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Wednesday, September 22, 2021
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Tag: Diageo

New crush in vodka market

THE latest launch from Smirnoff is a raspberry flavoured vodka.
Pimm's No. 1 bottles

A raft of activity for Pimm’s

PIMM’S is swinging into summer with a new look, thanks to a packaging overhaul which coincides with a new marketing campaign and the launch of a new variant

Alcohol-free gin on the go

Diageo is shaking up its low and no offering with the launch of an RTD can format for it’s low and no spirit drink Gordon’s 0.0%

PMPs put shoppers in good spirits

Retailers should not overlook PMPs in their off sales area, if they’re looking to drive incremental sales and build trust with customers
Tanqueray bottles

Gearing up for summer success

Exceptional spirits growth a welcome boost for Scotland’s off trade retailers
New Tanqueray 0.0%

Alcohol-free Tanqueray

FANS of Tanqueray gin can now indulge in an alcohol-free tipple, following the launch of a new 0.0% ABV variant.
David Beckham & Haig Club Orange

A citrus twist for Haig Club

DAVID Beckham is back on the whisky trail with the launch of a new expression of single grain Scotch brand Haig Club.

A raft of activity for Tanqueray

Diageo has put berries at the heart of the latest Tanqueray release, as the spirits giant further expands its gin portfolio

Pints on hold for Paddy’s day

Unfortunately for on-trade operators, stout fans craving their next pint of Guinness will need to be patient, as Covid-19 restrictions are unlikely to be lifted any time soon

Brewers predict pandemic boost to beer sales is set to continue throughout 2021

Current beer category trends suggest Scotland’s convenience retailers can also expect a strong 2021, as the Covid-19 pandemic continues to affect consumer behaviour – including their approach to beer

Alcohol free gin arrives

Diageo has launched a new alcohol-free gin under its Gordon’s brand

Diageo makes big eco pledge

Spirits giant Diageo has launched a new ten-year sustainability action plan
Captain Morgan TV advert

Rum sails back onto television

Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
Pernod Ricard brands

Premium can be local hero

Gifting is one of the main reasons for spirits purchases in December, with 48% of people purchasing alcohol as a gift last Christmas, according to Pernod Ricard.
Alcohol free Guinness cans

Diageo launches new alcohol-free Guinness

Guinness has got in on the alcohol-free game with the launch of Guinness 0.0
Cocktail cans

Spirited new can SKUs from Diageo

Diageo has expanded its range of RTDs with the roll out of two new premix cocktails

AG Barr Popover Sept/Oct 21