Chance to win with Diet Coke
CONSUMERS are in with the chance to win exclusive prizes with Diet Coke’s latest campaign.
The ‘Win what you love’ campaign, running now until 2 May, offers consumers the chance to win from a host of prizes, including getaways from the brand’s creative director, Kate Moss.
Lucky winners will win an exclusive trip to one of Moss’s favourite countryside retreats along with products from the supermodel’s new wellness brand ‘Cosmoss’.
The promotion can be seen across the core Diet Coke range as well as Diet Coke No Caffeine variants.
Martin Attock, VP of commercial development at Coca-Cola Europacific Partners GB, said: “Fashion trends and keeping up with celebrity personalities are real passion points for our Diet Coke fans, making this latest on-pack promotion and campaign ideal for our brand loyalists.
“We wanted to tap into this and reward consumers with the opportunity to pick up some fantastic fashion-themed prizes and even luxury getaway experiences all specially chosen for them by our creative director, Kate Moss.”
