Pack shots of Capri-Sun Zero Cola and Capri-Sun Zero Monster Alarm including multipack boxes as well as single packs.

Capri-Sun rolls out duo launch of Zero added sugar drinks

Children's soft drinks brand Capri-Sun has expanded on its range of Zero added sugar drinks with its new Zero Cola and Zero Monster Alarm flavours.
Yazoo has expanded to include new PMP formats for its Thick N’ Creamy drinks.

Friesland Campina pushes new Yazoo PMPs

Friesland Campina has been explaining why new PMP formats for its trusted Yazoo brand of milk drinks could prove popular with savvy shoppers.

Form is great, function sells

Consumers want more from drinks Refreshment may still be at the heart of any decent drinks offer, but today’s consumers seem increasingly demanding when it...

New cranberry, lime and blueberry flavours given £3.5m wings

UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
Smartwater bottles

Health and hydration

It was one of the biggest trends of 2019, and the popularity of health-promoting products is likely to grow even more as we enter the 2020s.
A person holds a can of Pepsi Max Tropical against a sunset background. The can has a cocktail umbrella sticking out of the top of it.

Pepsi Max adds in a Tropical flavour

Drinks giant Carlsberg Britvic has unveiled a new look for its Pepsi Max flavours range along with its latest launch, Pepsi Max Tropical flavour.
big-brands-turn-to-energy-drinks

The rise and rise of energy drinks

Strong demand in Scottish convenience .
Red Bull price marked packs

PMPs pushing energy higher

Red Bull show that PMPs are driving growth by 6% in the UK, delivering value for retailers as they face rising costs
Woman with new Tango drink

How Tango is driving in-store success with Thirst Trap-the Gen Z must stock

Building on the continued success of its limited-edition launches, Carlsberg Britvic has unveiled Tango Thirst Trap – a bold, zero sugar innovation designed to excite Gen Z shoppers.

Campaign thrives with Idris

Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year. The new campaign aims...
Nocco energy drink

Fruit loose for summer

SWEDISH energy drink brand Nocco has launched a new limited-edition summer flavour for the fourth year running.

From the big can to the big match

Having tied up partnership deals with professional football on both sides of the border, Irn-Bru is giving fans the chance to attend games in...
Sodastream

Pepsi range from Sodastream

Sodastream has introduced PepsiCo flavours to its range for the first time in the UK.
Obrigado drinks

Honesty the best policy

Brand says modern consumers want to know exactly what they are buying
Blucozade has blasted on to the scene with three drinks across the sub-brands.

Lucozade launches Blucozade range

Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
iPro drinks

Converting into sales

HYDRATION drink brand iPro has secured a lucrative listing with Spar Scotland.