Gushing onwards

Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks Have bottled water sales grown and diversified...
Pack shots of Red Bull The Spring Edition Cherry Sakura with a four pack format of 250ml cans as well as a 250ml £1.75 PMP can.

Red Bull unveils Cherry Sakura Spring Edition

Energy drinks brand Red Bull has unveiled its new Spring Edition variant with the new Cherry Sakura flavour, driving up demand for cherry flavours in soft drinks.

Plant-based innovation

A Wimbledon based firm is looking to shake things up in the soft drinks chiller  – through the launch of a new CBD drink
Pack shots of Lucozade Alert Ultimate Energy and Mango Peachade.

Lucozade Alert unveils new fruity flavour duo

Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
A can of Coca-Cola Original Taste and Coca-Cola Zero Sugar with the names Kristi and Sabrina on them respectively against a red background.

Coca-Cola reignites ‘Share a Coke’ with names back on cans

CCEP has re-introduced its 'Share a Coke' campaign once again as consumers will be able to find their names across cans of Coca-Cola drinks once again.
Pack shots of Monster Energy including Original and Ultra with a Call of Duty on-pack promotion.

Monster gives gamers the edge in new Call of Duty promo

Monster Energy has kicked off its collaboration with Call of Duty once again in time for the launch of the latest game, offering exclusive in-game rewards.
Upbeat Water

Beat-ing the competition

HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.

Sugar free tropical energy

A trip to a tropical island may be off the cards for now, but Lucozade Zero is bringing the taste of summer to us with its new release
Promotional image for Irn-Bru's summer competition featuring bottles of Irn-Bru, Diet Irn-Bru and Irn-Bru XTRA on a beach.

Irn-Bru kicks off phenomenal summer promotion

Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
Grace Sparkling Coconut Water

Sparkly NPD

CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range

Back to the future looks

THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...

Soft drinks contribute £11bn

BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...

A thirst for a special offer

Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...

Health is big influencer

DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...
Strathmore Botanics

Botanical waters spring into store

DEMAND for healthier options in the soft drinks chiller has seen Barr Soft Drinks bring some new flavours to the table.
Buxton

A big push for Buxton

Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.