Irn-Bru unveils new design in major revamp
Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
Vievé goes Wild on Cherries
Protein water brand Vievé is out to bring an extra kick to the hydration demand this summer with the launch of its new Wild Cherry flavour.
Great sales and a good cause
Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Consumers want more
Despite lockdown drastically reducing the number of consumers on the move, Covid does not seem to have taken any wind out of the energy drink category’s sails.
Irn-Bru Ice Cream flavour returns to store shelves
Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.
500 reasons to launch
ENERGY drinks brand Boost was another which embraced the 500ml can this year.
Back in the spring it launched its first products to use the...
Juiced the job
Coca-Cola Europacific Partners has grown its Monster Energy drinks line-up with two new flavour variants from the States.
Juicing up drinks to go sales
VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple,...
Soft set for a big year
With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
Value shifts – Retailers say consumers are on the hunt
IN recent years, energy drinks have proved a soft drinks frontrunner and the category has been marked by a number of very successful brands...
Hot food meets cool refreshment: boost your winter sales with Carlsberg Britvic’s on-the-go soft...
Colder weather brings a golden opportunity to boost sales, and the secret lies in pairing your hot food offering with the nation’s favourite on-the-go soft drinks.
Irn-Bru Energy free stock
Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Coke to boost its zero option
Soft drinks giant reformulates and hammers home no-sugar message
PRESSURE on sugar-containing soft drinks was intensified recently when the chancellor announced he would be bringing...
Irn-Bru XTRA introduces mysterious Legend Editions range
Scottish consumers will be kept guessing all summer long as Irn-Bru XTRA has rolled out two new mystery flavours with the new Legends Edition.
Racing ahead of the market
Red Bull summit finds energy outpacing soft drinks .
Bank on the cocktail trend, says Mangrove Global
Premium spirits distributor Mangrove Global has been highlighting the opportunity to drive sales through the at-home cocktails trend, while Britvic has launched some new J2O Mocktails.
