Tag: Diageo
PMPs put shoppers in good spirits
Retailers should not overlook PMPs in their off sales area, if they’re looking to drive incremental sales and build trust with customers
Gearing up for summer success
Exceptional spirits growth a welcome boost for Scotland’s off trade retailers
Alcohol-free Tanqueray
FANS of Tanqueray gin can now indulge in an alcohol-free tipple, following the launch of a new 0.0% ABV variant.
A citrus twist for Haig Club
DAVID Beckham is back on the whisky trail with the launch of a new expression of single grain Scotch brand Haig Club.
A raft of activity for Tanqueray
Diageo has put berries at the heart of the latest Tanqueray release, as the spirits giant further expands its gin portfolio
Pints on hold for Paddy’s day
Unfortunately for on-trade operators, stout fans craving their next pint of Guinness will need to be patient, as Covid-19 restrictions are unlikely to be lifted any time soon
Brewers predict pandemic boost to beer sales is set to continue throughout 2021
Current beer category trends suggest Scotland’s convenience retailers can also expect a strong 2021, as the Covid-19 pandemic continues to affect consumer behaviour – including their approach to beer
Alcohol free gin arrives
Diageo has launched a new alcohol-free gin under its Gordon’s brand
Diageo makes big eco pledge
Spirits giant Diageo has launched a new ten-year sustainability action plan
Rum sails back onto television
Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
Premium can be local hero
Gifting is one of the main reasons for spirits purchases in December, with 48% of people purchasing alcohol as a gift last Christmas, according to Pernod Ricard.
Diageo launches new alcohol-free Guinness
Guinness has got in on the alcohol-free game with the launch of Guinness 0.0
Spirited new can SKUs from Diageo
Diageo has expanded its range of RTDs with the roll out of two new premix cocktails
Celebrating 200 years
Diageo has unveiled a new limited-edition pack for its premium blended whisky brand Johnnie Walker
Can do attitude from Diageo
Spirits giant expands its RTD offer
Gin steaming ahead of rest
Evolving category shows no signs of slowing
