Confectionery brand expands its reach in the UK
CONFECTIONERY brand Fini has strengthened its wholesale distribution links across the UK through a new partnership with Bestway Wholesale.
The leading confectionery brand will roll out 10 of its SKUs across 55 Bestway depots in the UK to strengthen its presence across the wholesale sector and introduce the brand to more retailers in the UK.
The range spans across Fini’s Tubes range, premium Doy Packs as well as the newly launched Mini Mochis Fruits and Mini Mochis Berries variants.
The new distribution link seeks to offer retailers a high-impact sugar confectionery range that has been purposefully designed to support impulse, sharing and treat occasions, says Fini.
And to support this launch, Fini has invested in an impactful wholesale activation including a front-of-depot feature with Bestway to maximise visibility and drive up awareness for Bestway customers of the new range in depots.
This will also be supported by a large-scale sampling opportunity across key Bestway locations, with a particular focus on Fini’s Mini Mochis range through an eye-catching mochi themed car to increase retailer engagement and encourage trial.
Steven Greaves, managing director UK and Ireland at Fini, said: “Securing our first listing with Bestway is a significant milestone for Fini in expanding our UK wholesale footprint.
“Independent retailers are looking for confectionery ranges that deliver strong value, standout shelf appeal and something genuinely different for shoppers. This listing brings together some of our strongest-performing products, from our popular Tubes range to our newly launched Mini Mochis, giving retailers a range that can support impulse, sharing and treat occasions.
“Our growth over the past year shows there is a real appetite for sugar confectionery that goes beyond the traditional offer. Through Bestway, we’re making Fini more accessible to retailers nationwide, while supporting the launch with impactful in-depot activation designed to drive awareness, engagement and trial.”
The full range of Fini products available in Bestway depots is as follows:
• Fini Tubes Sour Strawberry 140g Halal PMP
• Fini Tubes Rainbow 140g PMP
• Fini Tubes Inside Out Strawberry 140g PMP
• Fini Tubes Inside Out Raspberry 140g PMP
• Fini Tubes Sour Apple 140g Halal PMP
• Fini Tubes Rainbow Sour 140g PMP
• Fini Cinema Mix Doy Pack 140g PMP
• Fini Wonder Mix Doy Pack 140g PMP
• Fini Mini Mochis Fruits 90g
• Fini Mini Mochis Berries 90g
