Busy Boost

New product development, low-calorie options, flavours, PMPs and dedicated marketing support all play a part in a busy agenda for Boost the competitively priced energy...
Sunmagic

Launched with a cap and sparkle

JUICE, smoothie and juice drink brand, Sunmagic, this month launches a new lightly sparkling juice drink, which it says is the UK’s first drink...

Low and no to help sales to grow says Coca-Cola

CCEP has pushed retailers to introduce more healthier options across convenience to help offer consumers more choice for this summer.

Irn-Bru kicks off phenomenal Euros promo

Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.

Food matching – Soft drinks for nights-in

SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Promotional image of Skwishee Bring Your Own Cup Day 2024 featuring a dragon character holding a pumpkin filled with Skwishee with other Halloween characters.

Skwishee Bring Your Own Cup day returns

Frozen fizzy drink brand Skwishee's Bring Your Own Cup Day is back for 2024, inviting consumers to get creative with their containers in time for Halloween.

Swizzels brand branches out in drinks

The Swizzels brand has been branching out in the soft drinks category with new licensed products launched from different firms.
Pack shots of Dr Pepper Cream Swirl 330ml cans and 500ml bottles.

Dr Pepper fizzes up new Cream Swirl flavour

Flavoured carbonate brand Dr Pepper has unveiled its latest limited edition flavour with the launch of its new Dr Pepper Cream Swirl variant.
Screenshot from Yazoo advert

A televsion shake up

Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
tetley-energy-boost

Infused with benefits

Tea has been consumed for health and performance benefits for centuries .

Healthy demand for no sugar

VIMTO UK has expanded its no added sugar portfolio to meet what it says is growing consumer demand for healthier drinks. Marketing controller Emma Hunt...
Vimto - Llama being offered a banana

Discover you with Vimto

NICHOLS PLC has launched a multi-million pound campaign for its brand Vimto

Convenience seals the deal

DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic. The...
92b_0914

Springing into action

Warm weather at the start of the year plus anti-sugar messages have helped water outgrow industry predictions. THANKS to a good spring, bottled water has...
Pack shots of Radnor Spring price-marked packs with green bubble with the text "NEW PMP".

Radnor Hills introduces new PMP range

Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.
three bottles of orange flavour lucozade sport

Binning plastic packaging at a rapid rate

Suntory Beverage & Food has invested almost £8 million in renovating packaging, focusing on recyclability with the aim to reduce the firm’s environment impact.