Barr swings into stores with Spider-Man: Brand New Day promo
Soft drinks brand Barr has teamed up with Sony Pictures with a new on-pack promotion for the hotly anticipated movie Spider-Man: Brand New Day.
Pepsi range from Sodastream
Sodastream has introduced PepsiCo flavours to its range for the first time in the UK.
A fruitful campaign for summer
BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
A fresh take on energy drinks
Radnor Hills is naturally boosted with seven B vitamins, which help the body to release energy, and 70mg of natural caffeine – around the same kick as a cup of coffee
Irn-Bru XTRA introduces mysterious Legend Editions range
Scottish consumers will be kept guessing all summer long as Irn-Bru XTRA has rolled out two new mystery flavours with the new Legends Edition.
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Health doing heavy lifting
Sports and energy drinks are thriving in c-stores as value growth continues and NPD brings excitement
Charge of the orange bull
RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition...
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Stimulate sales with energy drink variations
Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
Capri-Sun campaign focuses on new recipe
The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Blasting onto shelves
Carabao has reformulated and renamed its Mandarin Orange variant.
Loyalty to Lucozade Sport will drive sales
Suntory Beverage & Food has been highlighting the importance of consumer brand loyalty in driving sales of the likes of its Lucozade Sport.
Holidays are coming with Coca-Cola
CCEP has confirmed its annual Coca-Cola Christmas Truck Tour will kick off this November, with extra support for FareShare built into the campaign.
Hive Mind switches mead for new Honeyade soft drinks
Mead producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its all-natural Honeyade range of drinks.
