Highland innovation to tackle pollution
Scottish water brand to introduce 100% rPET
Robinsons bowls support for The Hundred
Consumers have the chance to win from hundreds of tickets to attend a match during The Hundred cricket tournament with Robinsons' new promotion.
Red Bull puts focus on low/no-sugar drinks
Energy drinks giant Red Bull says c-store retailers can feel the benefit with soaring sales if they stock healthier choices.
Blasting onto shelves
Carabao has reformulated and renamed its Mandarin Orange variant.
Appy hydrating
A smartphone app is Keystore owner JW Filshill’s latest bright idea to encourage customers to drink more water.
Launched in conjunction with Highland Spring,...
A Frankly refreshing summer
Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
Irn-Bru introduces new Cherry flavour to Zero sugar range
Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.
Friesland lends a helping hand
Dairy-drink producer Friesland Campina has been doing its bit to support frontline workers during the coronavirus crisis
Collaborating with cola
Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
Fanta on tracks for new Beetlejuice ad
CCEP GB has kicked off the next step in its partnership between Fanta and Beetlejuice Beetlejuice with a new multi-channel ad campaign.
Honesty the best policy
Brand says modern consumers want to know exactly what they are buying
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
Pepsi Max launches multi-channel campaign
Pepsi Max has unveiled a new campaign focussed around mealtime opportunities and invites consumers to make the drink a staple part of dinner options.
New flavours get fizzical
S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .
Springing into peak season
Barr Soft Drinks reckons retailers can use the popularity of two categories to drive up sales for January.
Set to create a real buzz
New drinks brand Buzzed has unveiled what it claims is the world’s first energy tonic water – offering retailers an uplifting sales opportunity.
