Sports fans set to tap into coconut
COCONUT water is one of the fastest growing beverage categories in the UK, estimated to be worth more than £100m by 2016. American brand...
Energy drinks are on the up in convenience
C-stores get more
Marks set for May
PMP will increase from next month .
Sugar cut as drinks go low
New juice-based lines aim at the health-conscious
SOFT drinks and even fruit juices have come under pressure from activists expressing concern on sugar consumption recently.
But...
Boost sales with sports drinks
As people take to exercising in the sunshine, sports drinks can do well for c-store retailers – as long as they take into account the desire for value and taste, says Boost Drinks.
How to give boom drinks a boost
Water is a booming category but retailers should stock trusted water brands if they want to make the most of the opportunities, argues soft drinks...
Big spend for summer Bru
Scottish shoppers have been invited to ‘Get some Irn in You’ as part of the latest campaign for Irn-Bru
Size matters in drinks aisle
Packs, tax and lower sugar
PACK size is a vital consideration in the purchase decisions of Scottish energy and functional drinks consumers according to two...
Springing into peak season
Barr Soft Drinks reckons retailers can use the popularity of two categories to drive up sales for January.
Lipton brings in the sun with Tropical Ice Tea drink
Tea brand Lipton has unveiled a new Tropical flavour across its Ice Tea range to tap into the rising popularity of the flavour variant seen across the UK.
A sweet drinks combo
Food and drink firm Princes launches new Swizzels sweets branded flavoured squash drinks in time for the warmer summer months ahead.
Juice Burst gets brand revamp
The Juice Burst Drinks Co. – formerly Purity Soft Drinks – has launched a £1million campaign as part of a refresh of its Juice Burst brand and launched a new Juice Burst Quench range to drive growth in chilled juice and attract a new generation of shoppers.
Environment will drive decisions
Sustainability will be a key consideration for bottled water shoppers in the convenience channel, who will seek out brands doing their bit to mitigate damage to the environment.
Health at heart of product launches
With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Monster launches a crisp new flavour
CCEP is out to prove one Bad Apple can make the barrel with its latest launch in the Monster Energy Juiced range, Bad Apple.
Maximum fruit flavour from Pepsi
Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
