Juice Burst gets brand revamp
The Juice Burst Drinks Co. – formerly Purity Soft Drinks – has launched a £1million campaign as part of a refresh of its Juice Burst brand and launched a new Juice Burst Quench range to drive growth in chilled juice and attract a new generation of shoppers.
Messi launches Más+ by Messi drinks exclusively in Spar
Football superstar Lional Messi has rolled out his sports drink Más+ by Messi to the UK for the first time, kicking off with an exclusive stint in Spar stores.
A boost for good causes
BOOST has launched a new initiative that will see the c-store exclusive energy drink brand provide communities with thousands of pounds worth of support.
Sell some sunshine in a bottle
More Drinks, the firm behind the Get More Vitamins range of functional drinks, is launching a larger 1-litre and 4-pack format which the firm...
Diet Coke competition brings getaway prizes
Coca-Cola Europacific Partners is giving consumers the chance to win a Kate Moss recommended countryside getaway in its latest competition for Diet Coke.
Changing to meet needs
THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Game on
Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
Pack overhaul for Vimto range
Nichols PLC has given its Vimto range a facelift, with new packaging rolling out across its entire portfolio
Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
Soft drinks lead cans charge
Carbonates units soar to almost 5.3bn as hot summer weather sees Britain reach for the fizz
SUNSHINE and warm weather contributed to a year of...
Squash soars
British soft drinks brand Vimto has been enjoying enviable growth according to data specialist Nielsen
Bright future in the fridge
Britvic report finds soft drinks enjoying growth with low-calorie options driving performance
Getting ready for a busy summer
Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into
Shaking off the past with a brand revamp
For Goodness Shakes has embarked on a complete rebrand in a move which the firm believes will attract a wider customer base and drive growth in protein shakes
