Premier Foods rolls out its festive range

Treats with a bit of tinsel

Mr Kipling and Cadbury Christmas snacks
Mr Kipling and Cadbury Mini Rolls both have new festive flavours this

PREMIER Foods is prepared for the arrival of Father Christmas, thanks to a new seasonal range for 2019.

This year, the firm has extended its Mr Kipling and Cadbury Cakes ranges with new festive additions.

The Mr Kipling range has been expanded with a selection pack of Mini Mince Pies as well as extensions to its slices and fancies ranges, including Mr Kipling Irish Crème Fancies, Mr Kipling Reindeer Slices and Mr Kipling Chocolate Orange Whirls.

Cadbury Mini Rolls have also been given the Christmas treatment, with the launch of two new flavours – Caramel and Orange.

Premier Foods has updated the seasonal packaging for its Cadbury cake range, bringing it in line with the brand’s confectionery range.

Steve Kelly, channel director for convenience and wholesale at Premier Foods said: “We’ve used staple favourites in the Mr Kipling and Cadbury cake range and given them a festive makeover, from both a packaging and taste point of view.

“Retailers will have the opportunity to offer their shoppers a Christmas cake for everyone, whether it is a sharing format to have with friends and family, or an Irish Crème Fancy, the perfect adult treat.

“As trusted and well-known brands in the cake aisle, we’re confident the new and returning products will be a success this season.”