New flavours for summer
SOFT drinks brand J2O has added two new variants and a new format for Summer 2020.
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
A cool taste of the tropics
LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola.
According to the company’s research 93% of consumers in a taste...
Wake up your iced coffee sales with Jimmy’s
Earlier this year, Jimmy’s expanded its SlimCan range with a 250ml PMP format which rolled out exclusively across the convenience and impulse channel.
Back on TV for the festivities
Schweppes will return to TV screens this Christmas with its first advertisement since 2017
Sports fans set to tap into coconut
COCONUT water is one of the fastest growing beverage categories in the UK, estimated to be worth more than £100m by 2016. American brand...
Lose the sugar, win the sales
Some of the most innovative product and marketing work in functional drinks and in energy and sports drinks has been carried out by independent...
Nocco has ambitions
Swedish energy drink NOCCO is bullish about the brands prospects in the UK, having passed the 5,000 outlet mark with its distribution
Retail boosters to run and run?
Functional drinks and glucose energy drinks provide some of food and drink retailing’s most valuable lines – sales growth in convenience stores has been...
Don’t be shy, give it a try
Red Bull has taken a slice of summer and popped it in a can with the launch of the limited edition Red Bull Coconut Edition .
Function over fat loss
Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
Watch out for prickly heat
RED Bull has unveiled its latest seasonal limited edition release – this time taking flavour straight from the desert.
Irn Bru Snowman is back on TV
Irn-Bru's famous Snowman ad is back on the TV, helping many consumers kick off their festive seasons with the highly anticipated return of this annual ad.
A televsion shake up
Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
Time to level up
With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers...
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
