Highland Spring eco bottle

New campaign for Highland Spring

Highland Spring has put sustainability front and centre of its latest marketing campaign

Out is in for 2019

Research found that sustainable packaging, gut-friendly foods and sugar-free will feature prominently in 2019
Highland cow

Health at the heart of QMS campaign

QUALITY Meat Scotland (QMS) has launched a new marketing campaign with health and wellbeing at its heart.

Time to act is fast approaching

ENVIPCO has been working with Scottish retailers for a number of years now – but the real busy period is coming soon as the deposit return live date approaches.

Loop trial for big brands

Tesco launches reusable packaging
Macsween

No more landfill

HAGGIS producer Macsween has changed its manufacturing process so that no waste products are sent to landfill. Earlier this year the company was recycling 90%...
Changing eating habits have led to the introduction of a wide range of haggis products including vegetarian and ready meal options.

Stock up for supper time

RETAILERS should look beyond the home to community groups who hold Burns Suppers
Hamlyns of Scotland is sponsor on STV of the daytime TV show Let’s Do Lunch. The campign is a key part of the marketing activity behind its Scottish Porridge Sachets and Porridge Pots.

As seen on TV

Hamlyns sponsors new daytime show, Let’s Do Lunch, to promote its instant porridge and porridge pots. OATS brand Hamlyns of Scotland is sponsoring the...

Free from has broad appeal

Lifestyle adopters push category on OVER the last few years the free-from category has gone mainstream, moving from the fringes and specialist stores to its...
Lucy Husband Scottish Food & Drink

Rebuilding Scotland’s food and drink sector

Scotland is world renowned for the quality of its produce and the food and drink sector has never been short of innovation.
(left) NZN boss Simon Heppner.

Call to action at COP

URGENCY and action were the watchwords at Net Zero Now’s (NZN) Forget2050 COP26 fringe event, held at Drygate Brewery in Glasgow.

More Than Meet launches vegan Jerk Burger

VEGETARIAN food brand More Than Meat is launching a new vegan Jerk Burger, which it says is the first to be made available in...
THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets, Robert Burns, began in the very early 19th century. In 1801 some chums who were great admirers of the recently departed Rabbie, and who were also pretty fond of a dram, met on the fifth anniversary of the great writer’s death to wine, dine, toast his memory and recite some of his works. The following year the celebration moved to the date of the bard’s birthday 25 January and the rest as they say is history. The Burns Supper habit spread across Scotland. Within a few years a Burns Supper was being held in Oxford University. Today they are held all over the world. These days formal suppers can be quite posh with a multi-course dinner, a piper, a toast to the immortal memory of our great literary hero, a cheeky toast to the lassies, an even cheekier reply from the lassies, an address to the haggis and a recitation of Burns’ great narrative poem Tam o’Shanter. Other celebrations in homes and elsewhere are often much simpler. But virtually all will include two items that retailers can highlight in Burns season each year ... haggis and whisky. It’s sad that, because of marketing restrictions on alcohol products in Scottish off-trade outlets, it’s effectively impossible to cross-promote the two Burns Supper essentials or even to place them together in a display. But that’s all the more reason to promote them individually. Try highlighting haggis in your meat chiller, carry a few different sizes to suit the variety of sizes of households, use point-of-sale material to remind shoppers of Burns Night and the part that haggis plays in the celebrations. And you could make January a special malts month or simply arrange to focus on whisky generally in your drinks area. If you have a whisky deal that’s giving you a good margin highlight it within your drinks section. And creating a Burns theme in store, with tartan and maybe even pictures of the man himself, will help get the message across.

Power of the Bard

THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets,...

Super bowl challenges

WHAT’S on the typical c-store’s breakfast cereal shelves? Chances are you’ll see a number of the big brand cereals, perhaps in price-marked packs. But...

Hebridean baker Stag has launched a Scottish Smoked Oatcakes range

A spokesperson said: “Only the finest ingredients go into making Stag’s biscuits. “Continuing the policy to develop products with provenance, Stag has partnered with...
Mademoiselle Macaron AVA Strawberries

Berry good news

Scottish brand, AVA Berries, has joined forces with patisserie, Mademoiselle Macaron, to produce a range of strawberry macarons.
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