The American bream

A group of Scottish seafood companies showcased their products at an exhibition drawing more than 22,000 seafood professionals .

Big spend on Scottish firms

ScotGov invests in local producers .

Stars from the east

BIRDS Eye is looking east with two new Indian ready meals. Chicken Balti and Chicken Tikka Masala are based on restaurant favourites, and come...
SFD's new handbook offers some key insights into the journey towards net zero.

A handy guide to eco advice

Scotland Food & Drink has unveiled the next step in its sustainability commitment with its new Navigating Net Zero Handbook.
Family eating vegetables

On a health kick

There’s a ways to go but Scotland’s national diet is evolving, and firms reckon this creates a chance for retailers to get ahead by adapting their offer
Paloma Faith Boe Gin

Having Faith in local gin

Singer Paloma Faith has teamed up with Boë Gin for the Stirling-based brand’s latest marketing campaign.

TV push for German biscuit brand

German biscuit brand Bahlsen Choco Leibniz will be appearing on TV screens over the next few weeks to promote its new packaging design
Ruth Forbes

Sustainability focus for tobacco giant

Ruth Forbes of JTI on the firm’s environmental activities
THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets, Robert Burns, began in the very early 19th century. In 1801 some chums who were great admirers of the recently departed Rabbie, and who were also pretty fond of a dram, met on the fifth anniversary of the great writer’s death to wine, dine, toast his memory and recite some of his works. The following year the celebration moved to the date of the bard’s birthday 25 January and the rest as they say is history. The Burns Supper habit spread across Scotland. Within a few years a Burns Supper was being held in Oxford University. Today they are held all over the world. These days formal suppers can be quite posh with a multi-course dinner, a piper, a toast to the immortal memory of our great literary hero, a cheeky toast to the lassies, an even cheekier reply from the lassies, an address to the haggis and a recitation of Burns’ great narrative poem Tam o’Shanter. Other celebrations in homes and elsewhere are often much simpler. But virtually all will include two items that retailers can highlight in Burns season each year ... haggis and whisky. It’s sad that, because of marketing restrictions on alcohol products in Scottish off-trade outlets, it’s effectively impossible to cross-promote the two Burns Supper essentials or even to place them together in a display. But that’s all the more reason to promote them individually. Try highlighting haggis in your meat chiller, carry a few different sizes to suit the variety of sizes of households, use point-of-sale material to remind shoppers of Burns Night and the part that haggis plays in the celebrations. And you could make January a special malts month or simply arrange to focus on whisky generally in your drinks area. If you have a whisky deal that’s giving you a good margin highlight it within your drinks section. And creating a Burns theme in store, with tartan and maybe even pictures of the man himself, will help get the message across.

Power of the Bard

THE institution of the Burns Supper, now an annual celebration of the works of Scotland’s – and one of the world’s – great poets,...
Belhaven beer

Local brews go down well

BELHAVEN is in the ascendancy in the Scottish off trade, according to the East Lothian brewery’s marketing controller Steven Sturgeon.

Relish the Stateside opportunities

AS the world food market has opened up, people have become more adventurous and are no longer content with standard tomato ketchup or mayonnaise...
Sunpride Mango Juice

Is mango the new coconut?

World foods have shown sales growth in the UK for some time. Is there now also a growing market for world drinks? According to Refresco...
tuno-spring-water

Seafood dish without a fish

Vegan brand Loma Linda has launched what it calls the UK’s first fish free tuna
Growers Garden Broccoli Crisps

Growing better snacking habits

When consumer tastes change, producers are quick to create new products that satisfy demand.
Serve-over, till-point display cabinets featuring goods from local bakery specialists are now frequently seen in Scottish Spar shops. The symbol group is expanding its programme of partnerships with local bakers, butchers and produce providers.

Symbol of partnership

Fascia pioneer Spar to use fortnight event to highlight its work with regional food and drink suppliers. SCOTTISH Food and Drink Fortnight (SFDF) will be...
Asda no fruit veg bags trial

Multiples step up their environmental activity in bid to cut plastic waste

For decades, environmental campaigners have argued that sustainability is essential to our future health, wealth and happiness; it seems like the supermarkets are waking up to that reality too
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