Hard times in soft world
WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings...
Why fruit juice is not the problem
THE anti-sugar lobby may be damaging consumers’ health by targeting fruit juices. That’s the word from Refresco Gerber, the soft drinks manufacturer, packager and...
Healthier hydration for kids
Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
Swizzels brand branches out in drinks
The Swizzels brand has been branching out in the soft drinks category with new licensed products launched from different firms.
Isotonics ‘must haves’ for c-stores
Exercise classes and packed gyms may be a thing of the past, the appetite for fitness and nutritional products has certainly not diminished
A new vision for soft sales
Barr identifies six specific shopper needs that it says cover all the major consumption occasions to help retailers organise the chiller
Excitement can add to energy
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Lucozade PMPs return to shops
LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers.
Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
Welsh water is expanding
WELSH sparkling water brand Radnor has launched two new flavours in its Infusions range.
Coca-Cola festive packs want to be at the party
Santa’s red and white suit has become a regular feature in Coca-Cola’s festive packaging and he is back on their packs this year.
Keeping the party going
CONSUMERS will be looking to well and truly deck the halls this Christmas and Britvic has advice for retailers to help them keep shoppers jolly.
Health focus in the chiller
Student dietary clichés have not aged so well, with today’s young adults swapping kebabs for ketogenic dinners and cheap pints for protein powder.
Green push from AG Barr
AG Barr has bolstered its sustainability credentials with a new commitment to achieve carbon net zero status by 2040
Soft set for a big year
With the trend of alcohol reduction not going anywhere soon, premium soft drinks could be a breakout star of 2020.
Barr goes Xtra limited this summer with new Irn-Bru flavours
Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
Ocean Spray teams up with Euro Food Brands
Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.
