Tag: Mentos

Say hello with Mentos

TODAY marks World Hello Day (21 November) and Mentos has chosen to celebrate the occasion with the launch of a new campaign to promote...

The sweet impulse

Confectionery is one of the most important PMP categories for retailers,  says Perfetti Van Melle, with 68% of stores already stocking PMP sweets. Trade marketing...

Kids show the way

CANDY brand Mentos is turning children into life coaches in its latest advertising campaign. In the TV ad children help adults to make new connections...

Adapt to demand

New products planned to add excitement to sugar confectionery in 2016 as manufacturers react to consumer trends. SHOPPING habits are changing and retailers are having...

Success is in the bag

SWEET loving Britons spend £763m a year on candies according to figures from Perfetti Van Melle and it says children’s confectionery contributes £602m, making...
MENTOS has repackaged its Pure Fresh chewing gum in a resealable pack.

Fresh pack – Resealable Mentos packs

MENTOS has repackaged its Pure Fresh chewing gum in a resealable pack. Research showed parent company Perfetti Van Melle that customers disliked stick packs and...
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