Are you a lover or a hater?
The advert aims to spark debate and drive sales of the packs
Sofizzticated gin
Treasury Wine Estates hopes to tap into gin's popularity with its newest release: Blossom Hill Gin Fizz
Jacob’s alternative – it’s a cracker
CONSUMERS who are weary of sandwiches are the target for United Biscuits’ latest innovation: Jacob’s Crispbreads, launched earlier this year.
Hena Chanda- rana, trade communications...
And flat ones too
RIDGED crisp brand McCoy’s is also embracing the flat.
New McCoy’s Thick Cut are available in 35g packs in BBQ Chicken and Cheddar &...
Kellogg’s backs STV’s Children Appeal pound for pound to fund Scottish breakfast clubs
Kellogg's has teamed up with STV and two of Scotland's strongest people, Nicole Ann Bennett and Chris Beetham, to encourage people to sign up to host their own Big Scottish Breakfast.
Get festive with biscuits
Gift packs can bring up basket spend
Fruit makes a splash
RADNOR Splash is now available in new flavours and packaging in the cash and carry channel.
Shortbread is jam packed
A new line from Paterson’s
VK gets summer ready with new Lemon & Lime flavour
Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.
Sterling launches its first lemon-flavoured cigarillo
Cigarillo brand Sterling has launched a new lemon-flavoured variant with the roll out of Sterling Dual Capsule Xtra Yellow Limited Edition.
Squash for adults
BRITVIC is aiming to bring refreshment to the nation through a new TV campaign for Robinsons with the launch of Fruit Creations.
Belgian star’s skills target Lotus eaters
BELGIAN football star Eden Hazard is the new face of Lotus Biscoff biscuits.
A global online campaign features a film of Hazard showing off his...
Binning the plastic
AG Barr has taken its sustainability pledge one step further by announcing all of its consumer multipacks will be packaged in 100% recycled shrink wrap by the end of this year
Sleighing the festive market
Premier Foods launch NPD
Fox’s Burton’s unveils ‘largest-ever’ brand investment into Party Rings
Party Rings benefits from new look and ATL campaign
BISCUIT treats firm Fox's Burton's Companies (FBC) UK has unveiled a bold new look for its...
Energy brand cuts sugar ahead of tax
THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost




































