Back to the gym
The Covid pandemic has disrupted exercise routines for many consumers, but the easing of restrictions should bring a rise in demand for functional drinks
A fruitful campaign for summer
BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
A cool taste of the tropics
LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola.
According to the company’s research 93% of consumers in a taste...
Health focus has helped category
Firms find premium soft drinks in ascendancy
HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
500 reasons to launch
ENERGY drinks brand Boost was another which embraced the 500ml can this year.
Back in the spring it launched its first products to use the...
Good for sales, good for planet
The return to office working has been good for the bottled water category, says Highland Spring. And it said this growth has continued as more people are looking to hydrate on the go.
Natural solution from down under
AUSTRALIAN sugar-free drinks brand, Nexba, has brought its range of Kombucha drinks to the UK.
Mind the thermometer
According to Lucozade Ribena Suntory, for every one degree temperature increase, soft drinks experience a sales uplift of 1.6% .
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Summer sampling
SAMPLING has worked before and it will work again, that is the opinion of Lucozade Ribena Suntory
New packs for Volvic
VOLVIC has entered 2018 with all guns blazing, rolling out a revamped bottle for its 50cl format
Juiced the job
Coca-Cola Europacific Partners has grown its Monster Energy drinks line-up with two new flavour variants from the States.
Tango unveils its new Outrageously Orange ad
Tango Orange is back on the TV for the summer months as Britvic unveils its new multi-million pound marketing campaign 'Outrageously Orange'.
Converting into sales
HYDRATION drink brand iPro has secured a lucrative listing with Spar Scotland.
Celebrating 60 years of Coca-Cola
The Coca-Cola Bottling Plant in East Kilbride has marked 60 years of production, standing strong as a stalwart part of Scotland's industrial history.
Mixers matter
Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
