Alcohol decline is fine for soft
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
Energy still drives soft drink growth
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Monster builds on Ultra with new Strawberry flavour
Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
Aiming for sweet sales with sour flavours
WHOLESALER and Premier symbol owner Booker has added two new energy drinks to its value-priced Euro Shopper range.
Now available in 500ml cans are Euro...
Milky Way expands in milk drinks
Mars Chocolate Drinks & Treats has expanded further on its range of canned flavoured milk drinks with the launch of its new Milky Way flavoured variant.
Back to the future looks
THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
Summer kicks off for Red Bull with new White Peach flavour
Energy drinks brand Red Bull has unveiled its latest Summer Edition flavour with the launch of a new White Peach variant.
Juice living the singles life
PURE juice was shown in the Britvic Soft Drinks Review as having had a poor 2014. But James Logan of specialist juice and juice...
Fuel time till full time
ENERGY drinks firm Boost Drinks is advising retailers to make the most of the late-night World Cup fixtures to push sales of energy drinks.
The...
Rubicon Spring unveils new Vits soft drinks range
Flavoured spring water brand Rubicon has unveiled its latest addition of Rubicon Spring Vits, aiming to drive up sales in the functional water market.
Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Soft drinks contribute £11bn
BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...
Monster unveils new UFC Experience promotion
Monster Energy is letting consumers in on the action with its new promotion with UFC, offering two ringside tickets to an upcoming match.
Energy is still racing ahead
Putting weight behind sugar free .
Honesty the best policy
Brand says modern consumers want to know exactly what they are buying
Coca-Cola announces sponsorship of Special Olympics GB
Soft drinks firm Coca-Cola has announced it will be the Headline Partner for the upcoming Special Olympics GB National Summer Games.
