Irn Bru

Adapt to summer

Soft drinks sales patterns change significantly in the warmer months says Scottish brands giant SOFT drinks are worth £802m in Scotland and the category grew...
Promotional image of Powerade Fifa World Cup 2026 campaign.

Powerade unveils new Fifa World Cup campaign

Sports drink brand Powerade has announced its new campaign as part of its partnership as the official sports drink of the Fifa World Cup 2026.
Highland Spring

Making sense of new habits

Changing landscape brings opportunity
Britvic is running a Pepsi MAX competition for convenience retailers.

Britvic run Pepsi MAX competition for convenience retailers

Britvic is marking the Pepsi rebrand with a Pepsi MAX competition for convenience retailers. Running from 7 February to 1 March, it will reward ambitious retailers and you can find out more here.
Nisa South Oxhey store

Great sales and a good cause

Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Cans of Coca-Cola Zero Sugar Caffeine Free with on-pack promotion for 007 First Light.

Coca-Cola Zero Caffeine Free hits UK with 007 First Light promo

A global redesign for Coca-Cola Zero Sugar Caffeine Free has landed on shelves across the UK with a unique promotion for the upcoming 007 First Light videogame.
Ugly juice range

Time to face the ugly truth

Unsweetened fruit-flavoured sparkling water brand Ugly Drinks has more than doubled its range
Carabao Bonkers

Campaign is bonkers

THAI energy drink brand Carabao has launched a new multi-million pound integrated marketing campaign.
A carton of Ocean Spray Pink Cranberry sits next to a glass filled with the drink with logos for Euro Food Brands and Ocean Spray next to the image.

Ocean Spray teams up with Euro Food Brands

Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.

Age limit has huge support

Kantar survey finds overwhelming support for restricting energy sales
Pack shots of Diet Coke Cherry cans.

Diet Coke adds permanent Cherry variant

CCEP has announced that Diet Coke Cherry will become a permanent addition to its line-up from January following a successful limited edition comeback for the variant.
Pack shots of Starbucks Oat Cappuccino Chilled Drink and Starbucks Oat Caramel Macchiato Chilled Drink.

Starbucks brings oat milk to the chillers

Starbucks aims to encourage more shoppers than ever before to pick up its Chilled Coffee range with some NPD, including some Oat Based innovations.

Hard times in soft world

WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings...
Coscutter-Kelty-cropped-horiz-FTG-sandwiches-chilled-area

Bundling up gets results

Meal deals are well worth mulling over
Promotional image of the Nescafé Espresso Concentrate range including Iced Vanilla, Iced Caramel and Iced Classic variants. The bottles are lined up next to each other with a reflective liquid surface underneath with a melting ice cube. There is also a pink circle stamp on the image highlighting the brand as the Official Iced Coffee Partner of Love Island. The Love Island logo is inside of the pink circle.

Nescafé couples up with Love Island as its official iced coffee partner

Coffee brand Nescafé has announced its new partnership with ITV's Love Island as the reality show's new official iced coffee partner.
Robinsons Fruit Shoot

Fruit Shoot helps its young drinkers get their skills on

FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather. Following up on...