Don’t be shy, give it a try

Red Bull has taken a slice of summer and popped it in a can with the launch of the limited edition Red Bull Coconut Edition .

Barr set to heat up sales in soft drinks

AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.
A can of lucozade alert and ribena sparkling zero

Shoppers continue to seek out healthy drink options

With the Covid pandemic still fresh in people’s memories, health and wellbeing continues to play a part in shoppers’ drink choices.
A group of people stand in front of a billboard featuring the 2026 Pepsi Max campaign whilst holding cans of Pepsi Max.

Pepsi Max launches multi-channel campaign

Pepsi Max has unveiled a new campaign focussed around mealtime opportunities and invites consumers to make the drink a staple part of dinner options.

A fresh look for summer

The Coca-Cola Company has given its Coca-Cola soft drinks range its first makeover since 2016
macb products

A sweet deal for retailers

Flavoured water hits the spot
Buxton

A big push for Buxton

Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Nocco energy drink

Fruit loose for summer

SWEDISH energy drink brand Nocco has launched a new limited-edition summer flavour for the fourth year running.
lifestyle extra Motherwell chillers

Cracking convenience

BOTTLED water is going from strength to strength across the retail sector and convenience stores are well placed to exploit its popularity

Red Bull puts focus on low/no-sugar drinks

Energy drinks giant Red Bull says c-store retailers can feel the benefit with soaring sales if they stock healthier choices.

Mind the thermometer

According to Lucozade Ribena Suntory, for every one degree temperature increase, soft drinks experience a sales uplift of 1.6% .

What’s shaking?

Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising...
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Energy drops down low

Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines WINGS for the slim. That’s the proposition in Red Bull’s...

Aiming for sweet sales with sour flavours

WHOLESALER and Premier symbol owner Booker has added two new energy drinks to its value-priced Euro Shopper range. Now available in 500ml cans are Euro...
bottles-of-soft-drinks

A category in great shape

Positive figures for soft drinks
Screenshot from Yazoo advert

A televsion shake up

Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4