AG Barr

Barr ready to splash out

AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...
Schweppes classic

Mixing with the best

Premiumisation is the key to driving growth in the spirits market in the coming years according to Coca-Cola European Partners (CCEP).
IT started as a bit of a giggle when Ross Gourlay managing director of drinks, confectionery and snacks distributor Glencrest joked with friends that Nae Danger would be a great name for a Scottish energy drink.

Nae stopping them – Energy drink flourishing

IT started as a bit of a giggle when Ross Gourlay managing director of drinks, confectionery and snacks distributor Glencrest joked with friends that...

Fizz up your energy drink sales with Lucozade Energy’s new taste and look

Sponsored content: Lucozade Energy has enhanced its Original and Orange flavours, following 18 months of extensive research & development and input from 6,500 consumers.
Pack shots of Irn-Bru Energy and Irn-Bru Energy Zero Sugar.

Irn-Bru Energy returns to store shelves

Irn-Bru Energy has made its return to store shelves across the country as AG Barr looks to drive energy sales through its loyal consumer base.

Sales energy for summer

As temperatures rise in summer months, retailers must be prepared for an increase in demand for chilled soft drinks including sports and energy products, argues...

Convenience seals the deal

DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic. The...
Bobby Thompson / Rio can

Racing ahead in 2018

TROPICAL soft drink brand Rio has manoeuvred itself into pole position among racing fans thanks to a new partnership deal with British Touring Car Championship (BTCC) driver Bobby Thompson.

Sugar tax?

So, what exactly is the sugar tax? A charge that will be levied on soft drinks manufacturing and importing companies. When did or will it happen? It...

Coke offers 250 option

CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...
Obrigado drinks

Honesty the best policy

Brand says modern consumers want to know exactly what they are buying

New cranberry, lime and blueberry flavours given £3.5m wings

UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...

Getting through back with Bru

IRN-BRU has returned to the small screen with the latest two ads in its Gets You Through campaign. The commercials premiere at the start of...
Bottles of Rubicon Spring Vits stand against a blue background with illustrations of fruit around the bottles.

Rubicon Spring unveils new Vits soft drinks range

Flavoured spring water brand Rubicon has unveiled its latest addition of Rubicon Spring Vits, aiming to drive up sales in the functional water market.
Pack shots of Lucozade Energy Grafruitti.

Lucozade brings back Grafruitti flavour to the shelves

Suntory Beverage & Food has announced the return of the popular Lucozade Energy Grafruitti flavour as a permanent addition to the brand's line-up.
Promotional image for Irn-Bru's summer competition featuring bottles of Irn-Bru, Diet Irn-Bru and Irn-Bru XTRA on a beach.

Irn-Bru kicks off phenomenal summer promotion

Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.