Promotional image between Mogu Mogu juice and K-Pop band Seventeen.

Mogu Mogu kickstarts partnership with K-Pop stars

Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
men sitting on a bench drinking Ribena

Cheeky campaign

SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.

Sugar tax?

So, what exactly is the sugar tax? A charge that will be levied on soft drinks manufacturing and importing companies. When did or will it happen? It...
Robinsons Fruit Shoot

Fruit Shoot helps its young drinkers get their skills on

FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather. Following up on...
Ribena campaign

Fruity boast to catch attention

Running across out of home advertising and digital media, the campaign focuses on emphasising Ribena’s fruit content.
Pack shots of Lucozade Alert Ultimate Energy and Mango Peachade.

Lucozade brings a Can-Can energy to launches

50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".
Pack shots of Lipton Tropical Iced Tea bottles.

Lipton brings in the sun with Tropical Ice Tea drink

Tea brand Lipton has unveiled a new Tropical flavour across its Ice Tea range to tap into the rising popularity of the flavour variant seen across the UK.
Bottles of Rubicon Spring Vits stand against a blue background with illustrations of fruit around the bottles.

Rubicon Spring unveils new Vits soft drinks range

Flavoured spring water brand Rubicon has unveiled its latest addition of Rubicon Spring Vits, aiming to drive up sales in the functional water market.
Robinsons Vitality

Convenient pick me ups

FUNCTIONALITY serves as the key point of difference for the latest Robinsons rollout, as Britvic targets health-conscious consumers.
Hollywood actor Jamie Dornan stands in a dressing gown drinking from a can of Diet Coke with a lake behind him.

Jamie Dornan returns to Diet Coke in new TV advert

Hollywood star Jamie Dornan has made his return to the Diet Coke brand as he splashes into a new TV spot featuring the soft drinks brand.

Health is big influencer

DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...

Packed up for the festival

DIWALI celebration packs of Rubicon have been launched by AG Barr. Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...
Rockstar Revolt offers two sugar free varieties, Killer Citrus and Killer Cooler.

Size matters in drinks aisle

Packs, tax and lower sugar PACK size is a vital consideration in the purchase decisions of Scottish energy and functional drinks consumers according to two...
Pack shots of Radnor Spring price-marked packs with green bubble with the text "NEW PMP".

Radnor Hills introduces new PMP range

Welsh soft drinks firm Radnor Hill has unveiled a new PMP format for its carbonated Radnor Spring range, offering retailer stronger margins for the drinks.
Tenzing has expanded its range with new natural BCAA varient.

A natural option for the gym

Tenzing energy has expanded its range with the roll out of a new variant that boasts plant-based BCAAs
Rubicon

Barr’s Diwali push

SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October. Its exotic drinks brand,...