Excitement can add to energy
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Launched with a cap and sparkle
JUICE, smoothie and juice drink brand, Sunmagic, this month launches a new lightly sparkling juice drink, which it says is the UK’s first drink...
Wake up your iced coffee sales with Jimmy’s
Earlier this year, Jimmy’s expanded its SlimCan range with a 250ml PMP format which rolled out exclusively across the convenience and impulse channel.
Energy boost for sport?
ONCE upon a time folks used to talk about the “sports and energy drinks category”. But then energy drinks began to pull away from...
Adding a bit of sparkle
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Hard times in soft world
WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings...
Convenience in Brief | 1881 Distillery, Four Loko and Britvic news
Scottish Grocer highlights three news stories that provide insights to convenience retailers about alcoholic and soft drinks.
Sales energy for summer
As temperatures rise in summer months, retailers must be prepared for an increase in demand for chilled soft drinks including sports and energy products, argues...
Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
Powerade unveils new Fifa World Cup campaign
Sports drink brand Powerade has announced its new campaign as part of its partnership as the official sports drink of the Fifa World Cup 2026.
Market looks for lighter options
CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners.
And...
Costa Coffee brings in wins for summer
CCEP has rolled out a new promotion across its Costa Coffee RTD range with an on-pack activation giving shoppers the chance to win tickets to music festivals.
Energy is still racing ahead
Putting weight behind sugar free .
Meeting tropical demand
EXOTIC juices and juice drinks are in demand and Rubicon is the most popular brand in the sub-category says AG Barr.
Head of marketing...
No and low to step up
COCA-COLA Great Britain has launched a new campaign to emphasise that its four varieties are all part of the same brand.
The move is part...
Looking out for mother Earth
ENVIRONMENTALLY concerned water brand One Water plans to introduce cartons, water in cartons, cans and refillable bottles this year
