Campaign is bonkers
THAI energy drink brand Carabao has launched a new multi-million pound integrated marketing campaign.
Innovation aids soft progress
SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
Vievé goes Wild on Cherries
Protein water brand Vievé is out to bring an extra kick to the hydration demand this summer with the launch of its new Wild Cherry flavour.
Grace says Aloe
IN a market demanding functional drinks Grace Aloe, the aloe vera drink, offers something different says Enco Products.
The firm describes Grace Aloe as a...
Coca-Cola helps to mix up the soft drinks range
Building up the range of soft drink mixers for the Big Night In will count in the long run according to Coca-Cola Europacific Partners.
Soft drinks giant launches 2013 PMP drive
CCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean...
Coca-Cola celebrates convenience stores for 125th year in Great Britain
Coca-Cola has marked its 125 years in Great Britain by highlighting the strength and importance of the convenience channel to consumers across the UK.
Tea blend packs a berry punch
INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.
Not a new kid any more
WHEN Scottish energy drink brand Nae Danger launched it was designed to stand out as much by its irreverent nature (an urban cheeky Scottishness)...
Function over fat loss
Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
Energy without sugar
Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar
Irn-Bru builds up strength for rest of year
It has been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
Relentless brings a boost with fruity flavour
Coca-Cola Europacific Partners is banking on some fruity sugar free NPD for the summer ahead to drive up energy drinks sales.
Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
CCEP brings Miami to the shelves with Monster Ultra Vice Guava
CCEP has bolstered the Monster Energy range in time for the summer months with the roll out of the new Monster Ultra Vice Guava variant.
