Mogu Mogu kickstarts partnership with K-Pop stars
Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
Cheeky campaign
SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
Sugar tax?
So, what exactly is the sugar tax?
A charge that will be levied on soft drinks manufacturing and importing companies.
When did or will it happen?
It...
Fruit Shoot helps its young drinkers get their skills on
FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather.
Following up on...
Fruity boast to catch attention
Running across out of home advertising and digital media, the campaign focuses on emphasising Ribena’s fruit content.
Lucozade brings a Can-Can energy to launches
50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".
Lipton brings in the sun with Tropical Ice Tea drink
Tea brand Lipton has unveiled a new Tropical flavour across its Ice Tea range to tap into the rising popularity of the flavour variant seen across the UK.
Rubicon Spring unveils new Vits soft drinks range
Flavoured spring water brand Rubicon has unveiled its latest addition of Rubicon Spring Vits, aiming to drive up sales in the functional water market.
Convenient pick me ups
FUNCTIONALITY serves as the key point of difference for the latest Robinsons rollout, as Britvic targets health-conscious consumers.
Jamie Dornan returns to Diet Coke in new TV advert
Hollywood star Jamie Dornan has made his return to the Diet Coke brand as he splashes into a new TV spot featuring the soft drinks brand.
Health is big influencer
DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...
Packed up for the festival
DIWALI celebration packs of Rubicon have been launched by AG Barr.
Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...
Size matters in drinks aisle
Packs, tax and lower sugar
PACK size is a vital consideration in the purchase decisions of Scottish energy and functional drinks consumers according to two...
Radnor Hills introduces new PMP range
Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.
A natural option for the gym
Tenzing energy has expanded its range with the roll out of a new variant that boasts plant-based BCAAs
Barr’s Diwali push
SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October.
Its exotic drinks brand,...
