Sparkling suggestion
As the nation continues to navigate the ongoing economic pressures, it’s likely there will be a rise in the Big Night In occasion.
Retailer support rolls out
BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost.
The...
Thousands up for grabs
Retailers with an hour to spare in their store could make some serious cash if they invest that time in soft drinks
A smart move
GLACEAU Smartwater’s move into 100% recycled plastic bottles is the subject of a new campaign.
Exotics and home treats fuelling juice
THERE are still juicy profits to be squeezed out of thirsty consumers’ love of refreshment, especially during hot weather.
That’s the juices industry’s view, with...
Monster gives gamers the edge in new Call of Duty promo
Monster Energy has kicked off its collaboration with Call of Duty once again in time for the launch of the latest game, offering exclusive in-game rewards.
Energy drink upgrades
CCEP has announced a new partnership between Monster Energy and Microsoft’s new 2021 Halo Infinite game
Alert new customers
A new look has blasted out on to shelves for Suntory brand Lucozade Alert.
Environment will drive decisions
Sustainability will be a key consideration for bottled water shoppers in the convenience channel, who will seek out brands doing their bit to mitigate damage to the environment.
Adding the price of the soft option
SOFT drinks shoppers are more likely to make a purchase when PMPs are available, so says Britvic, quoting research by Omni-Channel Barometer.
Single-serve sizes in...
Meet the Maker: AG Barr
Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Squash soars
British soft drinks brand Vimto has been enjoying enviable growth according to data specialist Nielsen
Mixing with the best
Premiumisation is the key to driving growth in the spirits market in the coming years according to Coca-Cola European Partners (CCEP).
Protein yes, sugar no
NEWLY-launched soft drink brand Vieve aims to capitalise on two of the biggest trends in convenience
Coca-Cola festive packs want to be at the party
Santa’s red and white suit has become a regular feature in Coca-Cola’s festive packaging and he is back on their packs this year.
Racing ahead of the market
Red Bull summit finds energy outpacing soft drinks .
