Two irn bru energy drink cans on a black background

Irn-Bru Energy free stock

Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
energy-drinks-steady-sales

Energy drinks are on the up in convenience

C-stores get more
Coca Cola Zero Sugar Vanilla and sparkling Smartwater.

Soft drinks giant is spending big

COCA-COLA European Partners (CCEP) has wasted no time in expanding its sugar-free range ahead of the implementation of the sugar levy next year.
Lucozade Gareth Bale

High energy – Making the most of the market

Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks ENERGY drinks, the most valuable category in...

Nuisance Drinks has two refreshingly different additions

Nuisance Drinks has grown its repertoire of fruity drinks with two new additions that aim to capitalise on an underrepresented citrus flavour the brand said.
Cans of Pepsi Ice Cream including Cherry & Vanilla, Raspberry Ripple and Salted Caramel stand against a purple background.

Pepsi unveils new trio of Ice Cream inspired flavours

Drinks firm Carlsberg Britvic has unveiled a new trio of Pepsi Ice Cream inspired flavours in a bid to tap into a rising demand for treat focused drinks.
Snapple

Snapple adds tea but no sugar

Snapple A new look, a new size and new flavours are all on the schedule for Snapple this summer. Following a redesign, Snapple, which is marketed...
Mars milk range

More consumers picking up flavoured milk in store

Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
A woman sits drinking from a can of Pepsi Cherry & Vanilla Flavour in a park.

Pepsi launches summer campaign for ice cream flavours

Soft drinks brand Pepsi has introduced a new marketing campaign around its Pepsi Treats ice cream flavours complete with a new and unique character.
Robinsons Fruit Shoot

Fruit Shoot helps its young drinkers get their skills on

FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather. Following up on...
multipack-of-red-bull-cans

Even more energy with a multipack

To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
Pack shots of Relentless White Citrus cans.

Relentless adds new White Citrus flavour to range

Energy drinks brand Relentless has expanded on its range of drinks with the launch of its new White Citrus variant, building on demand in the market.
Lipton lifestyle

Staying ahead with premium

Britvic finds premium increasingly important

What’s shaking?

Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising...

Ribena launches new marketing campaign

A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...

Trip with fungi on the shelf

Trip has rolled out its new Mindful Blend range to take advantage of the rising popularity the functional ingredients have found on social media.