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Tag: Diageo

From premium vodka to popular gin and RTD brands, Diageo offers solutions for retailers and consumers.

At-home cocktails should be in the mix

Cocktails are popular in the on-trade – and that trend crosses into the off-trade, where consumers experiment with creating serves at home – and Diageo has solutions to help boost c-store sales.
The new RTDs featuring the Ciroc and Absolut vodka brands.

Cheers to new vodka RTDs

The Coca-Cola Company and Pernod Ricard have teamed up to create Absolut Vodka & Sprite, while Diageo is using its Ciroc vodka in two new sparkling RTDs, with the newcomers set to help boost sales in convenience stores.

Market News | Diageo, Birra Moretti, Whitley Neill, Absolut

Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
C-store retailers should meet a variety of consumer demands, says Guinness maker Diageo.

Make most of versatile beer brands, says Diageo

Diageo has been highlighting the versatility of the beer category for retailers and consumers – pointing to its own Guinness range as a good example.

Diageo Leven celebrates half a century

Diageo's largest packaging site Diageo Leven celebrated 50 years of bottling with a commemorative bottle and a visit from the area's local MSP.
The new Dairylea Lunchers from Mondelez International.

Market News | Dairylea, Funkin Cocktails, Butterkist, Captain Morgan

Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.

Captain Morgan has set sail on a rum refresh

Diageo has unveiled what it is calling a bold new look for Captain Morgan which has rolled out across the brand's entire portfolio.
Guinness 0.0%

Celebrate saint with a range of options

Occasions encourage consumers to pick up on products that fit the day, spelling good news for all Irish products on St Patrick’s Day.
Bottles of smirnoff cherry drop flavoured vodka

New flavour drop for Smirnoff with cherry varient

Diageo has gone back to the fruit bowl for its new Smirnoff variety, Cherry Drop, which launches to the off-trade in February.
A selection of spirits including Baileys, Haig Club, Gordons gin and Tanquery gin

Get into the spirit for Christmas gift season

Pernod Ricard UK quoted research by Toluna, saying that 60% of shoppers will give alcohol as a gift this Christmas despite current economic pressures.

Passionate about fruit innovation

Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
Ciroc bottles

A Passion for Cîroc

Leading super-premium vodka Cîroc has launched a limited-edition Passion variant to capitalise on the increasingly popular flavoured spirits category.

Take stock of festive spirits

Convenience retailers can boost their alcohol sales by stocking trending spirits as gifts and a range of celebratory drinks, Diageo has said.

Multipacks are the way forward

BIGGER isn’t always better, but larger pack formats increasingly appeal to shoppers in the convenience channel.
Smirnoff berry

Time is ripe for berry flavours

Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Maureen Robinson stands with various whiskey bottles from the diageo brand

The end of an era

Maureen Robinson, master blender at Diageo and one of the leading lights of Scotland’s whisky industry is stepping down from her role.