New packs feature characters from Disney franchise
SOFT drinks manufacturer Radnor Hills has unveiled a new on-pack collaboration with The Walt Disney Company and Pixar for the upcoming release of Toy Story 5.
Seeking to build excitement for the next instalment in the beloved film franchise, specially branded 200ml tetra packs of Radnor Fruits Still fruit juice will feature characters from the film across packs including Woody, Buzz Lightyear and Jessie in a range of flavours consisting of Apple, Orange and Forest Fruits.
The new on-pack promotion has rolled out across the UK ahead of the film’s release on 19 June with listings across Co-op, Morrisons as well as online.
The range will be supported with a range of advertising, sampling and a TikTok live event with giveaways.
The Radnor Fruits Toy Story 5 range is packaged in lunch box ready Tetra Pack cartons that have been made with a pull tab which means children will be able to drink straight from the pack. Additionally, the drinks align with government guidelines for school foods standards and are HFSS compliant.
Chris Butler, marketing manager at Radnor Hills, said: “We were delighted with how well received our Radnor Fruits Disney Lilo & Stitch range was, so we’re thrilled to be continuing this exciting collaboration with the launch of Disney Toy Story 5 cartons of Radnor Fruits ahead of the film’s launch on June 19th.
“There is a clear appetite from parents in grocery for character-inspired drinks that are ideally suited to the kids’ category. It’s also summertime and parents are looking for convenient products they can trust and that their children will enjoy.
“Our Radnor Fruits Disney Pixar Toy Story 5 range is designed for convenience and is perfect for lunchboxes, travel or daily hydration, with our 200ml cartons perfect for little hands.
“It also gives us, as a company committed to innovation, an opportunity to be bringing excitement to the category, coinciding with the must-see family film of the summer.”
