Repackaged for convenience

CONVENIENCE stores were firmly in the thinking of the team behind Overhang when they repackaged the drink they call a natural pick-me-up. The smaller 250ml...

Mind the thermometer

According to Lucozade Ribena Suntory, for every one degree temperature increase, soft drinks experience a sales uplift of 1.6% .

New cranberry, lime and blueberry flavours given £3.5m wings

UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
Lucozade Energy promotional coupons

Summer sampling

SAMPLING has worked before and it will work again, that is the opinion of Lucozade Ribena Suntory

Flavour above all

And consumers are looking for low or zero-calorie drinks FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
Robinsons Fruit Shoot

Fruit Shoot helps its young drinkers get their skills on

FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather. Following up on...
Blucozade has blasted on to the scene with three drinks across the sub-brands.

Lucozade launches Blucozade range

Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
Get More Vits reckons the new squash range will suit Scottish shoppers.

Get More Vits widens its offering

Get More Vits has widened its offering with a range of multivitamin squashes that it reckons are ideal for Scottish consumers.

Scotland’s top brands: 1. Irn-Bru

Scottish Grocer puts the spotlight on the top Scottish take-home food and drink brands in Scotland using the list compiled by Kantar, here taking a look at brand No.1 – Irn-Bru.

A cool taste of the tropics

LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola. According to the company’s research 93% of consumers in a taste...

Cosmic energy

Convenience market energy drink stalwart Boost has launched a new limited edition variant
Capri-Sun new legoland promotion

Two trips for the price of one with Capri-Sun

COCA-Cola Europacific Partners is building on the partnership between its Capri-Sun brand and theme park operator Merlin Entertainments.
Sparkling Ice

Time to be bold in the chiller

Red Star Brands has urged retailers to be bold this summer by opening up more space in their chiller for water and water plus brands
a bottle and a can of carabao energy drink

Health is high on shopping list says Carabao

Health has remained a key consumer trend in the wake of the Covid pandemic, says energy drinks firm Carabao.
Pack shots of Capri-Sun Squash variants including Orange, Monster Alarm and Jungle Juice with fruit surrounding each bottle to reflect the fruit found inside the juices.

Capri-Sun Squash drinks relaunch in the UK

Kids' soft drinks brand Capri-Sun has relaunched its range of Squash drinks in the UK, complete with an updated recipe and two new flavour variants.
Boost cans

Trending energy

DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table