Pepsi Max adds in a Tropical flavour
Drinks giant Carlsberg Britvic has unveiled a new look for its Pepsi Max flavours range along with its latest launch, Pepsi Max Tropical flavour.
Energising soft drinks with Red Bull
Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
Low sugar will widen appeal
According to Carabao, there are plenty of customers out there that energy drinks firms could do more to appeal to
Looking beyond the tax
ENERGY drinks offering more bang for the buck will be the ones to come out on top once the dust has settled from the introduction of the sugar tax
Jamie Dornan returns to Diet Coke in new TV advert
Hollywood star Jamie Dornan has made his return to the Diet Coke brand as he splashes into a new TV spot featuring the soft drinks brand.
Juice Burst comes out punching in new campaign
Fruit juice brand Juice Burst is set to benefit from its largest marketing campaign yet with the launch of the new 'Punchy to the Core' initiative.
Shoots shake up
THINGS are shaking up for Fruit Shoot as its parent firm launches a new line under the brand’s banner
Big spend on Revive
Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand
A sweet deal for retailers
Flavoured water hits the spot
Soft set for a big year
With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
Even more energy with a multipack
To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
Red Edition is staying put
Summer SKU gets a permanent listing
The time is ripe for berry
NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.
Stimulate energy sales in the morning
Boost Drinks reckons many consumers look to get their day off to a stimulated start and has highlighted its range as an effective way for retailers to grow profits.
Sports fans set to tap into coconut
COCONUT water is one of the fastest growing beverage categories in the UK, estimated to be worth more than £100m by 2016. American brand...
Juice bears fruit in convenience
One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.
