A canny move for Franklin

Franklin & Sons has launched three flavours in a 250ml can.

IN a bid to meet the demands of shoppers looking for refreshment on the go, Franklin & Sons has launched a new can format.

Rolling out across three flavours from its core range, the new 250ml can will allows shoppers to “pick both quality and convenience in one drink” – according to brand manager Rosie Crossman.

Franklin & Sons flavours now available in cans are: Valencian Orange & Pink Grapefruit with Lemongrass, Sicilian Lemonade & English Elderflower with Crushed Juniper, and Cloudy Apple & Yorkshire Rhubarb with Cinnamon.

The latter two flavours contain 60 calories and less than 5g of sugar per can.

Crossman said: “With 36% of carbonated drinks being consumed on the go, and 55% of consumers drinking a canned beverage at least once a week, there is an increasing pool of consumers looking for an on the go drink that caters to their lifestyle.

“Shoppers seeking a quick purchase can rely on a Franklin & Sons premium soft drink can to offer the perfect refreshment, or complete a premium meal deal experience.”