Fruit functions this summer
Ribena rolls out enhanced water .
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
Collaborating with cola
Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
Scotland’s top brands: 1. Irn-Bru
Scottish Grocer puts the spotlight on the top Scottish take-home food and drink brands in Scotland using the list compiled by Kantar, here taking a look at brand No.1 – Irn-Bru.
Pepsi Max adds in a Tropical flavour
Drinks giant Carlsberg Britvic has unveiled a new look for its Pepsi Max flavours range along with its latest launch, Pepsi Max Tropical flavour.
Soft drink sales in the wake of Covid
ALREADY one of the top categories in convenience, soft drinks sales continue to grow in the UK – although consumption habits have evolved.
Energy to go? Go for it
Brands advise putting energy drinks in food-to-go deals
Barr swings into stores with Spider-Man: Brand New Day promo
Soft drinks brand Barr has teamed up with Sony Pictures with a new on-pack promotion for the hotly anticipated movie Spider-Man: Brand New Day.
Lucozade Ribena Suntory Encouraging NPD trial
Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Irn-Bru unveils new design in major revamp
Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
It’s softly the best
Musselburgh's Day-Today Wallyford Supermarket had been open for a little more than 18 months when it was visited by the judges in the Scottish...
Red Bull backs price marking
AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
Sweet opportunity with low and no
Energy drinks, like other soft drinks, have seen launches of low-calorie variants, bringing great opportunities for retailers, said Coca Cola Enterprises wholesale director Simon Harrison....
Two promos for Raw
AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
Adults go soft
Juice and botanicals brand Firefly has teamed up with mixologist Mr Lyan to create the new Superfly range.
The new flavour combines koala nut, cascara...
