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Spending big to fight coronavirus

3 August 2020

Heat of the street – demand for exotic cuisines

THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets, Robert Burns, began in the very early 19th century. In 1801 some chums who were great admirers of the recently departed Rabbie, and who were also pretty fond of a dram, met on the fifth anniversary of the great writer’s death to wine, dine, toast his memory and recite some of his works. The following year the celebration moved to the date of the bard’s birthday 25 January and the rest as they say is history. The Burns Supper habit spread across Scotland. Within a few years a Burns Supper was being held in Oxford University. Today they are held all over the world. These days formal suppers can be quite posh with a multi-course dinner, a piper, a toast to the immortal memory of our great literary hero, a cheeky toast to the lassies, an even cheekier reply from the lassies, an address to the haggis and a recitation of Burns’ great narrative poem Tam o’Shanter. Other celebrations in homes and elsewhere are often much simpler. But virtually all will include two items that retailers can highlight in Burns season each year ... haggis and whisky. It’s sad that, because of marketing restrictions on alcohol products in Scottish off-trade outlets, it’s effectively impossible to cross-promote the two Burns Supper essentials or even to place them together in a display. But that’s all the more reason to promote them individually. Try highlighting haggis in your meat chiller, carry a few different sizes to suit the variety of sizes of households, use point-of-sale material to remind shoppers of Burns Night and the part that haggis plays in the celebrations. And you could make January a special malts month or simply arrange to focus on whisky generally in your drinks area. If you have a whisky deal that’s giving you a good margin highlight it within your drinks section. And creating a Burns theme in store, with tartan and maybe even pictures of the man himself, will help get the message across.

Power of the Bard

The Goodie life at 99

Scotland by the bottle

More free choice

1 April 2016

GLUTEN-free biscuit brand Prewett’s has added milk-free, all-butter and individually wrapped chocolate biscuit ranges to its portfolio. David Wood, business director of brand owner Northumbrian...

Spending big to fight coronavirus

3 August 2020

Venison supplier Highland Game has announced a £150,000 investment package aimed at making its Dundee base coronavirus safe

On a health kick

1 May 2018

There’s a ways to go but Scotland’s national diet is evolving, and firms reckon this creates a chance for retailers to get ahead by adapting their offer

Scottish food and drink fortnight

1 August 2013

Scottish food and drink has been highlighted as a potential powerhouse industrial sector for the nation’s future. Next month we all have a chance...

Farmer’s call for action

1 November 2021

CLIPPER Teas has pledged to support Fairtrade farmers ahead of COP26.

Marco Bertacc new chief executive at Quorn foods

New boss has big ambitions

3 January 2020

Meat alternative brand Quorn Foods has appointed a new chief executive, as demand for vegetarian options grows at pace

Meet the Maker: Blair Paterson, Mrs Tilly’s

6 April 2021

Success is a family affair for confectionery brand

three bottles of Wise Wolf wine in rose, white and red

Eco efforts are bearing fruit for Accolade Wines

10 October 2022

Australian wine supplier Accolade Wines has been on a sustainability journey for some time now and isn’t showing signs of slowing down with the launch of it's carbon-neutral wine brand.

No slowing up for shortbread

6 April 2021

WHEN it comes to Caledonian confectionery, it doesn’t get much more Scottish than shortbread.

Heat of the street – demand for exotic cuisines

3 July 2013

Travel to the heartlands of exotic cuisines fuels demand for a taste of the real thing, but c-stores can put ease of use into...

Torridon chef Paul Green with BBQ Scotch Beef skewers

Barbecue plan to beat midges

1 August 2021

If you have beef with the midges, Scotch Beef might just have the solution for you.

Protein 22 wins big

30 March 2017

SCOTTISH dairy firm Graham’s has gained global acclaim after picking up a Gulfood Innovation Award for new product development at the Dubai World Trade...

The future for c-stores

23 March 2023

Northern Ireland store Spar Mallusk offers retailers a look into the future of convenience with its new self-service food to go technology.

Summer fresh – Sales heating up for Scotty Brand

1 August 2013

AWARD-winning Scottish soft fruit supplier Scotty Brand is feeling the full effects of the scorching weather we’ve had for part of the summer. Its strawberries...

Telmont invests in planet saving bottles

4 March 2024

Champagne House Maison Telmont has broken with tradition through its innovative climate-positive use of transition glass for its bottles in a new project.

Nevis Bakery, now baking for home and overseas markets.

Climbing worldwide – Nevis Bakery on the rise

1 August 2013

RUNNING a food manufacturing business might sometimes feel like having a metaphorical mountain to climb. But if the team at the Nevis Bakery ever...

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