Obrigado drinks

Honesty the best policy

Brand says modern consumers want to know exactly what they are buying
Britvic Soft Drinks

Tangs for everything

TANGO is now appearing under its new look after a process carried out to modernise and simplify the branding. Consultant Brandhouse worked with Britvic Soft...

It’s softly the best

  Musselburgh's Day-Today Wallyford Supermarket had been open for a little more than 18 months  when it was visited by the judges in the Scottish...

Adding the price of the soft option

SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer. Single-serve sizes in...
red-bull-sales-soaring

Red Bull is racing in Scotland

Red Bull has long claimed it ‘gives you wings’, and the energy drink brand is definitely soaring in the UK at the moment .

Sugar substitute on course for growth

THE demand for low-sugar soft drinks shows no sign of slowing, but while concerns about sugar consumption are well-documented, there also appear to be...
Robinsons Fruit Shoot

Fruit Shoot helps its young drinkers get their skills on

FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather. Following up on...
A Christmas tree with a blue bauble hanging from its branch with the Pepsi logo on it and surrounding text that reads "Thirsty For More".

Pepsi kicks off Christmas campaign

Pepsi Max has kicked off its new Christmas ad that encourages consumers to park the 'to-do' list in favour of spending time with loved ones.
athletes-sponsor-red-bull

Support from stars of sport on pack

Red Bull has launched a new consumer campaign which aims to get shoppers active, with support from professional sport stars .

Green push from AG Barr

AG Barr has bolstered its sustainability credentials with a new commitment to achieve carbon net zero status by 2040
men sitting on a bench drinking Ribena

Cheeky campaign

SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.

Mystery flavour for Fanta

Coca-Cola European Partners (CCEP) is piquing the curiosity of consumers with the release of a mystery flavour

Fizz up your energy drink sales with Lucozade Energy’s new taste and look

Sponsored content: Lucozade Energy has enhanced its Original and Orange flavours, following 18 months of extensive research & development and input from 6,500 consumers.

The time is ripe for berry

NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.

Retailer scoops £5K

Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand

Say Aloe to new Caribbean drinks

Caribbean food and drinks firm Grace Foods has launched new PMP variants for its Say Aloe Vera drinks with three fruity options for independent retailers.