san-pellegrino-new-flavours

New flavours get fizzical

S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .
GlaxoSmithKline has introduced a new sports drink Champions’ Choice, in partnership with Jenson Button and Vodafone McLaren Mercedes. Scottish energy drink Supernatural is new to the market.

Functional choices – Consumers looking at big picture

THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...
Robinsons-at-Home

Thousands up for grabs

Retailers with an hour to spare in their store could make some serious cash if they invest that time in soft drinks

Sampling boost for students

STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost. A spokesperson said: “This year is...
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New flavours at a premium

Lucozade Ribena Suntory, Red Bull and Coca-Cola Enterprises are some of the giants of functional, energy, and sports drinks in the UK. How do...
Capri-Sun new legoland promotion

Two trips for the price of one with Capri-Sun

COCA-Cola Europacific Partners is building on the partnership between its Capri-Sun brand and theme park operator Merlin Entertainments.
Promotional image of Netflix Live Event Jake Paul vs Mike Tyson with the two athletes standing next to each other against a city landscape with an image of Paul standing in a boxing ring and drinking from a can of Celsius Energy Drink to the right.

Celsius unveils sponsorship of Jake Paul vs Mike Tyson

Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Sunny D

It’s sugar free for Sunny D

DEMAND for low-calorie soft drinks has seen Sunny D add two new low-calorie no added sugar variants to its range.

More fruit choice in the gym

REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
Rubicon bottles

Springing into peak season

Barr Soft Drinks reckons retailers can use the popularity of two categories to drive up sales for January.

A New Twist With Prizes

JUICE drink brand Ribena has added a special-edition pack to its range.
Cartons of Nescafé Iced Latte and Iced Caramel Latte stand against a blue background with the drinks poured out into ribbed glasses behind the cartons with ice.

Nescafé launches new Iced Latte coffee cartons

Coffee brand Nescafé has entered into the ready-to-drink iced coffee market for the first time with its new Nescafé Iced Latte multi-serve cartons.

Crossing the Rubicon

Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio
Pack shots of two litre Diet Coke bottle, Diet Coke 500ml bottle and 330ml Diet Coke cans with the Devil Wears Prada 2 on-pack promotion.

Diet Coke debuts new Devil Wears Prada 2 design

Drinks giant CCEP has taken the Diet Coke brand to the runway with its new collaboration with upcoming film The Devil Wears Prada 2.
Brad Whittingham, Four Pillars LGBT+ Inclusion Advocate, sits at a table with bottles of MacB water and Four Pillars branded mugs.

MacB brings a financial boost to Aberdeenshire charities

Scottish bottled water brand MacB has supported charity organisations across Aberdeenshire with new grants from its Live Bold Community Fund.

Covering the bases for better times

Energy Drinks performed well, for suppliers and retailers, through tough economic times and Ed Whitehead, strategy and planning manager at Red Bull UK reckons they’ll...