Retailer support rolls out
BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost.
The...
Capri-Sun campaign focuses on new recipe
The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Britvic secures deal
BRITVIC has renewed it partnership with PepsiCo with a new and exclusive 20-year franchise bottling agreement in Great Britain
Brands pressed
SCOTLAND’S juice and juice drinks fans remain among the most likely in Britain to buy branded products and brands still account for the majority...
It’s sunshine in a bottle
SOFT drink brand Get More Vits is on a quest to support bone and muscle health.
The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
Products meeting consumer desires
Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
Loyalty to Lucozade Sport will drive sales
Suntory Beverage & Food has been highlighting the importance of consumer brand loyalty in driving sales of the likes of its Lucozade Sport.
Big moments put on bottle
Consumers encouraged to reach goals
Innovation aids soft progress
SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
Bottling success for January sales
Bottled water can be a valuable category
Back in the day
COCA-Cola is highlighting its heritage and the continuity of its formula in its latest advertising campaign.
Secret of Barr’s success? Plenty of bottles
PACK size is the key to maximising bottled water sales, according to AG Barr.
Its brand, Strath-more, grew 10% year on year in the...
Welsh water is expanding
WELSH sparkling water brand Radnor has launched two new flavours in its Infusions range.
Marks set for May
PMP will increase from next month .
Tropical energy
RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Sparkling sales
Nisa has joined forces with Pepsico sparkling water brand SodaStream to launch sparkling water cylinders in the convenience channel
