Sugar cut as drinks go low
New juice-based lines aim at the health-conscious
SOFT drinks and even fruit juices have come under pressure from activists expressing concern on sugar consumption recently.
But...
Trending energy
DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table
Pepsi unveils new indulgent cola flavours
Pepsi has brought an extra level of indulgence to the cola sector with the zero sugar Pepsi Treats range, building on the brand's flavour innovations.
Sipping on a slimmer can
CCEP swapping 330ml for 250ml
SIZE matters, according to Coca-Cola European Partners (CCEP), as the firm moves to replace its 330ml Appletiser and Schweppes cans...
Friesland lends a helping hand
Dairy-drink producer Friesland Campina has been doing its bit to support frontline workers during the coronavirus crisis
Lucozade Alert unveils new fruity flavour duo
Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Pepsi range from Sodastream
Sodastream has introduced PepsiCo flavours to its range for the first time in the UK.
Shoppers thirsting for healthier energy drinks
More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
Launched with a cap and sparkle
JUICE, smoothie and juice drink brand, Sunmagic, this month launches a new lightly sparkling juice drink, which it says is the UK’s first drink...
Water with a plus point
MAIN new product development so far this year on the AG Barr-marketed Rockstar brand has been the launch of what the Irn-Bru owner sees...
Irn-Bru XTRA introduces mysterious Legend Editions range
Scottish consumers will be kept guessing all summer long as Irn-Bru XTRA has rolled out two new mystery flavours with the new Legends Edition.
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
A category adapting to coronavirus
The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale
Health and hydration
It was one of the biggest trends of 2019, and the popularity of health-promoting products is likely to grow even more as we enter the 2020s.
Products meeting consumer desires
Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
