Two promos for Raw

RAW cans

AG BARR has rolled out two new promotions across its Rubicon Raw energy drink brand.

The first promotion is running across 4x500ml multipacks of Rubicon Raw’s Orange & Mango and Raspberry & Blueberry flavours.

It offers consumers the chance to win a holiday and there will also be daily prizes including a Garmin Smartwatch and American Tourister backpack.

The second promotion is exclusive to the convenience channel and offers shoppers the chance to win a bike every week in the run up to Christmas.

Both promos will be supported by digital advertising.

Adrian Troy, marketing director for AG Barr, said: “Rubicon Raw has had a phenomenal launch, quickly establishing itself as an important part of the category.

“Some 60% of the brand’s sales have been incremental by recruiting new and lapsed energy consumers and current consumers are also buying Rubicon Raw more frequently than other brands in the market.”