Lucozade Ribena Suntory Encouraging NPD trial

Lucozade Energy Watermelon & Strawberry Cooler

SOFT drinks giant Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format.

Lucozade Energy, Watermelon & Strawberry Cooler is available in 380ml PMP, a move which LRS reckons will encourage trial.

Matt Gouldsmith,  channel director for wholesale at Lucozade Ribena Suntory said: “Lucozade Energy added even more excitement to retailers’ shelves this summer with the launch of their latest flavour: Watermelon & Strawberry Cooler.

“Stocking up on price-marked packs of Watermelon & Strawberry Cooler will encourage shoppers to try the exciting new flavour.

“We know price-marked soft drinks are growing more quickly than plain packs in the channel, so by stocking up on PMPs throughout their range, retailers can capitalise on this opportunity.”