Tango delivers an extra tang with new Sours range
Fruity carbonated drinks brand Tango is set to bring an extra tangy twist to the range with the launch of its new Tango Sours soft drinks duo.
A sweet deal for retailers
Flavoured water hits the spot
A Diet Coke Break with your name on it
Consumers will be able to enjoy their own personalised Diet Coke Break with new cans and bottles featuring their names and chances to win prizes.
Cookies and tea – the healthier way
Jnck Bakery and Britvic have each been shouting out about their healthier products that will still taste like real treats.
Boost sales with sports drinks
As people take to exercising in the sunshine, sports drinks can do well for c-store retailers – as long as they take into account the desire for value and taste, says Boost Drinks.
Back to the future looks
THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Chance for stores to snap up a prize
Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April
Hats help heating
CELEBRITIES including Sienna Miller, Bear Grylls and Stephen Fry have designed hats for the latest phase of innocent’s Big Knit campaign.
The promotion sees 25p...
Alcohol decline is fine for soft
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
Springing into action
Warm weather at the start of the year plus anti-sugar messages have helped water outgrow industry predictions.
THANKS to a good spring, bottled water has...
Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Game on
Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
Big spend on Revive
Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand
Raspberry flavour for Lucozade
SUNTORY Beverage and Food is looking to make waves with a new raspberry ripple flavoured energy drink.
Aiming to ride the premium health wave
A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...
