Campaign Mixing it up in the City
MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.
Function over fat loss
Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
Great sales and a good cause
Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Warming up for a busy summer
Brands reckon fruit, flavours and low and no sugar are set to shine when the mercury rises
Binning plastic packaging at a rapid rate
Suntory Beverage & Food has invested almost £8 million in renovating packaging, focusing on recyclability with the aim to reduce the firm’s environment impact.
Far more than meets the eye
Bottled water has a lot to offer retailers
Coca-Cola and Oreo team up in new limited drink
Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
Monster Energy celebrates with new Lando Norris Gold cans
CCEP has launched a limited-edition gold coloured variant for its Monster Energy Lando Norris Zero Sugar variant to mark the F1 driver's global success.
On the go is coming back
The pandemic may have flipped some category trends on their head, but demand for bottled water continues to be a key component in any c-store soft drinks offer.
Coke to boost its zero option
Soft drinks giant reformulates and hammers home no-sugar message
PRESSURE on sugar-containing soft drinks was intensified recently when the chancellor announced he would be bringing...
Campaign is bonkers
THAI energy drink brand Carabao has launched a new multi-million pound integrated marketing campaign.
Retailer support rolls out
BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost.
The...
Getting ready for a busy summer
Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into
Radnor Hills unveils new Toy Story 5 collaboration
Soft drinks firm Radnor Hill has partnered with The Walt Disney Company and Pixar with a new on-pack promotion with Toy Story 5.
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
Spending big on sparkling
Highland Spring has announced its biggest ever investment in sparkling water.
The Perthshire-based producer plans to invest £1m in sparkling water, including a new ‘Remarkabubble’ campaign.
