A boost for good causes
BOOST has launched a new initiative that will see the c-store exclusive energy drink brand provide communities with thousands of pounds worth of support.
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Diet Coke celebrates 40th birthday in style
SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
Levi Roots clears up
LEVI Roots Caribbean Crush is now available in a fully recyclable, clear plastic bottle, complete with a new label.
Big spend in time for summer
SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
Health at its heart
Tropicana’s new range
NPD plays it cool
ANOTHER big gun has entered the UK iced-tea market following the launch of Fuze Tea
Diet Coke competition brings getaway prizes
Coca-Cola Europacific Partners is giving consumers the chance to win a Kate Moss recommended countryside getaway in its latest competition for Diet Coke.
Free from set for a scorcher
With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
Repackaged for convenience
CONVENIENCE stores were firmly in the thinking of the team behind Overhang when they repackaged the drink they call a natural pick-me-up.
The smaller 250ml...
Capitalise on soft drinks
Investing in a soft drinks range that caters to Christmas shoppers is more important than ever, according to Coca-Cola Europacific Partners.
Monster Energy unveils new flavour to the zero sugar Ultra range with grapefruit taste
Energy drinks brand Monster has introduced a new flavour to its sugar free Ultra range of drinks with the introduction of Monster Energy Ultra Fantasy Ruby Red.
Uplifting Bounce
Functional drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.
Growth of low sugar drinks outpacing the market
Growth of low sugar drinks outpacing the market, according to major energy brands
Partnership renewed fifteen years later
BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look.
Brandhouse founder Mark Wickens said:...
Bright future in the fridge
Britvic report finds soft drinks enjoying growth with low-calorie options driving performance
