Steady buzz
THE UK’s energy drinks market will grow to be worth £1.72bn by 2020, predicts market analyst Keynote.
In its most recent report on the sub-category,...
Light fuel rising
PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
Big spend on Revive
Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand
A season with some sparkle
Take-home formats shine at Christmas
Soft and Scottish
SCOTTISH shoppers love local and they’re loyal to the brands from home.
That’s the view of Adrian Troy, marketing director at AG Barr.
Rubicon Raw is set to make Waves for energy sales
Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Pepsi Max unveils new bottles for Caffeine Free variant
Soft drinks brand Pepsi is set to tap into the rising demand for more caffeine-free cola options with the launch of its new Pepsi Max Caffeine Free 500ml bottles.
Good for sales, good for planet
The return to office working has been good for the bottled water category, says Highland Spring. And it said this growth has continued as more people are looking to hydrate on the go.
Knock-out campaign
HEAVYWEIGHT champion Anthony Joshua has come out punching for Lucozade Sport as part of a new marketing campaign for the brand.
Poppi couples up with Love Island
American soft drinks brand Poppi is partnering with hit reality TV show Love Island as it looks to build awareness with younger shoppers and expand its UK retail presence.
Excitement can add to energy
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
Coca-Cola celebrates convenience stores for 125th year in Great Britain
Coca-Cola has marked its 125 years in Great Britain by highlighting the strength and importance of the convenience channel to consumers across the UK.
PMP energy rolls out
Carabao is rolling out a new price-marked can this month across its energy range
Packed up for the festival
DIWALI celebration packs of Rubicon have been launched by AG Barr.
Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...
Happy new Bru
GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring.
But brand owner AG Barr says it’s a case of back...
