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Taking beer all the way to the top

29 November 2017

Traditional Scottish produce, using Scottish ingredients, but prepared and presented for modern consumers. Strathmore Foods’ McIntosh of Dyce range includes chilled meat products and ready meals. Among its newest products are McIntosh Haggis and McIntosh black pudding.

Chilled growth – Strathmore seek out Scottish

THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets, Robert Burns, began in the very early 19th century. In 1801 some chums who were great admirers of the recently departed Rabbie, and who were also pretty fond of a dram, met on the fifth anniversary of the great writer’s death to wine, dine, toast his memory and recite some of his works. The following year the celebration moved to the date of the bard’s birthday 25 January and the rest as they say is history. The Burns Supper habit spread across Scotland. Within a few years a Burns Supper was being held in Oxford University. Today they are held all over the world. These days formal suppers can be quite posh with a multi-course dinner, a piper, a toast to the immortal memory of our great literary hero, a cheeky toast to the lassies, an even cheekier reply from the lassies, an address to the haggis and a recitation of Burns’ great narrative poem Tam o’Shanter. Other celebrations in homes and elsewhere are often much simpler. But virtually all will include two items that retailers can highlight in Burns season each year ... haggis and whisky. It’s sad that, because of marketing restrictions on alcohol products in Scottish off-trade outlets, it’s effectively impossible to cross-promote the two Burns Supper essentials or even to place them together in a display. But that’s all the more reason to promote them individually. Try highlighting haggis in your meat chiller, carry a few different sizes to suit the variety of sizes of households, use point-of-sale material to remind shoppers of Burns Night and the part that haggis plays in the celebrations. And you could make January a special malts month or simply arrange to focus on whisky generally in your drinks area. If you have a whisky deal that’s giving you a good margin highlight it within your drinks section. And creating a Burns theme in store, with tartan and maybe even pictures of the man himself, will help get the message across.

Power of the Bard

Haggis Bites from McKechnie Jess, which also produces Haggis Lasagne, Haggis Pakora and Spicy Haggis Dippers

Shock of the new – Haggis for all seasons

Super bowl challenges

Hip new Scotch

1 June 2018

WHISKY has been made in St Andrews for the first time in 160 years and the distiller is introducing its limited edition range to the market

Highland giant launches snack meals range

31 July 2014

FOCHABERS-based family-run food manufacturer Baxters has branched out with two new ranges of instant hot meals using some distinctly non-Scottish recipes. Baxters Meal Pots...

Melting into a makeover

2 August 2016

IT’S more than 40 years since Helen Dean set out to bake shortbread in her Huntly kitchen to raise funds for the local pipe...

Facelift was a big success

3 June 2019

Rowan Glen says revamp is getting results

High five

3 October 2014

WHITWORTHS reckons consumers want be more informed about the choices they make. Its latest snack packaging has been designed to communicate that its dried apricots,...

Pack seals the freshness in

5 May 2020

FLORETTE has been keeping things fresh with the roll out of a new resealable pack

A major listing for Nudie

6 April 2021

AYRSHIRE-based Nudie Snacks has secured a listing with Holland & Barrett for its Cauliflower Crisps range.

Clean energy pledge

12 October 2021

TREASURY Wine Estates – the firm behind Wolf Blass, Lindeman’s and 19 Crimes – has committed to using 100% renewable electricity by 2024 across its global operations.

McIntosh adds mac

2 August 2016

THE Italian influenced Scottish favourite of macaroni has been a big hit for Scottish food and ready meals producer, and McIntosh brand owner, Strathmore...

Cutting waste with Gander app can save cash

16 January 2023

Food waste reduction app Gander is on the path for growth this year as the firm gets ready to roll out across Snappy Shopper delivery.

Scottish brands 2017: a year of evolution

29 November 2017

AS 2017 draws to a close, it’s time to take a look back at the food and non-alcoholic drink industry in Scotland over the past year

Booker’s FareShare record

28 March 2023

Leading wholesaler Booker achieves a new milestone in its food redistribution work through deal with surplus food charity FareShare.

Clan gathers new listings

20 May 2016

Supermarket adds ales from nine Scottish brewery independents THE team that helped drive an £850,000 supermarket deal for some of Scotland’s craft breweries is planning...

Government climate guide

4 October 2021

THE UK Government has issued guidance for retailers looking to cut their carbon emissions.

Different kind of Monster

5 April 2017

Range extension for kids cereal CHILDREN’S cereal brand Honey Monster has launched an oat variant with the same recently-reduced sugar content as core variant Honey...

Soft and Scottish

1 August 2019

SCOTTISH shoppers love local and they’re loyal to the brands from home. That’s the view of Adrian Troy, marketing director at AG Barr.

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