Sugar-free interest breeds success

Radnor HIll’s Aqua Splash range

AS the sugar content of drinks continues to occupy a position high on the agenda of governments, consumers and the media, sales of flavoured water are rocketing, according to Chris Sanders, UK sales manager at Radnor Hill’s.

One major trend highlighted by Sanders is that of consumers turning to flavoured water as they become increasingly health conscious, which has been good news for Radnor Hill’s brand Aqua Splash.

Made from Welsh spring water and natural flavourings, Radnor Hill’s flavoured water brand Aqua Splash is available in 500ml still and 330ml sparkling variants in six flavours: Lemon and Lime, Strawberry, Apple and Blackcurrant, Forest Fruits, Peach and Orange and Mandarin.

Radner Hill’s also offers a retail multipack option with printed films. The multipack format, which comprises cases of 12 x 500ml and 5 x 500ml, is available in single flavour Strawberry and Lemon & Lime cases.

Chris Sanders commented on the performance of Aqua Splash.

“Radnor Hills currently produces approximately 33 million bottles of Aqua Splash per annum covering business and industry, food service, hospital catering, vending, universities, multiples and theme parks.

“Drive your soft drinks sales and fill your shelves with Aqua Splash flavoured water, show you care by offering low calorie, sugar free products to rehydrate people the fruity way,” he said.