Aston Manor grows the Knights Cider offer
CIDER products firm Aston Manor has expanded on its Knights Cider range with the introduction of the new Premium Pear flavour.
The new 8.4% cider variant offer convenience retailers and wholesalers a new route to market for the cider category to help drive up incremental sales.
Knights Cider Premium Pear retains the brand’s signature black can design and carries the same strength as the standard Premium Bittersweet variant.
Made using 85% pear and 15% dessert apples, the new cider provides a medium-sweet taste and contains no artificial colours, flavours or sweeteners. Additionally, the cider is also gluten-free.
The launch follows on from a positive consumer tasting period as well, says Aston Manor, with Vypr research among 500 cider drinks reporting that nearly eight in 10 shoppers said they would purchase the drink.
Knights Cider Premium Pear will launch into Parfetts depots in late August before it rolls out across Bestway Lionscroft, Soho and Dhamecha from September in 24 500ml plain packaging can packs.
Aston Manor has also confirmed that POS materials are available for convenience retailers to help raise awareness for the variant in stores and drive up sales.
Sarah Williams, brand manager at Aston Manor Cider, said: “Knights Premium Pear gives retailers a compelling reason to make more space for a brand already delivering exceptional returns through the till.
“Pear brings unique flavour innovation to strong cider, while the familiar Knights Premium format, 8.4% ABV and accessible premium proposition give existing shoppers plenty of reasons to try it.
“With purchase intent particularly high with strong cider drinkers, we expect the launch to recruit quickly and deliver incremental sales for retailers and wholesalers alike.”
