Keeping the calories off
VITAMIN drinks firm Vithit has calories in its cross hairs, as consumers increasingly shun sugar-loaded drinks
Panda wants mums to think again
CHILDREN’S soft drink Panda has being relaunched ahead of summer by brand owner Nichols.
The new look’s designed to get what the brand owner calls...
A new zero in energy range
BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Back on TV for the festivities
Schweppes will return to TV screens this Christmas with its first advertisement since 2017
Big spend for cordial
SHS Drinks has thrown its weight behind Bottlegreen, with the launch of a new six-figure marketing campaign.
Stock up on multi-packs
Multipacks of cider and energy drinks are expected to show growth at Christmas
Energy to the people
Boost Drinks has been celebrating a successful two-month tour of stores and head offices – in a bid to show some love to the independent sector.
Grace Foods set to bring sandy shores to the UK
Grace Foods has brought a taste of the Caribbean over the sea to the UK markets with three new soft drink flavours in its Island Soda range.
A Frankly refreshing summer
Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
Juice feels a squeeze
FRUIT juice sales in Britain have been up and down in recent years and the most recent edition of the British Soft Drinks Association’s...
Springing into action
Warm weather at the start of the year plus anti-sugar messages have helped water outgrow industry predictions.
THANKS to a good spring, bottled water has...
It’s got to be sugar free for energy
A growing number of consumers are looking for lower calorie or even sugar-free options when reaching for an energy drink, AG Barr has claimed.
Quoting...
Snapple adds tea but no sugar
Snapple
A new look, a new size and new flavours are all on the schedule for Snapple this summer.
Following a redesign, Snapple, which is marketed...
Back in the day
COCA-Cola is highlighting its heritage and the continuity of its formula in its latest advertising campaign.
Exotics and home treats fuelling juice
THERE are still juicy profits to be squeezed out of thirsty consumers’ love of refreshment, especially during hot weather.
That’s the juices industry’s view, with...
Tap into the opportunity
Bottled water has continued to grow but retailers could do more
