One week promo generates profit at Unitas
WHOLESALE buying group Unitas has reported strong sales results following on from a One Week Special promotion with Carlsberg Britvic.
Initially launched in March 2026, the Unitas One Week Special initiative brings together the buying group’s wholesale members and invites them to take part in the one week promotion and run the campaign across their operations.
The initiative was designed to deliver high-impact and a short-term flash in sales for Unitas members across the network, driving up rapid volume sales for select products included in the promotion.
The latest One Week Special promotion focused on the Carslberg Britvic portfolio and delivered a staggering 312% uplift in sales when compared to the previous six week period.
During this week-long promotion, the beer category was a star performer with a massive 367% uplift in sales, while soft drinks saw an equally impressive 309% increase. Every soft drinks brand featured in the promo rose more than 200%, with Pepsi up 327% and Lipton Ice Tea up 307%.
When looking at individual SKUs, Unitas reported that Poretti 10x440ml packs delivered 2,162% uplift, with further success seen across the Tango and Carlsberg multipack offering. Additionally, Pepsi Max was a clear driver of the campaign, says Unitas, with four of the five highest volume uplift SKUs coming from the brand’s range.
Asheigh Cheetham, head of trading (retail) at Unitas, said: “These results are a brilliant example of what collaboration between Unitas and our supplier partners can achieve. Carlsberg Britvic backed this activity fully, and our members responded in kind – the growth across both beer and soft drinks shows just how much value is unlocked when the membership takes action together.
“We’ve already had a fantastic response from both suppliers and members to future one-week offers, which is incredibly encouraging.  We’ll continue working closely with our supplier partners and marketing to deliver more opportunities like these which drive growth, value and success for everyone involved.”
