Monster expands with new Nitro Blue Flash flavour
Energy drinks brand Monster Energy has expanded on its Nitro range with the introduction of the new blueberry flavoured Blue Flash variant.
Made in Scotland From Girders strapline returns in £8million Irn-Bru campaign
Irn-Bru's iconic 'Made in Scotland From Girders' strapline has returned to the brand as part of a £8million marketing investment into the soft drinks range.
Energy races ahead on impulse track
THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Going soft for holiday sales
Coca-Cola Europacific Partners say soft drinks present a big opportunity to drive growth this festive season.
Pepsi Max kicks off new deal with Scotland football teams
Soft drinks brand Pepsi Max has announced a new five-year partnership with the Scottish FA as the official soft drinks partner of the men's and women's national teams.
Convenience in brief | Fodilicious, ScottishPower, KeyStore news
Scottish Grocer highlights three news stories that tell convenience retailers about the latest developments and news from Fodilicious, ScottishPower and KeyStore.
Revival picks up pace
SCOTTISH soft drinks business Bon Accord has been on charge, snapping up listings and expanding its portfolio with larger formats.
Get the most from liquid assets
REASONS that people have a night in at home vary but whatever the occasion most consumers will be looking for an accompanying drink, said...
Products meeting consumer desires
Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
Sterling push for cherry
Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Sugar tax?
So, what exactly is the sugar tax?
A charge that will be levied on soft drinks manufacturing and importing companies.
When did or will it happen?
It...
It’s not all about the off-sales
NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller
Lucozade PMPs return to shops
LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers.
Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
Tropical energy
RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Great sales and a good cause
Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Pepsi Max adds in a Tropical flavour
Drinks giant Carlsberg Britvic has unveiled a new look for its Pepsi Max flavours range along with its latest launch, Pepsi Max Tropical flavour.
