Tag: Diageo
Tropical twist
DIAGEO has given its Gordon’s Gin brand a tropical twist with the launch of a fruity new variant in time for the summer.
Diageo goes on spirited hiring spree
A RECORD number of Diageo apprenticeship roles are up for grabs across Scotland as part of a UK-wide recruitment campaign.
The right time to reassess the range
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
Brewers ready to build on gains
THE off trade has thrived during the pandemic, as local convenience stores plugged the hospitality-shaped gap created by Covid restrictions.
Fresh look for heritage brand
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
New taste on deck
THERE’S a new addition to the Captain Morgan crew with Captain Morgan Sliced Apple Spirit Drink.
Whisky galore in c-stores
CHRISTMAS has always been a key selling period for spirits, but this festive season retailers may want to consider recent shifts in consumer behaviour.
A stout without the alcohol
Fans of Ireland’s most famous stout can now pick up an ABV-free version of Guinness.
New crush in vodka market
THE latest launch from Smirnoff is a raspberry flavoured vodka.
A raft of activity for Pimm’s
PIMM’S is swinging into summer with a new look, thanks to a packaging overhaul which coincides with a new marketing campaign and the launch of a new variant
Alcohol-free gin on the go
Diageo is shaking up its low and no offering with the launch of an RTD can format for it’s low and no spirit drink Gordon’s 0.0%
PMPs put shoppers in good spirits
Retailers should not overlook PMPs in their off sales area, if they’re looking to drive incremental sales and build trust with customers
Gearing up for summer success
Exceptional spirits growth a welcome boost for Scotland’s off trade retailers
Alcohol-free Tanqueray
FANS of Tanqueray gin can now indulge in an alcohol-free tipple, following the launch of a new 0.0% ABV variant.
A citrus twist for Haig Club
DAVID Beckham is back on the whisky trail with the launch of a new expression of single grain Scotch brand Haig Club.
A raft of activity for Tanqueray
Diageo has put berries at the heart of the latest Tanqueray release, as the spirits giant further expands its gin portfolio
