Glucose hit in a flat pack

COCA-COLA European Partners (CCEP) is aiming to bring something different to the energy market with the launch of Monster Hydro, a non-carbonated energy drink. Available...
Sunmagic

Aiming to ride the premium health wave

A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...
Red Bull cans

Red Bull flies ahead with PMPs

Price and value are the second biggest drivers for consumers behind taste and flavour when selecting an energy drink from the shelf, according to research.

Health focus has helped category

Firms find premium soft drinks in ascendancy HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
Kate Moss posing with signed cans of diet coke

Diet Coke celebrates 40th birthday in style

SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
Group sitting on sofa

Back on TV for the festivities

Schweppes will return to TV screens this Christmas with its first advertisement since 2017

Five years of growth

CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks. Category...
Spar Blue Bear

Bear gets a makeover

SPAR UK is revamping its Blue Bear energy drink range. The new design is intended to increase standout. Blue Bear, said to be worth...
red-bull-summit-2019

Racing ahead of the market

Red Bull summit finds energy outpacing soft drinks .
Sparkling Ice

Time to be bold in the chiller

Red Star Brands has urged retailers to be bold this summer by opening up more space in their chiller for water and water plus brands
Pack shots of Rockstar Energy Zero Sugar Peach cans.

Rockstar hits a key sale with new Zero Sugar Peach flavour

Energy drinks brand Rockstar Energy has hit the right keys with consumers with the launch of its new Zero Sugar Peach flavour.
Promotional image of Mily Way Milk Drinks cans with three of the cans against a starry background.

Milky Way expands in milk drinks

Mars Chocolate Drinks & Treats has expanded further on its range of canned flavoured milk drinks with the launch of its new Milky Way flavoured variant.
Pack shots of Irn-Bru Ice Cream 330ml cans and 500ml bottles.

Irn-Bru Ice Cream flavour returns to store shelves

Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.
3x smart water bottles

Steps in the right direction

Bottled water brands have been stepping up their sustainability efforts, as consumers become increasingly concerned with the environmental impact of their purchases.

Coca-Cola shares hope

Coca-Cola has drafted in the support of singer Katy Perry as part of its Open To Better campaign
san-pellegrino-new-flavours

New flavours get fizzical

S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .