Soft drinks contribute £11bn
BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...
Getting ready for a busy summer
Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into
Red Bull drinks Pink in new flavour
Red Bull continues to meet the demand for fresh flavours in the energy drinks category with the roll out of its new The Pink Edition Sugarfree variant.
Rubicon Raw is set to make Waves for energy sales
Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Free from set for a scorcher
With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
Pepsi Max unveils new bottles for Caffeine Free variant
Soft drinks brand Pepsi is set to tap into the rising demand for more caffeine-free cola options with the launch of its new Pepsi Max Caffeine Free 500ml bottles.
Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Coca-Cola and Monster’s Supercharged campaign
Coca-Cola Europacific Partners and the Monster Energy Co have kicked off the Sales Supercharged campaign once again for the fourth year running.
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Busy Boost
New product development, low-calorie options, flavours, PMPs and dedicated marketing support all play a part in a busy agenda for Boost the competitively priced energy...
Still burning – Energy drink analysis
Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded.
IT hasn’t been difficult to find the...
A drink with a rebel streak
REBELICIOUS Drinks has launched what it claims is the first-ever CBD-infused cream soda.
Irn-Bru Ice Cream flavour returns to store shelves
Scottish soft drinks brand Irn-Bru has brought back its limited edition Ice Cream flavour as a permanent new addition to its core Zero range.
More fruit choice in the gym
REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
Going soft for holiday sales
Coca-Cola Europacific Partners say soft drinks present a big opportunity to drive growth this festive season.
PMPs pushing energy higher
Red Bull show that PMPs are driving growth by 6% in the UK, delivering value for retailers as they face rising costs
