Scottish brand looks for a boom
DYNAMITE Energy Drink, launched in 2013 by Glasgow businessman Athif Sarwar and Garvies Soft Drinks quickly developed into an international success as well as...
Sports fans set to tap into coconut
COCONUT water is one of the fastest growing beverage categories in the UK, estimated to be worth more than £100m by 2016. American brand...
Keeping the calories off
VITAMIN drinks firm Vithit has calories in its cross hairs, as consumers increasingly shun sugar-loaded drinks
Juice Burst gets brand revamp
The Juice Burst Drinks Co. – formerly Purity Soft Drinks – has launched a £1million campaign as part of a refresh of its Juice Burst brand and launched a new Juice Burst Quench range to drive growth in chilled juice and attract a new generation of shoppers.
Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Sugar cut as drinks go low
New juice-based lines aim at the health-conscious
SOFT drinks and even fruit juices have come under pressure from activists expressing concern on sugar consumption recently.
But...
It’s all go for Vimto
Support for the notion that no-added-sugar brands are winning with consumers has been bolstered by the success of the recently-launched Vimto Remix
Building the buzz
The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
The rise and rise of energy drinks
Strong demand in Scottish convenience .
Big moments put on bottle
Consumers encouraged to reach goals
New flavour in cola aisle
Pepsi Max has added lime to its flavour portfolio
Sugar-free interest breeds success
AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing
Food matching – Soft drinks for nights-in
SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Barr ready to splash out
AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...
Essential in the chiller
A DIVERSE range in the soft drinks chiller would appear to be essential to soft drinks success in convenience, according to AG Barr.
Lucozade brings a Can-Can energy to launches
50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".
