Boost Drinks expands Sport range with Tropical Punch
Drinks firm Boost Drinks has expanded further on its Sport range with the addition of its new limited edition variant flavour Tropical Punch.
Messi launches Más+ by Messi drinks exclusively in Spar
Football superstar Lional Messi has rolled out his sports drink Más+ by Messi to the UK for the first time, kicking off with an exclusive stint in Spar stores.
Barr swings into stores with Spider-Man: Brand New Day promo
Soft drinks brand Barr has teamed up with Sony Pictures with a new on-pack promotion for the hotly anticipated movie Spider-Man: Brand New Day.
Fuel time till full time
ENERGY drinks firm Boost Drinks is advising retailers to make the most of the late-night World Cup fixtures to push sales of energy drinks.
The...
Ocean Spray teams up with Euro Food Brands
Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.
Milking dairy based drinks
Flavoured milk is on course for a fantastic summer, according to data provided by Mars Chocolate Drinks and Treats (MCD&T)
Making a splash
FOLLOWING years of decline, the soft drinks category recovered in 2016 with 2.2% growth in c-stores, says Danone Waters. And it quotes IRI research...
Big can energy from Irn-Bru
IRN-Bru Energy is now available in a big can variant
Barr and Lees tap into national pride
Well-known Scottish brands Barr Soft Drinks and confectioner Lees have been speaking about their hopes to boost sales as excitement builds for the Euros, with the national team taking on Germany in the opening match on 14 June.
Cover the bases
BIG nights in continue to be very popular and they’re often unplanned, so convenience retailers are in an ideal position to cater for shoppers...
Mystery flavour for Fanta
Coca-Cola European Partners (CCEP) is piquing the curiosity of consumers with the release of a mystery flavour
Fusion power drives sales
DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...
Retailer scoops £5K
Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand
Pepsi Max launches multi-channel campaign
Pepsi Max has unveiled a new campaign focussed around mealtime opportunities and invites consumers to make the drink a staple part of dinner options.
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Covering the bases for better times
Energy Drinks performed well, for suppliers and retailers, through tough economic times and Ed Whitehead, strategy and planning manager at Red Bull UK reckons they’ll...
