Levi’s roots go on show
LEVI Roots’ soft drinks have been re-branded as part of a new look for the entrepreneur’s range of food and drinks.
The new drinks labels...
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
Keeping the party going
CONSUMERS will be looking to well and truly deck the halls this Christmas and Britvic has advice for retailers to help them keep shoppers jolly.
Springing into peak season
Barr Soft Drinks reckons retailers can use the popularity of two categories to drive up sales for January.
Monster builds on Ultra with new Strawberry flavour
Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
Is mango the new coconut?
World foods have shown sales growth in the UK for some time. Is there now also a growing market for world drinks?
According to Refresco...
Lucozade Alert unveils new collab with Anthony Joshua to knock out sales
Suntory energy drinks brand Lucozade Alert has teamed up with world-class boxer Anthony Joshua with a new Mango Peachade Anthony Joshua edition.
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
Juicing up for the day ahead
ECONOMICS doesn’t play as big a part in breakfast buying decisions as it might for meals at other times of the day, suggests James...
Build up energy drinks for summer, says Red Bull
Energy drinks giant Red Bull offers advice to convenience retailers on how to ensure shoppers can easily get what they want in the category.
Liquid fuel for minds and bodies
REJUVENATING the mind and body is the focus behind the new flavours from natural energy drinks company Purdey’s.
Appy hydrating
A smartphone app is Keystore owner JW Filshill’s latest bright idea to encourage customers to drink more water.
Launched in conjunction with Highland Spring,...
Red Bull opens on flavour in Winter Edition
Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
Warming up for a busy summer
Brands reckon fruit, flavours and low and no sugar are set to shine when the mercury rises
Rubicon unveils brand refresh and NPD
Exotic fruit juice brand Rubicon has unveiled a complete brand refresh across its range along with two new flavour variants across its Still and Sparkling drinks.
