range
Pack shots of 7UP Zero Pink Lemonade cans.

7UP Pink Lemonade flavour hits the shelves for summer

Drinks giant Carlsberg Britvic has expanded on its range of 7UP drinks with the new Pink Lemonade flavour in time for the summer months.

Pack overhaul for Vimto range

Nichols PLC has given its Vimto range a facelift, with new packaging rolling out across its entire portfolio
Advert for the Coca-Cola Cherry Float launch featuring a bottle of Coca-Cola Original Taste Cherry Float and Coca-Cola Zero Sugar Cherry Float.

Coca-Cola unveils new Cherry Float flavour

CCEP has blended a nostalgic classic with modern tastes to deliver a new variant in the Coca-Cola flavour line-up with its Coca-Cola Cherry Float.