Robinsons poster

A fruitful campaign for summer

BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.

More fruit choice in the gym

REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.

Stimulate sales with energy drink variations

Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.
Pack shots of 7UP Zero Pink Lemonade cans.

7UP Pink Lemonade flavour hits the shelves for summer

Drinks giant Carlsberg Britvic has expanded on its range of 7UP drinks with the new Pink Lemonade flavour in time for the summer months.
Promotional image between Mogu Mogu juice and K-Pop band Seventeen.

Mogu Mogu kickstarts partnership with K-Pop stars

Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
Ribena Sparkling

Sparkling suggestion

As the nation continues to navigate the ongoing economic pressures, it’s likely there will be a rise in the Big Night In occasion.
Pack shots of the new look Irn-Bru range from 2025 including Irn-Bru, Irn-Bru Zero and Diet Irn-Bru.

Irn-Bru unveils new design in major revamp

Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
Promotional image of the Nescafé Espresso Concentrate range including Iced Vanilla, Iced Caramel and Iced Classic variants. The bottles are lined up next to each other with a reflective liquid surface underneath with a melting ice cube. There is also a pink circle stamp on the image highlighting the brand as the Official Iced Coffee Partner of Love Island. The Love Island logo is inside of the pink circle.

Nescafé couples up with Love Island as its official iced coffee partner

Coffee brand Nescafé has announced its new partnership with ITV's Love Island as the reality show's new official iced coffee partner.
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Retail boosters to run and run?

Functional drinks and glucose energy drinks provide some of food and drink retailing’s most valuable lines – sales growth in convenience stores has been...

Sampling boost for students

STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost. A spokesperson said: “This year is...

Skwishee gears up for Bring Your Own Cup day

Frozen fizzy drinks brand Skwishee has announced the return of its Bring Your Own Cup Day for the summer for Saturday 29 July.
Halo promotion

Energy drink upgrades

CCEP has announced a new partnership between Monster Energy and Microsoft’s new 2021 Halo Infinite game

PMP leads on new 500 Boost cans range

ESTABLISHED energy drinks brand Boost is promoting a price-is-right approach to the category this summer. Boost managing director Simon Gray said: “As a champion of...
Pack shots of Monster Energy Lando Norris Zero Sugar Gold can.

Monster Energy celebrates with new Lando Norris Gold cans

CCEP has launched a limited-edition gold coloured variant for its Monster Energy Lando Norris Zero Sugar variant to mark the F1 driver's global success.

Mind the thermometer

According to Lucozade Ribena Suntory, for every one degree temperature increase, soft drinks experience a sales uplift of 1.6% .
Sodastream

Pepsi range from Sodastream

Sodastream has introduced PepsiCo flavours to its range for the first time in the UK.