Hard times in soft world
WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings...
Retail boosters to run and run?
Functional drinks and glucose energy drinks provide some of food and drink retailing’s most valuable lines – sales growth in convenience stores has been...
Embracing hydration with expanded flavoured range from Highland Spring
Trio of Highland Spring Flavoured Water drinks roll out across independent retail, convenience and wholesale sectors in the UK.
Boost Drinks unveils two new limited edition flavours
Soft drinks firm Boost Drinks has unveiled a duo of limited edition flavour across its Sport and Energy ranges, with a focus on current flavour demands.
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
Barr’s Diwali push
SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October.
Its exotic drinks brand,...
Fruit Shoot helps its young drinkers get their skills on
FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather.
Following up on...
The enduring trend towards low sugar
HEALTHIER options are gaining ground in categories across the convenience store, but perhaps no more visibly than in the soft drinks chiller.
Fizz up your energy drink sales with Lucozade Energy’s new taste and look
Sponsored content: Lucozade Energy has enhanced its Original and Orange flavours, following 18 months of extensive research & development and input from 6,500 consumers.
Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Reviving with fruit
SPORT and energy drinks brand Lucozade has launched a new range called Lucozade Revive.
Berries burst onto the TV
Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
It’s sunshine in a bottle
SOFT drink brand Get More Vits is on a quest to support bone and muscle health.
The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
Energy drinks are on the up in convenience
C-stores get more
Milk to the max
WITH interest in sports and exercise rising as we head into spring, c-stores stand to benefit from offering products which are specifically formulated for...
Warming up for a busy summer
Brands reckon fruit, flavours and low and no sugar are set to shine when the mercury rises








































