Pack shots of Lucozade Alert Zero Sugar Mango Peachade Anthony Joshua Edition.

Lucozade Alert unveils new collab with Anthony Joshua to knock out sales

Suntory energy drinks brand Lucozade Alert has teamed up with world-class boxer Anthony Joshua with a new Mango Peachade Anthony Joshua edition.
Radnor HIll’s Aqua Splash range

Sugar-free interest breeds success

AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing
Cans of Hive Mind Honeyade drinks stand on top of a log with some greenery in the background.

Hive Mind switches mead for new Honeyade soft drinks

Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.
Red Bull reckons having the right range will ensure a shop's energy drinks section is ready to meet summer demands.

Build up energy drinks for summer, says Red Bull

Energy drinks giant Red Bull offers advice to convenience retailers on how to ensure shoppers can easily get what they want in the category.
Bottlegreen

Bottlegreen to launch two new flavours this summer

To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours
Levi Roots Tropical Punch

Drivers and kids need the soft touch

SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks. Marketing manager, Emma Hunt, identifies Christmas as “a...

Steady buzz

THE UK’s energy drinks market will grow to be worth £1.72bn by 2020, predicts market analyst Keynote. In its most recent report on the sub-category,...

Cold sales hot up

Cold brew coffee Bottleshot has expanded its presence in the UK
A carton of TrueStart Espresso Coffee Concentrate stands in the middle of multiple different serves using the coffee against a yellow background.

TrueStart launches Espresso Coffee Concentrate

Coffee brand TrueStart has introduced its new Espresso Coffee Concentrate pack to Asda stores, offering a more café-quality serve to shoppers.
carabao-john-luck

Low sugar will widen appeal

According to Carabao, there are plenty of customers out there that energy drinks firms could do more to appeal to
Pack shots of Monster Energy Rio Punch cans.

Monster Energy builds a fruity offer with new Juiced flavour

Soft drinks giant Coca-Cola Europacific Partners is set to bring a punch of tropical flavours to Monster Energy with the new Monster Juiced Rio Punch flavour.
84a_0414

Sporty types drive functional demand

AN increased in demand for functional products has made sports and energy the fastest- growing sub-sector in soft drinks, as well as across total...
Actiph Thor promotion

Hydrating with the heroes

Actiph Water has brought some star power to its packaging through a new superhero team-up.
Bryce Cunningham, founder of Mossgiel Farm, stands in a field with cows behind him with a pack shot of a Mossgiel Dairy Farm Chocolate Milk bottle.

Mossgiel Farm launches zero-waste Chocolate Milk

Scottish dairy farm Mossgiel Farm has launched a new all-natural chocolate milk variant with its Mossgiel Brown Cow Milk, using a unique waste-free method.
Pack shots of Sneak Energy Transformers Frostberry Blast and Mango Meltdown.

Sneak Energy rolls out new Transformers energy drinks

Sneak Energy has teamed up with Hasbro to roll out a new limited-edition range of drinks in collaboration with classic carton series Transformers.
Pack shots of Radnor Spring price-marked packs with green bubble with the text "NEW PMP".

Radnor Hills introduces new PMP range

Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.