Getting in extra treats for Halloween with M&Ms
CONFECTIONERY giant Mars Wrigley has expanded on its seasonal offer for the Halloween season with the new M&M’s Minis Funsize multipack.
Bringing the chocolate brand to the multipack format for the first time in the UK, the new 220g sharing bag contains 11 20g fun-sized bags of M&M’s Minis and has been developed to match the demand for convenient and portioned formats that are ideal for trick-or-treaters at Halloween.
In addition to this occasion, Mars Wrigley has highlighted the bag will make for an ideal treat for Halloween parties or seasonal sharing occasions across the Halloween period.
The M&M’s Minis Funsize multipack has launched into major retailers across the UK including Tesco, Asda, Sainsbury’s and Co-op with an RRP of £4.90 per pack.
The new launch comes after the success that the Halloween period saw in 2025. According to NielsenIQ data, the event was one of the largest sales opportunities for retailers with Halloween category value sales up by 1.6% during the 24 weeks to 27 December.
Georgia Woodward, senior brand manager for M&M’s at Mars Wrigley, said: “Halloween is one of the biggest confectionery moments of the year, so we’re excited to bring M&M’s Minis into a fun-sized format for the very first time.
“As shoppers increasingly look for shareable products ahead of the season, this launch gives retailers an exciting new way to capitalise on demand while introducing M&M’s into a format consumers already know and love.”
