Mrs Tilly's

Loyal fans put brand on top

DESPITE what it calls a challenging year, Mrs Tilly ended 2017 being named Scotland’s number one confectionery brand in a recent Kantar report.

Free for breakfast

MOMA has launched its first product that is gluten-free, dairy-free and vegan friendly. Coconut and Chia Porridge Pot is made from a blend of jumbo...
Susanna Lloyd,left, Asda Regional Buyer Scotland and Northern Ireland, and Louise Creevy, right, national account manager Border Biscuits, in Asda with the newly listed Border Biscuits lines.

Added to the list – Biscuit firm expands availability

LANARK-based based Border Biscuits has won a number of nationwide listings for its expanding biscuit portfolio with supermarket firm Asda. From June, over 300 Asda...
THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets, Robert Burns, began in the very early 19th century. In 1801 some chums who were great admirers of the recently departed Rabbie, and who were also pretty fond of a dram, met on the fifth anniversary of the great writer’s death to wine, dine, toast his memory and recite some of his works. The following year the celebration moved to the date of the bard’s birthday 25 January and the rest as they say is history. The Burns Supper habit spread across Scotland. Within a few years a Burns Supper was being held in Oxford University. Today they are held all over the world. These days formal suppers can be quite posh with a multi-course dinner, a piper, a toast to the immortal memory of our great literary hero, a cheeky toast to the lassies, an even cheekier reply from the lassies, an address to the haggis and a recitation of Burns’ great narrative poem Tam o’Shanter. Other celebrations in homes and elsewhere are often much simpler. But virtually all will include two items that retailers can highlight in Burns season each year ... haggis and whisky. It’s sad that, because of marketing restrictions on alcohol products in Scottish off-trade outlets, it’s effectively impossible to cross-promote the two Burns Supper essentials or even to place them together in a display. But that’s all the more reason to promote them individually. Try highlighting haggis in your meat chiller, carry a few different sizes to suit the variety of sizes of households, use point-of-sale material to remind shoppers of Burns Night and the part that haggis plays in the celebrations. And you could make January a special malts month or simply arrange to focus on whisky generally in your drinks area. If you have a whisky deal that’s giving you a good margin highlight it within your drinks section. And creating a Burns theme in store, with tartan and maybe even pictures of the man himself, will help get the message across.

Power of the Bard

THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets,...
Innis & Gunn lager line

Lager fans get magic number

As part of its If You Know, You Know campaign, Innis & Gunn set up a secret WhatsApp Lager Line this summer.
Nairn's Oatcakes

An oatly new look for brand

OATCAKE producer Nairn’s has unveiled a packaging overhaul which celebrates its Scottish heritage.

Hip new Scotch

WHISKY has been made in St Andrews for the first time in 160 years and the distiller is introducing its limited edition range to the market
Chivas Brothers has shared its energy tech with the industry.

Chivas Brothers shares sustainability knowledge

Chivas Brothers is sharing its sustainability technology developments with others in the whisky industry in a bid to cut emissions.
Linds McCartney vegetarian Lincolnshire sausages

Vegan pea sausages

VEGETARIAN meat alternative brand Linda McCartney’s has added some Lincolnshire flavour to its sausage range.
New healthier options

Healthy doesn’t need to be boring

With the focus on public health for much of 2020, consumers have started taking more interest in their personal health, according to Bryan Martins, category manager at Wessanen UK.

Pick up a blend and a big TV

CONSUMERS who pick up a bottle of Scottish blended whisky brand High Commissioner could be in with the chance of taking home a 50-inch...
The Macallan and Bently Motors partnership

Luxurious partnership

Whisky brand The Macallan has struck a partnership with luxury car manufacturer Bentley to promote sustainability.
nestle-go-free-cereal

Gluten free is going mainstream

Only 1% of gluten free shoppers do it for health
Quorn campaign step in the right direction

Stepping up advice

Meat free brand, Quorn has launched a campaign to help consumers make informed choices about sustainable food.
AG Barr, Glasgow 2014 Commonwealth Games, Irn-Bru,

Post-Games Brus

SOFT drinks giant AG Barr’s support of the Glasgow 2014 Commonwealth Games has helped retailers capitalise on consumers’ excitement, according to head of marketing...
Grocer Aid Covid-19 Fund

Don’t suffer in silence

THE ACS has been reminding retailers that they can seek mental health support from industry charity GroceryAid