Squeeze into craft
JUICE is the word at Cracker Drinks Co as the firm rolls out its Crafted brand to UK stores.
The new range comprises four flavours:...
Bottling success for January sales
Bottled water can be a valuable category
Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Bundling up gets results
Meal deals are well worth mulling over
A smart move
GLACEAU Smartwater’s move into 100% recycled plastic bottles is the subject of a new campaign.
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Taste of the summer
AG Barr has added three new fruity flavours to its Caribbean sparkling drink range, KA
Health at heart of product launches
With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Levi Roots clears up
LEVI Roots Caribbean Crush is now available in a fully recyclable, clear plastic bottle, complete with a new label.
Two promos for Raw
AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
Diet Coke competition brings getaway prizes
Coca-Cola Europacific Partners is giving consumers the chance to win a Kate Moss recommended countryside getaway in its latest competition for Diet Coke.
Fizz up your energy drink sales with Lucozade Energy’s new taste and look
Sponsored content: Lucozade Energy has enhanced its Original and Orange flavours, following 18 months of extensive research & development and input from 6,500 consumers.
Trip with fungi on the shelf
Trip has rolled out its new Mindful Blend range to take advantage of the rising popularity the functional ingredients have found on social media.
Still lighting retail’s fire? Energy drinks review
For several years the sales performance of energy drinks has been setting the heather alight, especially in convenience outlets. But is the market going...
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
