Racing ahead in 2018
TROPICAL soft drink brand Rio has manoeuvred itself into pole position among racing fans thanks to a new partnership deal with British Touring Car Championship (BTCC) driver Bobby Thompson.
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Dr Pepper unveils a new Crush for this Valentine’s Day
Soft drinks brand Dr Pepper has unveiled a limited edition variant for Valentine's Day with its new Dr Pepper Zero Sugar Cherry Crush flavour.
Explosive growth
IT’S made in Scotland and sold across the globe.An investment deal that launched new Scots energy drink Dynamite has led to significant distribution successes...
Rockstar unveils 2 for £2 PMP deal
Soft drinks giant Britvic has annoucned a shake-up to its Rockstar Energy Drinks PMP range and will offer consumers a new '2 for £2' deal from the new year.
Cater for all occasions
Suntory Beverage and Food GB & Ireland is shaking up its Lucozade range with the launch of a raft of new formats
Coca-Cola Zero Caffeine Free hits UK with 007 First Light promo
A global redesign for Coca-Cola Zero Sugar Caffeine Free has landed on shelves across the UK with a unique promotion for the upcoming 007 First Light videogame.
Power up energy sales with new PWR-BRU flavour
Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.
Tropical fruit for Carabao energy range
MORE fruit flavour has burst into the Carabao range, through the launch of a new mango variant.
Build up energy drinks for summer, says Red Bull
Energy drinks giant Red Bull offers advice to convenience retailers on how to ensure shoppers can easily get what they want in the category.
It’s not all about the off-sales
NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller
Food matching – Soft drinks for nights-in
SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Soft set for a big year
With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
Even more energy with a multipack
To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
Barr’s Diwali push
SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October.
Its exotic drinks brand,...
Looking for a summer blockbuster
ONE of the big family film releases of the summer will be Minions. And soft drinks firm Coca-Cola Enterprises will team up with the...
