Tag: Premier Foods
Ready? Steady? Already cooked!
Premier Foods’ latest launch under the Loyd Grossman umbrella, Risotto Kits, are aimed at giving one and two person households a complete meal solution
Having cake and eating it
Premier Foods is rolling out Cadbury Roses Cake Bars alongside best sellers from previous years including Cadbury Cakes and Mr Kipling.
Bringing free from into focus
With gluten-free variants now available for everything from breakfast cereal to beer it’s time retailers switch on to the free-from opportunity with cakes.
Looking good with Premier Foods
“We advise our customers to follow some simple steps to help drive cake sales through best practice merchandising:
- Signpost NPD through best sellers, for...
Kids the focus for sauce kits
CHILDREN are the focus for the new Homepride sauce range as parent firm Premier Foods targets the family meal opportunity.
The new Homepride Kids...
Familiarity sells
SHOPPERS are more likely to buy products from brands they recognise and new products from well-known brands are popular. That is the view of...
Frozen treats are on trend
INTERNATIONAL trends are influencing UK shopping habits according to Premier Foods and it has launched a range of Ambrosia frozen custards to meet one...
Sweetening the impulse offer
Premier Foods adds more to its on-the-go cakes and treat range
With 13% of shopper store visits used to buy food-to-go products, according to HIM...
A taste of the unusual
Out of the ordinary products will be on shopping lists at Halloween as consumers look for something different, claims Premier Foods.
The Mr Kipling and...
High protein first
PREMIER Foods plans to harness the power of protein and thicken things up as it gears up for the winter soup season.
It reckons its...
Big bite start to year
PREMIER Foods says its latest launch in the cake market has been an immediate success. Cadbury Amaze Bites were launched in January this year...
Stock rises in new campaign
Premier Foods is spending £3m to put Oxo Stock Pots on TV for 17 weeks.
The ad shows objects such as a recorder, plastic ducks...
Dreamy new designs
PREMIER Foods has introduced new packaging for its custard and rice pudding brand, Ambrosia.
The new design across the entire portfolio of custard, rice and...
£10m treat
PREMIER Foods is putting a £10m marketing spend behind cake brand Mr Kipling in a bid to attract new shoppers and increase sales in...
Premier adds big names to PMP list
PREMIER Foods is doubling its range of price-marked packs.
The company is offering 20 new products as price-marked lines in addition to the 20 already...
Sweet to the end
BRITS spent £1.3bn on sweet treats to slip into a lunchbox last year. According to Premier Foods, which has the Mr Kipling brand among...
