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Monday, August 8, 2022
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Tag: Diageo

Smirnoff berry

Time is ripe for berry flavours

Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Maureen Robinson stands with various whiskey bottles from the diageo brand

The end of an era

Maureen Robinson, master blender at Diageo and one of the leading lights of Scotland’s whisky industry is stepping down from her role.
Gordon’s Premium Pink 0.0% has the familiar pink gin taste with no alcohol.

ABV free pink gin

DIAGEO has expanded its low and no range with the launch of Gordon’s Premium Pink 0.0% Alcohol Free Spirit.

Tropical twist

DIAGEO has given its Gordon’s Gin brand a tropical twist with the launch of a fruity new variant in time for the summer.

Diageo goes on spirited hiring spree

A RECORD number of Diageo apprenticeship roles are up for grabs across Scotland as part of a UK-wide recruitment campaign.

The right time to reassess the range

NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.

Brewers ready to build on gains

THE off trade has thrived during the pandemic, as local convenience stores plugged the hospitality-shaped gap created by Covid restrictions.

Fresh look for heritage brand

GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.

New taste on deck

THERE’S a new addition to the Captain Morgan crew with Captain Morgan Sliced Apple Spirit Drink.

Whisky galore in c-stores

CHRISTMAS has always been a key selling period for spirits, but this festive season retailers may want to consider recent shifts in consumer behaviour.
Guinness no alcohol

A stout without the alcohol

Fans of Ireland’s most famous stout can now pick up an ABV-free version of Guinness.

New crush in vodka market

THE latest launch from Smirnoff is a raspberry flavoured vodka.
Pimm's No. 1 bottles

A raft of activity for Pimm’s

PIMM’S is swinging into summer with a new look, thanks to a packaging overhaul which coincides with a new marketing campaign and the launch of a new variant

Alcohol-free gin on the go

Diageo is shaking up its low and no offering with the launch of an RTD can format for it’s low and no spirit drink Gordon’s 0.0%

PMPs put shoppers in good spirits

Retailers should not overlook PMPs in their off sales area, if they’re looking to drive incremental sales and build trust with customers
Tanqueray bottles

Gearing up for summer success

Exceptional spirits growth a welcome boost for Scotland’s off trade retailers