Sugar tax?
So, what exactly is the sugar tax?
A charge that will be levied on soft drinks manufacturing and importing companies.
When did or will it happen?
It...
Two promos for Raw
AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
Shooting the mud rapids
ADVENTUROUS kids are being invited to take part in their own version of the Tough Mudder obstacle and endurance race in a summer promotion...
Sugar cut as drinks go low
New juice-based lines aim at the health-conscious
SOFT drinks and even fruit juices have come under pressure from activists expressing concern on sugar consumption recently.
But...
Exotic chance as adults choose the soft option
WARM weather should, hopefully, boost sales of soft drinks. But one juice and juice drinks specialist reckons changing drinking habits among adults could make...
Even more energy with a multipack
To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
Pepsi unveils new trio of Ice Cream inspired flavours
Drinks firm Carlsberg Britvic has unveiled a new trio of Pepsi Ice Cream inspired flavours in a bid to tap into a rising demand for treat focused drinks.
Independents – home of Boost
BOOST is a star brand in independents according to its brand owner, quoting a market research company that specialises in c-stores.
Recent numbers from SalesOut...
Bursting on to the scene
ENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks.
And he reckons Boost’s new Cherry Burst will give independent retailers...
Radnor Splash unveils new look and flavours
Bottled water brand Radnor Splash has unveiled two new variants to its line-up along with a new look to improve standout across the shelf.
Raspberry flavour for Lucozade
SUNTORY Beverage and Food is looking to make waves with a new raspberry ripple flavoured energy drink.
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Tropicana mixes up a Fresh new range
Fruit juice brand Tropicana has unveiled its new selection of healthier fruit juice drinks with the introduction of the Fresh & Light range.
Retailer support rolls out
BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost.
The...
Facing up to winter demands
BOOST Drinks has launched a limited-edition Boost Winter Spice energy drink that the firm says will bring a new dimension to the market and...
A new zero in energy range
BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
