Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Enjoying sparkling sales this autumn
SUMMER weather may bring a welcome boost for bottled water sales, but the autumn isn’t short of opportunities either, according to Highland Spring.
Win with Pepsi
A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
Looking for a summer blockbuster
ONE of the big family film releases of the summer will be Minions. And soft drinks firm Coca-Cola Enterprises will team up with the...
Fizz up your energy drink sales with Lucozade Energy’s new taste and look
Sponsored content: Lucozade Energy has enhanced its Original and Orange flavours, following 18 months of extensive research & development and input from 6,500 consumers.
Energy to go? Go for it
Brands advise putting energy drinks in food-to-go deals
Growth of low sugar drinks outpacing the market
Growth of low sugar drinks outpacing the market, according to major energy brands
A fruitful campaign for summer
BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
Big spend in time for summer
SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
Red Bull offers tips on growing customer base
Red Bull reckons store owners need to cater to customers who are curious to try energy drinks and, here, the popular brand offers some advice.
New flavours get fizzical
S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .
Lucozade Ribena Suntory Encouraging NPD trial
Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
Soft drink sales in the wake of Covid
ALREADY one of the top categories in convenience, soft drinks sales continue to grow in the UK – although consumption habits have evolved.
Tropical energy
RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Vinut pops in stores with Popping Boba Bubble Tea
Vinut is popping into stores in association with MAP Trading Ltd as the firm is set to capitalise on the bubble tea trend with its Popping Boba Bubble Tea.
