Organic overhaul

TWO new flavours and a sweeping brand re-design have been revealed for Scheckter’s Organic Energy as it strives to establish itself as a leader...
New Carabao drink

Tropical fruit for Carabao energy range

MORE fruit flavour has burst into the Carabao range, through the launch of a new mango variant.
Pack shots of Capri Sun Zero Orange with themed Halloween designs for 2025 with individual pouches showcasing the limited edition looks.

Capri-Sun brings back its Halloween themed packs

Fruit juice brand Capri-Sun has embraced the Halloween spirit of fancy dress with the return of its limited edition pack designs.
Rockstar Revolt cans

Going big on low cal cans

Consumers are still adjusting to the change in price due to the sugar levy

A trio of adverts for Robinsons

Robinsons squash is returning to TV screens this summer for the first time in four years as part of a new multi-channel campaign ‘Let There Be Fruit’

Win a taste of the summer with Irn-Bru

Three lucky retailers are set to win three cases of both of the new Irn-Bru Xtra summer edition flavours which are set to launch later this month.

Bru back on the TV

THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Premier Hayat’s Supersave in Dundee. Major brands sell well on promotion but Booker’s value range under the Euroshopper brand is popular too.

Value shifts – Retailers say consumers are on the hunt

IN recent years, energy drinks have proved a soft drinks frontrunner and the category has been marked by a number of very successful brands...
Monster Punch and Violet

Two big monsters

COCA-Cola European Partners has extended its energy range with the launch of two new Monster flavours

Marks set for May

PMP will increase from next month .
Pack shots of PWR-BRU Dynamo Fruit Punch cans.

Power up energy sales with new PWR-BRU flavour

Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.

Red Bull opens on flavour in Winter Edition

Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
Monster Ultra Citron, Boost Sugar Free and Lucozade Zero Original are among the sugar-free variants currently being championed by energy drink firms.

High energy, low in sugar

ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed. Energy drinks...

Unit growth is crucial for the future

The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Nocco energy drink

Fruit loose for summer

SWEDISH energy drink brand Nocco has launched a new limited-edition summer flavour for the fourth year running.

Energetic start to 2022

REFRESCO has its eyes on expansion within the sports drinks category next year, and the firm reckons its Emerge Sport range is perfectly placed to capitalise on growing demand.