Red Bull freshens up with Citrus Summer flavour
Red Bull is set to freshen up the energy drinks aisle this year through its new Summer Edition cans that come with a Citrus Zest twist.
Excitement can add to energy
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Sugar tax?
So, what exactly is the sugar tax?
A charge that will be levied on soft drinks manufacturing and importing companies.
When did or will it happen?
It...
Hats help heating
CELEBRITIES including Sienna Miller, Bear Grylls and Stephen Fry have designed hats for the latest phase of innocent’s Big Knit campaign.
The promotion sees 25p...
Irn-Bru unveils new design in major revamp
Scottish soft drinks brand Irn-Bru has unveiled a major new brand refresh, inclusive of new pack designs and changed names in the core range.
Game on for retro drive
NUTRITIONALLY-enriched milk drink Nurishment is going retro with the launch of #OLDSKOOLNEWCOOL, its biggest-ever social media brand-builder.
Fruity addition for grown up market
SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth.
And the launch...
Impulse drives soft drinks
Sales growth in small shops well ahead of supermarkets but multiple c-stores soar as independents show flat sales
SOFT Drinks sales are holding up in...
Form is great, function sells
Consumers want more from drinks
Refreshment may still be at the heart of any decent drinks offer, but today’s consumers seem increasingly demanding when it...
Win a taste of the summer with Irn-Bru
Three lucky retailers are set to win three cases of both of the new Irn-Bru Xtra summer edition flavours which are set to launch later this month.
Capri-Sun Squash drinks relaunch in the UK
Kids' soft drinks brand Capri-Sun has relaunched its range of Squash drinks in the UK, complete with an updated recipe and two new flavour variants.
Red Bull opens on flavour in Winter Edition
Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
Fruit functions this summer
Ribena rolls out enhanced water .
MARKET NEWS | 6 brand new products available in April
Scottish Grocer takes a look at what is available to stores across the Scottish convenience retail channel for the month ahead.
Caramel returns to the chiller
FRIESLAND Campina has brought back its limited-edition Yazoo Choc Caramel flavour.
Say Aloe to new Caribbean drinks
Caribbean food and drinks firm Grace Foods has launched new PMP variants for its Say Aloe Vera drinks with three fruity options for independent retailers.
