Real demand for leaf salad
ONE third of consumers intend to eat more fruit and vegetables as part of a healthier lifestyle, according to recent IGD data, meaning there’s room for growth in convenience.
TV turn is paying off
Following a successful turn on the small screen, Mackie’s of Scotland has secured an expanded Sainsbury’s listing, extending to stores south of the border.
Transfer bid for Lineker
Frozen snack brand Brew City has launched a marketing campaign centred around securing a transfer for the top goalscorer in British FMCG.
The enduring trend towards low sugar
HEALTHIER options are gaining ground in categories across the convenience store, but perhaps no more visibly than in the soft drinks chiller.
Small producer’s bonny deal
FAMILY owned Scottish soft drinks company Bon Accord has signed a new deal to supply Morrisons stores in Scotland.
Rum brand treks over the Atlantic
PUERTO Rican rum distiller Destilleria Serrallés has its eyes on the UK spirits market.
Pilsner push for Brooklyn
New York craft brand Brooklyn Brewery is set to expand its range in the UK off trade, with a new Pilsner variant.
Big spend for cordial
SHS Drinks has thrown its weight behind Bottlegreen, with the launch of a new six-figure marketing campaign.
Going kookie for Maryland
Maryland Cookies is back on the small screen with the return of its ‘Keep it Kookie’ campaign.
Two more for PMP range
KP SNACKS has expanded its price-marked portfolio with the addition of two new price-marked packs.
Hunting a bargain
PMPs are performing well for German herbal liqueur brand Jägermeister.
The time is ripe for berry
NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.
Marked snack growth
PMPs continue to be key to communicating value to consumers, particularly in impulse categories such as savoury snacks.
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
Saddling up with digital campaign
Dark Horse has been riding onto Channel 4’s streaming platform as part of a new marketing push for the American wine brand.
Value in a price crisis
AS consumers face an economic squeeze, PMPs will come into their own.
