Retailer support rolls out
BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost.
The...
Showing how the pro does it
Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
Sampling boost for students
STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost.
A spokesperson said: “This year is...
Britivic gives Refresh’d a pack revamp
Fresh look for juice bottles
New packs for Volvic
VOLVIC has entered 2018 with all guns blazing, rolling out a revamped bottle for its 50cl format
Juicing up drinks to go sales
VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple,...
Supporting change
CALYPSO Soft Drinks has redesigned its Fairtrade Pure Juice range.
The new design appears across the range including apple juice and orange juice in 500ml...
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Starbucks takes a chilled approach
Starbucks says its chilled coffee offerings have a major role to play in further growth of the RTD coffee market.
Hard times in soft world
WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings...
Thriving in Scotland
Carabao is going from strength to strength in Scotland according to the latest sales figures from the brand.
Stimulate energy sales in the morning
Boost Drinks reckons many consumers look to get their day off to a stimulated start and has highlighted its range as an effective way for retailers to grow profits.
Back to the future looks
THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
Barr’s Diwali push
SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October.
Its exotic drinks brand,...
Building the buzz
The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
Jamie Dornan returns to Diet Coke in new TV advert
Hollywood star Jamie Dornan has made his return to the Diet Coke brand as he splashes into a new TV spot featuring the soft drinks brand.
