The sugar levy: 12 months later
Changing habits, reformulation and value growth
Eco-friendly refresh for juice brand
Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
Double shot from Costa
COCA-Cola European Partners (CCEP) has expanded its cold coffee offer with two new Costa Coffee RTD SKUs.
Energy races ahead on impulse track
THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Cans with a big heart
Nichols PLC has relaunched its sustainable soft drinks brand Feel Good Drinks
Getting through back with Bru
IRN-BRU has returned to the small screen with the latest two ads in its Gets You Through campaign.
The commercials premiere at the start of...
Sugar-free interest breeds success
AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing
Alcohol decline is fine for soft
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
Encouraging the kids to do their own thing
FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side
Vinut pops in stores with Popping Boba Bubble Tea
Vinut is popping into stores in association with MAP Trading Ltd as the firm is set to capitalise on the bubble tea trend with its Popping Boba Bubble Tea.
Soft drinks contribute £11bn
BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...
A canny move for Franklin
In a bid to meet the demands of shoppers looking for refreshment on the go, Franklin & Sons has launched a new can format .
What the Dr ordered
A new taste and new activities have been launched for Coca-Cola Europacific Partners (CCEP) product Dr Pepper Zero.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
