Making it clear
FLAVOURED water brand Perfectly Clear has been given a new look and is being promoted by a digital media campaign.
Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Fruity soft drinks are flavour of the month
Two soft drinks companies have been highlighting some of their fruity offerings that retailers might want to consider stocking.
A trio of adverts for Robinsons
Robinsons squash is returning to TV screens this summer for the first time in four years as part of a new multi-channel campaign ‘Let There Be Fruit’
Soft set for a big year
With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
Capri-Sun campaign focuses on new recipe
The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Starbucks RTD chilled coffee ‘always evolving’
Arla has been highlighting the opportunities presented to retailers by its Starbucks RTD NPDs, while juice brand Tropicana has refreshed its packaging designs.
Capri-Sun turn up summer vibes with new campaign
Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.
Coca-Cola unveils new Cherry Float flavour
CCEP has blended a nostalgic classic with modern tastes to deliver a new variant in the Coca-Cola flavour line-up with its Coca-Cola Cherry Float.
Beyond the pandemic
The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
Get fighting fit with Capri-Sun
Coca-Cola European Partners (CCEP) has unveiled a new health and sustainability-driven squash line for its Capri-Sun brand
Functional choices – Consumers looking at big picture
THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
Monster unveils new UFC Experience promotion
Monster Energy is letting consumers in on the action with its new promotion with UFC, offering two ringside tickets to an upcoming match.
Alcohol decline is fine for soft
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
Changing to meet needs
THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Spending big on sparkling
Highland Spring has announced its biggest ever investment in sparkling water.
The Perthshire-based producer plans to invest £1m in sparkling water, including a new ‘Remarkabubble’ campaign.
