Tag: Mentos
Better for you, better for sales
Perfetti Van Melle says it is crucial to offer a range of reduced sugar options .
Choice is the key to success
PVM expects to see sugar free shine in the year ahead
Friendly Mentos
Mentos has brought back its range of limited edition ‘Say Hello’ sweets in a bid to get shoppers talking about the brand, and to each other .
Banking on bottles
Bottle formats seeing increasing success for gum, say producers
Say hello with Mentos
TODAY marks World Hello Day (21 November) and Mentos has chosen to celebrate the occasion with the launch of a new campaign to promote...
The sweet impulse
Confectionery is one of the most important PMP categories for retailers, says Perfetti Van Melle, with 68% of stores already stocking PMP sweets.
Trade marketing...
Kids show the way
CANDY brand Mentos is turning children into life coaches in its latest advertising campaign.
In the TV ad children help adults to make new connections...
Adapt to demand
New products planned to add excitement to sugar confectionery in 2016 as manufacturers react to consumer trends.
SHOPPING habits are changing and retailers are having...
Success is in the bag
SWEET loving Britons spend £763m a year on candies according to figures from Perfetti Van Melle and it says children’s confectionery contributes £602m, making...
Fresh pack – Resealable Mentos packs
MENTOS has repackaged its Pure Fresh chewing gum in a resealable pack.
Research showed parent company Perfetti Van Melle that customers disliked stick packs and...
