Ambitious moves by Soda Folk

ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
athletes-sponsor-red-bull

Support from stars of sport on pack

Red Bull has launched a new consumer campaign which aims to get shoppers active, with support from professional sport stars .

Red Bull backs price marking

AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.

Partnership renewed fifteen years later

BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look. Brandhouse founder Mark Wickens said:...

A cool taste of the tropics

LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola. According to the company’s research 93% of consumers in a taste...
Grace Sparkling Coconut Water

Sparkly NPD

CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range

Category adapts to changing behaviour

Bottled water category trends were flipped on their head last year, as morning commutes and other journeys were drastically reduced by lockdown restrictions
2x irn bru energy

New push for energy

AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.

Ribena launches new marketing campaign

A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
photograph of grapes in a vineyard

Celebrating sustainable success

Drinks brands and hospitality businesses were recognised for their sustainability-focused activities at the Footprint Drinks Sustainability Awards last month.
A man stands with his arms folded to the left-hand side of the image of the inside of a convenience store with cans of Coca-Cola and Diet Coke stacked up on the right and promotional material above the cans.

Coca-Cola celebrates convenience stores for 125th year in Great Britain

Coca-Cola has marked its 125 years in Great Britain by highlighting the strength and importance of the convenience channel to consumers across the UK.
Lipton lifestyle

Staying ahead with premium

Britvic finds premium increasingly important
Lucozade promotional bottles

Big spend in time for summer

SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign

Marks set for May

PMP will increase from next month .
Levi Roots Tropical Punch

Drivers and kids need the soft touch

SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks. Marketing manager, Emma Hunt, identifies Christmas as “a...

It’s not all about the off-sales

NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller