Pack shots of Monster Energy Nitro Blue Flash cans.

Monster expands with new Nitro Blue Flash flavour

Energy drinks brand Monster Energy has expanded on its Nitro range with the introduction of the new blueberry flavoured Blue Flash variant.
Pack shots of Irn-Bru 330ml can range.

Made in Scotland From Girders strapline returns in £8million Irn-Bru campaign

Irn-Bru's iconic 'Made in Scotland From Girders' strapline has returned to the brand as part of a £8million marketing investment into the soft drinks range.

Energy races ahead on impulse track

THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Coca cola zero sugar cans

Going soft for holiday sales

Coca-Cola Europacific Partners say soft drinks present a big opportunity to drive growth this festive season.
Scottish footballer Andy Robertson, Steve Clarke, head coach, and footballer Kathleen McGovern sit in Hampden Stadium seats holding cans of Pepsi Max.

Pepsi Max kicks off new deal with Scotland football teams

Soft drinks brand Pepsi Max has announced a new five-year partnership with the Scottish FA as the official soft drinks partner of the men's and women's national teams.
Lauren Leisk's Fodilicious aims to make energy drinks for people with IBS.

Convenience in brief | Fodilicious, ScottishPower, KeyStore news

Scottish Grocer highlights three news stories that tell convenience retailers about the latest developments and news from Fodilicious, ScottishPower and KeyStore.

Revival picks up pace

SCOTTISH soft drinks business Bon Accord has been on charge, snapping up listings and expanding its portfolio with larger formats.

Get the most from liquid assets

REASONS that people have a night in at home vary but whatever the occasion most consumers will be looking for an accompanying drink, said...

Products meeting consumer desires

Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
Lucozade Sport Cherry Raheem Sterling

Sterling push for cherry

Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.

Sugar tax?

So, what exactly is the sugar tax? A charge that will be levied on soft drinks manufacturing and importing companies. When did or will it happen? It...

It’s not all about the off-sales

NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller

Lucozade PMPs return to shops

LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers. Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
Red Bull Tropical Edition

Tropical energy

RED Bull has added a tropical-flavour line to its enegry drinks range. Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Nisa South Oxhey store

Great sales and a good cause

Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
A person holds a can of Pepsi Max Tropical against a sunset background. The can has a cocktail umbrella sticking out of the top of it.

Pepsi Max adds in a Tropical flavour

Drinks giant Carlsberg Britvic has unveiled a new look for its Pepsi Max flavours range along with its latest launch, Pepsi Max Tropical flavour.