Coca-Cola announces sponsorship of Special Olympics GB
Soft drinks firm Coca-Cola has announced it will be the Headline Partner for the upcoming Special Olympics GB National Summer Games.
Retailer scoops £5K
Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand
The trends to unlock sales
Health and taste are driving spend
Capri-Sun turn up summer vibes with new campaign
Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.
A thirst for a special offer
Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...
Shoppers thirsting for healthier energy drinks
More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
Diet Coke Cherry makes a return to store shelves
CCEP has announced the return of Diet Coke Cherry for a limited time only, complete in some nostalgic packaging to build appeal with Diet Coke fans.
Tropicana mixes up a Fresh new range
Fruit juice brand Tropicana has unveiled its new selection of healthier fruit juice drinks with the introduction of the Fresh & Light range.
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Sugar agenda boosts Coco
COCONUT water has benefitted from the demand for a sports drink that does not contain sugar, according to Giles Brook, CEO of coconut water...
Lucozade Alert unveils new collab with Anthony Joshua to knock out sales
Suntory energy drinks brand Lucozade Alert has teamed up with world-class boxer Anthony Joshua with a new Mango Peachade Anthony Joshua edition.
Rockstar unveils 2 for £2 PMP deal
Soft drinks giant Britvic has annoucned a shake-up to its Rockstar Energy Drinks PMP range and will offer consumers a new '2 for £2' deal from the new year.
Environment will drive decisions
Sustainability will be a key consideration for bottled water shoppers in the convenience channel, who will seek out brands doing their bit to mitigate damage to the environment.
Grace Foods set to bring sandy shores to the UK
Grace Foods has brought a taste of the Caribbean over the sea to the UK markets with three new soft drink flavours in its Island Soda range.
Meeting tropical demand
EXOTIC juices and juice drinks are in demand and Rubicon is the most popular brand in the sub-category says AG Barr.
Head of marketing...
