The new Coca-Cola Lime is available in a number of formats for both Original Taste and Zero Sugar variants.

Coca-Cola introduces new lime flavour

Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
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Lose the sugar, win the sales

Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...
Pack shots of Capri-Sun Zero Cola and Capri-Sun Zero Monster Alarm including multipack boxes as well as single packs.

Capri-Sun rolls out duo launch of Zero added sugar drinks

Children's soft drinks brand Capri-Sun has expanded on its range of Zero added sugar drinks with its new Zero Cola and Zero Monster Alarm flavours.
Calypso Soft Drinks, Fairtrade,

Supporting change

CALYPSO Soft Drinks has redesigned its Fairtrade Pure Juice range. The new design appears across the range including apple juice and orange juice in 500ml...
Vimto no added sugar

It’s all go for Vimto

Support for the notion that no-added-sugar brands are winning with consumers has been bolstered by the success of the recently-launched Vimto Remix
2x irn bru energy

New push for energy

AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Promotional image for Irn-Bru's summer competition featuring bottles of Irn-Bru, Diet Irn-Bru and Irn-Bru XTRA on a beach.

Irn-Bru kicks off phenomenal summer promotion

Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.

New look creates growth

LANDMARK Wholesale has given its own-brand sports and energy drinks brand LSV Isotonic a new look. Senior trading controller Jon Burton said: “LSV Isotonic is...
Highland Spring eco bottle

New campaign for Highland Spring

Highland Spring has put sustainability front and centre of its latest marketing campaign
Upbeat Water

Beat-ing the competition

HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Coca-Cola and Fanta are leaders in the soft drinks category, claim CCEP bosses.

Favourite brands drive sales, says CCEP

The power of soft drinks to drive footfall and sales in the convenience channel shouldn’t be underestimated, say bosses at Coca-Cola Europacific Partners (CCEP).
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Meet the Maker: AG Barr

Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.

Uplifting Bounce

Functional drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.
Pack shots of Lucozade Alert Ultimate Energy and Mango Peachade.

Lucozade Alert unveils new fruity flavour duo

Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Pack shots of Relentless White Citrus cans.

Relentless adds new White Citrus flavour to range

Energy drinks brand Relentless has expanded on its range of drinks with the launch of its new White Citrus variant, building on demand in the market.

A taste of history in new bottle

A drink first produced in 1896 is among the latest adult soft drinks to hit the market. Lurvill’s Delight is a botanical soda originally created...