Sugar substitute on course for growth
THE demand for low-sugar soft drinks shows no sign of slowing, but while concerns about sugar consumption are well-documented, there also appear to be...
Category in good health
Firms see bright future ahead
Every category has its moment and for functional and energy drinks, that moment could well be now.
With sales in growth...
Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Boost Drinks expands Sport range with Tropical Punch
Drinks firm Boost Drinks has expanded further on its Sport range with the addition of its new limited edition variant flavour Tropical Punch.
Toughing out a new campaign
Mud no obstacle for protein brand
Functional protein drink brand For Goodness Shakes has joined forces with obstacle events series and active lifestyle brand Tough...
New look for MacB
Refresco has unveiled a major redesign for its entire MacB flavoured water portfolio with a new look across every flavour.
Red is the new black for Coca Cola’s packaging
COCA-COLA has a new look across its original recipe and zero sugar range .
Red Bull has an icy new flavour in Winter Edition
Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Warming up for a busy summer
Brands reckon fruit, flavours and low and no sugar are set to shine when the mercury rises
Lucozade Alert unveils new fruity flavour duo
Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Hydration with a hint
WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...
Bowl over with fruit energy drinks
AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Relentless launches new flavour with tangy Guava
Energy drinks brand Relentless has embraced more exotic fruit flavours in its range of drinks with the launch of a new Guava flavour.
Skwishee gears up for Bring Your Own Cup day
Frozen fizzy drinks brand Skwishee has announced the return of its Bring Your Own Cup Day for the summer for Saturday 29 July.
Summer is thirsty work
LAST summer the sun put in an appearance and had thirsty folks reaching for juice drinks.
Dave Turner, trade communications manager at Coca-Cola Enterprises...
The battle of the brands
PEPSICO has revived its Pepsi Max Taste Challenge, taking on the ‘biggest selling full-sugar cola’ in the process.
