Juice Burst comes out punching in new campaign
Fruit juice brand Juice Burst is set to benefit from its largest marketing campaign yet with the launch of the new 'Punchy to the Core' initiative.
Boost sales with sports drinks
As people take to exercising in the sunshine, sports drinks can do well for c-store retailers – as long as they take into account the desire for value and taste, says Boost Drinks.
Hive Mind switches mead for new Honeyade soft drinks
Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.
Skwishee gears up for Bring Your Own Cup day
Frozen fizzy drinks brand Skwishee has announced the return of its Bring Your Own Cup Day for the summer for Saturday 29 July.
Red Bull backs price marking
AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
Red Bull Zero picks up on health trend
Energy drinks brand Red Bull has expanded on its healthy drinks offer with the launch of Red Bull Zero, offering consumers a zero calorie variant.
New flavours inviting upgrades
OLD Jamaica is asking consumers to “upgrade the everyday” in a campaign that follows an overhaul of its packaging and the launch of a...
Warming up for winter
VIMTO has added some festive cheer to its range with the launch of a limited edition Winter Warmer variant.
Available in 725ml bottles, the recipe...
New pack better for the planet
In its drive to make Lucozade more sustainable, Suntory Beverage & Food is investing £6m in a new Lucozade Sport bottle, which will be made from 100% recycled plastic
Campaign Mixing it up in the City
MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.
Time to face the ugly truth
Unsweetened fruit-flavoured sparkling water brand Ugly Drinks has more than doubled its range
Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
Carbon free soft drinks brand lands
Carbon-neutral soft drinks brand The Naked Collective has launched in the UK, offering a range of health-focused functional drinks
More fruit choice in the gym
REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
Innovation is just the tonic for summer
THE Coca-Cola Company has shaken up its mixer range, with the launch of new Schweppes tonic variants.
Enjoying sparkling sales this autumn
SUMMER weather may bring a welcome boost for bottled water sales, but the autumn isn’t short of opportunities either, according to Highland Spring.
