Soft drinks contribute £11bn
BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...
Category adapts to changing behaviour
Bottled water category trends were flipped on their head last year, as morning commutes and other journeys were drastically reduced by lockdown restrictions
Loyalty to Lucozade Sport will drive sales
Suntory Beverage & Food has been highlighting the importance of consumer brand loyalty in driving sales of the likes of its Lucozade Sport.
A fresh look for summer
The Coca-Cola Company has given its Coca-Cola soft drinks range its first makeover since 2016
Water sales are swelling
Fizz and flavours performing well
Pepsi range from Sodastream
Sodastream has introduced PepsiCo flavours to its range for the first time in the UK.
Red Edition is staying put
Summer SKU gets a permanent listing
Skwishee gears up for Bring Your Own Cup day
Frozen fizzy drinks brand Skwishee has announced the return of its Bring Your Own Cup Day for the summer for Saturday 29 July.
Highland innovation to tackle pollution
Scottish water brand to introduce 100% rPET
Getting the word out
Spending big on Orangina
A MULTI-MILLION pound campaign promoting Orangina is underway with the goal of reaching close to two million consumers over the course...
Big spending on soft drinks
SHS Drinks announces seven-figure investment in new Shloer campaign .
Red Bull backs price marking
AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
Adding a bit of sparkle
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Food matching – Soft drinks for nights-in
SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Flavour above all
And consumers are looking for low or zero-calorie drinks
FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
Squeezed sector shows its bottle
While many soft drinks categories have done well in the recession – as consumers looked for affordable treats and entertaining moved to the home...
