Ribena

Orange squashes into Ribena range

RIBENA has added a new flavour, Orange & Mandarin, to its Ribena Plus range. The new variety is designed to cash in on demand for...

Coca-Cola to give away Endless fun this summer

Coca-Cola Europacific Partners has kicked summer with its new 'Endless Summer Pass' promo, which will see shoppers bag tickets to major global events.
Promotional image of the Nescafé Espresso Concentrate range including Iced Vanilla, Iced Caramel and Iced Classic variants. The bottles are lined up next to each other with a reflective liquid surface underneath with a melting ice cube. There is also a pink circle stamp on the image highlighting the brand as the Official Iced Coffee Partner of Love Island. The Love Island logo is inside of the pink circle.

Nescafé couples up with Love Island as its official iced coffee partner

Coffee brand Nescafé has announced its new partnership with ITV's Love Island as the reality show's new official iced coffee partner.
Rubicon Raw cans

Big can focus is paying off

ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.

Red Bull backs price marking

AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
The new Coca-Cola Lime is available in a number of formats for both Original Taste and Zero Sugar variants.

Coca-Cola introduces new lime flavour

Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Boost Juic'd range from Boost Drinks.

Boost Drinks rolls back the pounds

Boost Drinks has reintroduced its £1 price point across its Juic'd range of energy drinks following a rise in demand for the 500ml can format in the market.
Lucozade Energy promotional coupons

Summer sampling

SAMPLING has worked before and it will work again, that is the opinion of Lucozade Ribena Suntory

Health focus has helped category

Firms find premium soft drinks in ascendancy HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
American functional drinks brand Poppi has been announced as the official soft drinks partner for the new series of Love Island UK as it plans to grow its retail base on this side of the pond.

Poppi couples up with Love Island

American soft drinks brand Poppi is partnering with hit reality TV show Love Island as it looks to build awareness with younger shoppers and expand its UK retail presence.
Glacéau vitaminwater, from CCE, which saw sales grow by 34% to £16.5m last year, has been reformulated with stevia, shaving off 30 calories per bottle. All eight of the waters also have a revised blend of vitamins and minerals.

Growing water second to cola – Sales for sector soar

TAPS across the nation are in danger of rusting over as sales of bottled water continue to show recession-defying growth. Kantar Worldpanel figures, quoted...

Bizzi boosts into the market with three flavours

Bizzi energy drinks are making their way to the UK as US entrepreneur Ashley Verna aims to drive up the availability for collagen food and drink products.
2x irn bru energy

New push for energy

AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Advert for Fanta Beetlejuice Beetlejuice advert with a ghoulish hand holding a bottle of Fanta Zero with the Fanta logo and Beetlejuice Beetlejuice logo in front of the hand.

Fanta on tracks for new Beetlejuice ad

CCEP GB has kicked off the next step in its partnership between Fanta and Beetlejuice Beetlejuice with a new multi-channel ad campaign.
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Lose the sugar, win the sales

Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...

Getting ready for a busy summer

Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into