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Tag: Diageo

cocktail-bartender

How to share in the growth

Report outlines four pillars for sales
Smirnoff infusions

Fruit infusions for vodka giant

IN time for the summer, Diageo has launched a new infused range under its Smirnoff vodka brand.

Single malts are coming

Diageo has launched a new limited edition Johnnie Walker blend inspired by Game of Thrones

Bottling a wine trend

The new range of Belsazar Vermouth comes in five varieties

Guinness sponsors Six Nations

The tournament will be known as the Guinness Six Nations from this year

Borders brew making waves

Broughton Ales has made great progress since the brewery was snapped up in 2015 .

Free drink

DRINKS giant Diageo has launched the dairy-free vegan friendly Baileys Almande
Peathreat from anCnoc, single malt from Loch Lomond and a new Johnnie Walker

In the spirit of the bard

SCOTCH whisky forms an integral part of many Burns Suppers and brand owners have lined up a wide selection of drams for this year’s revellers

At home for the holidays

Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.
Eden Mill gin and Gordon's pink gin

Gingle all the way!

Eden Mill distillery has launched a miniatures gift set and Diageo is tapping into the pink gin sub-sector

Vanilla added to premium vodka range

ARRIVING ready for the Christmas season, Vanilla is the latest flavour to join the Ciroc vodka portfolio.

Bourbon is on the up

THE premium wing of spirits giant Diageo has extended its range of Bulleit American Whiskeys with the launch of Bulleit Bourbon 10 year old. Nick...

Leave a mark on off-sales

Diageo puts its weight behind PMPs with the roll out of six new packs in its spirit-based RTD range SPIRITS giant Diageo has relaunched its...

Category management: Diageo Linktown Local Premier Store

Our SG workSHOP special looks at how Diageo works with independent retailers like Faraz Iqbal of Linktown Local to maximise alcohol sales through the...

Firms to ship jobs abroad

BREXIT may mean job losses as Diageo and Nestle UK sit poised to axe hundreds of jobs allegedly over fears around the UK departure...

Smirnoff cider’s mandarin

Diageo has extended its range of Smirnoff Ciders with the launch of a Mandarin & Pink Grapefruit variant. Available to order in the off-trade, the...