Market News | Pepsi, Ben & Jerry’s, Squeaky Bean, JAC Vapour

We highlight new products that Scottish c-store retailers might want to stock

1. Britvic unveils Pepsi rebrand

The Pepsi rebrand has a nostalgic touch.
The Pepsi rebrand has a nostalgic touch.

BRITVIC has unveiled the complete rebrand across the Pepsi drinks portfolio.

Rolling out from March, the new pack designs will cover across Pepsi, Pepsi Max, Diet and its flavoured cola ranges, with new packaging visuals, in-store materials and displays.

The rollout will also be supported by a fully integrated campaign including TV, radio, out-of-home and experiential marketing and will fall in line with Pepsi’s Thirsty for More campaign to highlight the brand fuelling enjoyable moments.

Ben Parker, retail commercial director in Great Britain for Britvic, said: “The rebrand reflects Pepsi’s challenger mindset and drive to push culture forward while remaining iconic and timeless, with a new logo and visual identity that borrows equity from its past and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi.

“The vibrant new look will grab attention on the shelf, playing a key role in drawing younger consumers into the category.”

2. Ben & Jerry’s trio of tubs

The new Ben & Jerry’s Spectacu-love tub.
The new Ben & Jerry’s Spectacu-love tub.

ICE cream tub brand Ben & Jerry’s has expanded on its range, including its Sundaes brand.

Introducing a new SKU this year, Ben & Jerry’s Spectacu-love adds another indulgent option to the collection made with speculoos cookie in the brand’s classic 465ml tub.

In addition to this, the brand has launched two new variants for its Sundae range, with Ben & Jerry’s Marshmallow & S’more and Oat of this Swirled.

Marshmallows & S’more aims to bring the American campfire treat to the UK in ice cream form and is packed with cookie dough chunks, gooey marshmallow swirls with whipped ice cream, toasted marshmallow caramel swirls and popping candy.

And Oat of this Swirled marks the range’s first non-dairy ice cream flavour as it is made with Ben & Jerry’s new oat-based recipe. The non-dairy ice cream comes with cinnamon cookies and toasty marshmallow swirls and chocolate chunks.

Both come in the Sundaes range of 427ml tubs, with all three new additions available at £5.50 RRP.

3. Squeaky Bean’s frozen duo

The Squeeky Bean Seasoned Chicken Style Pieces.
The Squeeky Bean Seasoned Chicken Style Pieces.

PLANT-based meat alternative brand Squeaky Bean has entered the frozen category for the first time.

Two new meat alternative options have now launched into stores, with Seasoned Chicken Style Pieces and Steak Style Pieces, available at £3.25 RRP.

Both have been made with wheat and pea protein and are high in protein.

Becky Youseman, marketing controller at Squeaky Bean, said: “We regularly hear from our Squeaky fans about how they want to cook with our products, and our latest range offers an easy and convenient way to create plant-based dishes with no compromise on taste and texture.”

4. JAC Vapour Zero Max range

The JAC Vapour Zero Max range.
The JAC Vapour Zero Max range.

SCOTTISH vape firm JAC Vapour has launched its latest product which contains zero nicotine and comes in nine variants.

The new Zero Max range has been designed to be used with the brand’s rechargeable vape device Puff Box, with the aim of supporting more consumers to quit smoking via the nicotine-free range following calls for a ban on disposable devices.

Zero Max Refill Packs include two in each at £5.59, with nine variants to choose from – Pink Lemonade, Ki Berry Cool, Wings Blast, Mango Ice, Absolute Menthol, Blackcurrant Juice, Blue Raspberry, Cherry Cola and Watermelon Ice.