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Aberdeenshire-based brewery makes big climate commitment

6 October 2020

Ryder Cup legend Colin Montgomerie helped launch a very special Ryder Cup bottling of Johnnie Walker Blue Label.

Back home

Local-husband-and-wife-team-Kerry-and-Derek-Campbell

Distillery gets the green light

THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets, Robert Burns, began in the very early 19th century. In 1801 some chums who were great admirers of the recently departed Rabbie, and who were also pretty fond of a dram, met on the fifth anniversary of the great writer’s death to wine, dine, toast his memory and recite some of his works. The following year the celebration moved to the date of the bard’s birthday 25 January and the rest as they say is history. The Burns Supper habit spread across Scotland. Within a few years a Burns Supper was being held in Oxford University. Today they are held all over the world. These days formal suppers can be quite posh with a multi-course dinner, a piper, a toast to the immortal memory of our great literary hero, a cheeky toast to the lassies, an even cheekier reply from the lassies, an address to the haggis and a recitation of Burns’ great narrative poem Tam o’Shanter. Other celebrations in homes and elsewhere are often much simpler. But virtually all will include two items that retailers can highlight in Burns season each year ... haggis and whisky. It’s sad that, because of marketing restrictions on alcohol products in Scottish off-trade outlets, it’s effectively impossible to cross-promote the two Burns Supper essentials or even to place them together in a display. But that’s all the more reason to promote them individually. Try highlighting haggis in your meat chiller, carry a few different sizes to suit the variety of sizes of households, use point-of-sale material to remind shoppers of Burns Night and the part that haggis plays in the celebrations. And you could make January a special malts month or simply arrange to focus on whisky generally in your drinks area. If you have a whisky deal that’s giving you a good margin highlight it within your drinks section. And creating a Burns theme in store, with tartan and maybe even pictures of the man himself, will help get the message across.

Power of the Bard

Big plastic promise

Squeezing onto shelf

3 August 2020

Some fruit flavour has found its way into the Boë gin range in the shape of a new apple and lime variant

The special one

31 July 2014

ORKNEY Cheddar has joined Parma ham and Cornish pasties in gaining PGI status, meaning that it can only be produced in the specific region...

a man and woman put a plastic bottle into a DRS machine

The time to prepare for DRS has arrived

7 October 2022

With less than one year to go, Mark Brill, UK & Ireland VP sales and marketing for TOMRA, looks at what retailers need know about the deposit return scheme.

More info please – Animal welfare concern

1 August 2013

ANIMAL welfare is a growing consumer issue, with a new study showing that eight out of 10 UK shoppers want labels which clearly show...

A convenient climate truth

1 March 2022

OVER one third of consumers believe that shopping at convenience stores is better for the environment, according to a new report from TWC.

three bottles of Wise Wolf wine in rose, white and red

Eco efforts are bearing fruit for Accolade Wines

10 October 2022

Australian wine supplier Accolade Wines has been on a sustainability journey for some time now and isn’t showing signs of slowing down with the launch of it's carbon-neutral wine brand.

Hydration with fruit mixed in

3 October 2016

JUICE brand Sunmagic has launched a new range of sparkling juice drinks for children. The Hydra Fizz range contains 50% fruit juice and is made...

Hamlyns of Scotland is sponsor on STV of the daytime TV show Let’s Do Lunch. The campign is a key part of the marketing activity behind its Scottish Porridge Sachets and Porridge Pots.

As seen on TV

31 July 2014

Hamlyns sponsors new daytime show, Let’s Do Lunch, to promote its instant porridge and porridge pots. OATS brand Hamlyns of Scotland is sponsoring the...

Building from the ground up

2 March 2021

Chocolate brand Ritter Sport has made a major sustainability commitment, pledging to use paper packaging across its entire portfolio by 2025

Glam Glayva

31 July 2014

WHISKY liqueur Glayva has a new-look embossed bottle, desgined to highlight the flavours present in the drink. The label has been modernised and the closure...

A sweet choice

15 April 2015

THE alternatives to sugar market in the UK is worth £52m and a quarter of households buy products in the category four times a...

Mixing it with malt in a can

1 August 2021

Malt whisky in a can is the latest product from Islay firm Smokehead.

Lucozade Ribena Suntory growing for good

Drive to do good for all of society

1 March 2020

As part of the Suntory Growing For Good project, Lucozade Ribena Suntory is taking steps to drive sustainability.

Traditional Scottish produce, using Scottish ingredients, but prepared and presented for modern consumers. Strathmore Foods’ McIntosh of Dyce range includes chilled meat products and ready meals. Among its newest products are McIntosh Haggis and McIntosh black pudding.

Chilled growth – Strathmore seek out Scottish

1 August 2013

NOT just a Scottish brand owner but one that ensures it uses Scottish produce in its own portfolio, that’s the ethos at Strathmore Foods,...

Family first for whisky company

6 April 2021

A RAFT of measures to create a more diverse and inclusive workplace have been adopted by The Glenmorangie Company.

Time to put health on promotion

23 March 2016

Since 2004 the Scottish Grocers Federation Healthy Living Programme has been working with local retailers to boost sales of fruit and vegetables and other...

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