Get through with a Bru
Brand brings back campaign for COVID
Capri-Sun campaign focuses on new recipe
The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Juicing up for the day ahead
ECONOMICS doesn’t play as big a part in breakfast buying decisions as it might for meals at other times of the day, suggests James...
Time to give back
Functional soft drink brand Rejuvenation Water is putting a twist on advent for Christmas 2019.
Rockstar unveils 2 for £2 PMP deal
Soft drinks giant Britvic has annoucned a shake-up to its Rockstar Energy Drinks PMP range and will offer consumers a new '2 for £2' deal from the new year.
Staying aware of soft drinks trends
Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
Big spend on Revive
Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Juice Burst gets brand revamp
The Juice Burst Drinks Co. – formerly Purity Soft Drinks – has launched a £1million campaign as part of a refresh of its Juice Burst brand and launched a new Juice Burst Quench range to drive growth in chilled juice and attract a new generation of shoppers.
Multiples crash c-store party
AT first glance it looked as if it was good news. Britvic’s Soft Drinks Review for 2014, the latest in a long line of...
Big spend on fruity soft drink
AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign
Low and no to help sales to grow says Coca-Cola
CCEP has pushed retailers to introduce more healthier options across convenience to help offer consumers more choice for this summer.
Vievé goes Wild on Cherries
Protein water brand Vievé is out to bring an extra kick to the hydration demand this summer with the launch of its new Wild Cherry flavour.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Grenade protein unveils new Shakes range
Protein bar brand Grenade has announced the relaunch of its range of high protein, low sugar Shakes drinks to help drive up sales.
Market looks for lighter options
CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners.
And...
