Radnor Hills unveils new Toy Story 5 collaboration
Soft drinks firm Radnor Hill has partnered with The Walt Disney Company and Pixar with a new on-pack promotion with Toy Story 5.
Lose the sugar, win the sales
Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...
A New Twist With Prizes
JUICE drink brand Ribena has added a special-edition pack to its range.
Coca-Cola launches new 500ml ‘Supercans’
CCEP has unveiled its new 500ml canned format 'Supercans' to tie in with its ongoing partnership with the Premier League football tournament.
Messi launches Más+ by Messi drinks exclusively in Spar
Football superstar Lional Messi has rolled out his sports drink Más+ by Messi to the UK for the first time, kicking off with an exclusive stint in Spar stores.
Tea blend packs a berry punch
INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.
Covering the bases for better times
Energy Drinks performed well, for suppliers and retailers, through tough economic times and Ed Whitehead, strategy and planning manager at Red Bull UK reckons they’ll...
Tropicana mixes up a Fresh new range
Fruit juice brand Tropicana has unveiled its new selection of healthier fruit juice drinks with the introduction of the Fresh & Light range.
Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Spending big on zero sugar
Lucozade Zero is the subject of a new, £2.5 million multimedia advertising campaign
Red Bull ‘energises soft drinks profits’
Energy drinks giant Red Bull is advising c-store retailers to stay stocked up on a variety of format sizes and emphasised the importance of multipacks.
Health kicks call for flavour
January is seen as a month for cutting back and AG Barr reckons more health conscious consumers will seek out flavoured water options.
Lipton kicks off new summer campaign
Iced tea brand Lipton has kicked off its first ever on-pack promotion for the summer months offering the chance to bag hundreds of music themed prizes.
Irn-Bru Energy free stock
Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Thriving in Scotland
Carabao is going from strength to strength in Scotland according to the latest sales figures from the brand.
Demand for wider choice
Low sugar and protein popular
