Welsh water is expanding
WELSH sparkling water brand Radnor has launched two new flavours in its Infusions range.
Rockstar unveils 2 for £2 PMP deal
Soft drinks giant Britvic has annoucned a shake-up to its Rockstar Energy Drinks PMP range and will offer consumers a new '2 for £2' deal from the new year.
Taking the low road
The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too.
SOFT drinks is becoming a...
A thirst for a special offer
Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...
Marks set for May
PMP will increase from next month .
Cawston Press builds on fruit juice range
Pressed fruit juice brand Cawston Press builds on its Fruit Water brand with the addition of the new orange juice flavour, Sunshine Orange.
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Not a new kid any more
WHEN Scottish energy drink brand Nae Danger launched it was designed to stand out as much by its irreverent nature (an urban cheeky Scottishness)...
Tropicana taps into functional drinks with Hydrate+
Fruit juice brand Tropicana has launched a new range of functional drinks with its new Tropicana Hydrate+ selection of juices.
Lucozade brings back Grafruitti flavour to the shelves
Suntory Beverage & Food has announced the return of the popular Lucozade Energy Grafruitti flavour as a permanent addition to the brand's line-up.
Robinsons unveils new Star Wars flavours
Soft drinks brand Robinsons has unveiled a new limited edition range of drinks inspired by the upcoming film Star Wars: The Mandalorian and Grogu.
Sugar tax?
So, what exactly is the sugar tax?
A charge that will be levied on soft drinks manufacturing and importing companies.
When did or will it happen?
It...
Mix up drinks options for sunnier days
Coca-Cola Europacific Partners (CCEP) has pushed convenience store operators to keep in a core range of mixer options that shoppers can turn to for those unexpected sunny days in Scotland when they want to enjoy a drink in their back gardens.
Ribena unveils a new look across its variants
British soft drinks brand Ribena has unveiled a new look across its range of drinks alongside a new marketing campaign to drive up awareness.
A category adapting to coronavirus
The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale
Time to give back
Functional soft drink brand Rejuvenation Water is putting a twist on advent for Christmas 2019.






















