Trending energy
DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table
Essential in the chiller
A DIVERSE range in the soft drinks chiller would appear to be essential to soft drinks success in convenience, according to AG Barr.
Time to give back
Functional soft drink brand Rejuvenation Water is putting a twist on advent for Christmas 2019.
Squash soars
British soft drinks brand Vimto has been enjoying enviable growth according to data specialist Nielsen
Category adapts to changing behaviour
Bottled water category trends were flipped on their head last year, as morning commutes and other journeys were drastically reduced by lockdown restrictions
Win with Pepsi
A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
Staying alert all day long
Lucozade has entered the stimulant category for the first time, as brand owner Suntory Beverage & Food seeks to capitalise on the category’s strong sales growth.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Growth on the cards
Glasgow soft drinks brand Rapscallion Soda has got its eyes set on growth for the year ahead following the launch of a new passionfruit flavour.
Swizzels brand branches out in drinks
The Swizzels brand has been branching out in the soft drinks category with new licensed products launched from different firms.
Lucozade launches Blucozade range
Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
Boost Drinks rolls back the pounds
Boost Drinks has reintroduced its £1 price point across its Juic'd range of energy drinks following a rise in demand for the 500ml can format in the market.
Size matters ahead of the World Cup
NEW work on its low-calorie brands and significant developments on pack formats make up some of the work being carried out by Coca-Cola Enterprises...
Adapt to summer
Soft drinks sales patterns change significantly in the warmer months says Scottish brands giant
SOFT drinks are worth £802m in Scotland and the category grew...
Bear gets a makeover
SPAR UK is revamping its Blue Bear energy drink range. The new design is intended to increase standout. Blue Bear, said to be worth...
Youth is seeking out quality in the chiller
YOUNG adults are turning away from the core soft drinks range in favour of smaller craft brands, Bundaberg has claimed, with so called ‘millennials’...
