Monster Energy builds a fruity offer with new Juiced flavour
Soft drinks giant Coca-Cola Europacific Partners is set to bring a punch of tropical flavours to Monster Energy with the new Monster Juiced Rio Punch flavour.
Barr’s Diwali push
SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October.
Its exotic drinks brand,...
Cosmic energy
Convenience market energy drink stalwart Boost has launched a new limited edition variant
Health is big influencer
DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...
Bottling success for January sales
Bottled water can be a valuable category
Lucozade brings a Can-Can energy to launches
50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".
Trending energy
DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table
Free the planet
Plastic has been a part of consumers’ lives since the 1950s and while this versatile material has provided plenty of benefits to society, the last six decades of poor waste management have been disastrous for the environment.
Health doing heavy lifting
Sports and energy drinks are thriving in c-stores as value growth continues and NPD brings excitement
Nurishment smells the coffee
MILK-based drinks provide the latest way to recover after exercise according to Nurishment Active, a high-protein milk drink specially formulated to help people recover...
Scots show soft spot for indies
Report reveals different tastes and habits
SCOTS buy more soft drinks than the average GB shopper according to the latest category findings by researcher Kantar...
Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Campaign Mixing it up in the City
MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Size matters in drinks aisle
Packs, tax and lower sugar
PACK size is a vital consideration in the purchase decisions of Scottish energy and functional drinks consumers according to two...
Meet the Maker: AG Barr
Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
