High protein first

PREMIER Foods plans to harness the power of protein and thicken things up as it gears up for the winter soup season.

Cupasoup Mexican bean
It reckons its new Batchelors High Protein Cup a Soup is a category first. It is introducing four Tomato Plus lines to its Deliciously Thick Cup a Soup portfolio. And it’s also reformulating recipes in its main Cup a Soup range from next month.
Senior brand manager Antonia Goldring said: “Our new High Protein range has 20% of its calorie content derived from protein, so is a great step towards targeting the younger generation who are becoming increasingly health-conscious.