Estrella Galicia builds major Spanish branding investment
Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.
Robinsons rolls out new bewitching Wicked flavours
Squash juice brand Robinsons has kicked off a new partnership with the movie musical Wicked with two new limited edition flavours inspired by the film.
Belgian star’s skills target Lotus eaters
BELGIAN football star Eden Hazard is the new face of Lotus Biscoff biscuits.
A global online campaign features a film of Hazard showing off his...
Worth its salt
THE latest product form Walker’s Nonsuch is Salted Caramel, a wrapped toffee made with Anglesey sea salt derived from the seawater of a designated area of the Menai Straits in accordance with its Protected Designation of Origin status
Plastic reused – Ecover plan world’s first
GREEN brand Ecover, has unveiled plans for the world’s first fully sustainable and recyclable plastic packaging, to be introduced in 2014.
The new material is...
New-look Drench grows up
BRITVIC is repositioning its adult soft drink, Juicy Drench, to focus on consumers aged 30 and over. The packaging for all flavours in the...
Cathedral City returns to the small screen
Cathedral City aims to invite consumers to indulge in a cheese-filled meal time in its new ad 'City', which showcases ideal cheese consumption occasions.
Chupa Chups brings a Sour Bite in new sweets
Chupa Chups has expanded on its introduction to the jellies category within confectionery with the launch of its new Sour Bites and Tubes variants.
Müller plans dairy closures
Milk giant consults on East Kilbride and Aberdeen as it announces major investment in Bellshill
THE future of two Müller Milk & Ingredients plants in...
Clearspring launches international trio of oat biscuits
Organic foods brand Clearspring has launched its first range of on-the-go snacks with a trio of Organic Oat Biscuits, which have been made in the Highlands.
Quality Street introduces new Mystery Flavour for Christmas
Quality Street has introduced a new mystery flavour to its line-up of treats which won't be revealed until later in December this year.
Now you see it … and 30 seconds later you don’t
CONSUMERS looking for a quick fix are being targeted by stain-removal brand Vanish, which claims it has developed a product that can banish marks...
Making up-front connections
THE Mondelez International-owned chocolate brand Cadbury’s latest Dairy Milk collaborations are now available as PMPs. Cadbury Dairy Milk with Oreo and Cadbury Dairy Milk...
Heineken unveils chilling Halloween campaign
Heineken UK has kicked off its new promotion for the Halloween season 'Meet the Chillers' offering retailers POS materials and a chance to win branded outfits.
Shortbread is jam packed
A new line from Paterson’s
Single-use e-cigs
Vape brand Dinner Lady has launched a new disposable vape pen
