Drivers and kids need the soft touch

Levi Roots Tropical PunchSOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.

Marketing manager, Emma Hunt, identifies Christmas as “a time to appeal to all the family – from the children getting a treat at family gatherings to the designated driver who will be looking for a choice of soft drinks to enjoy while they visit their friends and family.“
She suggests stocking larger sizes to cater for all the season’s parties and get-togethers.
“Shoppers will be looking for larger formats to share, so it’s important to offer the right formats of brands to meet demand. For instance the Vimto Original and No Added Sugar and Levi Roots Tropical Punch and Caribbean Crush two-litre bottles are perfect for throughout the festive period.”
She urges retailers not to forget those who are have embarked on their pre-Christmas diet.
“Many consumers are on a health kick in the lead up to the party dress season,” she said.
“This provides increased opportunities for those who are looking to purchase low-calorie products, and retailers should be offering a brand such as Weight Watchers Soft Drinks to help capitalise on this.”