Fit Water bottles

Knock-out campaign

HEAVYWEIGHT champion Anthony Joshua has come out punching for Lucozade Sport as part of a new marketing campaign for the brand.
Irn Bru 500ml & 330ml energy

Sampling blitz for Bru energy

Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
A carton of Ocean Spray Pink Cranberry sits next to a glass filled with the drink with logos for Euro Food Brands and Ocean Spray next to the image.

Ocean Spray teams up with Euro Food Brands

Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.

Stimulate sales with energy drink variations

Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.
aqua-libra-cans

Adding a bit of sparkle

Sparkling water brand Aqua Libra has been given a makeover in time for the summer

Ribena launches new marketing campaign

A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Bottlegreen

Bottlegreen to launch two new flavours this summer

To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours
Rubicon

Barr’s Diwali push

SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October. Its exotic drinks brand,...

Swizzels brand branches out in drinks

The Swizzels brand has been branching out in the soft drinks category with new licensed products launched from different firms.
Rockstar Revolt cans

Going big on low cal cans

Consumers are still adjusting to the change in price due to the sugar levy
Vimto

TV toad to tempt teen shoppers

TEENS and their parents are the target of a nationwide campaign to promote Vimto’s no-added-sugar squashes and ready-to-drink range. Rolling out from June, the TV...

Milking dairy based drinks

Flavoured milk is on course for a fantastic summer, according to data provided by Mars Chocolate Drinks and Treats (MCD&T)
box of coca cola cans with santa claus imagery

Coca-Cola festive packs want to be at the party

Santa’s red and white suit has become a regular feature in Coca-Cola’s festive packaging and he is back on their packs this year.
tanquery-gin-and-tonic

New RTD offers a fuss free G&T

Diageo lauches ready-to-drink premium gin and tonic .
72a_1014

Changing to meet needs

THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Robinsons Fruit Shoot

Fruit Shoot helps its young drinkers get their skills on

FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather. Following up on...