Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Red is the new black for Coca Cola’s packaging
COCA-COLA has a new look across its original recipe and zero sugar range .
Grab organic by the horns
Red Bull launches new health range
Market news | Tropicana, JTI, Lucozade and The Hidden Sea
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Green push from AG Barr
AG Barr has bolstered its sustainability credentials with a new commitment to achieve carbon net zero status by 2040
Enjoying sparkling sales this autumn
SUMMER weather may bring a welcome boost for bottled water sales, but the autumn isn’t short of opportunities either, according to Highland Spring.
Why fruit juice is not the problem
THE anti-sugar lobby may be damaging consumers’ health by targeting fruit juices. That’s the word from Refresco Gerber, the soft drinks manufacturer, packager and...
It’s sugar free for Sunny D
DEMAND for low-calorie soft drinks has seen Sunny D add two new low-calorie no added sugar variants to its range.
Jamie Dornan partners with Diet Coke
Hollywood actor and model Jamie Dornan has been announced as the new brand ambassador for Diet Coke to build on the brand's 'This Is My Taste' campaign.
Water can win in convenience
Whatever the ailment, it’s likely that among everything else a GP may prescribe, drinking plenty of water will form part of the cure.
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
How to give boom drinks a boost
Water is a booming category but retailers should stock trusted water brands if they want to make the most of the opportunities, argues soft drinks...
Generation Z have their say
The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
Trends take a turn in 2020
Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Back to the gym
The Covid pandemic has disrupted exercise routines for many consumers, but the easing of restrictions should bring a rise in demand for functional drinks
Sanpellegrino unveils a new look
Sanpellegrino is out to drive up its presence across the UK's soft drinks market through a new look across its cans and the roll out of its Zero Sugar range.








































