The 0.0% cans boast 62.5 calories
DIAGEO is shaking up its low and no offering with the launch of an RTD can format for it’s low and no spirit drink Gordon’s 0.0%.
Gordon’s 0.0% Alcohol Free Spirit & Tonic premixed can is described as a juniper-led drink with notes of fresh lime. The 250ml cans boast 62.5 calories. The new variant is also available in a four-pack format.
The Gordon’s RTD release follows the launch of Gordon’s 0.0 in December 2020.
Charlotte Gibbon, GB head of marketing at Gordon’s said: “Following the huge success of Gordon’s 0.0%, we have expanded the range and introduced Gordon’s 0.0% mixed with tonic in a ready-to-drink can.
“This product is a convenient way for people to enjoy a delicious alcohol free option – especially during upcoming summer occasions as the days get longer and warmer.
“We know that people don’t want to compromise on taste and experience when opting to go alcohol free.
“This exciting innovation offers a solution for those on-the-go consumers who still want to enjoy the zesty taste of Gordon’s but are choosing not to have alcohol.”