Juice living the singles life
PURE juice was shown in the Britvic Soft Drinks Review as having had a poor 2014. But James Logan of specialist juice and juice...
Getting the word out
Spending big on Orangina
A MULTI-MILLION pound campaign promoting Orangina is underway with the goal of reaching close to two million consumers over the course...
Growing water second to cola – Sales for sector soar
TAPS across the nation are in danger of rusting over as sales of bottled water continue to show recession-defying growth. Kantar Worldpanel figures, quoted...
Pepsi unveils new trio of Ice Cream inspired flavours
Drinks firm Carlsberg Britvic has unveiled a new trio of Pepsi Ice Cream inspired flavours in a bid to tap into a rising demand for treat focused drinks.
Monster Energy SalesSupercharged retailer initiative returns
CCEP and the Monster Energy Co. have kicked off its retailer-focussed campaign SalesSupercharged.co.uk for the fifth year in a row, offering key energy insights.
Fanta on tracks for new Beetlejuice ad
CCEP GB has kicked off the next step in its partnership between Fanta and Beetlejuice Beetlejuice with a new multi-channel ad campaign.
Meeting the tax with innovation
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
Innovation aids soft progress
SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
Convenience in brief | Irn-Bru, Luciditi and food show news
Scottish Grocer highlights three news stories that tell convenience retailers about the latest developments and news from Irn-Bru, Luciditi and the Speciality Food & Drink Show.
Growth in store for convenience, says Britvic
Soft drinks giant Britvic has laid out the opportunities for convenience retailers to make the most out of in its annual Soft Drinks Review.
Barr’s Diwali push
SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October.
Its exotic drinks brand,...
Adding a bit of sparkle
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Sell some sunshine in a bottle
More Drinks, the firm behind the Get More Vitamins range of functional drinks, is launching a larger 1-litre and 4-pack format which the firm...
PMP leads on new 500 Boost cans range
ESTABLISHED energy drinks brand Boost is promoting a price-is-right approach to the category this summer.
Boost managing director Simon Gray said: “As a champion of...
Nae stopping them – Energy drink flourishing
IT started as a bit of a giggle when Ross Gourlay managing director of drinks, confectionery and snacks distributor Glencrest joked with friends that...
