Britvic run Pepsi MAX competition for convenience retailers
Britvic is marking the Pepsi rebrand with a Pepsi MAX competition for convenience retailers. Running from 7 February to 1 March, it will reward ambitious retailers and you can find out more here.
It’s sugar free for Sunny D
DEMAND for low-calorie soft drinks has seen Sunny D add two new low-calorie no added sugar variants to its range.
Berries burst onto the TV
Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
Fruity boast to catch attention
Running across out of home advertising and digital media, the campaign focuses on emphasising Ribena’s fruit content.
Big spending on soft drinks
SHS Drinks announces seven-figure investment in new Shloer campaign .
New flavour in cola aisle
Pepsi Max has added lime to its flavour portfolio
Make water special at Christmas
WHILE the festive period is traditionally associated with alcoholic drinks, no-one should forget soft drinks, both on the table, or as an alternative to alcohol.
Going big on low cal cans
Consumers are still adjusting to the change in price due to the sugar levy
Hydration with a hint
WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...
Sterling push for cherry
Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
Fanta bubbles up excitement with trio of new flavours
CCEP has bolstered the Fanta Zero Sugar range of drinks with a trio of flavour developments with Fanta Zero Apple, Fanta Zero Raspberry and Fanta Zero Tutti Frutti.
Uplifting Bounce
Functional drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.
MARKET NEWS | 6 brand new products available in April
Scottish Grocer takes a look at what is available to stores across the Scottish convenience retail channel for the month ahead.
Building the buzz
The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
Growing water second to cola – Sales for sector soar
TAPS across the nation are in danger of rusting over as sales of bottled water continue to show recession-defying growth. Kantar Worldpanel figures, quoted...
