Booze-free beers
Budweiser Brewing Group has extended its alcohol-free range with the roll out of two new brews
Fruity boast to catch attention
Running across out of home advertising and digital media, the campaign focuses on emphasising Ribena’s fruit content.
Barr ready to splash out
AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...
Reign brings in a Storm from America
Monster Energy Co is set to bring a storm to the UK as the firm launches its Reign Storm, already a popular choice with consumers in the US.
CCEP highlights healthy way to drive sales
Coca-Cola Europacific Partners has been stressing to convenience retailers the importance of stocking low and no-sugar soft drinks, as well as a good energy drinks range.
Sugar losing out to trends
IN a bid to become more aligned with current health and category trends, Red Bull has expanded its range of sugar free drinks.
A monster mix
Coca-Cola European Partners (CCEP) has expanded its Monster Energy range with the addition of three new variants
Sugar free tropical energy
A trip to a tropical island may be off the cards for now, but Lucozade Zero is bringing the taste of summer to us with its new release
Sugar agenda boosts Coco
COCONUT water has benefitted from the demand for a sports drink that does not contain sugar, according to Giles Brook, CEO of coconut water...
A taste of history in new bottle
A drink first produced in 1896 is among the latest adult soft drinks to hit the market.
Lurvill’s Delight is a botanical soda originally created...
Great sales and a good cause
Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Aiming for the two thirds
ACCORDING to Britvic two thirds of on-the-go soft drinks sales are recorded between March and October.
And it has revived its Taste of Summer promotion...
Coca-Cola helps to mix up the soft drinks range
Building up the range of soft drink mixers for the Big Night In will count in the long run according to Coca-Cola Europacific Partners.
Set to create a real buzz
New drinks brand Buzzed has unveiled what it claims is the world’s first energy tonic water – offering retailers an uplifting sales opportunity.
Slashing prices
CCEP has reduced RRPs across take-home PMPs
Juice bears fruit in convenience
One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.
