Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Maureen Robinson, master blender at Diageo and one of the leading lights of Scotland’s whisky industry is stepping down from her role.
DIAGEO has expanded its low and no range with the launch of Gordon’s Premium Pink 0.0% Alcohol Free Spirit.
DIAGEO has given its Gordon’s Gin brand a tropical twist with the launch of a fruity new variant in time for the summer.
A RECORD number of Diageo apprenticeship roles are up for grabs across Scotland as part of a UK-wide recruitment campaign.
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
THE off trade has thrived during the pandemic, as local convenience stores plugged the hospitality-shaped gap created by Covid restrictions.
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
THERE’S a new addition to the Captain Morgan crew with Captain Morgan Sliced Apple Spirit Drink.
CHRISTMAS has always been a key selling period for spirits, but this festive season retailers may want to consider recent shifts in consumer behaviour.
Fans of Ireland’s most famous stout can now pick up an ABV-free version of Guinness.
THE latest launch from Smirnoff is a raspberry flavoured vodka.
PIMM’S is swinging into summer with a new look, thanks to a packaging overhaul which coincides with a new marketing campaign and the launch of a new variant
Diageo is shaking up its low and no offering with the launch of an RTD can format for it’s low and no spirit drink Gordon’s 0.0%
Retailers should not overlook PMPs in their off sales area, if they’re looking to drive incremental sales and build trust with customers
Exceptional spirits growth a welcome boost for Scotland’s off trade retailers