Maximum fruit flavour from Pepsi

Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
Group sitting on sofa

Back on TV for the festivities

Schweppes will return to TV screens this Christmas with its first advertisement since 2017

Red Bull opens on flavour in Winter Edition

Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
Pack shots of Capri Sun Zero Orange with themed Halloween designs for 2025 with individual pouches showcasing the limited edition looks.

Capri-Sun brings back its Halloween themed packs

Fruit juice brand Capri-Sun has embraced the Halloween spirit of fancy dress with the return of its limited edition pack designs.

Hats help heating

CELEBRITIES including Sienna Miller, Bear Grylls and Stephen Fry have designed hats for the latest phase of innocent’s Big Knit campaign. The promotion sees 25p...

Sports fans set to tap into coconut

COCONUT water is one of the fastest growing beverage categories in the UK, estimated to be worth more than £100m by 2016. American brand...

New Rubicon Spring is full of zest

Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.
Strathmore Botanics

Botanical waters spring into store

DEMAND for healthier options in the soft drinks chiller has seen Barr Soft Drinks bring some new flavours to the table.
A carton of Ocean Spray Pink Cranberry sits next to a glass filled with the drink with logos for Euro Food Brands and Ocean Spray next to the image.

Ocean Spray teams up with Euro Food Brands

Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.
AG Barr has revived its Irn-Bru Gets You Through campaign during the lockdown.

Get through with a Bru

Brand brings back campaign for COVID

Youth is seeking out quality in the chiller

YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
Pack shots of the new look Irn-Bru range from 2025 including Irn-Bru, Irn-Bru Zero and Diet Irn-Bru.

Irn-Bru unveils new design in major revamp

Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
Macb’s Clare Hooley suggested retailers consider secondary placement of flavoured water near till points to drive impulse.

Flavours find feet in summer

Macb sees a seasonal opportunity
Bobby Thompson / Rio can

Racing ahead in 2018

TROPICAL soft drink brand Rio has manoeuvred itself into pole position among racing fans thanks to a new partnership deal with British Touring Car Championship (BTCC) driver Bobby Thompson.
Rugby Union players Emma Wassell and Sam Skinner both drink from Highland Spring bottles in the middle of Murrayfield Stadium.

Highland Spring champions Scottish Rugby

Scottish bottled water brand Highland Spring has announced a new two-year partnership of Scottish Rugby to encourage healthy hydration through the sport.
Boost Energy is available in a range of formats.

Flexibility over energy category pays off, says Boost Drinks

Energy firm Boost Drinks offers insights on ways convenience store retailers can make the most of the category through consumer trends and behaviour.
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