Big spend on fruity soft drink
AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign
Retailer scoops £5K
Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand
Mystery flavour for Fanta
Coca-Cola European Partners (CCEP) is piquing the curiosity of consumers with the release of a mystery flavour
Steps in the right direction
Bottled water brands have been stepping up their sustainability efforts, as consumers become increasingly concerned with the environmental impact of their purchases.
Shaking it up in the chiller
IF variety is the spice of life, a varied selection is the secret to strong energy drinks sales.
Xtra choice at Burns
Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.
Boost sales with sports drinks
As people take to exercising in the sunshine, sports drinks can do well for c-store retailers – as long as they take into account the desire for value and taste, says Boost Drinks.
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Energising soft drinks with Red Bull
Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
Energy races ahead on impulse track
THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
No and low to step up
COCA-COLA Great Britain has launched a new campaign to emphasise that its four varieties are all part of the same brand.
The move is part...
Flavour above all
And consumers are looking for low or zero-calorie drinks
FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
Form is great, function sells
Consumers want more from drinks
Refreshment may still be at the heart of any decent drinks offer, but today’s consumers seem increasingly demanding when it...
We wish you a berry Christmas
BRITVIC is giving shoppers the chance to win glittering prizes this Christmas
It’s sunshine in a bottle
SOFT drink brand Get More Vits is on a quest to support bone and muscle health.
The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
A category in great shape
Positive figures for soft drinks
