Soup sales hotting up
MUG Shot Cup Soup is now a £1m brand, according to its owner Symington’s.
McIntosh goes digital for Burns Night
STRATHMORE Foods has put a digital spin on Burns Night with the launch of a seasonal McIntosh pack that makes use of augmented reality...
Bags more gum choice
WRIGLEY has added a new on-the-go pack to its Extra sugar-free gum range, with the launch of a re-sealable 21-piece hanging bag.
Peppermint and Spearmint...
PG Tips Monkey returns to TV screens
PG Tips has brought back its iconic Monkey character to TV screens across the UK in a new comical ad with actress Emily Atack.
Embassy range change
Imperial Tobacco has extended its Embassy Signature range with the roll out of a new Gold Superkings variant
Jacob’s alternative – it’s a cracker
CONSUMERS who are weary of sandwiches are the target for United Biscuits’ latest innovation: Jacob’s Crispbreads, launched earlier this year.
Hena Chanda- rana, trade communications...
Chocolate PMP push set to continue
CONFECTIONERY suppliers have been keen advocates of PMPs on a wide variety of countlines, sharing-sized products and other lines.
Towards the end of last year ...
Busy lives to boost snacks
SNACKING is growing, because consumers’ increasingly hectic and busy lives are increasing demand for snacks and especially for products that can be eaten on...
GK Barry partners up with Echo Falls for Limited Edition Summer Berries wine
Social media sensation GK Barry has partnered up with Echo Falls wine to launch a new limited-edition Summer Berries Fruit Fusion bottle.
The bottle of nations
Limited edition bottles will carry the colours of six sides playing in this summer’s festival of football
Estrella Galicia builds major Spanish branding investment
Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.
Robinsons rolls out new bewitching Wicked flavours
Squash juice brand Robinsons has kicked off a new partnership with the movie musical Wicked with two new limited edition flavours inspired by the film.
Belgian star’s skills target Lotus eaters
BELGIAN football star Eden Hazard is the new face of Lotus Biscoff biscuits.
A global online campaign features a film of Hazard showing off his...
Worth its salt
THE latest product form Walker’s Nonsuch is Salted Caramel, a wrapped toffee made with Anglesey sea salt derived from the seawater of a designated area of the Menai Straits in accordance with its Protected Designation of Origin status
Plastic reused – Ecover plan world’s first
GREEN brand Ecover, has unveiled plans for the world’s first fully sustainable and recyclable plastic packaging, to be introduced in 2014.
The new material is...
New-look Drench grows up
BRITVIC is repositioning its adult soft drink, Juicy Drench, to focus on consumers aged 30 and over. The packaging for all flavours in the...
