Tango unveils its new Outrageously Orange ad

Major fruit flavoured soft drink brand is back on the TV

Tango Orange is back on the TV for the summer months as Britvic unveils its new multi-million pound marketing campaign ‘Outrageously Orange’.

FRUIT flavoured soft drink brand Tango is back on TV screens with the launch of its new multi-million pound marketing campaign ‘Outrageously Orange’.

Aiming to showcase the brand’s Tango Orange variant, the new marketing includes a TV ad, which went live at the start of May, as well as social media content across platforms including TikTok and Instagram with further outdoor posters across the country.

Set to run until August, Britvic – the firm behind Tango in the UK – said it aims to “shine a light” on the staple soft drink brand and resonate with its core audience of young adult consumers in the process.

To do so, Tango Orange will take certain stage in the new ‘Warden’ ad set in a prison with the drink smuggled inside by an inmate. Once found, the drink is taken and tested by the warden who finds the flavour to be “so bold” that he can’t help dancing.

This marks the second TV ad as part of Tango’s ‘dangerously potent flavour’ brand platform which Britvic says will continue to drive differentiation for Tango Orange and help to keep the brand at the forefront of consumers’ minds during the summer months.

Ben Griffiths, GB commercial director at Britvic, said: “Our Outrageously Orange campaign represents an opportunity for outlets to maximise their fruit flavoured carbonate sales with a well-known and trusted brand like Tango.

“It’s been a great start to the year, with limited edition launches such as Tango Mango. The Outrageously Orange campaign marks the next step in the brand’s support for the foodservice channel, with its bold flavour and personality helping to drive footfall and sales.”