Swizzels marks 50 years of Double Dip with new Triple Dip

Celebrating half a century of nostalgic sweet brand

BRITISH confectioner Swizzels has marked 50 years of its iconic Double Dip sweet with the roll out of its new Triple Dip Sour packs.

Marking half a century of the classic sweet, the new Triple Dip includes three sour sherbet flavours alongside the brand’s Swizzelstick for dipping.

The new variant offers a sour trio of Strawberry, Apple and Blue Raspberry sherbet flavours to build further on the classic’s cherry and orange Double Dip.

Swizzels reckons this launch will be able to capitalise on the demand for more nostalgic options across the confectionery space, whilst also tapping into the ongoing popularity for sour options in the category.

Each pack comes with an RRP of 50p and marks the latest addition to the Swizzels range to help stand out on counter tops and appeal to those seeking out a sour twist on the nostalgic classic. This also follows on from the roll out of the new Swizzels Atomix range which also provide a sour twist on a classic Swizzels sweet.

Clare Newton, trade and shopper marketing manager at Swizzels, said: “Double Dip has been loved for generations and this timeless treat is just as popular today. With sour confectionery in high demand, creating a Triple Dip that leans into this trend felt like the perfect way to mark 50 years since Double Dip first launched. 

“Both products are vegan-friendly and affordable, appealing to a wide range of consumers and enabling retailers to bring something new to their novelty offerings.

“Whether shoppers are seeking to be transported to childhood trips to the corner shop with Double Dip or are hearing about the product for the first time in the form of Triple Dip, the brand is a must-stock for retailers looking to drive novelty sales and capitalise on the nostalgia and sour trends in the category.”