Functional energy drinks

Consumers want more

Despite lockdown drastically reducing the number of consumers on the move, Covid does not seem to have taken any wind out of the energy drink category’s sails.

Sugar free tropical energy

A trip to a tropical island may be off the cards for now, but Lucozade Zero is bringing the taste of summer to us with its new release

No and low to step up

COCA-COLA Great Britain has launched a new campaign to emphasise that its four varieties are all part of the same brand. The move is part...

Lucozade PMPs return to shops

LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers. Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...

Sipping on a slimmer can

CCEP swapping 330ml for 250ml SIZE matters, according to Coca-Cola European Partners (CCEP), as the firm moves to replace its 330ml Appletiser and Schweppes cans...
Images of Special Olympics GB athletes in red boxes with the Coca-Cola Special Olympics GB sponsorship logo in the bottom right corner of the images.

Coca-Cola announces sponsorship of Special Olympics GB

Soft drinks firm Coca-Cola has announced it will be the Headline Partner for the upcoming Special Olympics GB National Summer Games.
Pack shots of Rubicon Raw Wave Edition Berry & Grape and Peach & Apricot have been placed in front of a wave with sunset in the background as well as pieces of fruit.

Rubicon Raw is set to make Waves for energy sales

Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Lucozade promotional packs

Punchy pack promotion

Chance to train with boxing champion
Carabao orange blast

Blasting onto shelves

Carabao has reformulated and renamed its Mandarin Orange variant.
Promotional image for CCEP's Christmas campaign for Coca-Cola.

Coca-Cola spreads festive joy in Christmas 2025 giveaway

Drinks giant CCEP is set to bring some extra festive joy to consumers with a new on-pack promotion as part of its Christmas marketing activity.

Packed up for the festival

DIWALI celebration packs of Rubicon have been launched by AG Barr. Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...
Pack shots of Irn-Bru Zero Cherry 500ml bottles and two litre bottles.

Irn-Bru introduces new Cherry flavour to Zero sugar range

Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.
The new Coca-Cola Lime is available in a number of formats for both Original Taste and Zero Sugar variants.

Coca-Cola introduces new lime flavour

Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Pack shots of Fanta Grape 500ml bottles.

Fanta Grape brings a fruity twist for UK launch

CCEP has brought another fruity twist to the Fanta core range with the UK launch for the Fanta Grape variant to match rising consumer trends.
Rubicon Raw cans

Rubicon rides the wave

RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.

A fresh look for summer

The Coca-Cola Company has given its Coca-Cola soft drinks range its first makeover since 2016